Social media is fast-becoming a marketing must for businesses of all sizes.

But using social media effectively remains a challenge for many, particularly in light of the “seven types of social media fans” and the different marketing approaches required to really connect with each.

On Tuesday, Veronica Maria Jarski of MarketingProfs shared a fascinating new infographic from ReachLocal, which researched the most popular types of social media fans.

So what does the audience you’re marketing to in the social realm really look like? Find out below.

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With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are growing fond of in-app ads and a host of other mobile advertising tactics optimized for the mobile gamer’s smartphone screen.

Mobile games are on the minds of many mobile advertisers this week thanks to App Annie and the IDC.

A special new issue of the App Annie & IDC Future of Mobile Gaming Report for E3 charts the worldwide mobile and portable gaming installed base, as well as revenue by business model, average revenue per user (ARPU) and top grossing genres and countries for gaming-optimized handhelds, iOS and Google Play.

The data shows that the installed base of mobile and portable gaming devices is expected to grow 55 percent over the next 18 months, to more than 1.2 billion.

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According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries. And its bound to do even bigger business in the future.

In 2012, for example, mobile marketing is estimated to have generated approximately $139 billion in U.S. sales. Projected to climb 52% in the next two years, sales driven by mobile marketing may exceed $400 billion by 2015.

On Monday, Small Business Trends reported that the latest available data suggests that retailers and marketers spent $6.7 billion to reach customers via mobile last year.

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The following article is a guest contributed post from Kane Russell, VP of Marketing at Waterfall Mobile.

With spending on SMS marketing looking to double from roughly $4 billion in 2013 to more than $8 billion by 2016, SMS client service holds paramount importance. Without an effective service strategy, SMS campaigns will become non-compliant and fail to reach their target customers.

To create an effective strategy, SMS client service needs to incorporate the following four elements. By addressing all four, SMS campaigns will remain compliant and welcomed by customers, which is crucial for securing an immediate and positive impact on SMS ROI.

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The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013.

The sold out event focused on the opportunities offered by the increasing proliferation of devices and platforms and showed that “there’s never been a better opportunity to integrate your marketing and create meaningful relationships with consumers, prospects and customers.”

In this freshly released video, some of the mobile marketing experts and industry professionals at the event share their two cents on why it’s now vitally important to make mobile a mandatory part of your marketing efforts.

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A recognized leader in mobile ad technology is touting what’s being called the industry’s first 360-degree product suite built exclusively for mobile.

Mocean Mobile issued a press release this morning explaining how Mocean for Advertisers will work.

Built for mobile, Mocean for Advertisers enables easy integration with brands, agencies, demand-side platforms and trading desks to streamline the mobile media buying and serving process, the company says.

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While the rate of engagement with mobile ads grows stronger with each passing year, online display ads are having an opposite experience, according to a new report from comScore.

The latest data shows that 54% of online display ads shown in thousands of campaigns measured by comScore between May 2012 and February of 2013 “weren’t seen by anyone.”

On Wednesday, the Wall Street Journal highlighted the findings of comScore’s new report.

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