Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads served up Sizmek, the luxury ads are the winners.
“The average clickthrough rate (CTR) for any polite banner ad served on the Sizmek MDX platform in H1 2014 was just 0.13 percent,” according to eMarketer. “But for luxury ads of the same format, CTRs rose to 0.37 percent — and interaction rates on the same types of ads rose from 1.32 percent for the average advertisers to 2.55 percent for luxury brands.”
Those luxury brands additionally boasted a higher-than-average dwell rate. Dwell rate is a measure of interaction with digital advertisements originally developed by Sizmek (when the company was known as DG MediaMind).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. But not today.
The ballyhoo about Yahoo may be warranted. In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to pay off.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.
Based on the most recent information available, there is robust social media usage taking place today among higher-spending SMBs.
According to the study, SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4 percent of their marketing budgets to social media in the next 12 months, that’s up from 15.6 percent in 2013 and 10.5 percent in 2012—a dramatic increase in two years.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Technology
Now loyal Redbox fans can earn free movie nights.
Redbox, which specializes in renting DVDs, Blu-ray Discs, and video games via automated retail kiosks, is launching Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn free movie nights.
Redbox customers who are signed up for Redbox emails will be seeing particulars of the program in their inboxes soon.
Redbox now operates about 42,000 kiosks at more than 34,000 locations.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
The basics of email marketing aren’t so basic to everyone.
According to a new report from Lyris, the shift from print to digital has “transformed the publishing industry, but many publishers are still struggling with the basics of email marketing.”
That’s the revelation from a recent FOLIO survey sponsored by Lyris.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms
Criteo, a performance advertising technology company, is getting so much attention this week it’s scary (that’s particularly impressive when you consider that tomorrow is Halloween.)
MMW was briefed by the company yesterday on the freshly announced global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices.
The goal of the solution? To deliver “precise, personalized ads with accuracy and scale.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Platforms, Technology
In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.
Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.
Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology