Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.
With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.
Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology
Vserv.mobi, a popular mobile advertising exchange, launched on Thursday a little something for the benefit of eCommerce called “Search Intent Ads.”
These ads represent a new advertising format that integrates the power of search into mobile ads.
This format is designed to help marketers attain relevant consumers and facilitate their buying decisions “via a seamless in-ad search strategy.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Search, News, Platforms, Resources
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed? Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.
While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile ad campaigns are now available to its advertiser and publisher clients.
The offering is being pushed through comScore’s validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile).
These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web. With actionable data to measure the performance of brand advertising, from both a campaign and inventory management perspective, advertisers and publishers now have cross-media comparable metrics – such as demographic delivery, reach, frequency and GRPs – to optimize their media allocations.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Telefónica has just announced the creation of Axonix, a new company with the sizable financial backing of Telefónica and affiliates of Blackstone’s GSO Capital Partners (GSO).
We’re told this effort represents the first mobile advertising exchange platform owned and powered by a mobile operator.
Here’s how it will work. Axonix will be powered by technology acquired by Telefónica and Blackstone’s GSO Capital that underpinned the programmatic advertising platform, MobClix.
Posted in Marketing Strategy, Mobile Advertising, Mobile Partners
Earlier this month, the team at GetFeedback.com unveiled the latest release of it’s customer survey product.
GetFeedback.com Spring ’14 marks the second major product release since the company opened its doors to the public earlier this year.
“The new product brings advanced new capabilities and deep levels of customization and personalization, allowing organizations of any size to connect with and listen to their customers in an entirely new way,” the company tells MMW in written statement.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.
Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.
As a result of reduced interaction during the early stages of the buying process, businesses today gain less direct feedback regarding customer wants and needs. Unfortunately, with the onslaught of available information online, that feedback is more integral than ever to address individual customer needs and problems.
Posted in Marketing Strategy, Mobile Marketing, Platforms, Resources, Technology