Archive | Marketing Strategy

Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform

Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing PlatformToday, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up a little bit of a lot of things.

Aiming to be a quality and affordable omnichannel marketing services providers to the “little guys” out there, Tagga is taking it hard to their prominent competition by launching a snazzy new platform that’s already generating hype.

The Tagga Engagement Marketing Platform — or TEMP — is billed as being a consumer marketing cross-channel campaign management platform “that enables marketers to drive brand messages through the noise to connect with customers across all online and offline channels on their terms, in real-time.”
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Infographic: 10 Trends in Digital Branding for 2015

Infographic 10 Trends in Digital Branding for 2015If you think 2014 was a watershed year for digital marketing, just wait until you see what 2015 has in store.

From the rise of native advertising to the explosion of social media marketing, this new year will bring with it a host of undeniably dominant trends in digital brand advertising — trends that could shape the future of marketing for many years to come.

So what will be the top ten trends for 2015? A new infographic from Borenstein Group endeavors to answer that question.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Technology0 Comments

An eCommerce ‘River’ Runs Through India

An eCommerce 'River' Runs Through IndiaDigital River, a global provider of Commerce-as-a-Service solutions, has set its sights on India, one of the world’s foremost emerging mobile markets and a nation with an increasing fascination with online shopping.

This week, representatives for Digital River briefed MMW on their company’s latest expanded offerings in India through a strategic partnership with local ecommerce provider Net Distribution Services.

The partnership, we’re told, will enable global merchants to offer preferred payment methods and local customer support services for branded online stores dedicated to the sale of products in India.
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Technology0 Comments

EPiServer, Ektron Create ‘Complete Digital Experience Platform’ in the Cloud

EPiServer, Ektron Create 'Complete Digital Experience Platform' in the CloudStockholm-based EPiServer and Nashua, New Hampshire-based Ektron are on cloud nine today. The reason? The new partners have a “cloudy” forecast for their future and things couldn’t possibly be any more promising.

This week, the two companies have merged to create a new global digital experience leader of scale, with “potent technology capabilities” and a broad partner ecosystem.

A statement provided to MMW explains that the combined company is backed by technology-focused private equity investment firm Accel-KKR.
Continue Reading

Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

Super Bowl XLIX Brings Out Creative App Marketing

Super Bowl XLIX Brings Out Creative App MarketingThere’s nothing like the Super Bowl to bring out the utmost in marketing creativity.

Noolkol, a technology startup, has just launched  an “experimental marketing and branding strategy” for Super Bowl XLIX. The goal, we’re told, is to promote their mobile app.

Unlike big corporates, Noolkol says its ad will be aired on their website, noolkol.com and YouTube channel at the beginning of Super Bowl XLIX this Sunday. Viewers can watch it anytime during the game.
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Apps, News, Platforms, Technology0 Comments

Could Trumblr Corner the Creative Market? Company Launches ‘Creatrs Network’ to Unite Artists and Advertisers

Could Trumblr Corner the Creative Market Company Launches ‘Creatrs Network’ to Unite Artists and AdvertisersWhat’s Tumblr mixing up now?

While it’s true that the social media site has been a boon to millions of artists and creators who’ve used the platform to build followings, now Tumblr “wants to help those people become commercial successes in the real world, too.”

“Today, Tumblr announced the launch of the Creatrs Network, a sort of creative agency for Tumblr bloggers that will help connect them with brands and other organizations that want to use Tumblr artist content in their ads and marketing,” according to a post at Wired. “The new division, which Tumblr has been testing with a hand-selected cohort of artists, has been in development for a year.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Has the Time Come for Touting Apps on the Telly?

Touting Apps on the Telly Quaid Media Wants to Promote App Sales on TelevisionIs TV a good place to market apps?

Quaid Media thinks so. The firm, experienced in app advertising, just launched “Burst TV.” It’s an “all-in-one service that brings together the creative production of TV ads, media planning and buying, and proven tactics from the world of mobile user acquisition to create the first TV advertising package that’s specifically designed to drive up app installs.”

That “burst” in the gambit’s moniker is there for a reason.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing, Technology1 Comment