Analytics firm Millward Brown Digital has just released its “Getting Mobile Right” report, identifying some optimal mobile strategies for marketers.
“Marketers are expected to invest nearly $20 billion in mobile marketing in 2015, but many are still struggling with the optimal approach,” said Stephen DiMarco, President of Millward Brown Digital. “Like all new marketing opportunities, getting mobile right starts with understanding the consumer.”
Now that mobile screen time has lapped TV, it is clear that this 24/7 opening presents opportunities for marketers. The report highlights key mobile concepts and offers tips for maximizing the mobile advantage.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Technology
These days, nearly all major brands invest in consumer targeting to ensure that their marketing efforts speak to the needs of their primary and secondary audiences.
While the current consumer targeting methods are in-depth and generally prove to be successful, Dr. Pepper and Snickers have joined together to create a new method of targeting consumers via mobile technology.
The joint promotion is available in many Walmart stores across the nation and consists of a simple three-step process. First the customer must buy two Dr. Pepper beverages and two Snickers bars. Then, they have to snap a picture of their full Walmart receipt. Finally, they must email or text the image as their entry into the promotion.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
LiquidM, a white-labeled Mobile Advertising Management Platform (MAMP), has launched its new mobile retargeting capabilities to help mobile developers and advertisers re-engage their customers.
These new retargeting capabilities can help remind people who have already visited a digital property to reuse an app or revisit a website to complete their purchases.
Ad networks which are using LiquidM’s full stack mobile advertising management platform (MAMP) can offer these retargeting campaigns to their advertisers, which will aid e-commerce sites in bringing back old visitors and help app developers re-engage their users.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Technology
Throughout 2014, MMW has covered multiple reports that called for the smartwatch market to accelerate this year if — and primarily if – Apple entered the fray.
Now that the iconic iDevice maker has unveiled Apple Watch, the smartwatch industry is off to the races.
“As smartphone vendors and component suppliers continue to expand into the wearables market, Gartner, Inc. predicts that by 2016 smartwatches will comprise about 40 percent of consumer wristworn devices,” a report summary by Gartner provided to MMW reads.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
In an effort to boost the public’s perception of the platform’s security, Apple has activated two-factor authentication for individuals wanting to access iCloud.com.
Although Apple has been testing this secondary layer of security for several months, Apple purportedly stepped up efforts to introduce the extra security measure just in recent weeks.
As MMW has already covered on multiple occasions, Apple’s iCloud has been subjected to excessive media scrutiny of late in the wake of a massive security breach that resulted in the publication of countless celebrity photographs pilfered from their personal devices.
Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology
According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS.
81 percent of those surveyed express liking SMS over a mobile app to communicate with a brand largely for the sake of simplicity.
In addition, 71 percent say that it’s annoying to have different conversations in different apps and not all messages in one place. SMS is viewed by consumers as a quick (67 percent) and convenient (56 percent) way for companies to communicate.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
Talk about bait and switch.
An OpenTable app that should have been about “dinner and a movie” turned into a huge fiasco when consumers were redirected by the app to game links.
Not dinner and a movie. More like: forget dinner, let’s play games. And it did not go over well.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Technology