Analytics firm SumAll has ranked Instagram as the best social platform for businesses.
So why does the image sharing platform top Twitter, Facebook, and even Google+?
SumAll deduces that Instagram is ahead of the pack largely due to the rapid expansion of its subscriber base, general user engagement, and even sales effectiveness. Of the businesses analyzed, Instagram simple yielded better results and more social engagement.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Technology
The following is a guest contributed post from Christine Oliveri, VP of Client Services at I.Predictus.
Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources than ever, with consumers downloading and streaming content from a wide range of platforms. The evolving media landscape poses challenges and opportunities for marketers.
Modern, cross-channel media consumption can generate incredibly valuable data, offering marketers a huge opportunity. Marketers must consolidate information from multiple sources and customer touchpoints — Web, print, retail, social, and mobile — in order to achieve a complete picture and gain the insights needed to drive higher revenue. That’s why an accountable media approach is a crucial element of a sound marketing strategy.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology, Topics
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing.
Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO” strategies are far from dead and the new tactics touted are tenuous at best.
But according to those behind the new visual, these are the sustainable and algorithm-proof SEO methods “that work in 2013.”
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Resources
Email marketing was a big winner on Black Friday. And much of he credit belongs to mobile.
According to new industry data presented by Marketingland, email marketing was both plentiful and effective on Black Friday – even more than it was on Cyber Monday.
The data cited points to 38 percent more email opens occurring on Black Friday than Cyber Monday.
Posted in Marketing Strategy, Mobile Analytics, Mobile Marketing, Smartphones
That Twitter bird has yet another hot mobile advertising product on its wings today.
Last week, Twitter introduced its new tailored audience product, which means brands “will no longer have to rely on contextual targeting as the main proxy for identifying relevant audiences on the social platform.”
By bringing their own audiences or using targeting attributes, clients can create audience segments and natively target them on key Twitter ad units including promoted accounts and promoted Tweets.
Posted in Marketing Strategy, Mobile Advertising, Mobile Social
The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech.
Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike.
Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for smaller brands. Upon first using Fancy or Wanelo and scrolling through the countless high-definition photos of intriguing products, there is a common characteristic to the site: the absence of logos or brand imagery.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Mobile Social, News
On Thursday, Modo Labs – an on-demand mobile engagement platform provider – confirmed the launch of a new mobile marketing solution made possible through the company’s partnership with Marketo, provider of a cloud-based marketing automation platform.
Together, Modo Labs and Marketo will enable marketers to more fully leverage mobile marketing opportunities to target the mobile masses more efficiently than ever.
The coupling is undoubtedly inspired by the projected growth the industry is anticipated to enjoy over the next 24 months.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology