Archive | Mobile Advertising Campaigns

Infographic: Creating The Perfect Social Media Post

Infographic Creating The Perfect Social Media Post 300x224 Infographic: Creating The Perfect Social Media PostIf you are a small business owner managing your own website, blog, and social media content, a new infographic shared by StuartJDavidson provides the formula for success if you’re looking to create the “perfect social media post.”

It provides a detailed template for creating the perfect post on your blog, and the most popular social media platforms such as Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Tumblr, and Vine.

To learn more, check out the visual below.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Smartphones, Technology0 Comments

Lord & Taylor Going Big with iBeacon

Lord Taylor Going Big with iBeacon Lord & Taylor Going Big with iBeaconHBC Department Store Group has just announced plans to deploy the Swirl in-store beacon marketing platform.

Adding its brand to the list of cutting-edge retailers wanting to bolster he in-store mobile experience of its shoppers, the group tells MMW via a written statement that it seeks to “deliver digital experiences to consumers’ smartphones while they shop in the company’s department stores in Canada and the US.”

Using beacons installed in merchandising areas, stores where the tech is made available will automatically deliver “branded content and personalized offers” to shoppers on site through a number of company-owned and third party mobile apps.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

What Products Sell Via Mobile? New Research Provides Clues

What Products Sell Via Mobile New Research Provides Clues 300x199 What Products Sell Via Mobile? New Research Provides CluesWant to sell a home, a car, a washing machine via mobile advertising? It just might help.

But a toothbrush, movie tickets, or hedonic items like a fancy watch or handbag? Maybe not.

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone’s web browser actually work. Their results reveal that they do, but are only effective for certain products.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing0 Comments

MMW Op-Ed: Be Mobile Friendly

MMW Op Ed Be Mobile Friendly 300x199 MMW Op Ed: Be Mobile FriendlyThe following is an exclusive guest contributed post from Alyssa Nahatis, Director of Deliverability for Adobe Campaign.

More people use their smartphones for reading email than for making calls! In a report by Adobe last year, 79% of smartphone owners use their smartphone for reading email and 78 percent use their phones for calls (Adobe – “2013 Digital Publishing Report: Retail Apps & Buying Habits”). The smartphone and other mobile devices are clearly taking over as the way people monitor their email, so it seems apparent that designing your mailings so that they appear correctly on the phone is vital.

The challenge is that there are lots of different devices out there of different sizes, screen resolutions, power demands and storage capability. How can you insure that your emails will open successfully on them all? Here are some ideas.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Mobile’s Not a Noun, It’s a Verb: Behavior is Everything

Mobiles Not a Noun Its a Verb Behavior is Everything 300x223 Mobiles Not a Noun, Its a Verb: Behavior is EverythingA lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising efforts. In their minds, it’s a noun.

But according to Jeff Fagel, CMO at G/O Digital, we really should be thinking of mobile as a verb.

“If there’s one thing I’m sure of as a marketer, it’s that mobile is more than its channel — it’s a behavior,” Fagel says in a post at Venture Beat.

Fagel has thought long and hard about this. With more than 20 years of brand, digital, and startup marketing experience, Fagel has held multiple leadership roles at PepsiCo, Frito-Lay & and Sears Holdings.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

UK Beat: Mobile Ads Poised to Surpass Print

UK Beat Mobile Ads Poised to Surpass Print 300x225 UK Beat: Mobile Ads Poised to Surpass PrintMobile advertising in the UK will soon overtake the multi-billion pound newspaper and magazine market next year, (and surpass TV ad spend) to hit £4.5bn in 2016, according to a new forecast.

Based on a report published by eMarketer and covered in The Guardian, it looks like mobile ad spend will grow by 96 percent this year to £2.02bn.

That’s just a hair behind the £2.06bn forecast to be spent on print ads in newspapers, according to the same report.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Celtra Advocating New AdCreator Analytics

Celtra Advocating New AdCreator Analytics 300x88 Celtra Advocating New AdCreator AnalyticsRepresentatives for Celtra recently briefed MMW on their release of the new AdCreator analytics, which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking.

Celtra professes to be the first to provide viewability metrics on both in-app and mobile web environments.

“The cutting-edge technology found in AdCreator analytics allows agencies, media suppliers and brand leaders to reliably track viewable impressions and intentional ad expansions, as well as other common metrics, via a comprehensive and easy-to-use dashboard,” a provided statement reads.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, News, Platforms0 Comments