Archive | Marketing Strategy

Get a Room! The Next Big Thing for Mobile is About to ‘Check In’

Get a Room The Next Big Thing for Mobile is About to Check In 300x199 Get a Room! The Next Big Thing for Mobile is About to Check InGet ready for a major upgrade at a future Hilton hotel stay.

Beginning next year, guests can kiss the hotel’s front desk goodbye. The check-in process once a staple of the hotel experience will soon be relegated to the trash bin of history.

Soon, all you will need is your smartphone to access a room at a Hilton property.
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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology0 Comments

Is Mobile Ad Spending About to Overtake Television?

 Is Mobile Ad Spending About to Overtake Television?Mobile advertising is in growth mode. But when will it topple the king of the hill – television?

According to eMarketer, advertisers will this year (for the first time ever) spend more on mobile-device ads than they spend on newspaper or radio.

Market research company eMarketer also expects mobile-ad spending to soar 83 percent in 2014 to nearly $18 billion.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology0 Comments

Lord & Taylor Going Big with iBeacon

Lord Taylor Going Big with iBeacon Lord & Taylor Going Big with iBeaconHBC Department Store Group has just announced plans to deploy the Swirl in-store beacon marketing platform.

Adding its brand to the list of cutting-edge retailers wanting to bolster he in-store mobile experience of its shoppers, the group tells MMW via a written statement that it seeks to “deliver digital experiences to consumers’ smartphones while they shop in the company’s department stores in Canada and the US.”

Using beacons installed in merchandising areas, stores where the tech is made available will automatically deliver “branded content and personalized offers” to shoppers on site through a number of company-owned and third party mobile apps.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Such a SAP! New Cloud-Based Mobile App Management Solution Introduced

On Such a SAP New Cloud Based Mobile App Management Solution Introduced 300x169 Such a SAP! New Cloud Based Mobile App Management Solution IntroducedMonday, MMW was briefed by the team at SAP regarding the expansion of the SAP Mobile Secure portfolio.

The latest addition is that of a mobile application management component, which the company calls “a white-label, localizable and secure enterprise app store that makes it easy for companies to simply and proactively push their mobile apps into the hands of employees, business partners and consumers.”

For managed users, the company says of its newest solution, it identifies when their device is out of compliance and directs them to download the appropriate mobile device management (MDM) solution, regardless of the MDM vendor, before they are able to install any apps.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, SMS / Text, Technology0 Comments

Retail Reality: Mobile Sales Sites Grab More Moola than Apps

Retail Reality Mobile Sales Sites Grab More Moola than Apps 300x199 Retail Reality: Mobile Sales Sites Grab More Moola than AppsApps may be where people spend most of their time, but retail sales sites are where it’s happening.

That’s the conclusion of recent eMarketer data, which projects that 19.0 percent of U.S. retail ecommerce sales will stem from mobile devices this year.

By 2016, the share is expected to rise to 25.0 percent.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, News, Platforms, Technology1 Comment

Beauty and the Blog: Images, Video Drive Engagement

 Beauty and the Blog: Images, Video Drive EngagementIn the beginning was the word. And then — if you want any readers — photos, images, pie charts, and videos.

That’s the conclusion of a June, 2014 poll by Orbit Media Studios, which indicates that today’s blog readers are more likely than ever to see images alongside text.

It’s the beautification of the blog. Nearly three-quarters of blogger respondents said they used an image such as a stock photo or diagram in their blog posts, and 44.5 percent reported including more than one.

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IAB Study: Native Advertising Boasts Benefits for Brands, Risks for Publishers

IAB Study Native Advertising Boasts Benefits for Brands Risks for Publishers 300x150 IAB Study: Native Advertising Boasts Benefits for Brands, Risks for PublishersWho gets the goodies when native advertising is employed?

In one of the largest studies of people’s attitudes towards native advertising, 62 percent said that it didn’t help to enhance the reputation of news sites, but it did help brands to be seen on highly trusted media sites.

Comprehensive coverage about the study was recently provided by ZDNet.

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