SXSW has emerged in recent years as one convention that is an absolute must to attend for anyone plugged into tech, entertainment, healthcare, social media, music, music, film, television, and, yes, marketing.
Today more than ever, SXSW is hallowed ground for modern marketers, where the innovations touted in digital marketing are every bit as captivating and awe-inspiring as the hardware and software launched on the convention floor.
“I spoke with a senior marketing executive from a financial services company,” says David Berkowitz of AdAge, “and he told me he’d rather spend half a million dollars to send 100 people from his company to Austin than create some branded experience there.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Mobile marketing has gone Hollywood… again.
Mobiquity Technologies, a location-based mobile marketing Bluetooth network, is once again working with Lionsgate to promote it’s upcoming film, Divergent.
Lionsgate recently signed on with Mobiquity for the fourth time, after successful campaigns to drive ticket sales for three previous films.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
MMW was briefed over the weekend by the team at Dumbstruck, a social video app for iPhone that lets users share mystery video messaging and capture their recipient’s reaction.
On Friday, the outfit launched a first-ever Startup Challenge for younger companies that are at the Austin-based convention looking for funding.
Dumbstruck’s CEO, Peter Allegretti, sees the effort as a way to pay-it-forward to younger startups that have come to SXSW looking to build their startup dream.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology
Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW.
If you’re not familiar, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in Austin, Texas.
Launched in 1987, SXSW continues to grow in size and stature every year. In the process, notable leaders and innovators from a vast array of industries now regard SXSW as a major “must” for their social calendars.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
The following is a guest contributed article from Scott Hirsch, Founder and CEO of Appsbar.
It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app.
With the rapid global penetration of smartphones and tablets and the increased data speed of 4G networks, mobile applications are riding a wave of explosive growth. Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones
This week at Borrell Local Online Advertising Conference in New York City, AdMall PRO announced the launch of its new Digital Audit.
According to details provided during the conference, AdMall PRO’s Digital Audit is designed to help media account executives sell digital advertising and marketing services more consultatively.
In a nutshell, it uses real-time data to analyze a prospective advertiser’s online activity and findability in areas of digital advertising, local search, SEO, social media, and incoming website traffic.
Posted in Marketing Strategy, Mobile Analytics, Platforms, Technology
As our sister site mGamingWatch reported in recent days, the states of Nevada and Delaware forged a groundbreaking interstate online gambling agreement.
As two of just three states to have legalized online gambling to date, the governors of Nevada and Delaware have reached an agreement allowing residents in those states to play against one another inside of virtual poker rooms.
In response to this historic pact, Locaid, the world’s largest Location-as-a-Service (LaaS) company, announced a geolocation and gaming industry first: general availability of a multi-state geolocation compliance API for Delaware and Nevada.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms