Issuing its third report in so many days, International Data Corporation announced today that it expects ICT spending growth in the Asia/Pacific (excluding Japan) region to be 6.6% this year.
In 2014, even greater accelerated growth of 8.7% is projected.
Not withstanding the fact that the growth outlook for overall ICT spending of the region in 2013 is slightly lower than what IDC anticipated in last year’s Predictions, “IDC expects the region to rebound in 2014, driven by large markets like China and emerging markets like India and Indonesia.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology, Topics
Owned and operated by IDG World Expo, the Game Marketing Summit is now the world’s largest interactive game marketing gathering.
And, next year, big changes are coming to the event that celebrates marketing excellence.
On Wednesday, the Game Marketing Summit announced four new categories for the 9th Annual Game Marketing Awards created to reflect the ever evolving interactive game marketing landscape.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Sources confirmed late Monday that Apple has acquired social-media analytics firm Topsy Labs, Inc.
Topsy specializes in analyzing the global conversation on Twitter. Its tools can decipher how often a term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign.
According to the Wall Street Journal, which first reported in detail on the acquisition, Topsy is one of a select few Twitter Inc. partners with access to the “fire hose” — “the full stream of tweets since 2006, which now average roughly 500 million a day.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, Technology, Topics
The following is a guest contributed article by Joseph DeLuca, a mobile marketing analyst at Trademob.
Thanks to rapid growth and the constant influx of new technologies, mobile advertising has become one of the most dynamic markets in the world. Within this market, in-app advertising is the fastest developing sector, and is set to be valued at $7 billion by 2015.
App marketers have long been fixated on user acquisition and obtaining the lowest cost-per-install (CPI) prices possible. However, it is now important for marketers to include more sophisticated and relevant mobile advertising tactics into their overall strategy while continuing to gauge the effectiveness of their campaigns using advanced metrics. The end result will be a more effective communications channel for app developers and advertisers that is also more relevant for consumers.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Resources, Technology
Mobile Marketing Watch was privy to an advance sneak peak at a new case study published this morning by Tapjoy, a leading mobile ad network with a sprawling presence across the major mobile ecosystems of iOS and Android.
The data is made available through a case study Tapjoy conducted with Nokia that is designed to explore how Rewarded Rich Media ads helped the company get a huge lift in both branding and direct response through mobile ad campaigns.
The case study clearly suggests that there’s an interesting story to tell not only around the benefits of rich media advertising on mobile, but also on how the rewarded ad model helps drive high-quality engagements.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
Major carriers the world over have their work cut out for them. And it seems they’re up to the task.
Spectrum repurposing is gaining momentum, says ABI in a new report indicating that the launch of Voice-over-LTE (VoLTE) services by major carriers first in South Korea and soon in the United States is part of the effort to move voice calls from the circuit switched 2G and 3G networks to the packet switched LTE networks.
To achieve this, operators have built extensive LTE networks, which also serve as a marketing tool to stay in competition.
Posted in 3G, 4G, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Networks, News, Platforms, Predictions, Smartphones, Technology
Although sales data from Black Friday is still trickling in, all signs point to a powerful kick-off to the 2013 holiday shopping season.
And SMS marketing played a big role in the big business that retailers large and small enjoyed over the weekend.
In fact, once the smoke had cleared, one of the top mobile marketing standouts of the weekend was Best Buy.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, SMS / Text, Technology, Topics