Yes, it’s true, according to a new MessageSystems survey, that just over 50 percent of consumers don’t want interactions or notifications from brands via email.
Of course, the upside here is that fully half of consumers prefer this method — a fact not to be shunned.
“Of those that indicated a notification preference, the majority preferred email,” explained MediaPost in a story on the survey. “For all the hype that social marketing has gotten in recent years, just above 5 percent of respondents actually prefer seeing ads or deals in their social channel over anywhere else.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms
There’s no doubt that mobile marketing has made huge strides in the last several years, from native ads to in-app ads and cross-device data tracking. That being said, there are plenty of new challenges in the road ahead and, as 2014 winds to a close, these challenges are being brought to the forefront.
Beginning with Advertising Week and increasing every single day since (now with just two weeks to go before the ball drops on New Year’s Eve), digital executives have been exceedingly talkative of late, and all of them are eager to share their opinions and predictions for 2015.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Predictions
Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
More details are coming to light about the big plans in store for mobile rewards startup Gimmie. The company recently shared that they have secured $700,000 to launch a new service designed to deliver real-time personal messages to website visitors.
The goal of this new technology is to increase conversions by delivering messages and content designed specifically for the individual visiting the website. This higher level of engagement will make the web site or landing page more memorable and will highlight the needs the visitor is looking to have resolved.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge.
Digital marketing has forever and completely changed the way brands interact with consumers and, with social media, smartphones and tablets leading the way, there are tools available to business owners and brands today that 20 years ago would have seemed impossible.
Of course this isn’t news to anyone in the marketing industry or, for that matter, the general public. Sure, “Generation X” might be unaware of the difference but, for the majority of the population, the changes have been breathtaking in their swiftness.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or related arenas needs to read.
“In just a few short years, advertising technology has become one of the fastest growing areas in the tech world,” Kapko begins. “There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.”
What does Kapko think is going to happen?
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
Companies that specialize in creating in-app product ads that imitate the ambiance of the games in which they appear are becoming high art.
Now MediaSpike, a big player in this space, is “doing the same thing for virtual reality, so that the emerging platform isn’t plagued by banner ads and other intrusive advertising.”
That’s the take from Dean Takahashi writing in a recent VentureBeat post.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology