Archive | Mobile Advertising Campaigns

AOL Just Says No to Do-Not-Track Requests

AAOL Just Says No to Do Not Track Requests AOL Just Says No to Do Not Track RequestsOL has a new privacy policy effective September 15. The new directive specifies that the company’s properties — including the recently acquired Gravity — will not honor the do-not-track requests that consumers send through their browsers.

“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”

As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms0 Comments

The Envelope, Please: Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 Smarties

The Envelope Please Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 Smarties 300x276 The Envelope, Please: Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 SmartiesAfter weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.

The names of all finalist nominees was shared with MMW late last week.

“I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties,” said Daniel Bonner, Global Chief Creative Officer of Razorfish. “Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Social Media Marketing Gets ‘Pinned’

Social Media Marketing Gets Pinned 300x225 Social Media Marketing Gets PinnedWhile rarely if ever discussed in the same breath as other social media marketing giants like Facebook and Twitter, Pinterest is no pushover as a powerful platform for mobile social marketing.

And the popular pinboard-style social sharing platform knows it. Consequently, the company is reportedly planning to step up their advertising offerings next year.
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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Rumors0 Comments

What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)

What Do Women Want IAB Five Core Principles on Mobile Ads Hint They Start with Listening 255x300 What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does anything about it,” begins Joe Laszlo in a recent story posted at the Interactive Advertising Bureau (IAB) website.

Laszlo, who is Senior Director of the IAB’s Mobile Marketing Center of Excellence, thinks there are many roads to rejiggering mobile ads so that they work — for both consumers and marketers.

After the IAB Mobile Center recently partnered with Meredith Xcelerated Markeing (MXM), to tap into Meredith’s “Real Women Talking” community on some questions about what they like as well as dislike about mobile ads, Laszlo felt he’d learned a few things.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Resources0 Comments

Infographic: Creating The Perfect Social Media Post

Infographic Creating The Perfect Social Media Post 300x224 Infographic: Creating The Perfect Social Media PostIf you are a small business owner managing your own website, blog, and social media content, a new infographic created by StuartJDavidson and shared by PayAnywhere provides the formula for success if you’re looking to create the “perfect social media post.”

It provides a detailed template for creating the perfect post on your blog, and the most popular social media platforms such as Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Tumblr, and Vine.

To learn more, check out the visual below.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Smartphones, Technology0 Comments

Lord & Taylor Going Big with iBeacon

Lord Taylor Going Big with iBeacon Lord & Taylor Going Big with iBeaconHBC Department Store Group has just announced plans to deploy the Swirl in-store beacon marketing platform.

Adding its brand to the list of cutting-edge retailers wanting to bolster he in-store mobile experience of its shoppers, the group tells MMW via a written statement that it seeks to “deliver digital experiences to consumers’ smartphones while they shop in the company’s department stores in Canada and the US.”

Using beacons installed in merchandising areas, stores where the tech is made available will automatically deliver “branded content and personalized offers” to shoppers on site through a number of company-owned and third party mobile apps.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

What Products Sell Via Mobile? New Research Provides Clues

What Products Sell Via Mobile New Research Provides Clues 300x199 What Products Sell Via Mobile? New Research Provides CluesWant to sell a home, a car, a washing machine via mobile advertising? It just might help.

But a toothbrush, movie tickets, or hedonic items like a fancy watch or handbag? Maybe not.

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone’s web browser actually work. Their results reveal that they do, but are only effective for certain products.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing1 Comment