At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.
The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.
The bottom line? Moving to mobile makes sense.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible.
According to Calvin Wolf, a digital journalist based in Midland, Texas, today that means adding mobile to the mix of a successful marketing plan.
“Over time, the rise of the Internet has competed with the viability of traditional advertising mediums like radio and television, with consumers spending more and more time online,” writes Wolf.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
iPhone 6 sales may prove to be impervious to troubles from the supply chain and manufacturing channels.
On Monday, J.P. Morgan told investors that there will be “no impact” on iPhone 6 sales resulting from rumored component shortages.
According to J.P. Morgan analyst Rod Hall, if speculation surrounding iPhone 6 display shortages is legitimate, it doesn’t amount to a hill of beans.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones, Technology
Did you know that the use of visualized information on the internet has increased 9900 percent since 2007?
That’s big. That’s very big.
There are good reasons behind this. People take in information presented visually, or graphically, much better, according to research. In fact, half of the human brain is devoted to visual function.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms
Guess what, folks? There might be a new addition to the online casino world in the US. That new addition would be none other than, the payment site you eBayers know and love, PayPal.
According to cardschat.com, the online gambling market has been trying to get this powerhouse payment site to join on for a while. This very well may be a reality as Online Poker Report’s author Chris Grove tweeted, “Sources tell OPR that PayPal will start processing regulated US online #gambling payments in coming months. Handful of operators to start.”
Posted in Announcements, Marketing Strategy, News, Predictions, Rumors, Technology
According to Healthcare IT News, Microsoft announced recently that for their new mobile health project they are striking a deal with wireless provider TracFone to extend mHealth technology to undeserved and high-risk populations.
Th endeavor is aimed specifically at people with diabetes (an annual $245 billion market). It is a diabetes management platform to help individuals keep tabs on their condition.
The two companies are also teaming up with Health Choice Network (HCN) to launch the pilot program to examine how access to mobile technology affects patient disease-management and outcomes.
Posted in Announcements, mHealth, Mobile Devices, News, Platforms, Technology
After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.
The names of all finalist nominees was shared with MMW late last week.
“I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties,” said Daniel Bonner, Global Chief Creative Officer of Razorfish. “Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Smartphones, Technology