This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready.
During the past month, as marketers braced for the looming changes, you could almost feel a sense of urgent panic in the air, as though Google’s latest update was legitimately catching many off guard.
Among those definitely not caught off guard was Jared Reitzin, CEO of mobileStorm. In a must-read post to his company’s Digital Marketing Blog this week, Reitzin takes off the gloves and doesn’t mince words with those cowering in fear of Google’s “Mobilegeddon.”
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, Technology
Hilton Worldwide, Fontainebleau Hotel and SilverBirch Hotels & Resorts were honored last night for “Technological Innovation” at the Annual Hotel Tech Forum presented by Hospitality Technology (HT) magazine.
Every year, HT presents a select group of lodging companies with accolades for outstanding achievement in delivering technological excellence.
Now in its eleventh year, the Hotel Visionary Awards are presented in two categories: infrastructure/back-office technology, and customer-facing/in-room technology.
Posted in Marketing Strategy, Technology
On Thursday, comScore came to Canada by introducing its Industry Trust initiative.
“Through the initiative,” comScore explains in news release, “media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain insight into how their properties are represented in programmatic platforms.”
All told, the company says that this is an expansion of the comScore Industry Trust Initiative, first introduced in the U.S. this past January. The goal of the initiative is to enable trusted transactions of quality advertising between buyers and sellers.
Posted in Announcements, Marketing Strategy, News, Technology
What’s easier to take in — a wall of text or a visual?
You guessed it. It’s the visual.
But it’s not a choice we make mentally, so much as visually. That’s because the brain processes images faster than text — and fully 50 percent of it is devoted to visual processing.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms
This week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on pace to become the fourth largest local media by 2019.
In the latest update to the team’s U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S. “to grow from $6.7 billion in 2015 to $18.2 billion in 2019.”
That represents a 28.5 percent compound annual growth rate.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, Platforms
Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.”
According to an emailed statement, the new capability makes it possible for marketers using Google Analytics as their primary analytics tool for tracking Web visitors to also track the behavior of those receiving personalized experiences.
It goes without saying that this provides a “more comprehensive understanding of visitor behavior” and ultimately, lets marketers “have more complete information and make better decisions about their digital strategies.”
Posted in Marketing Strategy, Mobile Analytics, Mobile Partners
According to the findings of a new research report — “Putting Wearables to Work: Insights on Wearable Technology in Business” — wearables “are seen as a strategic platform for improving business performance and are an expanding area of investment.”
The study by Salesforce Research demonstrates “how adopters of wearables are planning to incorporate wearables into day-to-day business processes to improve productivity and connectivity among employees and customers alike.”
The study uncovers key insights from five areas surveyed: strategic significance, projected areas of growth, trends in devices, the impact of data insights, and the importance of an expanding app ecosystem.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology