These days, nearly all major brands invest in consumer targeting to ensure that their marketing efforts speak to the needs of their primary and secondary audiences.
While the current consumer targeting methods are in-depth and generally prove to be successful, Dr. Pepper and Snickers have joined together to create a new method of targeting consumers via mobile technology.
The joint promotion is available in many Walmart stores across the nation and consists of a simple three-step process. First the customer must buy two Dr. Pepper beverages and two Snickers bars. Then, they have to snap a picture of their full Walmart receipt. Finally, they must email or text the image as their entry into the promotion.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
LiquidM, a white-labeled Mobile Advertising Management Platform (MAMP), has launched its new mobile retargeting capabilities to help mobile developers and advertisers re-engage their customers.
These new retargeting capabilities can help remind people who have already visited a digital property to reuse an app or revisit a website to complete their purchases.
Ad networks which are using LiquidM’s full stack mobile advertising management platform (MAMP) can offer these retargeting campaigns to their advertisers, which will aid e-commerce sites in bringing back old visitors and help app developers re-engage their users.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Technology
Here’s some good news for mobile marketers and advertisers to kick off your Tuesday.
Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.
The Location Score Index is a quarterly report from Thinknear.
“Since publishing its first Location Score Index in May, the industry has made moves to improve location data quality,” a statement provided to media reads.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms
SMS spammers are every bit as irritating as they are plentiful.
And Jared Reitzin, the CEO of mobileStorm, is fed up with it.
“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text
On Thursday, NativeMobile broke the news that Tapstream — a mobile acquisition and growth platform — is introducing Website Install Tracking, a new and free service that lets mobile marketers using Tapstream see a “full-funnel view” of how their website drives app installs and revenues.
“Our website tracking has consistently been a popular feature of our marketing platform,” Tapstream CEO Slaven Radic is quoted in the report.
“As publishers transition from desktop to mobile web, and then to mobile apps, they struggle to come up with the right strategy to move their visitors along,” Radic continues. “The latest revisions to Tapstream Website tracking gives them the information and confidence to move forward, by including the exact metrics on visitors, clicks, installs and revenue their sites generate.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”
As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms
After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.
The names of all finalist nominees was shared with MMW late last week.
“I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties,” said Daniel Bonner, Global Chief Creative Officer of Razorfish. “Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones, Technology