Archive | Mobile Advertising

Mobile May Be The Big Winner on Super Bowl Sunday

Mobile Marketing Mobile May Be The Big Winner on Super Bowl SundayAccording to Velti, a global provider of mobile marketing and advertising technology, a freshly published nationwide poll shows that nearly 60 percent of mobile users will “look at or use their mobile device during this year’s Super Bowl.”

The study, which was conducted online by Harris Interactive last month, surveyed 1,428 U.S. adults who have mobile devices and plan to watch this year’s Super Bowl.

83 percent of viewers who plan to use their mobile device expect to use it as much or more than they did during last year’s Super Bowl.

What’s more, 30 percent of viewers under the age of 45 will be watching the game with their device in hand, and about half (47%) of all viewers age 18 and older say they expect to check or use their device up to 10 times during the game.

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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Predictions, Resources, Smartphones2 Comments

Jumptap Says Tablet Traffic Jumped 229% Post Christmas

Mobile Marketing Jumptap Says Tablet Traffic Jumped 229% Post ChristmasAccording to new information published Friday by the targeted mobile advertising gurus at Jumptap, tablet network traffic jumped 229 percent over an average projected for the day after Christmas, based on historical network traffic.

January 2, 2012 also saw a bump, with a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their devices.

In Jumptap’s freshly released January MobileSTAT report, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December.

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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Tablet Devices1 Comment

comScore: Android Strengthens Smartphone Market Share

Mobile Marketing comScore: Android Strengthens Smartphone Market ShareOn Friday, comScore released the latest data from the comScore MobiLens service, which reports key trends in the U.S. mobile phone industry during the three month average period ending December 2011.

The study found that Google Android strengthened its lead in the smartphone market during the period to capture a 47.3 percent market share.

All told, 234 million Americans age 13 and older used mobile devices during the three-month period ending in December.

97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers.

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Posted in Android, Announcements, BlackBerry, iOS, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones1 Comment

MMA Heats Up Mobile Channel with Winter Issue of the International Journal of Mobile Marketing

Mobile Marketing MMA Heats Up Mobile Channel with Winter Issue of the International Journal of Mobile MarketingOn Thursday, the Mobile Marketing Association published the latest issue of its International Journal of Mobile Marketing.

According to the MMA, this new edition covers a broad range of topics including the unique Indian perspective on mobile marketing, whether Pakistan can build a mobile marketing channel, mobile payments, mobile social media, and why the US Government cares about location based marketing.

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Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Resources, White Papers1 Comment

Persistent Systems Opens Wallet for Openwave Systems’ Location Business

Mobile Marketing Persistent Systems Opens Wallet for Openwave Systems Location BusinessOn Thursday, Software product development services company Persistent Systems announced that it has successfully acquired Openwave Systems’ location business.

Persistent Systems, if you’re unfamiliar, offers a variety of contemporary and cutting edge clients solutions including cloud computing, mobility, analytics and collaboration services to hundreds of businesses across the globe.

The announced acquisition, about which financial terms were not disclosed, did not come as a great shock given the close and productive working relationship Persistent and Openwave have shared for the last ten years.

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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News1 Comment

Google Says Mobile Search Ad Requests Doubled Late Last Year

Mobile Marketing Google Says Mobile Search Ad Requests Doubled Late Last YearInternet search giant Google revealed this week that mobile search ad request volume doubled in late 2011 when compared to the same time frame in 2010.

In a new interview with Tech Crunch, Google’s mobile search ads chief Surojit Chatterjee admits that mobile search has increased five-fold in the past two two years alone.

Chatterjee says that quality of search ads is increasing thanks to some of the new factors being considered in mobile search ad rankings. For example, mobile web-optimized sites are now ranked higher. Since August 2011, Google has seen more than a 50 percent increase in the number of AdWords advertisers with a mobile optimized sites.

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Posted in Announcements, Google Mobile, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Search, Mobile Websites, News, Smartphones1 Comment

Infographic: The Growth of Mobile Advertising in 2011

Mobile Marketing Infographic: The Growth of Mobile Advertising in 2011Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

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Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobilize, Smartphones2 Comments


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