Native advertising automation company Sharethrough is talking up its support for Native Cards, a new standard for publishers and brand advertisers to “enable the most immersive advertising experiences. ”
“Native Cards provide an entirely new way for brands to offer information, stories and visuals in a digestible format,” says Rob Fan, the CTO of Sharethrough. “Ultimately, this is about brands and publishers working together to create the best experiences across platforms.”
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms
More details are coming to light about the big plans in store for mobile rewards startup Gimmie. The company recently shared that they have secured $700,000 to launch a new service designed to deliver real-time personal messages to website visitors.
The goal of this new technology is to increase conversions by delivering messages and content designed specifically for the individual visiting the website. This higher level of engagement will make the web site or landing page more memorable and will highlight the needs the visitor is looking to have resolved.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Companies that specialize in creating in-app product ads that imitate the ambiance of the games in which they appear are becoming high art.
Now MediaSpike, a big player in this space, is “doing the same thing for virtual reality, so that the emerging platform isn’t plagued by banner ads and other intrusive advertising.”
That’s the take from Dean Takahashi writing in a recent VentureBeat post.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
The following is a guest contributed post from Valerie Davis, Vice President, Search Media at PM Digital.
Our lives today revolve around mobile devices. From scheduling, to searching, to social connecting, and yes, even purchasing; our day now begins and ends with a smartphone in hand. As consumers, we may not stop and consciously think about every mobile touch point throughout our days, but as marketers, it’s crucial that we acknowledge the shifting behaviors. It no longer suffices to just cover mobile as part of your broader digital marketing strategy; in 2015 you must have a mobile first mentality as you develop your strategy.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Most marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the Chief Marketing Officer Council, only a scant 17% of respondents reported that their mobile efforts lined up with their entire marketing strategies.
According to Laurie Sullivan of MediaPost, who was privy to the report’s findings, nearly a third of respondents said that they have no mobile strategy at all or that they do not view mobile as a strategy. Most classify it as a campaign and because it does not necessarily align very well with the overall strategy, it is often an afterthought.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
What’s bugging digital advertisers?
According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.
Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions