Archive | Mobile Advertising

PubMaticUK’s Swanson Believes Programmatic Will Soar Once Issues of Transparency and Mobile Are Resolved

PubMaticUK's Swanson Believes Programmatic Will Soar Once Issues of Transparency and Mobile Are ResolvedWhat’s the future of programmatic in the UK? According to Bill Swanson, manager for PubMatic there, thinks programmatic is bound to take off as soon as unresolved issues — transparency and the unique demands of mobile, for instance — are resolved.

Swanson recently spoke with eMarketer about the programmatic future.

To what does Swanson attribute the recent growth in programmatic in the UK?

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The Trade Desk Making Waves with Google, MoPub Integrations On Nailed Down

The Trade Desk Making Waves with Google, MoPub Integrations On Nailed DownThe Trade Desk, Inc. — a demand-side platform in what is now a $5 billion real-time bidding industry — has announced expansion of its global mobile offering via integration with Google’s DoubleClick Ad Exchange and Twitter’s proprietary mobile exchange, MoPub.

This announcement arrives on the heels of AlwaysOn’s recognition of TheTrade Desk as one of its global OnMobile Top 100 for “disrupting the establishment and creating viable business models for the mobile marketplace.”

It also follows the recent news that Apple has selected The Trade Desk as an alpha partner in its iAd programmatic pilot project.

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Darn, I Forgot to Unfriend You on Facebook — But There’s Always Next Time

Darn, I Forgot to Unfriend You on Facebook -- But There's Always Next TimeI’m a bit too late — as always happens on Facebook. While you were there a seeming 20 hours per day inviting everyone to play Candy Crush, I was too busy doing important things to … well … UNFRIEND you.

In case you missed it, the world recently celebrated the fifth anniversary of “National Unfriend Day,” a comedic tradition launched by Jimmy Kimmel that still has some traction.

“(It’s a) trend that is now making people take long looks at their friend list and deleting those “extra” friends,” Micki Hogan of Digital Journal. “It reminds us all that cleaning your friend list is a good idea.”

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Kiip Keeping It Real as Mobile Advertisers Take Note

Kiip Keeping It Real as Mobile Advertisers Take NoteKiip is keeping it real — and a recent round of strategic funding proves investors like that idea very much.

Kiip, a mobile advertising network that enables brands and companies to prompt consumers about real rewards for virtual achievements, recently raised new money from Verizon Ventures and Michael Lazerow, co-founder of Buddy Media.

Integrating real-world rewards for mobile users on both iOS and Android is the driving force behind the network. Instead of virtual rewards, Kiip provides consumers with tangible rewards from premium brand clients. One recent promotion offered a free bottle of Propel Fitness Water from Pepsi inside the Nexercise and Sworkit health apps.

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What’s Hampering Corporate Efforts to be Data-Driven?

What's Hampering Corporate Efforts to be Data-DrivenMMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect between how chief executive officers ( see the current status and benefits of data initiatives and how lower-level managers see them.”

Not surprisingly, the firm posits, this and other disparities “impede success” and imperil the competitive advantage companies hope to realize.
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The Rise of the ‘Mobile Strategist’

A jigsaw of the words Plan and StrategyIt’s a new job title that may soon find its way to the posted job openings at your company (if it hasn’t already been advertised and filled).

We’re referring to the “mobile strategist” — a key team member who will help keep a mobile-first strategy moving forward in one or multiple aspects of your business.

“As mobile becomes ubiquitous in today’s enterprise – via apps, BYOD and the Internet of Things – 75 percent of companies have created roles to unify, manage and deploy mobile strategy across the organization,” reads a new report summary from Kinvey.
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Mobile Measurement Firm AppsFlyer Raises $20 Million to Invest in New SaaS Platform, Bolster Neutrality Status

Mobile Measurement Firm AppsFlyer Raises $20 Million To Invest in New SaaS Platform, Bolster Neutrality StatusLeading mobile advertising measurement platform AppsFlyer is on the move again.

In a just released announcement, the company says it has raised $20 million in Series B funding (which makes $28 million to date) it will use to bolster its platform neutrality status, plus invest in a mobile advertising SaaS platform company execs believe necessary.

AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, brands, and advertising agencies to optimize their marketing spend by measuring their campaigns across more than 800 integrated mobile ad networks, including on Facebook, Google, and Twitter.

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