BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.
Based on the most recent information available, there is robust social media usage taking place today among higher-spending SMBs.
According to the study, SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4 percent of their marketing budgets to social media in the next 12 months, that’s up from 15.6 percent in 2013 and 10.5 percent in 2012—a dramatic increase in two years.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Technology
Criteo, a performance advertising technology company, is getting so much attention this week it’s scary (that’s particularly impressive when you consider that tomorrow is Halloween.)
MMW was briefed by the company yesterday on the freshly announced global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices.
The goal of the solution? To deliver “precise, personalized ads with accuracy and scale.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Platforms, Technology
In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.
Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.
Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
Where’s Facebook making the major share of its moolah?
Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.
That mobile growth won’t abate anytime soon.
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Technology
Spindle, Inc., a provider of mobile commerce solutions, announced it is now welcoming retailers into its new “Yowza!! Beacon” marketing program.
Merchants that enroll in Spindle’s “Yowza!! Offers” mobile marketing service can also take advantage of innovative beaconing technology for a flat monthly fee of $10 per retail location, regardless of the number of beacons deployed in each site.
The company believes this competitive pricing model positions Yowza!! Beacon as “a cost effective proximity marketing platform for enrolled merchants.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Technology
First, let’s get one thing straight; in-app ads are making money, and lots of it. In fact, revenue from in-app ads has exploded in the last 3 years and they’re on a pace to top $70 billion in revenues by 2017. When it comes to monetizing apps, in-app ads are the proven leader.
The biggest problem is simply this; there are so many different types of in-app ads that many advertisers and agencies are confused by them, so much so that a glossary of terms (with a tip of the hat to Phunware) was recently put together to help decipher them all.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Since the online video boom that followed the launch of YouTube, top brands and businesses — and everyday small business people alike — can now easily create their own low-budget but high-quality video marketing. And even as video marketing has continued to flourish on the computer screen, the evolution and global adoption of mobile devices have taken things to a whole new level for video marketing.
Now there are a multitude of places that videos can be shared online, and video links can be embedded on landing pages, websites, and social media. When it comes to mobile devices, shorter videos are most effective and are currently more popular than watching videos on desktops, laptops, and tablets.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology