Iconic pop superstar Madonna has been criticized by some for appearing to be “above” using social media to connect with fans. That all changes tonight on Twitter – but just for tonight… as in Monday night only… for maybe an hour or two.

I guess Madonna fans will take what they can get, right?

So what brings the Material Girl to Twitter for the first time ever? The release of her new album MDNA, naturally. To help promote the release, Madonna will field questions from her fans tonight on Twitter beginning at 10:00 p.m. EST/7:00 p.m. PST.

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Proving that the mobile app world can quickly react to topical events and give mobile users something fresh and innovative in the moment, independent developer Brandon Abbott has introduced a hot new app everyone is talking about.

And if you’re a fan of new NBA superstar Jeremy Lin, you may be talking about it as well.

This week, Abbott rolled out his creation Linsanity! 1.0, a Sports & Entertainment app for iPhone and iPad.

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Mobile users flocked to their preferred social media channels in droves Sunday evening for the 84th annual Academy Awards. But the events most were tweeting and talking about pertained to a stunt pulled on the red carpet prior to the Oscars telecast.

Sacha Baron Cohen – dressed as “The Dictator” – caused a Twitter frenzy and subsequently trended across the platform when he humorously dumped what was billed as the ashes of late North Korean dictator Kim Jong II all over Ryan Seacrest during a live interview on E! Entertainment Television.

“I had a feeling something was coming,” Seacrest admitted, visibly startled by the antics of Cohen on Hollywood’s biggest – and most serious – night.

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On April 1st, World Wrestling Entertainment will, for the 28th time in the company’s illustrious history, present the biggest annual extravaganza in all of sports entertainment – WrestleMania 28.

And in case you haven’t been following all the pageantry and drama that surrounds the WWE’s biggest pay-per-view event of the year, WrestleMania 28 is shaping up to be one of the biggest events in company history.

And the promotional vehicle driving the hype is social media. In fact, by the time Dwayne “The Rock” Johnson and John Cena clash in what is billed as the biggest main event in WWE history, the top promotional mechanism for WWE will be the one that costs the least: Twitter.

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On Friday, AT&T and mobile social games company ngmoco announced a new partnership agreement. According to the nature and structure of the partnership, AT&T will bring the Mobage social gaming platform to AT&T customers.

Mobage will serve as a “hub” for AT&T Android users to discover and play games, as well as connect and communicate with other players around the world.

The move is another clear indication of AT&T’s desire to embrace the social mobile gaming realm, as the potential rewards are far too lucrative to ignore.

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On Wednesday, Quepasa Corporation, which owns the popular Latino social network Quepasa, announced that it is merging with myYearbook, often hailed as “the best place to meet new people on the web or mobile device.”

With over 1 billion page views on mobile platforms and 1.2 billion page views on the web each month, myYearbook is one of the largest media properties in the US.

“It is also the #1 web site in the comScore Teens category with more visits, minutes, and pageviews than any other site in the category,” Quepasa Corporation says.

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Social networks have become the new animal kingdom.

According to an eye-opening (and head-scratching) new study commissioned by Neil Brettell, director of animal insurer PetPlan, “animals are more popular than celebrities on Facebook and other social networking sites.”

And the data proves it.

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