When you’re as big as Facebook, you can easily drop $1 billion on Instagram and still have plenty of cash left over to make additional acquisitions.

This week, news came to light that Facebook has acquired Tagtile, which helps businesses run mobile loyalty programs and deploys customer management solutions.

Although we don’t know what Facebook paid for the company, the team at Tagtile certainly sounds excited.

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Myriad has facilitated the creation of what’s being billed as the biggest mobile social messaging business in the world.

On Monday it was announced that Myriad Group has reached the required shareholder approvals to acquire UK-based Synchronica.

“This deal will create a powerhouse in the rapidly growing sector of mobile-social convergence,” said Simon Wilkinson, CEO of Myriad. “It will establish a global service organization serving over 100 Carriers and 25 OEMs around the world. At a stroke, it increases the addressable base for our award-winning product portfolios to over 1.8 billion subscribers with pre-installation of our products in over 100 million new devices each year.”

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In what’s being called a groundbreaking new study to examine how smartphones are used within the Hispanic community, cross-cultural advertising agency Sensis and digital agency White Horse have uncovered some fascinating insights that were first shared with the public on Thursday.

The results of the first phase of this study are being revealed this week at Hispanicize 2012.

“Hispanics rarely, if ever shop alone,” Sensis President José Villa said ahead of the report’s publication. “They also over-index in their use of social media and the Web, and much of that usage is through smartphones. This gives retailers an opportunity to craft unique experiences for their Hispanic customers. Hispanicize 2012 is the perfect place to share what we learned with our partners at White Horse.”

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On Monday, GNC Holdings, the nation’s largest specialty retailer of health and wellness products, got its mobile strategy in shape.

Today, the masters of health and fitness announced the release of their new, free iPhone application and introduction to Android Market.

“Introducing a new look and feel and several new features, the application will follow GNC’s successful entry into the smartphone marketplace with its March 2011 launch of the GNC iPhone application,” GNC says, confirming that it’s received more than 100,000 downloads to date.

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Clickatell announced Wednesday that its introducing the new Clickatell Mobile Campaign Manager.

So what’s the new offering all about? According to the company behind the new platform, it’s a social mobile solution optimized to give small and medium businesses the short message service tools needed for mobile marketing campaigns that “engage new customers and deepen existing customer relationships.”

Although standing out in an increasingly crowded space is never easy, Clickatell appears poised to handle itself pretty well amidst heavy competition from rival mobile marketing platforms.

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On Wednesday, TRUSTe – a global privacy management solutions provider – generated no shortage of interest in its latest offering: TRUSTed Mobile Ads.

TRUSTed Mobile Ads are being billed as the first unified mobile advertising privacy management solution.

TRUSTed Mobile Ads support mobile browsing and application privacy preferences across all platforms and devices, the company confirmed today.

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An abundance of mobile ads flooding today’s market still haven’t discouraged a majority of mobile users from being receptive to a good deal served up via SMS.

According to the latest data presented by YouGov, a survey on SMS and mobile phone marketing showed the following:

• 65% of people like offers on their mobile phones
• 75% of smartphone users prefer receiving offers via SMS
• 83% would prefer to receive no more than two offer per month

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