The following is a guest contributed post from Jill Draper, President of Marketsmith Inc.
These days, most enterprise marketers use a multichannel brand awareness and business development strategy, spreading the word about their company, products and services via a variety of platforms, including digital ads and social media marketing. But, television still gets the lion’s share of ad spend, and it’s time for enterprise brand marketers to demand that their TV brand awareness campaigns work harder and smarter.
According to a recent Nielsen report, Internet display ad spending grew 32% in 2013, which demonstrates the growing power of the digital medium. However, Internet display advertising still makes up only 4.5% of total spending, with TV accounting for nearly 58%. And marketers have good reason to put their faith in TV advertising: A Nielsen analyst noted that TV remains the most trusted source of paid media information.
Posted in Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Resources
Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.”
While Bain was discussing the viability of Twitter as a marketing platform, this quote applies most fittingly to mobile marketing.
This idea of “marketing in the moment” has finally found its footing in the marketing industry, as smartphones and other mobile devices become more popular and ubiquitous. Take, for example, one of the updated capabilities in Apple’s iOS 7. Apple has given users the ability to sort their photos not just into years or collection, but also into moments. Instead of running together, the photos can be grouped into specific moments of time.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
While mobile ad spending has been growing by leaps and bounds, digital ad spending as a whole is reaching all-time highs.
Digital ad spend refers to any paid digital advertisements meant for viewership on desktops, laptops, tablets, smartphones, and any other connected devices. It is estimated that digital ad spending will increase by over 14 % in 2014, reaching $137 billion worldwide.
This means that digital ad spending will account for approximately 25% of all global media spending, outpacing estimates.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Predictions, Rumors, Smartphones, Tablet Devices
Later this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push.
“Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, Technology
An innovative new cloud based-platform is breathing new life into the dated classified ad. Thanks to the team behind AdPlotter, online classified advertisers now have an opportunity to post on hundreds of sites simultaneously.
Businesses and individuals all over the world use online classified ads daily to drive leads and sales. In the past, this marketing process has been very time consuming. Okay, it’s been ridiculously time consuming. But that was then. And this is now.
Online sellers will now have a better option from a new ad-posting engine called AdPlotter.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of marketing in this new day and age.
So what can marketers learn from the Material Girl? Invariably, critics say, Madonna has remained interesting and relevant because of her remarkable ability to reinvent herself. Love her or hate her, year after year, Madonna finds a way to make herself a hot topic again.
And that’s the biggest problem digital marketers are facing today, a new survey from Adobe finds. They just don’t know how to reinvent themselves.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Location isn’t everything when it comes to mobile… but it is the most important factor.
That’s the observation from Eli Portnoy, general manager of Thinknear, a location based and targeted mobile advertising company.
“Think about it,” Portney says in a recent interview. “The phone is a portable device we carry in our pocket and is a part of what we are doing all day and every day. You have your phone with you when you are commuting, when you are at work, when you are seeing friends, when you go home. It’s ubiquitous. And you use it to interact with your world and what’s important to you.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms