“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”
As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms
After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.
The names of all finalist nominees was shared with MMW late last week.
“I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties,” said Daniel Bonner, Global Chief Creative Officer of Razorfish. “Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones, Technology
While rarely if ever discussed in the same breath as other social media marketing giants like Facebook and Twitter, Pinterest is no pushover as a powerful platform for mobile social marketing.
And the popular pinboard-style social sharing platform knows it. Consequently, the company is reportedly planning to step up their advertising offerings next year.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Rumors
“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does anything about it,” begins Joe Laszlo in a recent story posted at the Interactive Advertising Bureau (IAB) website.
Laszlo, who is Senior Director of the IAB’s Mobile Marketing Center of Excellence, thinks there are many roads to rejiggering mobile ads so that they work — for both consumers and marketers.
After the IAB Mobile Center recently partnered with Meredith Xcelerated Markeing (MXM), to tap into Meredith’s “Real Women Talking” community on some questions about what they like as well as dislike about mobile ads, Laszlo felt he’d learned a few things.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Resources
If you are a small business owner managing your own website, blog, and social media content, a new infographic created by StuartJDavidson and shared by PayAnywhere provides the formula for success if you’re looking to create the “perfect social media post.”
It provides a detailed template for creating the perfect post on your blog, and the most popular social media platforms such as Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Tumblr, and Vine.
To learn more, check out the visual below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Smartphones, Technology
HBC Department Store Group has just announced plans to deploy the Swirl in-store beacon marketing platform.
Adding its brand to the list of cutting-edge retailers wanting to bolster he in-store mobile experience of its shoppers, the group tells MMW via a written statement that it seeks to “deliver digital experiences to consumers’ smartphones while they shop in the company’s department stores in Canada and the US.”
Using beacons installed in merchandising areas, stores where the tech is made available will automatically deliver “branded content and personalized offers” to shoppers on site through a number of company-owned and third party mobile apps.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Want to sell a home, a car, a washing machine via mobile advertising? It just might help.
But a toothbrush, movie tickets, or hedonic items like a fancy watch or handbag? Maybe not.
Researchers at Columbia Business School wanted to find out if banner ads on a smartphone’s web browser actually work. Their results reveal that they do, but are only effective for certain products.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing