The following is a guest contributed post from Kyle Henderson, Founder of YouEye.
Market research has been an important component of business since the first merchant defined the first target customer. Over the years, the methods have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. This has become more of a challenge for companies now that there are hundreds of thousands of new sites, apps, services and products coming to the market every day.
The pace of commerce is much quicker today and more mobile-focused. Companies that still rely on traditional focus groups and market research labs find it difficult to get accurate, actionable intelligence that they can apply in real time. But market research is evolving too. Here are five trends that will transform market research in 2015 and beyond.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology
Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore.
Now top retailers want to target shoppers in-store, offering information, special offers, and other goodies that improve sales across the board.
The strategy just got a boost from Opnia, a Minneapolis-based ad tech company. The firm has launched Advos, an Internet of Things (IoT) platform for physical stores that “brings the convenience and efficiency of the online shopping experience to physical retail stores.”
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Smartphones, Technology
A new infographic from Net Affinity takes a good hard look at hotel marketing in the new year.
With mobile technology now firmly entrenched across the world of hospitality, it comes as no surprise that digital marketing will likely play a major role in the hospitality industry in 2015.
“2015 is set to be a big year in digital marketing for hotels with an explosion of new and exciting marketing tools in a rapidly changing environment,” the firm says. “As leading edge practitioners in digital marketing, the team at Net Affinity have identified 15 Hotel Marketing Trends which they believe will feature prominently in 2015.”
Posted in Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
Yes, it’s true, according to a new MessageSystems survey, that just over 50 percent of consumers don’t want interactions or notifications from brands via email.
Of course, the upside here is that fully half of consumers prefer this method — a fact not to be shunned.
“Of those that indicated a notification preference, the majority preferred email,” explained MediaPost in a story on the survey. “For all the hype that social marketing has gotten in recent years, just above 5 percent of respondents actually prefer seeing ads or deals in their social channel over anywhere else.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms
There’s no doubt that mobile marketing has made huge strides in the last several years, from native ads to in-app ads and cross-device data tracking. That being said, there are plenty of new challenges in the road ahead and, as 2014 winds to a close, these challenges are being brought to the forefront.
Beginning with Advertising Week and increasing every single day since (now with just two weeks to go before the ball drops on New Year’s Eve), digital executives have been exceedingly talkative of late, and all of them are eager to share their opinions and predictions for 2015.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Predictions
Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology