Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”
As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobilize, Smartphones2 Comments
The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept of “in-aisle” mobile engagement and it’s increasing growth in recent years.
The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping. The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.
Posted in Infographics, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobilize, Proximity, QR Codes, Smartphones1 Comment
The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”
Covering everything from the right calls-to-actions to proper testing, segmentation, and even the downfalls of developing a “pointless app,” the infographic uses original, primary research with references to eConsultancy and the Information Commissioners Office out of the U.K.
Posted in Infographics, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobilize, SMS / Text1 Comment
Twitter’s appetite for upstarts continues to prove insatiable as the microblogging juggernaut has announced its acquisition of Summify.
If you’re unfamiliar, Summify is all about summarizing all the social news that matters to you.
In a nutshell, Summify aggregates social media updates and announcements within a user’s timeline. Summaries of all the big news can then be delivered via email, the web, or even mobile app.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing1 Comment
Our friends over at Tatango have been busy lately. Instead of taking it easy over the holidays, their teams were busy launching new products and tools, including SMS autoresponders, a new tool to create SMS marketing flyers, a new affiliate program and a new referral program.
Following the launch of the latest iteration of their SMS marketing platform, dubbed Tatango v3.1, the company launched both an affiliate program and a referral program. For those unfamiliar with how affiliate programs work, it’s the ability to drive traffic to a certain company (in this case Tatango) and earn a commission on any sales your traffic generates. For Tatango’s program, you earn a healthy 20% monthly commission for the life of every new customer you bring on.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile News, SMS / Text3 Comments
On Tuesday, comScore released data from the comScore Video Metrix service. The findings draw attention to the runaway momentum of online video consumption.
According to the information presented by comScore, 182 million U.S. Internet users watched online video content in December 2011.
That’s averages out to more than 23 hours per viewer.
The total U.S. Internet audience viewed 43.5 billion videos. Not surprisingly, Google Sites – but YouTube chiefly among them – ranked as the top online video content property in December with 157.2 million unique viewers.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Video1 Comment
Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.
Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets. HotelTonight’s mobile app allows users to book same-day hotel reservations. To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic. These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”
Posted in Android, Announcements, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, NFC, Proximity, QR Codes, Smartphones, Wi-Fi0 Comments
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