According to Velti, a global provider of mobile marketing and advertising technology, a freshly published nationwide poll shows that nearly 60 percent of mobile users will “look at or use their mobile device during this year’s Super Bowl.”

The study, which was conducted online by Harris Interactive last month, surveyed 1,428 U.S. adults who have mobile devices and plan to watch this year’s Super Bowl.

83 percent of viewers who plan to use their mobile device expect to use it as much or more than they did during last year’s Super Bowl.

What’s more, 30 percent of viewers under the age of 45 will be watching the game with their device in hand, and about half (47%) of all viewers age 18 and older say they expect to check or use their device up to 10 times during the game.

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According to new information published Friday by the targeted mobile advertising gurus at Jumptap, tablet network traffic jumped 229 percent over an average projected for the day after Christmas, based on historical network traffic.

January 2, 2012 also saw a bump, with a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their devices.

In Jumptap’s freshly released January MobileSTAT report, Jumptap found that the Kindle Fire experienced the greatest tablet growth throughout December.

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On Friday, comScore released the latest data from the comScore MobiLens service, which reports key trends in the U.S. mobile phone industry during the three month average period ending December 2011.

The study found that Google Android strengthened its lead in the smartphone market during the period to capture a 47.3 percent market share.

All told, 234 million Americans age 13 and older used mobile devices during the three-month period ending in December.

97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers.

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On Thursday, the Mobile Marketing Association published the latest issue of its International Journal of Mobile Marketing.

According to the MMA, this new edition covers a broad range of topics including the unique Indian perspective on mobile marketing, whether Pakistan can build a mobile marketing channel, mobile payments, mobile social media, and why the US Government cares about location based marketing.

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On Thursday, Software product development services company Persistent Systems announced that it has successfully acquired Openwave Systems’ location business.

Persistent Systems, if you’re unfamiliar, offers a variety of contemporary and cutting edge clients solutions including cloud computing, mobility, analytics and collaboration services to hundreds of businesses across the globe.

The announced acquisition, about which financial terms were not disclosed, did not come as a great shock given the close and productive working relationship Persistent and Openwave have shared for the last ten years.

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Internet search giant Google revealed this week that mobile search ad request volume doubled in late 2011 when compared to the same time frame in 2010.

In a new interview with Tech Crunch, Google’s mobile search ads chief Surojit Chatterjee admits that mobile search has increased five-fold in the past two two years alone.

Chatterjee says that quality of search ads is increasing thanks to some of the new factors being considered in mobile search ad rankings. For example, mobile web-optimized sites are now ranked higher. Since August 2011, Google has seen more than a 50 percent increase in the number of AdWords advertisers with a mobile optimized sites.

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Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

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