Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads served up Sizmek, the luxury ads are the winners.
“The average clickthrough rate (CTR) for any polite banner ad served on the Sizmek MDX platform in H1 2014 was just 0.13 percent,” according to eMarketer. “But for luxury ads of the same format, CTRs rose to 0.37 percent — and interaction rates on the same types of ads rose from 1.32 percent for the average advertisers to 2.55 percent for luxury brands.”
Those luxury brands additionally boasted a higher-than-average dwell rate. Dwell rate is a measure of interaction with digital advertisements originally developed by Sizmek (when the company was known as DG MediaMind).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
Global smartphone shipments soared in the third quarter of this year.
Thanks to a bounty of hot new smartphone releases and an increased emphasis on emerging markets, global smartphone shipments exploded above 300 million units for the second consecutive quarter.
The latest data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that vendors shipped a total of 327.6 million units during the third quarter of 2014 (3Q14) (and 25.2% growth vs. Q3 of 2013).
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. But not today.
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to pay off.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
Are car keys a thing of the past? If the team at NXP Semiconductors is correct in their vision, mobile devices will soon be the mechanism through which automobiles are unlocked and perhaps even started.
According to a new report from Reuters, Apple’s adoption of Near Field Communications technology is a game-changer for the future of NFC.
“Once they saw these announcements in September they kind of realized there was no going back on this technology so they better get moving and be quick on it,” Drue Freeman, Senior Vice President for global automotive sales and marketing at NXP, is quoted by Reuters.
Posted in Announcements, Near Field Communication, News, NFC, Predictions
On Thursday, Apple CEO Tim Cook made public headlines across the world with a very private admission.
“While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me,” Cook wrote in an open letter to Bloomberg.
“Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,” Cook wrote.
Posted in Announcements, News, Technology
Earlier this month, our sister site mHealthWatch first reported that Microsoft was planning to plant its flag in the wearables market before Apple.
Although Apple unveiled its first smartwatch called Apple Watch last month at its high-profile media event, we are still months away from product launch.
Not surprisingly, Microsoft is now among the companies eager — and apparently ready — to cut into Apple’s tangible momentum before Apple Watch rolls out.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.
Based on the most recent information available, there is robust social media usage taking place today among higher-spending SMBs.
According to the study, SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4 percent of their marketing budgets to social media in the next 12 months, that’s up from 15.6 percent in 2013 and 10.5 percent in 2012—a dramatic increase in two years.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Technology