Archive | Mobile Advertising

Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015

Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015.

PUSHTech grabbed an early share of media coverage and precious headlines with the commercial launch of the PUSHTech Mobile Marketing Cloud.

The offering in question is billed as the mobile industry’s first programmatic multichannel mobile marketing solution, which provides real-time delivery of any combination of mobile notifications, alerts, reminders and marketing campaigns across all mobile messaging channels.
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Hypori Shows Off Virtual Mobile Infrastructure at MWC 2015

Hypori Shows Off Virtual Mobile Infrastructure at MWC 2015Hypori has arrived in Barcelona at Mobile World Congress 2015 to show off its Android Cloud Environment (ACE) virtual mobile infrastructure platform.

The company’s ACE platform (which, incidentally, was co-developed with the U.S. Department of Defense) shields enterprises “from the risks of BYOD by separating the physical mobile device from applications and data of concern.”
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Indosat, Smaato Roll Out Mobile Ad Exchange in Indonesia

Indosat, Smaato Roll Out Mobile Ad Exchange in IndonesiaIndosat announced at Mobile World Congress yesterday the launch of Indonesia Mobile Exchange, or IMX.

IMX is a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a global mobile RTB Ad Exchange.

According to details divulged in a press release, Indosat’s existing mobile advertising offering, i-klan, which currently sits within its Digital Services unit, will become part of the joint venture.
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Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad

Jumping on the Carousel First Facebook, Now Pinterest Plans New Multi-Image AdThe drive to monetize has pushed more than one social media site to add to their advertising offerings.

The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or a variety of views of one piece of merchandise.

Pinterest is the latest company to get aboard the carousel. Facebook also recently announced its own multi-image ad offering.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Social, News, Platforms1 Comment

Game Developers Conference Brings Out Best and Brightest in Interactive Games Technology and Trends

Game Developers Conference Brings Out Best and Brightest in Interactive Games Technology and TrendsThe name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March 2-6 for the 2015 Game Developers Conference (GDC).

GDC is the world’s largest and longest-running professionals-only game industry event. It’s the number one annual meeting ground where programmers, artists, producers, game designers, audio professionals, business decision-makers, and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.

This market defining conference features over 400 lectures, panels, tutorials, and round-table discussions on a comprehensive selection of game development topics taught by leading industry experts. In addition, the GDC expo showcases all of the most relevant game development tools, platforms and services helping to drive the industry forward.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Gaming, News, Platforms, Technology0 Comments

Meet the New Mobile Legal Contract Creation Platform

Meet the New Mobile Legal Contract Creation PlatformWhen time is money, being mobile is critically important. For that reason, the once time-consuming and arduous process of contract creation is now going mobile.

Shake is the red hot mobile-centric legal technology platform for creating, signing and sending legal agreements. And now, the company is moving into the small business marketplace.

The goal? To help growing companies “close deals faster.”
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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

FTC Takes Aim at Unscrupulous Mobile App Marketers
On Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things.

March Conference to Explore $50B National-to-Local Advertising and Marketing Opportunity
BIA/Kelsey says national brands, franchises and multi-location businesses are “investing substantial dollars and resources to deploy local digital marketing programs.” Just how much is “substantial,” you ask?
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Posted in Mobile Advertising, Mobile Marketing, Technology2 Comments