Archive | Mobile Marketing

Forrester Projections: Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’

Forrester Projections Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’It’s enough to make one wonder how any brick-and-mortar stores are surviving.

What’s happening with online retail sales in the U.S.?

Forrester Research recently dove into a pool of statistics to produce some interesting findings.

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How Can Small Business Marketers Do A Better Job? For Starters, ‘Get a Strategy’

How Can Small Business Marketers Do A Better Job For Starters, ‘Get a Strategy’It’s not so easy for small business marketers to handle the huge job of content marketing.

But the Content Marketing Institute (CMI) 2015 “Small Business Marketing Trends-North America” study shows that paramount among the needs of small businesses is having a guiding strategy.

“Only 39 percent of respondents indicate that they have a documented strategy (having some general idea “in your head” doesn’t count),” notes recent story from eContentMag.com. “In fact, the study suggests that having a documented strategy makes a difference — 60 percent of those with a documented strategy consider their organization “effective” at content marketing, while only 33 percent with a verbal strategy said the same.”

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Opinion: Death of the Small- to Mid-Tier Agency Has Been Greatly Exaggerated

Opinion Death of the Small- to Mid-Tier Agency Has Been Greatly ExaggeratedThe following is a guest contributed post from advertising industry veterans Jim Lindsey and Paul Friederichsen.

Since the 1980’s, the anticipated shrinkage in numbers of the small- to mid-tier ad agencies (less than 100 people or so) has not happened. If anything, there are more of them! While worldwide mega-agency groups (starting with Saatchi & Saatchi back then) have continued to grow, merge, morph, and control more media dollars, the small, independent shops stubbornly remain. There are several reasons why even worldwide brands, as well as local or regional brands, prefer working with small- to mid-tier shops.

•  Relationships matter – Most businesses are small themselves, and those large enough to seek the help of an ad agency, PR firm or web shop prefer to do so, in most cases, with similarly-sized companies. In RFPs, a common question is about the agency’s client roster and where the prospect’s account would fit in the pecking order. Mattering to an agency’s business translates to a certain amount of leverage, regardless of the added services or bench strength the larger agency promises it would give access to. All that added firepower that’s promised sounds good, but in reality, how much will actually be used on your business? Continue Reading

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GE, Apple Have a ‘Bright’ Idea

General Electric CEO Immelt Sees Improving Earnings, Cash Performance In 2010GE is about to brighten up your world — literally.

Beth Comstock, President & CEO, GE Business Innovations, was given the job of making the big announcement.

On Monday, GE confirmed plans “to engineer intelligent, color-changing LED lighting compatible with Apple’s HomeKit.”
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Gravity4 Gobbles Up adX Search in Latest Acquisition

Gravity4 Gobbles adX Search in Latest AcquisitionGravity4, a so-called high-frequency marketing OS, has just announced adX Search AB — a leading paid search platforms in Europe that focuses on self-serve optimization and real-time bidding.

As a part of this acquisition, a provided statement explains, the Company will integrate adX Search as, G4 Search, within Gravity4’s Marketing Cloud.

This marks Gravity4’s ninth acquisition in as many months.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

IDC CIO Summit to Draw an Impressive Audience of Tech Leaders in West Africa

IDC CIO Summit to Draw an Impressive Audience of Tech Leaders in West AfricaIn recent days, the team at International Data Corporation (IDC) announced the latest installment of what they call their “groundbreaking” West Africa CIO Summit.

The event will take place May 13–14 at the Oriental Hotel in Lagos.

This year’s edition will run under the theme ‘ Where IT Meets Business’ and will drive home the importance of closely aligning IT and business functions at a time when organizations across the region are faced with the challenge of implementing emerging products and services while simultaneously trying to improve operational efficiency.

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MMA: How to Create Mobile-Friendly Customer Journey

MMA How to Create Mobile-Friendly Customer JourneyWhat’s the most necessary move for major brands and marketers? That’d be moving to mobile and making that experience great for customers.

And what’s the hardest thing about that mobile experience, according to surveyed marketers today? Knowing how to do it.

An upcoming Mobile Marketing Association (MMA) webinar —   “Creating a Mobile-Friendly Customer Journey” — could help. Set for Wednesday, May 20 at 1:00 p.m. (CDT), the one hour session will feature Silverpop’s Ben Kaplan and Whereoware’s Teya Tuccio-Flick. The pair of pros will discuss best practices and provide real-life illustrations to help marketers get more mobile-friendly.

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