Archive | Marketing Strategy

Apple is Ready to Show The World What’s Next in Mobile

Apple is Ready to Show The World Whats Next in Mobile 300x262 Apple is Ready to Show The World Whats Next in MobileApple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th.

Invitations to Apple’s media event, taking place in less than two weeks, have now been distributed to select members of the media.

Sources close to Apple say the company will use the stage on that occasion to unveil iPhone 6 and its first ever smartwatch — the iWatch.
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Posted in Announcements, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile

‘Think Tap Not Click’ Marketers Need to Get Serious About Messages for Mobile 300x168 ‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile“Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet,” begins Steve Dille in a commentary for Marketing Land. “Today, however, email messages are more likely to be opened and read on a smartphone than a PC.”

Dille knows that’s quite alright, but that there are also going to be some challenges.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing Service

GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing Service 300x143 GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing ServiceGoDaddy has acquired MailChimp competitor Mad Mimi. The company intends to further expand the web hosting provider’s product suite aimed at small businesses, while giving GoDaddy a potentially market-changing email service.

Until now, according to Steven Aldrich, GoDaddy’s SVP of Business Applications, the company offered an older product called “Easy Email Marketing.” That will be replaced with the Mad Mimi technology. Aldrich also noted that in addition to the email tech boost, Mad Mimi was chosen for its great customer service expertise.

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PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment Option

PayPal at the Pump Gas Stations May Soon Be Able to Advertise New Payment Option 257x300 PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment OptionMAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.

They want to offer rewards in exchange for consumers paying for gas with a smartphone.

The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

Apps Let Millennials Use Money in New Ways

Apps Let Millennials Use Money in New Ways 300x168 Apps Let Millennials Use Money in New WaysAccording to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay for rent, utilities, bills, dining out, and for peer-to-peer (P2P) transfers.

The apps are free to download and most levy modest fees for transaction. Charges vary for sending and receiving money through debit or credit card. For example, Dwolla, a P2P payment network startup, takes 25 cents from those receiving more than $10, while Venmo users who send money through a credit card get docked 3%.

Millennials spend $1.3 trillion as consumers annually, according to Boston Consulting Group. They are the biggest users of mobile payment apps as well, accounting for 55% of those who use digital services.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms1 Comment

Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots

 Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV SpotsWhat works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times more effective than spots on TV.

Oh — and it helps if you have a gecko. When it comes to the current crop of “top of mind” insurers, Geico led the pack.

In a hotly contested marketplace, auto insurers have to work hard to retain customers as well as court new clients.

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Is Apple a Major Player in Mobile Payments?

Is Apple a Major Player in Mobile Payments Is Apple a Major Player in Mobile Payments?It’s difficult to find a market in which Apple doesn’t exert tremendous influence, but what about mobile payments?

According to IDC Financial Insights‘ new report, “Business Strategy: Apple and the Payments Tipping Point,” Apple may not yet be a mobile payments behemoth, but the tide could soon be turning.

“The possibility of Apple playing an increasing role in payments, one that leverages its entire ecosystem of online digital stores, brick-and-mortar retail outlets, and line of mobile devices to facilitate payments, has spurred considerable interest and debate within the payment community and tech press,” the report summary reads. “The question then is what does Apple stand to gain? And more importantly, what does Apple’s presence in the payment landscape mean for retailers, banks, processors, and other stakeholders?”
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Posted in Announcements, iPhone, Marketing Strategy, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Rumors, Smartphones, Technology0 Comments