Mobile advertising is in growth mode. But when will it topple the king of the hill – television?
According to eMarketer, advertisers will this year (for the first time ever) spend more on mobile-device ads than they spend on newspaper or radio.
Market research company eMarketer also expects mobile-ad spending to soar 83 percent in 2014 to nearly $18 billion.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
Zipdial, an analytics startup in India, believes that it will be able to solve two problems that face developing markets as well as the media giants like Facebook and Google who want to take advantage of them; how to reach their poorest inhabitants and then track them down.
Here’s an interesting fact about Facebook in India; while there are over 100 million active users, Facebook knows very little about them because very few use desktop computers and nearly 70% use feature phones (i.e. dumb phones) to access the site. In other words, “cookies” and tracking tactics that work in other countries are virtually worthless there.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
HBC Department Store Group has just announced plans to deploy the Swirl in-store beacon marketing platform.
Adding its brand to the list of cutting-edge retailers wanting to bolster he in-store mobile experience of its shoppers, the group tells MMW via a written statement that it seeks to “deliver digital experiences to consumers’ smartphones while they shop in the company’s department stores in Canada and the US.”
Using beacons installed in merchandising areas, stores where the tech is made available will automatically deliver “branded content and personalized offers” to shoppers on site through a number of company-owned and third party mobile apps.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
NYC Television Week, presented by Broadcasting & Cable, Multichannel News, and Next TV, has announced that registration for the 2014 event is now open.
The event is slated for November 12-13 at the Affinia Manhattan. Interested industry professionals can learn more and also register by clicking here.
The second annual event, NYC Television Week 2014 will present a multitude of programs on today’s dynamic TV industry. The gathering features conferences, award presentations, networking events, and seminars “that engage the diversity of talent and roles that make today’s TV business one of the world’s most exciting industries.”
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Resources
On Monday, MMW was briefed by the team at SAP regarding the expansion of the SAP Mobile Secure portfolio.
The latest addition is that of a mobile application management component, which the company calls “a white-label, localizable and secure enterprise app store that makes it easy for companies to simply and proactively push their mobile apps into the hands of employees, business partners and consumers.”
For managed users, the company says of its newest solution, it identifies when their device is out of compliance and directs them to download the appropriate mobile device management (MDM) solution, regardless of the MDM vendor, before they are able to install any apps.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, SMS / Text, Technology
Who gets the goodies when native advertising is employed?
In one of the largest studies of people’s attitudes towards native advertising, 62 percent said that it didn’t help to enhance the reputation of news sites, but it did help brands to be seen on highly trusted media sites.
Comprehensive coverage about the study was recently provided by ZDNet.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Resources, Technology
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising.
It’s seen as a way for advertisers to better control their branding message with consumers on social media.
According to a post by Richard Byrne Reilly at VentureBeat, “sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions