Archive | Marketing Strategy

Why Transactional Emails Are Perfect for Marketing and Promotion

Why Transactional Emails Are Perfect for Marketing and Promotion 300x200 Why Transactional Emails Are Perfect for Marketing and PromotionYear after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the water, it’s proven to be exponentially more effective as new resources and strategies help to make email more effectual than in previous years.

So not only is email marketing still relevant in the world of digital marketing, throughout this new year, many companies are increasing their email marketing significantly.

But simply sending out an email is not enough. Like all marketing-related efforts and the considerations behind them, the message must be carefully crafted and its means of delivery must be appropriate.
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What’s Most Important in Content Marketing?

Whats Most Important in Content Marketing 300x206 Whats Most Important in Content Marketing?Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest.

The questions that advertisers and brands should be asking about content marketing run along the lines of “how do we use this technology to deliver an amazing customer experience?” rather than “what’s the best way to use this new platform to ramp up sales?”

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Businesses Forgetting The ‘Essentials’ of a Great Website

Businesses Forgetting The Essentials of a Great Website 300x225 Businesses Forgetting The Essentials of a Great WebsiteAccording to a recent survey of U.S. small businesses, most businesses now have a website. But many – and we’re talking an alarming number – have overlooked the basic essentials of a great website.

“With the fundamentals of a good website seemingly ingrained deeply with the small business community, it’s troubling to see how many small business websites still miss the mark,” says Craig Allesi, the founder of MarkedManMedia. “Our research shows that nearly 20% of all websites fail to make their contact information easily accessible. That’s horrifying.”
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Which Companies Are Getting Local Marketing Right?

Which Companies Are Getting Local Marketing Right 231x300 Which Companies Are Getting Local Marketing Right?Everyone, it seems, is taking local marketing more seriously. But who is really doing it well?

In an effort to find out, LocalVox has published a new local marketing “report card.” And the findings are quite riveting.

“When it comes to using local marketing to attract and retain customers and beat out the competition, many of the top 150 U.S. retailers are falling behind on local search, mobile, social media and content marketing efforts,” explains the report summary from LocalVox, an integrated local, social and mobile marketing platform.

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Countering Bad Reviews Through Effective Digital Marketing

Breaking Bad Reviews Through Effective Digital Marketing 300x292 Countering Bad Reviews Through Effective Digital MarketingIt happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person.

It could be a disgruntled employee, an angry customer or even a competitor, says V. Michael Santoro, coauthor with John S. Rizzo of Niche Dominance: Creating Order Out of Your Digital Marketing Chaos.

“Anyone can post a bad review online and hurt your business,” says Santoro, who is a managing partner with Rizzo of Globe On-Demand, an internet technology company. “Unfortunately, most business owners are not even aware that these bad reviews are out there.”

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RME360 Launches Web-Based SEO Program

RME360 Launches Web Based SEO Program 300x221 RME360 Launches Web Based SEO ProgramLate last week, RME360 announced the launch of LocalMotion, a web-based SEO program designed to “improve advisors’ local search visibility in their target markets.”

In short, the program identifies and repairs inconsistent listings of advisors’ company contact information, otherwise known as citations.

LocalMotion works to ensure an advisor’s online search results are consistent and visible across more than 150 different local search portals and navigation tools such as Siri and TomTom.  This advisor-focused program also includes custom review cards for an advisor’s business as well as instructions for how to obtain and promote reviews hosted on third-party sites, per the SEC’s new IM Guidance Update No. 2014-4.

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Return on Networking: The ROI of Social Media

Return on Networking The ROI of Social Media Return on Networking: The ROI of Social MediaI was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa.

But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information – both professional and personal – through posts, comments and responding to questions in various online communities.

What’s the return on investment, the ROI, for putting that kind of time into social media? Actually, it’s called the RON – the “return on networking.”

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