Archive | Marketing Strategy

Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad

Jumping on the Carousel First Facebook, Now Pinterest Plans New Multi-Image AdThe drive to monetize has pushed more than one social media site to add to their advertising offerings.

The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or a variety of views of one piece of merchandise.

Pinterest is the latest company to get aboard the carousel. Facebook also recently announced its own multi-image ad offering.

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Meet the New Mobile Legal Contract Creation Platform

Meet the New Mobile Legal Contract Creation PlatformWhen time is money, being mobile is critically important. For that reason, the once time-consuming and arduous process of contract creation is now going mobile.

Shake is the red hot mobile-centric legal technology platform for creating, signing and sending legal agreements. And now, the company is moving into the small business marketplace.

The goal? To help growing companies “close deals faster.”
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U.S. Now Leads Ad Spending Per Capita

U.S. Now Leads Ad Spending Per CapitaIs it any surprise that consumers in the United States are the most heavily marketed to in the world?

According to a new report from Strategy Analytics, marketing is the U.S. continues to balloon at an unprecedented rate of speed.

Advertising spend in the U.S. totaled $181 billion in 2014, accounting for over a third of the global advertising market, the report summary shared with MMW reads.
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OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform

OpenX Gets the Tap Major League Gaming Selects Company for Its Digital Advertising PlatformOpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just chose Open X, a leader in creating programmatic advertising marketplaces, to be the exclusive vendor for its digital media advertising ad serving and monetization.

“MLG is one of the most recognized brands in e-Sports and one of the fastest growing digital networks worldwide,” the formal announcement reads.

MLG has extensive reach, connecting with 20 million committed fans via web, mobile, connected TVs, gaming consoles, and social media channels.

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News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E Networks

News in TV Marketing Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E NetworksWhat’s new in targeting for TV?

Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences.”

The objective? Offering advertisers more precise data-driven audience targeting.

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In Other News, Water is Wet: Consumers Read Retail Emails for Products on Sale

In Other News, Water is Wet Consumers Read Retail Emails for Products on SaleWhat email from a retailer do you actually click on and read?

If you’re like most consumers, you’re lured by one little, but powerful word: SALE.

“Email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year,” according to eMarketer.

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Frontier Communications Strikes Deal With TiVo

Frontier Communications Strikes Deal With TiVoTiVo and Frontier Communications Corporation have just announced a multi-year partnership.

Starting in mid-2015, Frontier will “market and deploy co-branded versions of TiVo’s suite of whole-home products and services, including an industry-first deployment of the TiVo Roamio DVR with over-the-air (OTA) support as part of its video offering for residential and business customers across multiple markets.”

According to a press release shared with MMW, the TiVo Roamio DVR receives content both over-the-air and over the Internet.
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