Archive | Mobile Marketing

More Turkey, Stuffing and Mobile Sales, Please

More Turkey Stuffing and Mobile Sales Please 300x267 More Turkey, Stuffing and Mobile Sales, PleaseAccording to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.

Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.

Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones0 Comments

Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant Pitches

Mobile Users Want Travel Trust Ignore Spammy Ads and Irrelevant Pitches 300x225 Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant PitchesNo one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.

As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.

The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms0 Comments

MMW Op-Ed: Four Common Mistakes People Make When Using Programmatic Advertising

MMW Op Ed Four Common Mistakes People Make When Using Programmatic Advertising 300x209 MMW Op Ed: Four Common Mistakes People Make When Using Programmatic AdvertisingThe following is a guest contributed post to MMW from Kent Keilback, CEO of Admobix.

As marketers, brands, advertisers and media companies become more familiar with programmatic media buying, there are still some who are not utilizing it to its full potential; thus not optimizing their campaigns and ROI as effectively as they could be.

When buying programmatically, one must figure out if it will be effective for their specific campaign(s) that they’ll be running, be open-minded about new ways of advertising and have a solid marketing plan going in to it.

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

2014 definitely saw an explosion of mobile ad spend. In the coming year, more and more advertisers are expected to push money towards mobile in a way that we’ve never seen before. The big question, then, is where is this money going to be coming from?

Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted calendars under the yuletide tree this year.

Posted in Mobile Advertising, Mobile Marketing0 Comments

Consumers Want Rewards for Watching Advertisements

Consumers Want Rewards for Watching Advertisements 300x169 Consumers Want Rewards for Watching AdvertisementsA recent study by Razorfish and covered in depth by MediaPost revealed that half of Americans would do just about anything but watch an advertisement.

On television, that means changing to a channel that isn’t on commercial break or only watching recorded television so they can fast-forward through commercials at will.

Other countries are not as opposed to advertising as Americans are. That same study also looked at the behavior of Brazilian consumers, of whom, only 49% wanted to buzz through commercials, as opposed to the 50% of Americans who felt the same way.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing0 Comments

Op-Ed: The 5 Best Ways to Totally Screw Up Your Marketing Video

Op Ed The 5 Best Ways to Totally Screw Up Your Marketing Video 300x199 Op Ed: The 5 Best Ways to Totally Screw Up Your Marketing VideoThe following is a guest contributed post from marketing expert and blogger Ginny Grimsley.

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.

“There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart Video Technology. “But there are plenty that just don’t work.”

Continue Reading

Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

Trends for 2015? More Search, Sponsored Content, Big Data

Trends for 2015 More Search Sponsored Content Big Data 300x200 Trends for 2015? More Search, Sponsored Content, Big DataWhat’s in store for digital marketing 2015? More of what we saw in 2014. A lot more.

“Quality content. Content marketing. Mobile-friendly content. Ad retargeting.

That begins an iMediaConnection essay on digital marketing trends by Neal Leavitt, president of Leavitt Communications.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Predictions1 Comment