Archive | Mobile Marketing

Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles

Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles 300x273 Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its VehiclesAccording to a forthcoming digital marketing report from a leading global research firm, marketers in the automotive industry must understand one thing as 2015 looms on the horizon: safety sells.

Although the new report isn’t set for publication until February, MMW received a sneak peek. And the results show that auto makers that tout the safety of the vehicles in their digital marketing could see an enormous spike in sales in the coming years.

And few auto makers are in a better position to do that (with new or older model vehicles) than Ford.

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Posted in Announcements, Marketing Strategy, News, Platforms0 Comments

In the ‘Loop’ on Mobile Payments: Samsung Looking to Compete with Apple Pay

In the Loop on Mobile Payments Samsung Looking to Compete with Apple Pay 300x162 In the Loop on Mobile Payments: Samsung Looking to Compete with Apple PaySpeculation is rampant that Samsung may be in discussions with LoopPay to roll out a wireless mobile payment system next year.

The technology, according to ReCode, has already bestowed a prototype of the payment system envisioned, sources have purportedly revealed.

The idea was apparently inspired by the launch of Apple Pay this year, which gave Apple a huge presence in the nascent mobile payments market. With Samsung already having much of the hardware legwork completed to introduce a mobile payments system, the timing appears to be good for the South Korean tech giant’s 2015 mobile payments objective.

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Posted in Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Predictions, Smartphones, Technology0 Comments

New Self-Service Platform for App Developers Generating Buzz

New Self Service Platform for App Developers Generating Buzz 300x199 New Self Service Platform for App Developers Generating BuzzTime is money, they say.

Now the Israel-based Todacell firm is introducing “Todaself,” a self-service mobile-ad platform that lets app developers and advertisers launch ad campaigns in a matter of minutes.

According to a post at Venture Beat, “(Users) can also continuously monitor them and optimize the ads for audience and geography.”

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Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms0 Comments

From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and Beyond

From Pony Express to Warp Speed 5 Ways Market Research Will Evolve in 2015 and Beyond 300x146 From Pony Express to Warp Speed: 5 Ways Market Research Will Evolve in 2015 and BeyondThe following is a guest contributed post from Kyle Henderson, Founder of YouEye.

Market research has been an important component of business since the first merchant defined the first target customer. Over the years, the methods have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. This has become more of a challenge for companies now that there are hundreds of thousands of new sites, apps, services and products coming to the market every day.

The pace of commerce is much quicker today and more mobile-focused. Companies that still rely on traditional focus groups and market research labs find it difficult to get accurate, actionable intelligence that they can apply in real time. But market research is evolving too. Here are five trends that will transform market research in 2015 and beyond.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

In the coming years, we are expecting to see a broad and fantastic range of new digital marketing tools that will likely make the job of the digital marketer easier and more efficient (and maybe even replace him eventually). But the analysts at 451 Research are recommending caution where so many marketers are demonstrating zeal.

There’s no doubt that mobile marketing has made huge strides in the last several years, from native ads to in-app ads and cross-device data tracking. That being said, there are plenty of new challenges in the road ahead and, as 2014 winds to a close, these challenges are being brought to the forefront.

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Hottest New Year Trend? Digging into the Benefits of Big Data

Hottest New Year Trend Digging into the Benefits of Big Data 300x169 Hottest New Year Trend? Digging into the Benefits of Big DataYou’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus.

Our take? Big data is going to top the trends ticker.

Big data — the term the information technology world uses to describe all the delicious details that can be gleaned from the web — is going to loom large.

The benefits of big data, accrued via what is alternately known as web scraping or web extraction, is the best marketing tool any business could employ.

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Posted in Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology0 Comments

What’s in the ‘Cards’ for Sharethrough?

Whats in the Cards for Sharethrough 300x276 Whats in the Cards for Sharethrough?Native advertising automation company Sharethrough is talking up its support for Native Cards, a new standard for publishers and brand advertisers to “enable the most immersive advertising experiences. ”

“Native Cards provide an entirely new way for brands to offer information, stories and visuals in a digestible format,” says Rob Fan, the CTO of Sharethrough. “Ultimately, this is about brands and publishers working together to create the best experiences across platforms.”
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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms0 Comments