A new infographic from the team at Spotzot was shared this week with MMW.
The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.
This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.
The metrics include rankings, ratings, engagement, promotion, freshness, activity, visibility, and sentiment. This allows mobile marketers to create a much needed benchmark in the world of mobile marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Opinion, Resources, Smartphones, Technology
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.
According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
The trend of American advertisers adopting Location-Based Mobile advertising (LBM) is right in line with efforts taking place internationally.
Social media platform Pinterest has been around for a number of years and is perennially one of the top 10 most popular social media websites on the net. They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology
Mobile devices have become so ingrained in our daily lives that they are used just as frequently at home — if not more — than when on the go. Even while unwinding in front of the TV, most individuals have their smartphone or tablet nearby to play games, check social media and email, or browse the web.
It is for this reason that many forms of cross-platform marketing have been developed in hopes of creating a cohesive marketing and branding message across all channels. In a recent announcement, Xaxis shared the expanded launch of Xaxis Sync throughout the Asia-Pacific market.
Xaxis is currently the largest programmatic media and technology platform in the world, and their innovative Xaxis Sync technology offers programmatic advertising that is coordinated with the TV commercials the consumer is watching at home.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Appgo2market Inc. has just launched a new mobile-app-business hub with a goal of providing the knowledge for Do-It-Yourself mobile app marketing and monetization.
As many mobile app professionals struggle with the evolving industry which is new and highly fragmented, Appgo2market is now billed as the place for app developers, publishers, marketers and professional teams to go to manage their day-to-day business activities.
“We have decided to start Appgo2market after dealing with these very same challenges, as mentioned above, when we worked for global publishers,” explains Tsipi Joseph, Appgo2market Co-Founder.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, Technology