Archive | Mobile Advertising

Apple is Ready to Show The World What’s Next in Mobile

Apple is Ready to Show The World Whats Next in Mobile 300x262 Apple is Ready to Show The World Whats Next in MobileApple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th.

Invitations to Apple’s media event, taking place in less than two weeks, have now been distributed to select members of the media.

Sources close to Apple say the company will use the stage on that occasion to unveil iPhone 6 and its first ever smartwatch — the iWatch.
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Posted in Announcements, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

AOL Just Says No to Do-Not-Track Requests

AAOL Just Says No to Do Not Track Requests AOL Just Says No to Do Not Track RequestsOL has a new privacy policy effective September 15. The new directive specifies that the company’s properties — including the recently acquired Gravity — will not honor the do-not-track requests that consumers send through their browsers.

“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”

As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms0 Comments

Marketing Evolution: Avoiding ROI that’s DOA Means Moving to Mobile

Marketing Evolution Avoiding ROI thats DOA Means Moving to Mobile 300x191 Marketing Evolution: Avoiding ROI thats DOA Means Moving to MobileAt a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.

The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.

The bottom line? Moving to mobile makes sense.

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Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms0 Comments

Mobile Marketing a Must, Not an Option Anymore

Mobile Marketing a Must Not an Option Anymore 300x199 Mobile Marketing a Must, Not an Option AnymoreAdvertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible.

According to Calvin Wolf, a digital journalist based in Midland, Texas, today that means adding mobile to the mix of a successful marketing plan.

“Over time, the rise of the Internet has competed with the viability of traditional advertising mediums like radio and television, with consumers spending more and more time online,” writes Wolf.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones0 Comments

The Envelope, Please: Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 Smarties

The Envelope Please Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 Smarties 300x276 The Envelope, Please: Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 SmartiesAfter weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.

The names of all finalist nominees was shared with MMW late last week.

“I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties,” said Daniel Bonner, Global Chief Creative Officer of Razorfish. “Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Social Media Marketing Gets ‘Pinned’

Social Media Marketing Gets Pinned 300x225 Social Media Marketing Gets PinnedWhile rarely if ever discussed in the same breath as other social media marketing giants like Facebook and Twitter, Pinterest is no pushover as a powerful platform for mobile social marketing.

And the popular pinboard-style social sharing platform knows it. Consequently, the company is reportedly planning to step up their advertising offerings next year.
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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Rumors0 Comments

Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes

Back to School and Not Just for the Kids Marketers Taking Digital Education Classes 300x160 Back to School, and Not Just for the Kids: Marketers Taking Digital Education ClassesA lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely matched to the exigencies of modern agency work.

Nathalie Tadena tells the story in a post at the Wall Street Journal, noting that “To keep up with an ever-changing digital world, Madison Avenue agencies are taking various steps to reinvent their employees’ skill sets, from hosting workshops with tech partners, enrolling their employees in computer coding classes, and ramping up agency-wide digital education programs.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms0 Comments