2011 was a good year for Apple’s mobile operating system.

According to the most recent data made available, last year ended with iOS having secured a 52% market share of mobile web browsing.

Net Market Share reported Monday that Android – Google’s popular mobile operating system – significantly trails iOS with regard to leading mobile devices used to browse the mobile web.

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New forecasts out from eMarketer peg mobile advertising spend in 2012 at $1.8B, growing a healthy 47% during the year.

A majority of the growth will be attributed to search and display (banners, rich media and video) ad units, in addition to continued adoption of smartphones, tablets and mobile Web usage.  “Mobile advertising is no longer a question of ‘if’ but of ‘when,’” said Noah Elkin, principal analyst at eMarketer and author of the new report, ‘Mobile Advertising and Marketing: Moving to the Mainstream.’  “A key factor pushing mobile advertising toward the mainstream is that mobile web access is fast becoming more the norm than the exception.  This makes mobile a greater imperative than ever for marketers.”

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It was announced today that 3Seventy, a company specializing in mobile CRM solutions, has launched a brand new SaaS-based enterprise mobile solutions platform targeted towards small to medium sized businesses.

The new platform, dubbed “3Seventy Local,” is designed to bring enterprise-level mobile solutions — including targeted SMS messaging in addition to mobile Web and mobile app solutions — to smaller organizations at truly affordable price points.  The company realized a larger issue in that advanced mobile solutions have been largely out of reach to smaller organization due to cost.

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Our friends over at Tatango have published their latest infographic.  This time the topic is smartphones and what activities mobile consumers engage with the most.

Smartphone penetration recently hit 40% in the U.S., and people are using them to their full abilities.  While downloading apps and browsing the Web seem to be the most popular, surprisingly, neither are at the top of the list.  This infographic was created using data from the Pew Research Centers Internet & American Life Project, who’s recent report detailed a wide range of data points for the mobile ecosystem — many of which have been covered here on MMW.

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Finland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions.

The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing were supported.  The results show that while the mobile Web sees more traffic and unique users as opposed to native apps, the engagement is much higher with native mobile apps.  In looking at the survey respondents, 90.15% of all unique users used the mobile Web, while just 9.85% used apps.  The sum of all visits was similar, with the mobile Web seeing 81.66% of all respondents while apps saw just 18.34%.

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‘Tis the season for mobile searches. That’s what Google apparently thinks ahead of the rapidly approaching holiday shopping season.

“44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates,” Google says, based on established patterns of mobile query growth in recent years.

Since 2009, mobile shopping “patterns” have seen two consistent and profound spikes. The first comes during Black Friday – the shopping bonanza that follows Thanksgiving – and the second is the weekend before the Christmas holiday.

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According to the results of a first-ever survey on smartphone usage by the Pew Internet Project, it was found that 25 percent of respondents prefer to use their smartphones to access the Internet over traditional PCs.

The survey found that 35 percent of all U.S. adults own a smartphone, however looking at just mobile phone owners in the U.S., the number goes up to 42 percent.  Pew also found that 87 percent of smartphone owners go Online or get email and 68 percent do so daily.

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