Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up a little bit of a lot of things.
Aiming to be a quality and affordable omnichannel marketing services providers to the “little guys” out there, Tagga is taking it hard to their prominent competition by launching a snazzy new platform that’s already generating hype.
The Tagga Engagement Marketing Platform — or TEMP — is billed as being a consumer marketing cross-channel campaign management platform “that enables marketers to drive brand messages through the noise to connect with customers across all online and offline channels on their terms, in real-time.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
If you think 2014 was a watershed year for digital marketing, just wait until you see what 2015 has in store.
From the rise of native advertising to the explosion of social media marketing, this new year will bring with it a host of undeniably dominant trends in digital brand advertising — trends that could shape the future of marketing for many years to come.
So what will be the top ten trends for 2015? A new infographic from Borenstein Group endeavors to answer that question.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Technology
How much is too much for a short-lived ad on a social media site?
Snapchat thinks it knows: $750,000 a day. But the photo (and now video) messaging site is experiencing some blowback from all but the most well-heeled advertisers.
“Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app,” writes Garett Sloane in AdWeek. “The messaging app with a heavy video focus has promoted itself to the ad world as a TV-style commercial space with millions of viewers a day. Snapchat only started running ads late last year, with its first coming from Universal Pictures for the film Ouija.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Technology
Back in October when Snapchat announced that it would start running ads within its popular mobile app, the company seemed extremely concerned about how their users would react, much to the chagrin of advertisers.
They even included a laid-back announcement to users about those ads in their company blog, telling them that, watch or don’t, it was “no biggie.”
Their first “Brand story” ad wasn’t exactly well-liked but, within two months, a new, second video replaced it in users “recent updates” feed and was, at least as far as Snapchat was concerned, better received.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, News, Platforms
Native advertising automation company Sharethrough is talking up its support for Native Cards, a new standard for publishers and brand advertisers to “enable the most immersive advertising experiences. ”
“Native Cards provide an entirely new way for brands to offer information, stories and visuals in a digestible format,” says Rob Fan, the CTO of Sharethrough. “Ultimately, this is about brands and publishers working together to create the best experiences across platforms.”
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms
More details are coming to light about the big plans in store for mobile rewards startup Gimmie. The company recently shared that they have secured $700,000 to launch a new service designed to deliver real-time personal messages to website visitors.
The goal of this new technology is to increase conversions by delivering messages and content designed specifically for the individual visiting the website. This higher level of engagement will make the web site or landing page more memorable and will highlight the needs the visitor is looking to have resolved.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Companies that specialize in creating in-app product ads that imitate the ambiance of the games in which they appear are becoming high art.
Now MediaSpike, a big player in this space, is “doing the same thing for virtual reality, so that the emerging platform isn’t plagued by banner ads and other intrusive advertising.”
That’s the take from Dean Takahashi writing in a recent VentureBeat post.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology