Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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On Friday, the folks behind social network app PlayUp announced their partnership with St. Louis Rams Running Back Steven Jackson and Buffalo Bills wide receiver Stevie Johnson to give fans “a unique real-time interactive mobile experience around Super Bowl XLVI.”

“I am extremely excited to be able to hang out and bond with my fans in the PlayUp app in real-time during the premier event on the sports calendar,” said Johnson. “I love being able to use social media to relate with my fans in ways never before possible, and the PlayUp app is great in that it lets me connect with them over our shared passion – football. It should be a remarkable game. Hopefully next year football fans will be using PlayUp to praise my team while we’re on our way to a Super Bowl victory!”

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According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones.

“Augmented reality has become the futuristic media of the moment, but many consumers,” Ypulse says, but even mobile’s core audience – young, hip, tech-wise adults – are “having a hard time figuring it out.”

Based on the findings of Ypulse’s research, only 11% of high schoolers and collegians have ever used an augmented reality app.

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The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept of “in-aisle” mobile engagement and it’s increasing growth in recent years.

The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping.  The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.

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There’s no shortage of amenities we all prefer to have at our disposal on Super Bowl Sunday. But with each passing year, smartphones and football-themed apps are joining the list of staples we’ve come to know and love on game day.

Just in time for the Super Bowl this year, Verizon Wireless is giving customers a simple approach to get some of its most popular apps, including NFL Mobile Premium, Verizon Video, VZ Navigator, Visual Voicemail, Usage Controls and a Ringback Tones subscription.

Best of all, says the carrier, they come in one bundle for one monthly price.

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A new report published Friday from Distimo provides an overview of the effects when an application is featured in the Apple App Store for iPhone, Apple App Store for iPad and Google Android Market.

One of the key findings of the report shows that the average revenue rose by 41% in the Apple App Store for iPhone when looking at those applications that were already among the 100 highest grossing applications in any category, on the first day of the sale.

Moreover, Distimo’s report finds, the revenue during the whole sale increased by 22%. In the Apple App Store for iPad those figures were +52% and +19%, respectively. In the Google Android Market on the first day the revenue increased by 7%, and during the whole sale increased by 29%.

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The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”

Covering everything from the right calls-to-actions to proper testing, segmentation, and even the downfalls of developing a “pointless app,” the infographic uses original, primary research with references to eConsultancy and the Information Commissioners Office out of the U.K.

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