Archive | Marketing Strategy

Goodbye CTR: That Metric Doesn’t Cut It for Mobile Ad Measurement

Goodbye CTR That Metric Doesnt Cut It for Mobile Ad Measurement 300x199 Goodbye CTR: That Metric Doesnt Cut It for Mobile Ad MeasurementOnce upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.

Not now.

“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Forrester: Marketers Should ‘Embrace Responsive Web Design’

Forrester Marketers Should Embrace Responsive Web Design 300x184 Forrester: Marketers Should Embrace Responsive Web DesignAccording to a new report from Forrester, eBusiness teams are “doubling down on rebuilding their legacy desktop site experiences.”

The end goal? To make their web presences truly responsive across all web-enabled touchpoints.

But as the report notes, this is an enormous undertaking and “few organizations have the budget or risk appetite to ‘responsify’ all of their web assets in one fell swoop.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources0 Comments

Telmetrics Talks About Call Attribution Best Practices

Telmetrics Talks About Call Attribution Best Practices Telmetrics Talks About Call Attribution Best PracticesMarketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.

According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a must-have part of the attribution toolkit.”

Continue Reading

Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Study Finds Online Retailers Expect Holiday Growth

Study Finds Online Retailers Expect Holiday Growth 300x200 Study Finds Online Retailers Expect Holiday GrowthBolstered by the 12% growth logged during the 2013 holidays, online retailers are expecting even bigger business this holiday season.

In a survey of 200 retailers highlighted recently by Marketing Land, 86% expressed expectations for higher holiday sales this year. Not a single online retailer said they expected a decline.

The holiday season in the U.S. will be compacted this year with Thanksgiving coming in the last week of November and CyberMonday falling on December 1st.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology0 Comments

South Bend Tribune Goes Digital, But Then Again — It Has Notre Dame

 South Bend Tribune Goes Digital, But Then Again    It Has Notre DameYou have to admit it. In some places, it’s easier to go digital, or offer premium content, than in others.

No small town in Iowa is going to have the easiest time of it. But take a city like Sound Bend, Indiana — where the gold dome of Notre Dame shines like a beacon in the sky — and you have another situation entirely.

Recently, Kim Wilson, the publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology0 Comments

Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

Fetch Exec Musings The Era of Android in Mobile Advertising Draws Near 300x168 Fetch Exec Musings: The Era of Android in Mobile Advertising Draws NearReady for a bold proclamation?

“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”

So says Julian Smith, head of strategy and innovations at Fetch.

Continue Reading

Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms0 Comments

Internet Ad Revenues Accelerate to All Time Highs

Internet Ad Revenues Accelerate to All Time Highs 300x150 Internet Ad Revenues Accelerate to All Time Highs2014 will go down in the history books as the best year to date for Internet ad revenues.

You know, at least until next year, when 2014′s records are poised to be broken again.

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released this month by the Interactive Advertising Bureau (IAB).

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments