Archive | Mobile Advertising Campaigns

Mobile Needs to Be Considered a Strategy, Not a Campaign

Mobile Needs to Be Considered a Strategy Not a Campaign 300x200 Mobile Needs to Be Considered a Strategy, Not a CampaignMost marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the Chief Marketing Officer Council, only a scant 17% of respondents reported that their mobile efforts lined up with their entire marketing strategies.

According to Laurie Sullivan of MediaPost, who was privy to the report’s findings, nearly a third of respondents said that they have no mobile strategy at all or that they do not view mobile as a strategy. Most classify it as a campaign and because it does not necessarily align very well with the overall strategy, it is often an afterthought.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms2 Comments

More Turkey, Stuffing and Mobile Sales, Please

More Turkey Stuffing and Mobile Sales Please 300x267 More Turkey, Stuffing and Mobile Sales, PleaseAccording to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.

Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.

Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones0 Comments

Is Programmatic Mobile Advertising More Fraud-Resistant?

Is Programmatic Mobile Advertising More Fraud Resistant 300x200 Is Programmatic Mobile Advertising More Fraud Resistant?What’s bugging digital advertisers?

According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.

Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.

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Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions1 Comment

Mobile Advertising Just Got ‘Simple’

Mobile Advertising Just Got Simple Mobile Advertising Just Got SimpleIf you already use or are planning to use V12 Group’s Launchpad, you’re in luck. Simple Ads is a new tool that is designed to make managing your campaigns easier.

At its very basic level, it integrates the platform so that you have all of the tools you need to manage your ads, right at your fingertips, the company tells MMW in a provided statement.

According to the CEO of V12 Group, Paul Chachko, “Simple Ads gives users an affordable and approachable way to use digital display advertising, presenting a unique opportunity for them to properly execute campaigns and consistently drive visibility,” and “We are extremely excited to finally put online display advertising within reach for small and medium businesses.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Resources, Smartphones0 Comments

Paid Search Advertising Continues to Go Mobile

Paid Search Advertising Continues to Go Mobile 300x168 Paid Search Advertising Continues to Go MobileRegardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online advertising.

Since mobile consumership has continued to grow by leaps and bounds, particularly over the last two years, many advertisers are shifting their pay-per-click advertising dollars from online to mobile.

According to research by San Diego-based Covario and highlighted recently by Search Engine Watch, one third of last quarter’s paid search advertising was spent on mobile.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Search, News, Platforms0 Comments

Digital Marketers to Open Their Wallets Wider Next Year

Digital Marketers to Open Their Wallets Wider Next Year 300x210 Digital Marketers to Open Their Wallets Wider Next YearIn 2014, the average company spent just over 10% of its annual revenues on marketing activities, according to a recent survey of marketing executives performed by Gartner Incorporated. The survey also found that over 50% of companies will increase their digital marketing budget for 2015, in an effort to better connect with customers and, obviously, increase profits.

The survey included individuals from the United States, Canada and Great Britain who represent organizations with over $500 million in annual revenues. It was performed in July and August of this year among six different industries, including high-tech, financial services, media, retail, hospitality and transportation.

Jake Sorofman, the research director at Gartner, says that the survey found that “the highest marketing technology investment in 2014 is the customer experience… Just edging out product innovation.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Predictions0 Comments

Who’s Winning and Losing in Digital Marketing?

Who’s Winning and Losing in Digital Marketing Who’s Winning and Losing in Digital Marketing?Ecommerce is still on the rise—no shocker there, but it’s important to note that even with increased web traffic and sales, physical stores are still more profitable than the online stores for almost every major retailer.

When it comes to crafting online advertising, this is something that marketers must keep in mind. All marketing should work hand in hand, not against one another.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments