Archive | Mobile Advertising

Leading Mobile Ad Platform Reaches for the Cloud with New Partnership

Leading Mobile Ad Platform Reaches for the Cloud with New Partnership 300x189 Leading Mobile Ad Platform Reaches for the Cloud with New PartnershipCapping off a full stretch of recent cloud-related news,  Equinix — a global interconnection and data center company — tells MMW that it has just reached an agreement with a leading mobile app-tech and monetization company.

Equinix is now in business with Tapjoy, which will pursue a hybrid cloud deployment within Equinix’s International Business Exchange (IBX) data center in Washington, D.C.

According to a provided statement, Tapjoy will leverage the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, Platforms0 Comments

Room for Improvement: New Study Confirms Lack of Mobile Data

Room for Improvement New Study Confirms Lack of Mobile Data 300x224 Room for Improvement: New Study Confirms Lack of Mobile DataEnterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.”

The study, commissioned by the firms and conducted by Forrester Consulting, confirmed a common perception in the mobile ad industry: marketers “lack the confidence required in their cross-channel advertising programs to understand the program’s value and justify higher investment.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review1 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Push does come to shove — and improves sales — if internet retailers are right. Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make use of push notifications to market content to consumers.

SMS spammers are every bit as irritating as they are plentiful. And Jared Reitzin, the CEO of mobileStorm, is fed up with it.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Road Devil: What the ‘Hell’ is AOL Doing in Mobile Now?

Road Devil What the Hell is AOL Doing in Mobile Now 300x195 Road Devil: What the Hell is AOL Doing in Mobile Now?AOL has just rolled out what it calls the latest addition to its Devil Ad Suite of premium formats.

Meet the “Road Devil Interstitial for Mobile.”

With this announcement, AOL says it is effectively expanding its offerings to deliver “unprecedented reach and scale” of both data-driven premium formats and access to premium inventory across every screen.
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Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Smartphones0 Comments

Attention Brand Marketers: Consumers Trust Videos

Attention Brand Marketers Consumers Trust Videos 300x250 Attention Brand Marketers: Consumers Trust VideosSeeing, as they say, is believing. And this is particularly true when it comes to brand marketing.

New research published this week from Brightcove, a global provider of cloud services for video, reveals that seven in ten (76%) consumers cite video as their preferred content source when consuming brand information.

The comprehensive study in question highlights that 79% of consumers favor digital content over traditional, with more than one in ten (12%) preferring to consume content from brands on their smartphone, tablet or mobile application.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Are Yesterday’s Ad Agencies Finally Dying?

Are Yesterday’s Ad Agencies Finally Dying 300x173 Are Yesterday’s Ad Agencies Finally Dying?“As the challenges marketers face increase, the solutions from agencies shrink. It’s time for them to step up.”

That’s the opinion of Tom Goodwin, founder and CEO of the Tomorrow Group, in a recent post at The Guardian.

“There is a curious tension in the current agency landscape – a vast mismatch between what clients’ needs are and what agencies are working on, and this gap seems to be widening,” Goodwin explains.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Technology0 Comments

mobileStorm Boss Explains How to Get Rid of SMS Spammers

mobileStorm Boss Explains How to Get Rid of SMS Spammers mobileStorm Boss Explains How to Get Rid of SMS SpammersSMS spammers are every bit as irritating as they are plentiful.

And Jared Reitzin, the CEO of mobileStorm, is fed up with it.

“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text0 Comments