Archive | Mergers And Acquisitions

Intel Acquiring Infineon’s Wireless Unit for $1.4 billion

Mobile Marketing Intel Acquiring Infineons Wireless Unit for $1.4 billionIntel is on the move in the mobile space.

On Monday, it was announced that Intel is shelling out $1.4 billion to purchase the wireless division of Infineon, a major component supplier for laptop and mobile devices, the most famous of which is the iPhone.

According to MarketWatch, the purchase strongly relates to integral mobile and wireless technologies like Wi-Fi, 3G, WiMAX and LTE.

Among the initially assumed and ultimately stated reasons for Intel’s acquisition is that the company is admittedly eager to diversify beyond its core business of providing computer chips. To say that “this market is softening” would , in fact, be an understatement.

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Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, News, iPhone0 Comments

Disney Buys Playdom for $763 million

Mobile Marketing Disney Buys Playdom for $763 millionDisney is now home to more than just the Magical Kingdom. It’s now home to social gaming juggernaut “Playdom,” which has been formally acquired by Disney for a whopping $763 million.

According to a joint press release, Disney agreed to buy Playdom as a way of advancing its goal of bringing consumers its well-known stories, characters and brands in ever more engaging ways.

To be sure, it isn’t an exaggeration in the least to reference Playdom as one of the leading companies in the fast-growing business of online social gaming. Playdom engages an estimated 42 million active players each month.

All told, Disney stands to gain for the expensive purchase by strengthening its “already-robust digital gaming portfolio,” by providing consumers new ways to interact with the company on ubiquitous social networks like Facebook and MySpace.

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Posted in Marketing Strategy, Mergers And Acquisitions, News0 Comments

Qualcomm Acquires Tapioca Mobile

Mobile Marketing Qualcomm Acquires Tapioca MobileQualcomm has formally acquired URL-linking solutions provider Tapioca Mobile.

Terms of the deal were not disclosed. But, as reported by Yahoo! Finance, the move comes as Qualcomm endeavors to strengthen its market position through various new products and offerings with innovative features.

Without question, Qualcomm is interested in Tapioca Mobile’s “Magic Link” solution, which converts existing content to mobile-ready video formats. The content can then be widely circulated and pushed to consumers via social networks and through SMS and MMS conveyed links.

Qualcomm’s acquisition of Tapioca Mobile comes after years of inter-company relationships that bode well for a positive working relationship.

Tapioca co-founder and CEO Sachin Deshpande once worked in a leadership position at Qualcomm.

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Posted in Mergers And Acquisitions, Mobile Marketing, News0 Comments

Synchronoss Technologies Scoops Up FusionOne for $40 Million

Mobile Marketing Synchronoss Technologies Scoops Up FusionOne for $40 MillionAs a year dominated by acquisitions in the mobile space rolls into its second half, Synchronoss Technologies is joining the acquisition frenzy with its announcement this week that the company will scoop up FusionOne for $40 Million.

Synchronoss, a provider of on-demand transaction management software platforms, sees a lot of potential in the privately-held FusionOne, Inc., a respected leader in mobile content transfer and synchronization technology. A match made in mobile heaven, the deal is expected to close before the end of the month.

Stephen G. Waldis, President and Chief Executive Officer of Synchronoss, says:  “As connected devices continue to become a more important part of everyday life for consumers and business professionals, OEMs and carriers need to address the challenge of mobile content transfer and synchronization at the point of activation in order to retain and grow their subscriber base and revenue streams.”

“The combination of FusionOne’s capabilities with Synchronoss’ industry leading ConvergenceNow Plus+ platform creates the most comprehensive and powerful mobility customer experience available in the market,” he adds.

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Posted in Mergers And Acquisitions, Mobile Devices, Mobile Marketing, Mobile Partners2 Comments

Akamai Scoops Up Velocitude

Mobile Marketing Akamai Scoops Up VelocitudeAkamai Technologies, Inc. announced Thursday that it has acquired “substantially all of the assets” of Velocitude.

A cloud-based content distribution network that improves download times across the globe for myriad prominent companies, Akamai sees no shortage of potential in Velocitude, a start-up that professes that its mobile content service helps consumers purchase products, view product information textually or through video, interact with social media, and receive targeted SMS alerts.

Akamai is moving ahead with the acquisition as part of the company’s ongoing effort to increase it’s strategic position in the mobile marketplace. According to Akamai, which contends that the majority of Web sites are not configured for optimal viewing when accessed by a mobile device, the company hopes to turn around poor mobile usability wherever possible.

Tom Leighton, Akamai’s co-founder, told the Wall Street Journal that the Velocitude acquisition will allow Akamai “to detect what type of phone a user is on and automatically configure the site to appear properly on that phone.”

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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Websites, News0 Comments

Yahoo Fails At Buying Foursquare, Picks Up Asian Version Instead

Mobile Marketing Yahoo Fails At Buying Foursquare, Picks Up Asian Version InsteadIt’s been widely reported that Yahoo has long had its sights set on Foursquare, but after failing to negotiate effectively, the company has picked up the next best thing- Jakarta, Indonesia-based Koprol.

Being called the “Asian Foursquare,” Koprol offers a similar location-based service including the omnipresent “check-in” functionality.  The company says it focuses on the “intersection of location, community expertise and mobile experiences.”

The price tag put on Foursquare was likely well above the $100M mark, and while the acquisition could have been both good and bad for both Yahoo and Foursquare, picking up Koprol instead was a smarter move given Yahoo’s long-term goals of placing itself at the forefront of emerging markets.

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Posted in Featured, Legal, Mergers And Acquisitions, Mobile Devices, Mobile Location, Mobile News3 Comments

CEO Of Jumptap Issues Statement On Google/AdMob Approval

Mobile Marketing CEO Of Jumptap Issues Statement On Google/AdMob ApprovalFor continued reaction to the Google/AdMob approval, we’ve just received an official statement from Jumptap president and CEO, Dan Olschwang;

“The acquisition of AdMob by Google – allowed to proceed today by the FTC – affirms the importance and growth of the mobile advertising market.  The world’s largest media company has announced that it is “mobile first,” and we expect the rest of the market will also quickly recognize the centrality of mobile, because of the enormous potential of mobile advertising to engage with consumers.  The FTC is likely to pay continuing attention to the mobile market to insure that it remains open and competitive, and an open approach to mobile advertising is better for everyone.  At Jumptap we are platform agnostic, working with our many advertisers in reaching their target audience on whatever device.  We also think that this will not be the last of many interesting acquisitions, mergers, and partnerships.”

Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile News0 Comments

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