In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.
Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.
Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions
One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.
The metrics include rankings, ratings, engagement, promotion, freshness, activity, visibility, and sentiment. This allows mobile marketers to create a much needed benchmark in the world of mobile marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Opinion, Resources, Smartphones, Technology
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last minute.
The problem is, mobile marketing is so extremely important these days that putting it off until the last minute simply isn’t a very bright idea. That being said (and with apologies if we just described you) these tidbits from a recent report about mobile marketing strategy for the holidays should help.
First, don’t forget that email marketing messages are only opened these days on mobile devices but, for the most part, that’s the primary place where they’re being opened these days.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.
According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.
Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Platforms
How can a marketer understand a consumer?
It’s all in the data. And marketers know it.
While marketers seek newer and better ways to get the bead on consumers, they also have to increase their data collection efforts.
They have a ways to go, according to September, 2014 research by Signal, and the majority is clued in. Fifty three percent of recently surveyed U.S. marketers said they had upped their marketing technology investments in the past three years.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Data, Mobile Marketing, News, Technology
Sensiya, a Tel-Aviv-based startup, wants to know if you’re traveling, perhaps, or maybe just being a couch potato.
The company wants to take the geo-data approach with its new mobile software development kit (SDK).
According to a post at VentureBeat, “Sensiya chief executive Noam Fine (said) that his startup’s new mobile-centric SDK allows advertisers, retailers, and developers to see the real-life behaviors of smartphone users in a bid to target them with ‘people-based marketing’ campaigns.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Resources, Technology
According to a recent report from FreeWheel, 17 percent of its digital video ad views in the UK were served to smartphones in Q2 2014.
What’s the import? Interestingly, smartphone share has passed the tablet share (15 percent). The proportions last quarter were opposite, with smartphones accounting for 13 percent and tablets 17 percent.
What hasn’t changed? The vast majority of digital video ad views in the UK were seen during long-form content. FreeWheel estimated that 75 percent of ads were served during content of this length in Q2 2014—up from 73 percent last quarter.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Predictions