In a fight to become the first point of contact when accessing the mobile web, Yahoo is set to launch yet another mobile service aimed at bringing together all the content user’s scour the web for into one centralized portal.

We reported on another service set to launch in Q2 2008 called OneConnect that searches the net and a user’s various social networking accounts to find contact details for their friends and incorporates that info into a user’s mobile address book to centralize communication. OnePlace, set to launch in Q2 as well, is a similar concept but aims at bringing together all the various content a user searches for and checks on into a central portal on the user’s device.

Using familiar bookmarking techniques and RSS feeds, the content you access often can be easily organized and dynamically updated without interaction from the user, providing a quick one-stop access point to the content you access often. Basically any type of content you access on a daily basis can be organized, updated, and accessible with one click. As per the onePlace website;

Because it’s based on a familiar bookmarking process, it will be easy to link practically any piece of content (news feeds, websites, videos, images, emails, search queries, etc.) into Yahoo! onePlace from anywhere across the Internet. It’s also designed to make it a snap to instantly link to all your favorite content that you’ve already personalized on Yahoo!—such as your My Yahoo! feeds, Flickr photos, stock portfolios, etc.—as well as from other popular websites including Digg®, YouTube®, Last.FM®, Facebook® and Google®.

Yahoo has been busy producing dynamic mobile applications and inking deals with mobile providers to become the first point of “mobile web” contact on mobile devices. Why you ask? Advertising. So far Yahoo has found it’s way onto 600 million mobile devices worldwide through it’s connections, but aims at being on 750 million by years end. In addition to OneConnect, and OnePlace, Yahoo has introduced OneSearch, and an iPhone-specific Yahoo portal to their arsenal of mobile applications.

Yahoo is trying to position itself as the starting point to accessing mobile content across all mobile devices. By doing this, they set the stage for themselves to reap the advertising revenue benefits. Marco Boerries, who’s leading Yahoo’s mobile drive, stated that there’s just to many different mobile platforms and technologies, and that until they’re somewhat centralized to one distinct platform, it’ll be difficult to access a broad user-base.

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Throughout the day many interesting things mobile wind up in my Google Reader and I can’t possibly cover them all alone because I have a full time job and they’re too many. So, I’m sharing them here and I’ve added a My Link Blog item to my Blog Roll and you should start seeing a Shared Items widget appear on the right somewhere.

I’m starting to completely convert over to Google Reader, I’ve been a diehard Feed Demon desktop client user for a few years now, I tried News Gator but it just doesn’t work for me like Google Reader does. Unless something better comes along I’m pretty much locked into Google Reader plus I can read my feeds from any computer now vs. installing the Feed Demon client which is no longer available.

Anyone else sharing mobile oriented stuff, post it in the comments so we can subscribe.

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FeedM8 (pronounced feed-mate) has a blog to mobile monetization service that can take your rss feed, mobilize it, blend in some ads and then expose it to the mobile user community where you’ll collect cash per click.

You the Blogger receive the majority share of the ad revenue generated too! It’s a 60/40 split according to their site. Sixty percent is a big deal and could even be disruptive for others in this space if you ask me. Go try and find someone running Google Ads that’s getting 60%, I don’t think you’ll find them.

Here’s their model from a content publisher perspective:

Why should you consider FeedM8? Ivan Yuen from FeedM8 makes it crystal clear really…

What we have seen is that the CTR is at least 5x higher than that of web advertising while CPC is roughly the same. So bloggers do not even need to generate similar traffic in order to earn a similar amount.

I asked Ivan how they came up with the name FeedM8. Cleverly, it fits right in with the pop culture texting crowd when trying to type a url on a mobile device.

How are people finding FeedM8? Bloggers, that’s how. Smart move if you ask me, that strategy alone gives FeedM8 a chance to go viral long before any ad dollars might need to kick in. They’re confident that they’ll land a few thousand Bloggers by the end of the year.

I’m going to check in with Ivan tomorrow and get some details on their advertising program.

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Winksite is publishing my Mobile edition of this blog here.

If you’ve got a blog and wanna take it mobile check out their service. You can publish 5 sites for free. What does that mean? Winksite will essentially take your RSS feed and convert it to some type of mobile friendly format like WAP. Nice stuff huh?

Here’s what the simulation looks like:

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