Third Generation May Be the Best Generation of LBS

Third Generation May Be the Best Generation of LBS Third Generation May Be the Best Generation of LBSThe LBS market continues to “grow strongly” according to the latest industry reports, and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts.

In Western Markets, a third generation of location based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the next wave of important location based services over the next 5 years, with ABI Research forecasting a four-fold increase in revenues by 2019.

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Report: U.S. Location-Based Search, Advertising Market Thriving

Report U.S. Location Based Search Advertising Market Thriving Report: U.S. Location Based Search, Advertising Market ThrivingTechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.

When it comes to this fast-growing market, TechNavio is now projecting a healthy CAGR of 43.01 percent from 2013-2018.

Location-based services (LBS) use location, determined by a user’s mobile device, to search for and promote products and services near the user.
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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, News, Platforms, Predictions, Technology0 Comments

Apple, eBay, Google Marching Into The Indoor Location Market

 Apple, eBay, Google Marching Into The Indoor Location MarketAccording to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013.

For starters, we’re looking at a $4 billion plus market by 2018.

ABI Research’s quarterly Location Technologies Market Data measures the uptake of indoor location technologies, mapping and new companies entering the space.
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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Tablet Devices, Technology, Topics2 Comments

Locaid Webinar to Offer Valuable Insight on Location-Based Mobile Marketing

Locaid Logo Locaid Webinar to Offer Valuable Insight on Location Based Mobile Marketing Locaid Webinar to Offer Valuable Insight on Location Based Mobile MarketingNext Tuesday, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar expected to deliver an abundance of insight into the potential of location-based mobile marketing.

On October 22nd, at 11:00 a.m. PST, Locaid will lead a thought-provoking discussion about the strategies and best practices associated with optimizing location-based mobile marketing to earn more and accelerate business growth.

The anticipated topics for discussion include the evolution of location-based marketing, the importance of an integrated mobile strategy, why leveraging location should be a primary targeting strategy, the best practices to optimize location-based marketing, how and when to leverage geofences to deliver results, and the importance of location + analytics.
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Posted in Announcements, Geofencing, LBS, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Best Western Finds Success with Location Based Mobile Advertising

Best Western Finds Success with Location Based Mobile Advertising 300x278 Best Western Finds Success with Location Based Mobile AdvertisingBest Western is turning to location-based mobile advertising in hopes of inspiring travelers to book their hotel stays while passing through airports and driving past rival hotels.

According to Mobile Commerce Daily, the hotel brand is running a campaign in Washington state for now.

With the help of PayPal Media Network, the Best Western campaign encourages consumers to book their hotel stay directly from their mobile device.

“According to Best Western, the booking window for reservations is no longer weeks in advance,” explains Sarah Hodkinson, director of marketing and sales strategy at PayPal Media Network.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Smartphones, Tablet Devices, Technology0 Comments

Verve Issues Report on Location Powered Mobile Advertising

Verve Issues Report on Location Powered Mobile Advertising 300x142 Verve Issues Report on Location Powered Mobile AdvertisingOn Thursday, Verve Mobile published a new “State of the Market: Location Powered Mobile Advertising” report.

In it, the well-respected force in location-based mobile advertising indicated that the health of location-based mobile advertising is strong.

“Location Powered Mobile Advertising: The Impact on the Quick Service and Casual Dining Category” explores how location targeting is exploding within the modern booming business of mobile advertising.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Tatango Answers The 10 Most Asked Location Based Mobile Marketing Questions

Tatango Answers The 10 Most Asked Location Based Mobile Marketing Questions 300x110 Tatango Answers The 10 Most Asked Location Based Mobile Marketing QuestionsAccording to Derek Johnson, founder & CEO of Tatango, the explosion of mobile marketing over the last couple of years has resulted in Tatango seeing an increased interest in location based SMS campaigns.

Along with that interest have come some surprisingly common questions.

“While this type of technology has been around for years, there’s still a lot of questions regarding location based mobile marketing, and concepts like mobile geofencing, and how these technologies can be used to improve your SMS marketing campaigns,” Johnson says.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, News, Platforms, Resources, SMS / Text, Technology0 Comments