According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
What’s bugging digital advertisers?
According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.
Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions
If you already use or are planning to use V12 Group’s Launchpad, you’re in luck. Simple Ads is a new tool that is designed to make managing your campaigns easier.
At its very basic level, it integrates the platform so that you have all of the tools you need to manage your ads, right at your fingertips, the company tells MMW in a provided statement.
According to the CEO of V12 Group, Paul Chachko, “Simple Ads gives users an affordable and approachable way to use digital display advertising, presenting a unique opportunity for them to properly execute campaigns and consistently drive visibility,” and “We are extremely excited to finally put online display advertising within reach for small and medium businesses.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Resources, Smartphones
Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online advertising.
Since mobile consumership has continued to grow by leaps and bounds, particularly over the last two years, many advertisers are shifting their pay-per-click advertising dollars from online to mobile.
According to research by San Diego-based Covario and highlighted recently by Search Engine Watch, one third of last quarter’s paid search advertising was spent on mobile.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Search, News, Platforms
In 2014, the average company spent just over 10% of its annual revenues on marketing activities, according to a recent survey of marketing executives performed by Gartner Incorporated. The survey also found that over 50% of companies will increase their digital marketing budget for 2015, in an effort to better connect with customers and, obviously, increase profits.
The survey included individuals from the United States, Canada and Great Britain who represent organizations with over $500 million in annual revenues. It was performed in July and August of this year among six different industries, including high-tech, financial services, media, retail, hospitality and transportation.
Jake Sorofman, the research director at Gartner, says that the survey found that “the highest marketing technology investment in 2014 is the customer experience… Just edging out product innovation.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Predictions
Ecommerce is still on the rise—no shocker there, but it’s important to note that even with increased web traffic and sales, physical stores are still more profitable than the online stores for almost every major retailer.
When it comes to crafting online advertising, this is something that marketers must keep in mind. All marketing should work hand in hand, not against one another.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
The findings of a new study from xAd and Telmetrics with Nielsen point to some fascinating audience insights based on mobile usage and behaviors across genders and generations.
According to a report summary shared with MMW, Millennials “are a generation that is being defined by their constant exposure to technology and ubiquitous use of their mobile devices.”
Yet, the study shows, Gen Xers actually spend more time on their mobile devices than Millennials.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Resources, Technology