Archive | Marketing Strategy

Insider Summit: ‘Brands Publishing the Least Get More Engagement,’ Content Still Needs Work

Insider Summit ‘Brands Publishing the Least Get More Engagement,’ Content Still Needs WorkIt was an interesting day at the recent Content Marketing Insider Summit, where a panel of experts dished on content distribution and “choice overload.”

According to a story by Tanya Gazdik Irwin in Media Post, FleishmanHillard Senior VP and Senior Partner Ephraim Cohen asked attendees if they understood Facebook’s shift to a “paid” vs. “organic” strategy for brand content.

“Most of the attendees raised their hands. He then went on to share FH’s own observations, noting that the PR firm’s social media practice sees that good “conversational” brand content will still get “6 percent to 10 percent” coverage among its Facebook followers on an organic basis,” notes Irwin.

Was the shift inevitable? Yes, said panelist Michail Takach, who is director of digital marketing in North America for Manpower Group.

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Posted in Announcements, Marketing Strategy, News, Platforms0 Comments

What Google’s Algorithm Change Means for Holdouts on Mobile Responsive Websites

What Google's Algorithm Change Means for Holdouts on Mobile Responsive WebsitesDo users on mobile want mobile-friendly results when they do searches on their phones? Of course they do. After all, it makes sense in our increasingly mobile age — especially to the folks at Google.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

And for those who don’t adapt? There could be problems. Big problems, particularly with regard to how Google treats your website in its search engine.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Websites, News, Platforms, Technology3 Comments

MMA, Giant Media to Explore the Future of Mobile Advertising

MMA, Giant Media to Explore the Future of Mobile AdvertisingOne ad format, more than any other, is growing at a pace so fast today that it could one day soon be the most dominant format in all of mobile advertising.

We are referring, of course, to native mobile advertising.

“Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year,” says the Mobile Marketing Association.

But with more companies and advertisers directing their time, attention, and resources toward native mobile advertising, it’s important for the practitioners of native mobile advertising to get it right.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms1 Comment

SmartFocus CMO Talks Success of Contextualized Marketing

CMO of SmartFocus Contextualization Gives Boost to MarketersThe following is a guest contributed post by Jess Stephens, CMO of SmartFocus.

The success of contextualized marketing can be boiled down to one main asset: the capability to identify and give your customers exactly what they want.

Contextualization as a concept is simple enough: it offers a perspective based on the conditions and meanings surrounding something. But in practice, it requires factoring in shopping habits, demographics, preferences, time, location, price, past purchases, and behavior.

These are all things that unconsciously play a role in a shopper’s purchase decisions. Digital contextualization serves to bring these factors to the surface, using them to optimize the customer-brand experience.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Opinion0 Comments

Will Mobile Marketers Experiment with Live Video on Twitter?

Will Mobile Marketers Experiment with Live Video on TwitterIf there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize on video through Twitter, the microblogging giant is getting a second wind and a second chance to attract countless marketers who have seemingly turned their attention away from Twitter and toward Facebook.

Yesterday, Twitter introduced Periscope, a new app “that lets you share and experience live video from your mobile phone.”

Calling it a perfect complement to Twitter, the company acquired Periscope in January and has been busy prepping it for its big repurposed debut ever since.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology1 Comment

More Mobile Tech Checking Into the Physical Gaming World

More Mobile Tech Checking Into the Physical Gaming WorldAccording to a new report from our sister site mGamingWatch, Aristocrat is coming to NIGA 2015 next week to show off its new Mobile Concierge app.

Headed straight for the company’s Oasis 360 solution, Mobile Concierge is a mobile app that lets players to have full touch-point access to their favorite casino, increasing player loyalty and reducing your costs.

“Our Oasis 360 solution team constantly looks for ways to develop and incorporate innovative technology that will deliver a powerful user experience, with both operators and patrons; and Mobile Concierge is an incredibly exciting step forward that will take operators to the next level,” Angelo Palmisano, Aristocrat’s Vice President of System Product, is quoted in the report.
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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Appboy Gets an Attaboy for Latest Offering

Appboy Open AccessAppboy, a leading provider in Mobile Marketing Automation, is rolling out what it calls “Appboy Open Access.”

The newest offering, we’re told, allows marketers to break down barriers and manage a reciprocal exchange of customer data and campaign analytics with other platforms via API.

“We are liberating marketers from the restrictions of proprietary dashboards, allowing them to enrich external systems with Appboy data,” says Bill Magnuson, CTO at Appboy.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments