According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
No one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.
As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.
The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms
The following is a guest contributed post to MMW from Kent Keilback, CEO of Admobix.
As marketers, brands, advertisers and media companies become more familiar with programmatic media buying, there are still some who are not utilizing it to its full potential; thus not optimizing their campaigns and ROI as effectively as they could be.
When buying programmatically, one must figure out if it will be effective for their specific campaign(s) that they’ll be running, be open-minded about new ways of advertising and have a solid marketing plan going in to it.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
2014 definitely saw an explosion of mobile ad spend. In the coming year, more and more advertisers are expected to push money towards mobile in a way that we’ve never seen before. The big question, then, is where is this money going to be coming from?
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted calendars under the yuletide tree this year.
Posted in Mobile Advertising, Mobile Marketing
A recent study by Razorfish and covered in depth by MediaPost revealed that half of Americans would do just about anything but watch an advertisement.
On television, that means changing to a channel that isn’t on commercial break or only watching recorded television so they can fast-forward through commercials at will.
Other countries are not as opposed to advertising as Americans are. That same study also looked at the behavior of Brazilian consumers, of whom, only 49% wanted to buzz through commercials, as opposed to the 50% of Americans who felt the same way.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing
The following is a guest contributed post from marketing expert and blogger Ginny Grimsley.
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
“There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart Video Technology. “But there are plenty that just don’t work.”
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
What’s in store for digital marketing 2015? More of what we saw in 2014. A lot more.
“Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
That begins an iMediaConnection essay on digital marketing trends by Neal Leavitt, president of Leavitt Communications.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Predictions