Archive | Mobile Advertising

Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

Fetch Exec Musings The Era of Android in Mobile Advertising Draws Near 300x168 Fetch Exec Musings: The Era of Android in Mobile Advertising Draws NearReady for a bold proclamation?

“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”

So says Julian Smith, head of strategy and innovations at Fetch.

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Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms0 Comments

Internet Ad Revenues Accelerate to All Time Highs

Internet Ad Revenues Accelerate to All Time Highs 300x150 Internet Ad Revenues Accelerate to All Time Highs2014 will go down in the history books as the best year to date for Internet ad revenues.

You know, at least until next year, when 2014′s records are poised to be broken again.

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released this month by the Interactive Advertising Bureau (IAB).

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Mobile Now Plays a Vital Role in Online and In-Store Purchases

Mobile Now Plays a Vital Role in Online and In Store Purchases 300x199 Mobile Now Plays a Vital Role in Online and In Store PurchasesFor companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential.

In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 “Audience Insights” report.

The report had many valuable takeaways, such as the fact that mobile now plays a critically important part in how consumers research products—both before heading out to shop and while in-store.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology0 Comments

Yahoo Looking for Brand Buddies for Its Launch of Tumblr-Based Content Marketing

Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content Marketing 300x166 Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content MarketingYahoo is on the hunt. The company is seeking brand launch partners for its latest slate of content marketing services for Tumblr. It’s all part of Yahoo’s plan to monetize that social network.

“The move will see the Yahoo and Tumblr teams work closely with advertisers to help plan and execute branded content experiences across the platforms, while also measuring campaign ROI,” according to Jessica Davies at The Drum.

This announcement trumpets the second major push from Yahoo to monetize Tumblr following its $1.1bn in acquisitions last year.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments

Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to Converting

Marin Software Report Insight Mobile Ads Moving from Merely Influencing to Converting 300x191 Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to ConvertingEngagement is great, but nothing warms the cockles of marketer hearts more than conversions. A new Marin Software report shows that is now happening.

In fact, smartphones and tablets now account for 30 percent of conversions on Google and 35 percent of them on Facebook.

As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software, a provider of a leading cross-channel performance advertising cloud, reveals smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Marchex Launches Breakthrough Tech: Customer Insights Without Recording Phone Calls

Marchex Launches Breakthrough Tech Customer Insights Without Recording Phone Calls 300x106 Marchex Launches Breakthrough Tech: Customer Insights Without Recording Phone CallsMarchex Inc., a mobile advertising technology company, has now launched “Real-Time Call DNA,” a big development in its call analytics platform.

“For the first time, advertisers will be able to visually map, analyze, and measure what happens inside a phone conversation after a consumer calls their business – without recording any of the actual dialogue,” notes the company’s formal announcement. “The technology solves a major blind spot for enterprise-level advertisers in industries such as health care, financial services, and insurance, which have struggled for years to better understand large volumes of inbound consumer phone calls coming from click-to-call ads.”

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Multiscreen 3D Advertising Dramatically Increases Mobile Engagement

Multiscreen 3D Advertising Dramatically Increases Mobile Engagement 300x256 Multiscreen 3D Advertising Dramatically Increases Mobile EngagementAmobee, an innovative industry leader in the world of digital marketing, is drawing praise in response to the company’s latest offering.

In fact, one of the most noteworthy marketing products launched this year is Amobee 3D, which provides full-sensory, interactive, multimedia marketing designed to allow consumers to experience a brand on a whole new level.

“Today’s consumers live in a multi-screen world, and with Amobee 3D we strive to make the ad experience as fun and engaging as possible,” said Gil Sheinfeld, CTO of Amobee. “Amobee 3D technology is… going to change the way brands interact with consumers in a very real and authentic way.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments