At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.
The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.
The bottom line? Moving to mobile makes sense.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms
Are employees an untapped resource for companies that want to broaden their outreach and boost the trust factor?
Yes, yes, and yes again. So says Taylor Hatch, a content writer for Utah’s leading digital marketing firm Fusion360.
“It isn’t just about ads in the newspaper or a giant billboard near the side of I-15,” Hatch writes. “The market has grown and information is available digitally with just the click of a button. The digital word of social networks has created an amazing marketing tool for Utah businesses. Now you can create a small ad, or post a link, or answer customers’ questions over social networks in just a matter of seconds.”
Posted in Agencies, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Tablet Devices
With Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards, the thriving Android mobile ad network is now taking a number of smart steps to strengthen its ground in one category that is becoming of greater importance with each passing year to developers, mobile advertisers, and consumers alike: mobile security.
On Thursday, Airpush announced what some are calling a major initiative to help eliminate malware distribution.
The announcement came at the SF AppShow where Airpush confirmed its partnership with Appthority, a leading and highly respected expert force in mobile app security.
Posted in Agencies, Android, Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, Mobile Security, Mobile Software, News, Platforms, Privacy, Resources, Smartphones, Technology
Ad:60, a marketing agency based in New York with a heavy emphasis on mobile, has published a new infographic on the “10 reasons to have a mobile site.”
Among the stats, it was reinforced that 8 percent of all digital traffic now comes from smartphones and tablets, and that 35 percent of consumers are now making purchases from their mobile devices. The graphic focuses on mobile commerce adoption stats and reinforces why businesses like retailers need to mobile-optimize their sites to position themselves for the continued mobile revolution.
Posted in Agencies, Infographics, Mobile Advertising, Mobile Apps, Mobile Commerce, Mobile Marketing, Mobile Retail, Mobile Shopping, Mobile Websites
Augme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform.
On Thursday, Hipcricket announced new features and functionality for Ad Life.
The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and enable tighter integration between mobile channels.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
On Tuesday, Medialets – a mobile-centric media advertising platform – launched Medialets Private Marketplace. According to the company, this “fully transparent buying platform” lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world’s top publishers.
Medialets currently supports more than 20 billion monthly impressions.
Consequently, the savvy firm is promising with no shortage of credibility to deliver significant efficiency to buying premium inventory at scale, uniquely providing agencies and advertisers with a platform that supports direct, guaranteed and reserved buys in addition to real time bidding (RTB) with full transparency on a per placement basis.
Posted in Agencies, Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite.
A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are forcing all media and marketing institutions to rethink and reorganize,” as stated by its official website. Unlike most conferences, OMMA speaks to the media buyers and marketing institutions, arguably the most important audience of the mobile marketing ecosystem. One thing that we in the mobile space tend to forget, no matter how great our technology and value proposition, the media buyers and agency people often drive innovation and adoption through their checkbooks and budgets they control. With that in mind, I came away from the conference confident that we as an industry have forced those with the checkbooks to rethink what media channels are important. However, the major media agencies still need to reorganize for the mobile marketing industry to advance.
Posted in Agencies, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize