iHookup Social is a popular mobile app geared toward allowing users to instantly connect with other app members who are in their vicinity—whether that be friends or someone new.
In a recent announcement, this location-based social media site shared that they will now be giving business owners the opportunity to market their nearby business as the meet-up location of choice.
It is likely that restaurants, bars, and coffee shops will be the businesses most interested in participating in this method of location-based marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms
We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics can’t be worth some marketing gold for an interested company or brand.
At least, that’s the thinking of the folks at Opera Mediaworks.
“Advertisers can now integrate high-quality selfies into their mobile ad campaigns,” the ad platform recently announced.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Partners, News, Platforms
Mobile marketing is still a new enough industry that it remains fairly underutilized in many countries around the world—including Brazil.
However, as the mobile consumer base in Brazil continues to grow — and grow at a rapid rate of speed — Snipp Interactive Inc. has decided to partner with FTC Cards Inc. and Petrobras.
This new mobile centered partnership will impact the 7,500+ gas stations that Petrobras owns throughout Brazil and will provide everything from credit card processing, loyalty and reward programs, and a multitude of mobile and cross-platform marketing opportunities.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
These days, cross-platform marketing is playing a larger role in the success of campaigns for businesses both large and small. This includes marketing campaigns designed to deliver a cohesive or complementary message across online, mobile, radio, print, and TV materials.
In an effort to increase the success of cross-platform marketing campaigns, Marin Software has just launched the new Marin Audience Marketing Suite (AMS.)
The unified platform, we’re told, combines the power of search intent with demographic and behavioral buying signals to find and convert marketers’ most profitable audiences.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology
Science, Inc. is a well-established marketing, branding, and disruptive media company. And their stature only increased further in recent days following news of their major acquisition in the world of mobile app advertising.
Science, Inc. has purchased the pioneering mobile app advertising company PlayHaven Ad Network.
PlayHaven Ad Network was one of the first mobile app advertising companies in the world, and remains a critically important mobile ad network. It is estimated that PlayHaven generates over 5.7 billion monthly sessions on an estimated 1.5 billion devices.
Posted in Mobile Advertising, Mobile Devices, News, Platforms, Technology
The following is an exclusive guest contributed post from Adobe Campaign’s Senior Product Marketing Manager, Patrick Tripp.
The first known email campaign generated more than $13 million in sales as the Digital Equipment Corporation (DEC) established a need for the computer in every office (source ORBTR). We don’t know if DEC, pointed to the outfield like Babe Ruth before cracking the ball farther than anyone had seen, but we do know the game’s never been the same since.
While it may not be readily apparent, the modern email marketing game is very similar to the game of baseball: Both require teams function like well-oiled machines, executing “plays” with pinpoint precision; both require evolving strategies and tactics to stay ahead of the competition; and perhaps most importantly, both require a thorough understanding of the other team (or in this case customers) to achieve victory.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology
Jai Ho is a Nepali and Hindi phrase roughly translated as “Let victory prevail.” Popularized by the award-winning film “Slum Dog Millionaire,” it certainly applies to Nimbuzz now.
Nimbuzz, one of the world’s largest digital advertising platforms, was just recognized at The Smarties 2014 as the ‘Enabling Technology Company of the Year on Mobile’ winner. The prominent award was presented by the Mobile Marketing Association, sponsor of the competition.
Nimbuzz’s move to India is making more and more sense.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms