Apple, eBay, Google Marching Into The Indoor Location Market

 Apple, eBay, Google Marching Into The Indoor Location MarketAccording to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location in 2013.

For starters, we’re looking at a $4 billion plus market by 2018.

ABI Research’s quarterly Location Technologies Market Data measures the uptake of indoor location technologies, mapping and new companies entering the space.
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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Tablet Devices, Technology, Topics2 Comments

Locaid Webinar to Offer Valuable Insight on Location-Based Mobile Marketing

Locaid Logo Locaid Webinar to Offer Valuable Insight on Location Based Mobile Marketing Locaid Webinar to Offer Valuable Insight on Location Based Mobile MarketingNext Tuesday, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar expected to deliver an abundance of insight into the potential of location-based mobile marketing.

On October 22nd, at 11:00 a.m. PST, Locaid will lead a thought-provoking discussion about the strategies and best practices associated with optimizing location-based mobile marketing to earn more and accelerate business growth.

The anticipated topics for discussion include the evolution of location-based marketing, the importance of an integrated mobile strategy, why leveraging location should be a primary targeting strategy, the best practices to optimize location-based marketing, how and when to leverage geofences to deliver results, and the importance of location + analytics.
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Posted in Announcements, Geofencing, LBS, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Best Western Finds Success with Location Based Mobile Advertising

Best Western Finds Success with Location Based Mobile Advertising 300x278 Best Western Finds Success with Location Based Mobile AdvertisingBest Western is turning to location-based mobile advertising in hopes of inspiring travelers to book their hotel stays while passing through airports and driving past rival hotels.

According to Mobile Commerce Daily, the hotel brand is running a campaign in Washington state for now.

With the help of PayPal Media Network, the Best Western campaign encourages consumers to book their hotel stay directly from their mobile device.

“According to Best Western, the booking window for reservations is no longer weeks in advance,” explains Sarah Hodkinson, director of marketing and sales strategy at PayPal Media Network.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Smartphones, Tablet Devices, Technology0 Comments

Verve Issues Report on Location Powered Mobile Advertising

Verve Issues Report on Location Powered Mobile Advertising 300x142 Verve Issues Report on Location Powered Mobile AdvertisingOn Thursday, Verve Mobile published a new “State of the Market: Location Powered Mobile Advertising” report.

In it, the well-respected force in location-based mobile advertising indicated that the health of location-based mobile advertising is strong.

“Location Powered Mobile Advertising: The Impact on the Quick Service and Casual Dining Category” explores how location targeting is exploding within the modern booming business of mobile advertising.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Tatango Answers The 10 Most Asked Location Based Mobile Marketing Questions

Tatango Answers The 10 Most Asked Location Based Mobile Marketing Questions 300x110 Tatango Answers The 10 Most Asked Location Based Mobile Marketing QuestionsAccording to Derek Johnson, founder & CEO of Tatango, the explosion of mobile marketing over the last couple of years has resulted in Tatango seeing an increased interest in location based SMS campaigns.

Along with that interest have come some surprisingly common questions.

“While this type of technology has been around for years, there’s still a lot of questions regarding location based mobile marketing, and concepts like mobile geofencing, and how these technologies can be used to improve your SMS marketing campaigns,” Johnson says.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, News, Platforms, Resources, SMS / Text, Technology0 Comments

The Dirty Truth of GPS-Generated Location

The Dirty Truth of GPS Generated Location The Dirty Truth of GPS Generated LocationThe following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid.

It’s no secret that ad impressions with any location data will demand a premium over average CPMs for mobile ads.  This premium is often two to five times over non-location-tagged impressions.  Small wonder that some (not all) mobile ad exchange platforms are goosing the quantity and quality of “location-based” impressions.  Here are three things you will never hear from your mobile ad platform sales representative.

“Only 10% of our mobile ad inventory has true location data attached to it.”   Check the numbers, only a few of the mobile ad platforms have volumes of location-based impressions to offer.  Many new companies are arriving on the scene this year, pitching you their wares.  Shop around and compare. Where, JiWire, Verve Wireless and xAd are just a few of the players bulking up on location data for mobile ads.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology1 Comment

New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging

New Webinar Mobile App Engagement Retention Using Mobile Push Messaging New Webinar: Mobile App Engagement & Retention Using Mobile Push MessagingEver wonder why brands with mobile apps leverage push messaging to drive user engagement?  Or why push messaging has become such an important tool for mobile marketers?

Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention.  ”While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains.  Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”

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Posted in Announcements, Developer, LBS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, News, Proximity, Push Messaging, Smartphones, Webcasts1 Comment