One ad format, more than any other, is growing at a pace so fast today that it could one day soon be the most dominant format in all of mobile advertising.
We are referring, of course, to native mobile advertising.
“Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year,” says the Mobile Marketing Association.
But with more companies and advertisers directing their time, attention, and resources toward native mobile advertising, it’s important for the practitioners of native mobile advertising to get it right.
Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms
Although the announcement largely flew under the radar of most major media outlets, it is definitely worth noting that the Interactive Advertising Bureau has announced the inaugural Board of Directors of the IAB Digital Video Center of Excellence.
This particular unit of the IAB is “devoted to promoting the development of the digital video medium.”
“The wide-reaching composition of the board reflects a dynamic mix of top television brands, acclaimed digital video powerhouses, prominent print publishers, digital video technology leaders, and innovative interactive start-ups spanning the growing digital video programming and marketing spectrum,” the IAB says.
Posted in Announcements, Mobile Advertising, Mobile Marketing, News
Appboy, a leading provider in Mobile Marketing Automation, is rolling out what it calls “Appboy Open Access.”
The newest offering, we’re told, allows marketers to break down barriers and manage a reciprocal exchange of customer data and campaign analytics with other platforms via API.
“We are liberating marketers from the restrictions of proprietary dashboards, allowing them to enrich external systems with Appboy data,” says Bill Magnuson, CTO at Appboy.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology
Veteran mobile ad company Airpush has just confirmed the launch of a new 4-week promotion that encourages mobile advertisers to take Airpush’s Abstract Banners for a spin and benefit from a 10% matchback on all prepaid deposits of $1,000 or more.
“The mobile banner has been trapped in a tiny little box for far too long,” explains the Los Angeles-based ad network, ranked No. 2 on Forbes list of “America’s Most Promising Companies” last year. “Airpush’s Abstract Banners are new and exciting creative formats that let your message expand into full-motion transparent overlays over content.”
Posted in Announcements, Mobile Advertising, News, Platforms
On Wednesday, Facebook kicked off its F8 Developer Conference in San Francisco and, by most accounts, impressed those in attendance and watching online with an expansive array of new offerings for developers, advertisers, and businesses.
All together, the social networking behemoth touted more than two dozen new “products and tools,” the clear standouts of which include:
Messenger Platform: Facebook calls it a “new way for apps to integrate with Messenger so people can better express themselves with GIFs, photos, videos, audio clips and more.”
Posted in Mobile Advertising, Mobile Social, Technology
Localytics, a platform for app marketing and analytics, reached out to MMW Wednesday to announce that it has raised $35 million in Series D funding, bringing its total investment to-date to $60 million.
The new funds, we’re told, will be used “to strengthen Localytics’ predictive intelligence capabilities, which enable customers to truly personalize the user experience and improve engagement and retention in their mobile and web apps.”
So what’s next for Localytics? The company will introduce “powerful predictive app marketing” to help customers leverage user data to predict and proactively engage customers at all stages of the customer journey.
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Technology
Cheetah Mobile Inc., a mobile Internet company in China, said this week that it has made a strategic investment in Nanigans, Inc.
In fact, the team at Cheetah is the lead investor in Nanigans’ $24 million Series B financing.
Nanigans is a worldwide provider of social and mobile advertising software and advertising automation software.
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Platforms, Technology