Archive | Mobile Marketing

Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

Fetch Exec Musings The Era of Android in Mobile Advertising Draws Near 300x168 Fetch Exec Musings: The Era of Android in Mobile Advertising Draws NearReady for a bold proclamation?

“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”

So says Julian Smith, head of strategy and innovations at Fetch.

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Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms0 Comments

Internet Ad Revenues Accelerate to All Time Highs

Internet Ad Revenues Accelerate to All Time Highs 300x150 Internet Ad Revenues Accelerate to All Time Highs2014 will go down in the history books as the best year to date for Internet ad revenues.

You know, at least until next year, when 2014′s records are poised to be broken again.

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released this month by the Interactive Advertising Bureau (IAB).

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

In the ‘Mood’ for a New Social Marketing Tool?

In the Mood for a New Social Marketing Tool 300x252 In the Mood for a New Social Marketing Tool?Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.

The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
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Posted in Mobile Marketing, Mobile Social, Technology0 Comments

Malware Rides Again Via Digital Ads

Malware Rides Again Via Digital Ads 300x239 Malware Rides Again Via Digital AdsThe team over at Malwarebytes recently uncovered malicious code served up via advertisements from Google’s DoubleClick ad servers and the Zedo advertising platform.

Among the businesses affected, MediaPost reports, were The Times of Israel and The Jerusalem Post whose online ads were among the sites which had ads infected with the Zemot malware. So did the music site Last.FM.

Advertisements on these sites set off anti-virus warnings raising flags in Malwarebytes’ virus detection systems. The ads lead users to sites containing an exploit kit that tries to identify a vulnerable version of Adobe Flash or unpatched version of Microsoft Internet Explorer.

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Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology0 Comments

Mobile Now Plays a Vital Role in Online and In-Store Purchases

Mobile Now Plays a Vital Role in Online and In Store Purchases 300x199 Mobile Now Plays a Vital Role in Online and In Store PurchasesFor companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential.

In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 “Audience Insights” report.

The report had many valuable takeaways, such as the fact that mobile now plays a critically important part in how consumers research products—both before heading out to shop and while in-store.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology0 Comments

Operators Set to Lose $14 Billion This Year… But Why?

Operators Set to Lose 14 Billion This Year... But Why 300x187 Operators Set to Lose $14 Billion This Year... But Why?Leading operators are about to drop  more than just a few calls.

An alarming new report from Juniper Research asserts that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost network operators $14 billion in revenues globally this year.

That’s a 26% bigger loss than that which operators lost in 2013.

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Report: Wearables Are Cool… But Too Complex

Report Wearables Are Cool... But Too Complex 300x170 Report: Wearables Are Cool... But Too ComplexConsumers may be slowly warming to the emergence of wearable technology, but that doesn’t make wearables any easier to operate.

The dominance of touchscreen user interfaces will reduce over the next 5 years as more sensors are introduced to mainstream products and entirely new product form-factors emerge, enabling and necessitating new user interfaces like voice, gesture, eye-tracking, and neural.

That’s the prediction from ABI Research‘s recent report which examines popular user interface (UI) methods as well as the natural sensory technologies transitioning from research labs into future product solutions.

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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments