Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to designed to more effectively engage with potential customers.
The fact is, blogs in and of themselves are now a form of engagement marketing, completely unlike the traditional form of marketing where a single, mass message was designed to appeal to the greatest amount of potential customers as possible.
The goal of marketing certainly hasn’t changed. Acquiring customers, growing their lifetime value and converting them into loyal advocates who then help to grow a brand has been the focus of marketing since, like, forever.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Adobe could help marketers everywhere get to “cloud 9.”
The company just launched new data-driven marketing capabilities in its Adobe Marketing Cloud to better deliver highly targeted mobile experiences.
“Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user’s proximity to iBeacons,” the company announced last week. “Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium, and other points-of-interest.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Malware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar.
Pretty straight-forward, universal knowledge, right?
Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology
It’s not a secret that psychology is a factor in why some ads resonate and others do not. And there are gender differences in content , too — which is why (like it or not) — men don’t mind ads with screeching engine noise and women can’t resist an ad with a picture of a newborn.
But color is something that often gets left to a willy-nilly, last ditch decision.
Does color matter? Probably so.
Posted in Marketing Strategy, Platforms, Technology
The goal of all online and mobile content is to engage with your primary or secondary target audience, and create an experience that is memorable enough that you achieve an increase in brand awareness, brand loyalty, and increased conversions.
In an effort to improve engagement, brands invest time and energy in determining topics of interest and of value to their target audience—and create their content marketing, videos, and advertising materials accordingly.
While this method certainly works, technology firm Rivet Works, Inc. recognizes just how time consuming it is. Consequently, the company has launched user-generated content (UGC) solutions for both online and mobile marketing that aim to take targeted advertising to a whole new level.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
There are more opportunities than ever today for a small business owner to market their business. In fact, the options are so plentiful that some small business owners are overwhelmed by the choices and instead do… nothing.
That’s not good and, if you’re a small business owner who’s confused about the marketing tactics that you should be using, you’ll find a number of good ones below so keep reading, take notes and get ready to put them into action.
Many small businesses today are in niche markets and, if that’s yours, the best thing that you can do is be the “go to” guy or gal for information about your niche. That’s according to the digital marketing experts at Fusion 360. That means offering up plenty of interesting, useful and valuable content to the visitors that come to your website, read your blog and visit your Facebook or Twitter page.
Posted in Announcements, Marketing Strategy, News, Platforms
The following is a guest contributed post to MMW from Joe Brannon, CEO of textLIVING.
Loyalty programs can be a great way to drive sales and build closer customer relationships. But it’s important to design your reward program carefully so that you can get customers on board quickly and then keep them engaged for the long-term. When searching for the perfect digital rewards platform, it’s important to make sure it is simple for both you and your customers to use – and that it keeps customers happy after they’ve signed up and generates valuable data for you. Here are five tips to build a reward program you and your customers will love.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Opinion, Platforms