Archive | Mobile Marketing

Will Mobile Marketers Experiment with Live Video on Twitter?

Will Mobile Marketers Experiment with Live Video on TwitterIf there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize on video through Twitter, the microblogging giant is getting a second wind and a second chance to attract countless marketers who have seemingly turned their attention away from Twitter and toward Facebook.

Yesterday, Twitter introduced Periscope, a new app “that lets you share and experience live video from your mobile phone.”

Calling it a perfect complement to Twitter, the company acquired Periscope in January and has been busy prepping it for its big repurposed debut ever since.

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

SXSW Accelerator Award Winner Mats Horn Touts Tinitell in MMW Exclusive
mobileStorm CEO Jared Reitzin called it like he saw it. Last week at SXSW, Reitzin told Tinitell creator Mats Horn that the wearables innovator would have the “last laugh” after his presentation at the SXSW Accelerator event.

Moving Mountains: mobileStorm CEO Jared Reitzin Chats with David Denberg About The Future of Summit at Powder Mountain
For entrepreneurs, Utah has become a magical destination of sorts. Seven years ago, a small band of entrepreneurs — among them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, Jeremy Schwartz, and Ryan Begelman — founded what would become the Summit Series.

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More Mobile Tech Checking Into the Physical Gaming World

More Mobile Tech Checking Into the Physical Gaming WorldAccording to a new report from our sister site mGamingWatch, Aristocrat is coming to NIGA 2015 next week to show off its new Mobile Concierge app.

Headed straight for the company’s Oasis 360 solution, Mobile Concierge is a mobile app that lets players to have full touch-point access to their favorite casino, increasing player loyalty and reducing your costs.

“Our Oasis 360 solution team constantly looks for ways to develop and incorporate innovative technology that will deliver a powerful user experience, with both operators and patrons; and Mobile Concierge is an incredibly exciting step forward that will take operators to the next level,” Angelo Palmisano, Aristocrat’s Vice President of System Product, is quoted in the report.
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Appboy Gets an Attaboy for Latest Offering

Appboy Open AccessAppboy, a leading provider in Mobile Marketing Automation, is rolling out what it calls “Appboy Open Access.”

The newest offering, we’re told, allows marketers to break down barriers and manage a reciprocal exchange of customer data and campaign analytics with other platforms via API.

“We are liberating marketers from the restrictions of proprietary dashboards, allowing them to enrich external systems with Appboy data,” says Bill Magnuson, CTO at Appboy.
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Geofeedia Touts Next-Gen Social Media Intelligence Platform for Marketers

Geofeedia Touts Next-Gen Social Media Intelligence Platform for MarketersTake the cutting edge even closer to the edge is Geofeedia, a leader in location-based social media monitoring, intelligence and analysis. The company tells MMW that it is debuting the next generation of its social media intelligence platform at Social Media Marketing World this week in San Diego.

According to a statement provided to MMW, Geofeedia research shows 74 percent of social conversation cannot be found with traditional hashtag and keyword monitoring. In addition, six percent of posts solely include images or videos with no text at all.

Geofeedia’s location-based social media monitoring tool fills in the data gap that traditional social media listening tools leave behind by offering marketers a powerful way to pinpoint the context of location-tagged social media posts that may not include associated keywords or hashtags.
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Smartphones Now Three-Quarters of the Mobile Market

Smartphones Now Three-Quarters of the Mobile MarketIt’s the most impressive smartphone stat you’re going to read today.

According to the latest data from comScore, smartphones now make up a whopping 75% of the mobile market.

That’s up from 65% just one year ago. As of this writing, three-quarters of Americans over the age of 13 now have smartphones.
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Did Facebook Dazzle of Disappoint the Mobile World in F8 Opening?

Did Facebook Dazzle of Disappoint the Mobile World in F8 OpeningOn Wednesday, Facebook kicked off its F8 Developer Conference in San Francisco and, by most accounts, impressed those in attendance and watching online with an expansive array of new offerings for developers, advertisers, and businesses.

All together, the social networking behemoth touted more than two dozen new “products and tools,” the clear standouts of which include:

Messenger Platform: Facebook calls it a “new way for apps to integrate with Messenger so people can better express themselves with GIFs, photos, videos, audio clips and more.”
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