Archive | Agencies

MMA Touts Winners of 2014 Global Smarties

MMA Touts Winners of 2014 Global Smarties MMA Touts Winners of 2014 Global Smarties MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties.

“A stellar showcase of marketer, media, technology and agency excellence from around the world” was presented at this year’s Gala at the Highline Stages in New York City.

According to the MMA, the winners of the Smarties represent those who are blazing new trails, exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.
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Posted in Agencies, Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Marketing Evolution: Avoiding ROI that’s DOA Means Moving to Mobile

Marketing Evolution Avoiding ROI thats DOA Means Moving to Mobile 300x191 Marketing Evolution: Avoiding ROI thats DOA Means Moving to MobileAt a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.

The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.

The bottom line? Moving to mobile makes sense.

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Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms0 Comments

Fusion 360: Employees Integral to Social Media Marketing Mix

Fusion 360 Employees Integral to Social Media Marketing Mix 300x294 Fusion 360: Employees Integral to Social Media Marketing MixAre employees an untapped resource for companies that want to broaden their outreach and boost the trust factor?

Yes, yes, and yes again. So says Taylor Hatch, a content writer for Utah’s leading digital marketing firm Fusion360.

“It isn’t just about ads in the newspaper or a giant billboard near the side of I-15,” Hatch writes. “The market has grown and information is available digitally with just the click of a button. The digital word of social networks has created an amazing marketing tool for Utah businesses. Now you can create a small ad, or post a link, or answer customers’ questions over social networks in just a matter of seconds.”

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Posted in Agencies, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Tablet Devices1 Comment

Airpush Teams with Mobile App Security Specialists at Appthority

Airpush Teams with Mobile App Security Specialists at Appthority Airpush Teams with Mobile App Security Specialists at AppthorityWith Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards, the thriving Android mobile ad network is now taking a number of smart steps to strengthen its ground in one category that is becoming of greater importance with each passing year to developers, mobile advertisers, and consumers alike: mobile security.

On Thursday, Airpush announced what some are calling a major initiative to help eliminate malware distribution.

The announcement came at the SF AppShow where Airpush confirmed its partnership with Appthority, a leading and highly respected expert force in mobile app security.

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Posted in Agencies, Android, Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, Mobile Security, Mobile Software, News, Platforms, Privacy, Resources, Smartphones, Technology2 Comments

Infographic: 10 Reasons to Have a Mobile Site

Infographic 10 Reasons to Have a Mobile Site Infographic: 10 Reasons to Have a Mobile SiteAd:60, a marketing agency based in New York with a heavy emphasis on mobile, has published a new infographic on the “10 reasons to have a mobile site.”

Among the stats, it was reinforced that 8 percent of all digital traffic now comes from smartphones and tablets, and that 35 percent of consumers are now making purchases from their mobile devices.  The graphic focuses on mobile commerce adoption stats and reinforces why businesses like retailers need to mobile-optimize their sites to position themselves for the continued mobile revolution.

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Posted in Agencies, Infographics, Mobile Advertising, Mobile Apps, Mobile Commerce, Mobile Marketing, Mobile Retail, Mobile Shopping, Mobile Websites3 Comments

Hipcricket Bolsters Mobile Marketing And Advertising Platform

Hipcricket Bolsters Mobile Marketing And Advertising Platform 300x124 Hipcricket Bolsters Mobile Marketing And Advertising PlatformAugme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform.

On Thursday, Hipcricket announced new features and functionality for Ad Life.

 The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and enable tighter integration between mobile channels.

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Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones1 Comment

Medialets Introduces Private Mobile Ad Marketplace

Medialets Private Marketplace 300x300 Medialets Introduces Private Mobile Ad MarketplaceOn Tuesday, Medialets – a mobile-centric media advertising platform – launched Medialets Private Marketplace. According to the company, this “fully transparent buying platform” lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world’s top publishers.

Medialets currently supports more than 20 billion monthly impressions.

Consequently, the savvy firm is promising with no shortage of credibility to deliver significant efficiency to buying premium inventory at scale, uniquely providing agencies and advertisers with a platform that supports direct, guaranteed and reserved buys in addition to real time bidding (RTB) with full transparency on a per placement basis.

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Posted in Agencies, Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources1 Comment