According to a recent post at AdWeek, email is increasingly read on mobile devices, but “that doesn’t mean the desktop is no longer relevant to marketers.”
That’s just one of the takeaways from a report by Campaign Monitor analyzing behavioral data from nearly six million email-marketing campaigns across devices and platforms.
“The findings show that the recent shift to mobile has made it more difficult to get readers to engage with content, unless marketers can drive a subsequent open in another environment, like the desktop,” says the report.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources
Late last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.
The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere.
Among the interesting discoveries:
Posted in Android, Announcements, Infographics, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and advertisers to not only collect, but analyze a plethora of data on consumers and prospective customers.
In Digiday and Neustar polling conducted in June 2014, and reported at eMarketer, it was revealed that 77 percent of US digital media and marketing professionals said they had “increased their data collection process over the past year.”
The survey found that marketers were looking to better understand their customers—the most popular response, cited by 57 percent of respondents. To agglomerate this information and form better customer profiles, respondents have expanded the types of data they collect, including demographic, psychographic, and social details.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Want to sell a home, a car, a washing machine via mobile advertising? It just might help.
But a toothbrush, movie tickets, or hedonic items like a fancy watch or handbag? Maybe not.
Researchers at Columbia Business School wanted to find out if banner ads on a smartphone’s web browser actually work. Their results reveal that they do, but are only effective for certain products.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing
This week, one of the fastest growing mobile ad networks in the business announced a new partnership that is aimed at improving audience-based targeting for mobile advertising.
Tapjoy says it’s now in business with Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing.
The strategic partnership “brings together Tapjoy’s industry leading mobile ad platform with the accuracy and scale of Experian Marketing Services’ cross-channel audience data set.”
Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Technology
MMW has spent no shortage of time chronicling the growing number of prominent and respected car dealerships that have shrewdly turned their attention to cutting edge mobile marketing and digital advertising strategies.
Today, one of the hottest tactics in automotive marketing is the use of infographics to illustrate why a particular vehicle is such an attractive buy. In recent days, the team at West Valley City Utah’s Henry Day Ford brilliantly used an infographic to highlight why the F-150 is the “world’s most popular vehicle.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Resources
For Adtile’s founder and chief executive officer Nils Forsblom, there’s no such thing as standing still when it comes to technology.
What Forsblom and his team are now doing is extracting useful concepts and particularities of airplane and submarine physics to attempt to revolutionize what mobile ads can do.
“We all know that mobile advertising needs to be dramatically different from current industry standards,” says Forsblom. “Static in-stream ads in vertically scrolling feeds are not the real answer.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology