On Friday, comScore released the latest data from the comScore MobiLens service, which reports key trends in the U.S. mobile phone industry during the three month average period ending December 2011.

The study found that Google Android strengthened its lead in the smartphone market during the period to capture a 47.3 percent market share.

All told, 234 million Americans age 13 and older used mobile devices during the three-month period ending in December.

97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers.

Continue Reading

Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

Continue Reading

Apple may be the dominant headline stealer in the realm of tablet computers, but today Android is taking center stage.

Based on the latest research from Strategy Analytics, global tablet shipments reached 27 million units in the fourth quarter of 2011. As a result, Android claimed a record 39 percent global share.

Still, Apple held on to a 58 percent market share, although that once sizable lead continue to diminish.

Continue Reading

On Monday, Polar Mobile – a platform provider for digital media distribution – announced a $6 million funding round that will help the company push ahead with a new product line.

Led by Georgian Partners, the new funding round adds to the pile of more than $3 million invested to-date from private investors. The cash will make it possible for Polar Mobile to roll out MediaEverywhere, a new product line that will “transform the media industry.”

Continue Reading

The path to smartphone app riches seems pretty clear. If you don’t possess an in-app purchase strategy, there’s a good chance you’re going to make less money than those who have one.

According to the latest information and analysis provided Tuesday from IHS Screen Digest, the best way to make money in the smartphone apps market is to give the apps away for free-and and then generate revenue on subsequent sales of in-app purchases.

The new projections published today from IHS show that in-app purchases will rise to account for 64 percent of total market revenue in 2015, up from 39 percent in 2011.

Continue Reading

Tablet computers – especially Apple’s hugely popular iPad – are quickly replacing laptops in the workplace.

According to the findings of a new IDG Connect Report, 91% of worldwide IT and business professionals use their iPad for work communication.

12% of respondents admit that their iPad has fully replaced their laptop, while more than 50% say the tablet has partially replaced their laptop.

Continue Reading

On Monday, the team at Digby – the leaders in multi-channel mobile engagement and commerce – heralded the launch of Digby Localpoint, a new mobile platform that enables location-based marketing, analytics and commerce for top brands.

Judging from the lofty language used by the company to announce the arrival of its new solution, it’s apparent that Digby really digs the platform.

Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.

Continue Reading