With Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards, the thriving Android mobile ad network is now taking a number of smart steps to strengthen its ground in one category that is becoming of greater importance with each passing year to developers, mobile advertisers, and consumers alike: mobile security.
On Thursday, Airpush announced what some are calling a major initiative to help eliminate malware distribution.
The announcement came at the SF AppShow where Airpush confirmed its partnership with Appthority, a leading and highly respected expert force in mobile app security.
Posted in Agencies, Android, Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, Mobile Security, Mobile Software, News, Platforms, Privacy, Resources, Smartphones, Technology
Ad:60, a marketing agency based in New York with a heavy emphasis on mobile, has published a new infographic on the “10 reasons to have a mobile site.”
Among the stats, it was reinforced that 8 percent of all digital traffic now comes from smartphones and tablets, and that 35 percent of consumers are now making purchases from their mobile devices. The graphic focuses on mobile commerce adoption stats and reinforces why businesses like retailers need to mobile-optimize their sites to position themselves for the continued mobile revolution.
Posted in Agencies, Infographics, Mobile Advertising, Mobile Apps, Mobile Commerce, Mobile Marketing, Mobile Retail, Mobile Shopping, Mobile Websites
Augme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform.
On Thursday, Hipcricket announced new features and functionality for Ad Life.
The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and enable tighter integration between mobile channels.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
On Tuesday, Medialets – a mobile-centric media advertising platform – launched Medialets Private Marketplace. According to the company, this “fully transparent buying platform” lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world’s top publishers.
Medialets currently supports more than 20 billion monthly impressions.
Consequently, the savvy firm is promising with no shortage of credibility to deliver significant efficiency to buying premium inventory at scale, uniquely providing agencies and advertisers with a platform that supports direct, guaranteed and reserved buys in addition to real time bidding (RTB) with full transparency on a per placement basis.
Posted in Agencies, Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite.
A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are forcing all media and marketing institutions to rethink and reorganize,” as stated by its official website. Unlike most conferences, OMMA speaks to the media buyers and marketing institutions, arguably the most important audience of the mobile marketing ecosystem. One thing that we in the mobile space tend to forget, no matter how great our technology and value proposition, the media buyers and agency people often drive innovation and adoption through their checkbooks and budgets they control. With that in mind, I came away from the conference confident that we as an industry have forced those with the checkbooks to rethink what media channels are important. However, the major media agencies still need to reorganize for the mobile marketing industry to advance.
Posted in Agencies, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize
Greystripe, a provider of rich media mobile advertising solutions, today announced they’ve expanded services into Europe through partnerships with European ad networks.
Preceding the announcement, Greystripe said it’s already run over 50 campaigns with marquee brands across every European country, including the U.K., Germany, France, Italy, Spain and the Netherlands. In Germany, for example, Greystripe partnered with madvertise — a leading network for mobile banner ads in German-speaking markets — and has since already realized many successful rich media campaigns, including ads for “many popular blockbusters,” according to the release. Other ad networks the company has partnered with for the expansion include Hi-media Advertising and Mobile Ventures.
Posted in Agencies, Android, Announcements, BlackBerry, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Internet, Mobile News, Smartphones, Tablet Devices
Millennial Media recently announced in a blog post the availability of a new mobile advertising SDK tailored for Microsoft’s Windows Phone 7 platform.
“Although we have been providing monetization services for current Windows Mobile developers, we have now extended a toolkit for developers to much more easily integrate ads into their applications, while providing rich and engaging experiences to the advertisers across all Windows Phone 7 Applications,” the company said in its post.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, Windows Phone 7, Windows Phone Marketplace