On Tuesday morning, the world was introduced to the “next generation” of mobile ad technology courtesy of Opera Mediaworks.
The ad platform has just announced its “Innovation Lab.”
The Innovation Lab’s goal, we’re told, is to “create new products and solutions based on technology and innovation that will help marketers reach the next generation of mobile consumers in the most effective and engaging way.”
Posted in Marketing Strategy, Mobile Advertising, Platforms, Technology
According to video advertising platform Videology, the greatest share of digital video ads being served in Asia-Pacific are for consumer goods, roughly 1/3 of the video ads being served.
Next in line came nonalcoholic beverages, approximately 21% of the 549 million video impressions served in Australia, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam during the second quarter of 2014.
These figures are only for Videology, of course, meaning that the overall picture of the industry in APAC countries is incomplete.
Posted in Marketing Strategy, Mobile Advertising, Platforms
LiquidM, a full-stack mobile advertising management platform has confirmed its appointment of Julian Tol as Chief Revenue Officer. Tol will join LiquidM’s executive team, taking responsibility for global revenue, new strategic business initiatives, and strategic partnerships.
Tol, one of the world’s most experienced and well-known programmatic advertising executives, started Brandscreen in 2006. That company was one of the world’s first enterprise-grade DSPs and became the market-leader in the Asia-Pacific region.
“Tol brings to LiquidM enormous programmatic advertising industry experience and a deep understanding of customer requirements in the Software-as-a-Service Ad Platform space,” according to an announcement about the appointment at Adotas.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
“Given its long-term value, content marketing is quickly taking over traditional advertising as the preferred medium to reach customers. With well-executed content marketing, you can educate customers on entire industries and help them make more informed decisions.”
So begins a column by John Hall recently posted at Forbes, which encourages marketers to recognize how valuable content marketing can be. Hall is the CEO of Influence & Co., a firm that helps brands build their influence in the marketplace.
Hall thinks many companies aren’t making it a priority because they fear abandoning the short-term gains from traditional ads if they push focus and devote dollars to content.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
Every product has its price. And when it comes to geo-locating consumers, so does every shopper.
Hey, retailers: looks like you might have to give in order to get.
According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources
“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does anything about it,” begins Joe Laszlo in a recent story posted at the Interactive Advertising Bureau (IAB) website.
Laszlo, who is Senior Director of the IAB’s Mobile Marketing Center of Excellence, thinks there are many roads to rejiggering mobile ads so that they work — for both consumers and marketers.
After the IAB Mobile Center recently partnered with Meredith Xcelerated Markeing (MXM), to tap into Meredith’s “Real Women Talking” community on some questions about what they like as well as dislike about mobile ads, Laszlo felt he’d learned a few things.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Resources
On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.
Together, the companies are in good shape and poised to get some serious work done.
That’s what a rep for IgnitionOne tells us.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Technology