Archive | Mobile Advertising Campaigns

The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?

The Holidays are Coming Is your Mobile Marketing Strategy Ready 300x196 The Holidays are Coming... Is Your Mobile Marketing Strategy Ready?It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last minute.

The problem is, mobile marketing is so extremely important these days that putting it off until the last minute simply isn’t a very bright idea. That being said (and with apologies if we just described you) these tidbits from a recent report about mobile marketing strategy for the holidays should help.

First, don’t forget that email marketing messages are only opened these days on mobile devices but, for the most part, that’s the primary place where they’re being opened these days.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones0 Comments

Forrester Report Steers Mobile Marketers Away from Mistakes

Forrester Report Steers Mobile Marketers Away from Mistakes 300x263 Forrester Report Steers Mobile Marketers Away from MistakesMarketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.

According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.

Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Platforms0 Comments

Come to Big Data: Majority of Mobile Marketers Knows Data Technology is Critical

Come to Big Data Majority of Mobile Marketers Knows Data Technology is Critical 300x225 Come to Big Data: Majority of Mobile Marketers Knows Data Technology is CriticalHow can a marketer understand a consumer?

It’s all in the data. And marketers know it.

While marketers seek newer and better ways to get the bead on consumers, they also have to increase their data collection efforts.

They have a ways to go, according to September, 2014 research by Signal, and the majority is clued in. Fifty three percent of recently surveyed U.S. marketers said they had upped their marketing technology investments in the past three years.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Data, Mobile Marketing, News, Technology0 Comments

Are You Standing, Walking, or Sitting on the Couch? Sensiya Wants to Let Mobile Marketers Know

Are You Standing Walking or Sitting on the Couch Sensiya Wants to Let Mobile Marketers Know 300x225 Are You Standing, Walking, or Sitting on the Couch? Sensiya Wants to Let Mobile Marketers KnowSensiya, a Tel-Aviv-based startup, wants to know if you’re traveling, perhaps, or maybe just being a couch potato.

The company wants to take the geo-data approach with its new mobile software development kit (SDK).

According to a post at VentureBeat, “Sensiya chief executive Noam Fine (said) that his startup’s new mobile-centric SDK allows advertisers, retailers, and developers to see the real-life behaviors of smartphone users in a bid to target them with ‘people-based marketing’ campaigns.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Resources, Technology0 Comments

FreeWheel: Smartphone Share of Video Ad Views Growing in the UK

FreeWheel Smartphone Share of Video Ad Views Growing in the UK 300x200 FreeWheel: Smartphone Share of Video Ad Views Growing in the UKAccording to a recent report from FreeWheel, 17 percent of its digital video ad views in the UK were served to smartphones in Q2 2014.

What’s the import? Interestingly, smartphone share has passed the tablet share (15 percent). The proportions last quarter were opposite, with smartphones accounting for 13 percent and tablets 17 percent.

What hasn’t changed? The vast majority of digital video ad views in the UK were seen during long-form content. FreeWheel estimated that 75 percent of ads were served during content of this length in Q2 2014—up from 73 percent last quarter.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Predictions1 Comment

MMA Touts Winners of 2014 Global Smarties

MMA Touts Winners of 2014 Global Smarties MMA Touts Winners of 2014 Global Smarties MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties.

“A stellar showcase of marketer, media, technology and agency excellence from around the world” was presented at this year’s Gala at the Highline Stages in New York City.

According to the MMA, the winners of the Smarties represent those who are blazing new trails, exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.
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Posted in Agencies, Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Is the ‘Selfie’ the Future of Mobile, Digital Marketing?

Is the Selfie the Future of Mobile Digital Marketing 300x200 Is the Selfie the Future of Mobile, Digital Marketing?We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics can’t be worth some marketing gold for an interested company or brand.

At least, that’s the thinking of the folks at Opera Mediaworks.

“Advertisers can now integrate high-quality selfies into their mobile ad campaigns,” the ad platform recently announced.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Partners, News, Platforms0 Comments