According to the latest industry speculation, Apple’s rumored HDTV product launch is poised to dramatically impact the HDTV market in the U.S.
Ben A. Reitzes of Barclays Capital says that if Apple releases a device costing no more than $1,500, Apple could immediately claim roughly 5% of he HDTV market.
In doing so, Apple would generate first year product revenue of approximately $17 billion.
“Apple’s eventual television could be so much more than a TV — including gaming, video, communication, content delivery, apps, computing and all the capabilities of the current Apple TV — it is not really fair to compare it to products already available on the market,” Reitzes said Tuesday.
Continue Reading
Posted in iOS, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Rumors
For months, we’ve known that Facebook had intentions to go public. Last week, those intentions were confirmed. On Tuesday, the rumor mill suggested that Facebook is about to go public in another aspect – with its long-awaited mobile ad platform.
According to published reports in the Financial Times, Facebook could launch its mobile advertising platform in early March.
Why the rush? Facebook clearly wants to illustrate to the investment community that it has established – or is in the process of establishing – viable and highly lucrative income streams.
Continue Reading
Posted in Mobile Advertising, Mobile Marketing, Mobile Networks, News, Predictions, Rumors
Super Bowl Sunday not only delivered a victory for Eli Manning and the New York Giants.
It also delivered a victory to food – tasty, delicious, and anything but healthy food, much of which was ordered by a mobile phone and delivered in time for the big game.
As MMW reported earlier Monday, mobile devices and corresponding social media platforms were very popular during the game, with Twitter generating more than 12,000 tweets per second during the final three minutes of the Super Bowl.
Continue Reading
Posted in Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Marketing, News, Platforms, Predictions
Facebook may change the face of mobile marketing as we know it in response to the social network’s rumored plan to launch “featured stories” within weeks.
Analogous – at least in theory – to Twitter’s Promoted Tweets, Facebook may begin adding “featured stories” into people’s mobile feeds. What does this amount to? Marketing-led posts that could deliver invaluable opportunities to advertisers of every variety.
But Facebook has already denied the welcoming of any “rich media featured stories.”
“We want to clarify that we are not working with any agency to create paid ads on our mobile platform,” a spokesperson for Facebook said Monday.
Continue Reading
Posted in Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Predictions, Resources, Rumors
According to Velti, a global provider of mobile marketing and advertising technology, a freshly published nationwide poll shows that nearly 60 percent of mobile users will “look at or use their mobile device during this year’s Super Bowl.”
The study, which was conducted online by Harris Interactive last month, surveyed 1,428 U.S. adults who have mobile devices and plan to watch this year’s Super Bowl.
83 percent of viewers who plan to use their mobile device expect to use it as much or more than they did during last year’s Super Bowl.
What’s more, 30 percent of viewers under the age of 45 will be watching the game with their device in hand, and about half (47%) of all viewers age 18 and older say they expect to check or use their device up to 10 times during the game.
Continue Reading
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Predictions, Resources, Smartphones
The latest research from NPD Group shows that tablet shipments will escalate dramatically in the next five years.
According to the research gurus at NPD, global tablet shipments will reach 383.3 million units in 2017. Pushing the growth to new heights will be the buying appetite of tablet shoppers in emerging markets.
“The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market,” says NPD Senior Analyst Richard Shim.
Continue Reading
Posted in Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Tablet Devices
According to an eye-opening projection today from Morgan Stanley analyst Katy Huberty, Apple’s Chinese investment will begin paying enormous dividends next year.
Just two weeks ago, massive crowds outside of Beijing’s Apple Store caused Chinese police to deploy crowd-control measures to ease the iPhone 4S frenzy caused by the device’s long-anticipated arrival.
So unruly were Apple fans that the company was forced to strip the Aple Stores of their iPhone 4S unventory and revert back to selling the smartphones online only in China for the time being.
Continue Reading
Posted in 4G, iPhone, Mobile Networks, News, Platforms, Predictions, Rumors, Smartphones, Technology