Archive | Mobile Advertising

The Future of Coupons Could Be Bright with Vibes Smartphone Ads

The Future of Coupons Could Be Bright with Vibes Smartphone AdsEverything is going mobile these days.

Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.”

Forget the clipping, forget the printing.

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Posted in Mobile Advertising, Mobile Apps, Mobile Marketing, Technology1 Comment

Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)

Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)With an annual compound cumulative sales growth of 240% over the past 5 years, it’s no surprise that video ad and marketing technology company Pixability just closed an $18 million Series C financing round.

They’re now a formidable leader in video advertising, an industry segment that’s looking to rise over 30% this year, to nearly $8 billion. In fact, they work with the king of online video, YouTube, and many of the biggest brands in the world come to them for effective YouTube marketing campaigns.

Flush with capital, Pixability will be rapidly expanding their ad buying and video marketing technology platforms, as well as international sales, partnerships and business development efforts. The company already provides customers with extensive, enterprise-grade video advertising optimization, something that makes it easier for brands to optimize their video media spend and increase their results.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms0 Comments

Localytics Takes on App Marketing

Localytics Takes on App MarketingThe folks at Localytics tells MMW that their company has just acquired Splitforce, an automated optimization tool purpose-built for mobile apps.

If you’re keeping score at home, this means Localytics wants to tackle app marketing.

With the acquisition, Splitforce co-founders Zac Aghion and David Ruiz join the Localytics team, “bringing additional data science expertise to fuel the company’s predictive app marketing capabilities.”
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Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing0 Comments

The Big Problems with Programmatic? Transparency and Placement

The Big Problems with Programmatic Transparency and PlacementeMarketer estimates that programmatic ad spending in the US is going to rise almost 50% this year, to nearly $15 billion. That’s about 55% of the total money being spent on display ads but, lest you let it give you the impression that marketers are extremely happy with programmatic ad buying, over 40% of those polled recently by US Media Buyers said that they were worried about the loss of quality control when buying ads programmatically.

In other words, marketers like the fact that buying ads programmatically is easy, but don’t like the loss of control in terms of where those ads are placed and other factors.

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Slow, but Steady: $70 Billion in Offline Sales In India Could Be Web-Influenced Soon

Slow, but Steady 70 Billion in Offline Sales In India Could Be Web-Influenced SoonIndia may be slower to accrue digital sales, but don’t discount the impact of the Web on offline sales.

Yes, online sales made up less than 1 percent of total retail sales in India in 2014, but the “emergence of smartphones and the mobile Internet is playing a much bigger role in influencing the purchase decisions of online users.”

“Customers are using (online sites) to research products, even when they are shopping in physical stores; to compare prices with online retailers; to check specifications; and to read user reviews. This user behavior is making the Web a more powerful medium — one that retailers can no longer ignore,” according to recent Forrester research. “It is most influential in categories like computer hardware and software, media, footwear, apparel, and consumer electronics, as these contain a greater number of online-savvy retailers.”

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Wednesday IAB Webinar to Focus on Marketing ROI and Location Data

Wednesday IAB Webinar to Focus on Marketing ROI and Location DataOn Wednesday, IAB is hosting a critically important webinar on matters close to the heart of every marketer who truly knows what’s up.

“The IAB recently released a primer titled Marketing ROI and Location Data, which helps marketers understand how location data is increasingly being used to measure campaign effectiveness,” the webinar’s organizers explain. “This webinar will feature an overview of the IAB primer and four case studies illustrating specific applications of location data that will illuminate this topic for newbies and experts alike.”
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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Which Ad Format Will Dominate 2015?
It’s 2015. It’s also “the year of the native ad,” says Yahoo! CEO Marissa Mayer. “Yahoo! is pushing the native advertising industry forward as fast as it can,” notes stock analysis site Trefis. “With a headline on its blog declaring 2015 “The Year of the Native Ad,” and claiming the industry will double in size within the next three years, Yahoo! CEO Marissa Mayer wants to move to #1 from her current #3 position in the mobile advertising business.”

Mobile Patent Market Led by IBM Once Again
A new market report from Chetan Sharma Consulting confirms that there’s a new leader in the mobile patents space.
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