Everyone, it seems, is taking local marketing more seriously. But who is really doing it well?
In an effort to find out, LocalVox has published a new local marketing “report card.” And the findings are quite riveting.
“When it comes to using local marketing to attract and retain customers and beat out the competition, many of the top 150 U.S. retailers are falling behind on local search, mobile, social media and content marketing efforts,” explains the report summary from LocalVox, an integrated local, social and mobile marketing platform.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile SEO, News, Platforms
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa.
But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information – both professional and personal – through posts, comments and responding to questions in various online communities.
What’s the return on investment, the ROI, for putting that kind of time into social media? Actually, it’s called the RON – the “return on networking.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Platforms, Resources, Smartphones, Tablet Devices
Vserv.mobi, a popular mobile advertising exchange, launched on Thursday a little something for the benefit of eCommerce called “Search Intent Ads.”
These ads represent a new advertising format that integrates the power of search into mobile ads.
This format is designed to help marketers attain relevant consumers and facilitate their buying decisions “via a seamless in-ad search strategy.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Search, News, Platforms, Resources
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed? Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.
While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile ad campaigns are now available to its advertiser and publisher clients.
The offering is being pushed through comScore’s validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile).
These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web. With actionable data to measure the performance of brand advertising, from both a campaign and inventory management perspective, advertisers and publishers now have cross-media comparable metrics – such as demographic delivery, reach, frequency and GRPs – to optimize their media allocations.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Telefónica has just announced the creation of Axonix, a new company with the sizable financial backing of Telefónica and affiliates of Blackstone’s GSO Capital Partners (GSO).
We’re told this effort represents the first mobile advertising exchange platform owned and powered by a mobile operator.
Here’s how it will work. Axonix will be powered by technology acquired by Telefónica and Blackstone’s GSO Capital that underpinned the programmatic advertising platform, MobClix.
Posted in Marketing Strategy, Mobile Advertising, Mobile Partners
Pulsate is out with a new end-to-end marketing platform for the physical world. The start-up provides what is described as a cloud platform and its own micro-context iBeacons that allow companies to supposedly “turbocharge” customer engagement.
Pulsate, which can sit behind any brand’s existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology