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TwitterPeek’s Non-Impact on Mobile Marketing

While there are few doubts that the advent of social media has done anything but help mobile marketing, there are some concerns that the new TwitterPeek device (a handset designed especially for use with Twitter) might be more of a dud than a stud when it comes to assisting mobile marketers.

The TwitterPeek device, which is solely built around Twitter, does exactly what you would expect from it. Using the device’s small keyboard, you can compose 140 character messages and follow your friends and associates on the popular social networking service.

However, that’s about all you can do. No e-mail, no text messages, and, consequently, no real opportunity for mobile marketers. Nonetheless, the TwitterPeek still comes at a somewhat substantial cost. The TwitterPeek is available on Amazon for $99 with six months of service included. A $7.95 a month fee is charged thereafter.

Although the US editor for Econsultancy, Meghan Keane, says TwitterPeek “works better as a mobile marketing device than a smartphone,” the mobile marketing community – for now at least – appears reluctant to embrace the device as a tool rather than a toy.

One More New Blogger

Mobile Marketing Profits blogger Kim Dushinski has joined the blogging crew here at Mobile Marketing Watch. In case you missed it, Kim posted this review of the mobile Redbook website. Nicely done too!

Kim has authored the Mobile Marketing 101 Kit and is currently working on a book titled “The Mobile Marketing Handbook”. In between chapters she’ll stop by with a mobile web site review.

Congrats and welcome!

New Writers At Mobile Marketing Watch

I’m happy to announce two new additions to the Mobile Marketing Watch crew.

Michael Essany

Michael is a dynamic individual with an extensive background in media and marketing. You may already know Michael from his appearances on the Tonight Show and Oprah. Michael also hosted his own Television program for two seasons on E! entertainment television. He was named by A&E Biography as one of “America’s Most Remarkable People”. Michael will be covering mobile web site reviews.

Justin Montgomery

Justin is a mobile geek blogger with a background in Internet marketing. Justin regularly writes about mobile technology at MoVa Media Co. Justin, who is armed with an iPhone and two other smartphones will be covering mobile marketing agencies.

Congrats and welcome!

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