Recent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship with e-mail.
There is something people value about it. We know because recent studies by Forrester Research indicate that e-mail marketing continues to regularly rank as one of the most effective digital marketing tactics.
On the other hand, 42 percent of U.S. online adults say they delete most of their e-mail advertising without reading it.
Posted in Marketing Strategy, News, Platforms, Technology
As widely expected, Apple on Thursday showed the world what’s next in its lineup of tablets.
The company introduced iPad Air 2, hyping it as the thinnest and most powerful iPad ever.
And Apple isn’t joking.
6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina display, better cameras, Touch ID fingerprint sensor, improved processor and more.
Posted in Announcements, IPad, Mobile Devices, News, Platforms, Tablet Devices, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
The trend of American advertisers adopting Location-Based Mobile advertising (LBM) is right in line with efforts taking place internationally.
Social media platform Pinterest has been around for a number of years and is perennially one of the top 10 most popular social media websites on the net. They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology
Google recently launched a new line of Android One mobile devices in India, allowing access to more affordable smartphones and mobile devices. The goal of this launch is to continue to drive traffic to some of Google’s most sought-after services, including Maps, Google Now, and now their mobile advertising options.
Since Google is largely blocked out of China, they had to get creative when it comes to growing their consumer base throughout other areas of Asia. This is why they have decided to launch their Android One line, providing consumers access to $100 mobile devices. While the initial launch is in India, The Times Of India reports that Google will soon expand to Indonesia, Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka.
Posted in Android, Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones
Mobile devices have become so ingrained in our daily lives that they are used just as frequently at home — if not more — than when on the go. Even while unwinding in front of the TV, most individuals have their smartphone or tablet nearby to play games, check social media and email, or browse the web.
It is for this reason that many forms of cross-platform marketing have been developed in hopes of creating a cohesive marketing and branding message across all channels. In a recent announcement, Xaxis shared the expanded launch of Xaxis Sync throughout the Asia-Pacific market.
Xaxis is currently the largest programmatic media and technology platform in the world, and their innovative Xaxis Sync technology offers programmatic advertising that is coordinated with the TV commercials the consumer is watching at home.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Appgo2market Inc. has just launched a new mobile-app-business hub with a goal of providing the knowledge for Do-It-Yourself mobile app marketing and monetization.
As many mobile app professionals struggle with the evolving industry which is new and highly fragmented, Appgo2market is now billed as the place for app developers, publishers, marketers and professional teams to go to manage their day-to-day business activities.
“We have decided to start Appgo2market after dealing with these very same challenges, as mentioned above, when we worked for global publishers,” explains Tsipi Joseph, Appgo2market Co-Founder.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, Technology