Archive | Mobile Advertising Campaigns

Is the ‘Selfie’ the Future of Mobile, Digital Marketing?

Is the Selfie the Future of Mobile Digital Marketing 300x200 Is the Selfie the Future of Mobile, Digital Marketing?We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics can’t be worth some marketing gold for an interested company or brand.

At least, that’s the thinking of the folks at Opera Mediaworks.

“Advertisers can now integrate high-quality selfies into their mobile ad campaigns,” the ad platform recently announced.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Partners, News, Platforms0 Comments

Snipp Interactive Turns Attention to Mobile Market In Brazil

Snipp Interactive Turns Attention to Mobile Market In Brazil Snipp Interactive Turns Attention to Mobile Market In BrazilMobile marketing is still a new enough industry that it remains fairly underutilized in many countries around the world—including Brazil.

However, as the mobile consumer base in Brazil continues to grow — and grow at a rapid rate of speed — Snipp Interactive Inc. has decided to partner with FTC Cards Inc. and Petrobras.

This new mobile centered partnership will impact the 7,500+ gas stations that Petrobras owns throughout Brazil and will provide everything from credit card processing, loyalty and reward programs, and a multitude of mobile and cross-platform marketing opportunities.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Dr. Pepper, Snickers Find Creative New Way of Targeting Consumers Via Mobile

Dr. Pepper Snickers Find Creative New Way of Targeting Consumers Via Mobile 275x300 Dr. Pepper, Snickers Find Creative New Way of Targeting Consumers Via Mobile These days, nearly all major brands invest in consumer targeting to ensure that their marketing efforts speak to the needs of their primary and secondary audiences.

While the current consumer targeting methods are in-depth and generally prove to be successful, Dr. Pepper and Snickers have joined together to create a new method of targeting consumers via mobile technology.

The joint promotion is available in many Walmart stores across the nation and consists of a simple three-step process. First the customer must buy two Dr. Pepper beverages and two Snickers bars. Then, they have to snap a picture of their full Walmart receipt.  Finally, they must email or text the image as their entry into the promotion.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

New Mobile Retargeting Solution Generating Buzz

New Mobile Retargeting Solution Generating Buzz 300x196 New Mobile Retargeting Solution Generating BuzzLiquidM, a white-labeled Mobile Advertising Management Platform (MAMP), has launched its new mobile retargeting capabilities to help mobile developers and advertisers re-engage their customers.

These new retargeting capabilities can help remind people who have already visited a digital property to reuse an app or revisit a website to complete their purchases.

Ad networks which are using LiquidM’s full stack mobile advertising management platform (MAMP) can offer these retargeting campaigns to their advertisers, which will aid e-commerce sites in bringing back old visitors and help app developers re-engage their users.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Technology0 Comments

Good News for Mobile Marketers: Location Accuracy is Improving

Good News for Mobile Marketers Location Accuracy is Improving 300x199 Good News for Mobile Marketers: Location Accuracy is ImprovingHere’s some good news for mobile marketers and advertisers to kick off your Tuesday.

Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.

The Location Score Index is a quarterly report from Thinknear.

“Since publishing its first Location Score Index in May, the industry has made moves to improve location data quality,” a statement provided to media reads.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms0 Comments

mobileStorm Boss Explains How to Get Rid of SMS Spammers

mobileStorm Boss Explains How to Get Rid of SMS Spammers mobileStorm Boss Explains How to Get Rid of SMS SpammersSMS spammers are every bit as irritating as they are plentiful.

And Jared Reitzin, the CEO of mobileStorm, is fed up with it.

“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text0 Comments

Mobile Marketers Gain New Capability from Tapstream

Mobile Marketers Gain New Capability from Tapstream Mobile Marketers Gain New Capability from TapstreamOn Thursday, NativeMobile broke the news that Tapstream — a mobile acquisition and growth platform — is introducing Website Install Tracking, a new and free service that lets mobile marketers using Tapstream see a “full-funnel view” of how their website drives app installs and revenues.

“Our website tracking has consistently been a popular feature of our marketing platform,” Tapstream CEO Slaven Radic is quoted in the report.

“As publishers transition from desktop to mobile web, and then to mobile apps, they struggle to come up with the right strategy to move their visitors along,” Radic continues. “The latest revisions to Tapstream Website tracking gives them the information and confidence to move forward, by including the exact metrics on visitors, clicks, installs and revenue their sites generate.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones0 Comments