It seems like a match made in mobile heaven.

Monitise has announced a “global strategic alliance agreement” with Visa International Service Association, a subsidiary of Visa Inc.

The reported five-year agreement combines “Visa’s unmatched reach, payments expertise and trusted brand with the Monitise Mobile Money platform and toolkit.”

Basically, Monitise will be an enormously helpful vehicle for Visa’s already teeming offering of mobile services (including payments, transaction alerts and special offers) by providing support and even greater reach to the millions of Visa customers with mobile phones.

Although not many details have yet emerged, the news of the partnership is considered significant and an incredibly beneficial arrangement for Visa, which in recent months, has found increased competition in the mobile marketing realm from both Mastercard and American Express.

According to the announcement by Monitise, the five year contract value amounts to $13 million dollars.

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Just in time for the benchmark holiday of summer, Independence Day, Verizon Wireless is getting patriotic.

And we can join in the fun thanks to their patriotic ringtone and ringback jukebox. Verizon Wireless unveiled the two new ringback jukebox bundles this week, which will be available through the operator’s VZW Tones Deluxe service.

Customers can now choose from hundreds of patriotic, customizable tracks to prepare for whomever may ring for the Fourth of July:

· “American Pie,” by Don McLean
· “R.O.C.K. In The U.S.A.,” by John Mellencamp
· “Born In The U.S.A.,” by Bruce Springsteen
· “American Girl,” by Taylor Swift
· “Summertime,” by Herbie Hancock
· “You’re a Grand Old Flag,” by U.S. Military Academy Band
· “American Soldier,” by Toby Keith
· “Only In America,” by Brooks & Dunn
· “Good Vibrations,” by The Beach Boys
· “God Bless The U.S.A.,” by Neal E. Boyd
· “Star Spangled Banner,” by Jimi Hendrix
· “1812 Overture,” by U.S. Air Force Band
· “The Star Spangled Banner,” by Beyonce

Ringtones are available for $2.99 per ringtone, while individual ringback tones are available for an annual fee of $1.99.

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It didn’t last long.

After much controversy, the iPhone app store has dropped “Hottest Girls,” the first Apple-approved iPhone and iPod touch application to offer adult content.

The application, which serves up a host of topless models and other mature content, caused an uproar when news broke that Apple was breaking its somewhat squeaky clean reputation by including the application in its offerings.

The negative press, however, must have been too much to handle.

“Apple will not distribute applications that contain inappropriate content, such as pornography,” said Apple spokesperson Tom Neumayr. “The developer of this application added inappropriate content directly from their server after the application had been approved and distributed, and after the developer had subsequently been asked to remove some offensive content. This was a direct violation of the terms of the iPhone Developer Program. The application is no longer available on the App Store.”

Despite claims from TechCrunch, the developers of “Hottest Girls,” that they were the ones to pull the app from the store, it is becoming evident that Apple was the deciding force that ultimately pulled the plug.

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Microsoft is gearing up for the launch of its Windows Marketplace for Mobile app store later this year, and some new details have emerged as to how it will all play out.

Coinciding with the launch of Microsoft’s Windows Mobile 6.5 OS, the new Marketplace for Mobile will debut with over 600 apps available from day one.  Although there are thousands of Windows Mobile-based applications already available, Microsoft says only a small percentage have made it through the selection process to be available via the Marketplace at launch.

Like other app stores, the Windows Marketplace will feature both paid and free apps, but in addition to offering credit card payments for premium apps, operator-based billing will also be offered- meaning users can purchase apps and pay for them on their cell phone bill.  Users will also have the option of returning the app within 24 hours of purchase if they’re not satisfied, a feature that will likely find its way into other app stores in the future.

According to Microsoft, Windows Marketplace for Mobile will debut in 29 countries at first.  The storefront promises developers 70 percent of all revenues as well as transparency throughout the certification process.  Developers will also have the option to set their own prices in each market, enabling them to maximize their revenues based on targeted pricing strategies.  Microsoft is slated to begin accepting Windows Marketplace for Mobile application submissions later this summer, with the initial launch of the marketplace slated for this Fall.

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Barnes & Noble has unveiled a new B&N Bookstore application for the Apple iPhone.

Providing access to millions of books now at the touch of your finger, Barnes & Noble worked with software partners Evryx Technologies and Spotlight Mobile to design, customize, and launch the new app, which is a red-hot download so far this week.

The app lets users take a photo of a book cover and, seconds later, the user gets all the information his or her heart could possibly desire about the title, author, publisher, etc.

More importantly from a business standpoint, however, consumers can use the app to purchase or reserve a copy of their desired title directly from the application.

The decision to plunge into the mobile realm isn’t new for the book giant. B&N recently bought digital book retailer Fictionwise for close to sixteen million dollars.

Given that Barnes & Noble operates nearly eight hundred bookstores in all 50 states, there is huge potential for this seemingly long-overdue app.

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The death of Michael Jackson nearly stalled the world wide web.

Unlike anything seen in recent memory, entertainment and social networking websites experienced near crashes and exploding servers as a result of millions of hits that congested web traffic to an unprecedented extent.

The mobile web in particular was tested like never before and came through shining on the other side.

Even before Michael Jackson’s death was confirmed, celebrities took to Twitter to comment on a day of celebrity death (first Farrah Fawcett, then Michael Jackson). Throughout the evening, other celebrities tweeted to similarly express their reactions to the King of Pop’s death at the age of 50.

Several pranksters then released false stories on Twitter about Harrison Ford and Jeff Goldblum also dying today in freak accidents. None were true. But all caused such a flurry of mobile web searches that the internet as a whole had to fire on all cylinders to keep up. Read the rest

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To quote Heath Ledger as the Joker: “if you’re good at something, never do it for free.”

That seems to be the thinking of late around the corporate towers of the New York Times.

And the “joke” could very well end up on lovers of the original mobile content provided by the venerable but financially struggling newspaper.

At some point soon, it is likely that the New York Times will begin charging users to access its news coverage on mobile devices.

Until now, the popular service has been free.

Citing lost revenue opportunities, the company is eager to move forward with aggressive plans to improve the service for which they will now charge.

“Mobile offers a better opportunity for paid content,” says a NY Times executive to Bloomberg News. “For publishers to offer their content for free in the mobile platform forever without getting paid very much money, I don’t think it’s going to be tenable.”

For now at least, The New York Times mobile content is available free of charge on the Apple iPhone.

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