Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising.
It’s seen as a way for advertisers to better control their branding message with consumers on social media.
According to a post by Richard Byrne Reilly at VentureBeat, “sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions
It’s a known fact that as much as 50 percent of customers at brokerage houses are “playing the market” on mobile. Estimates are that about half use tablets or smartphones to check on prices or place trades.
Now it may be time for the brokers themselves to get hip to the possibilities of promoting their services via mobile.
In a Forex Magnates post by Ron Finberg, it was noted that “despite the synergies, mobile-based advertising is rarely cited by firms as a source of lead generation.”
Posted in Marketing Strategy, Mobile Devices, News, Platforms, Technology
Attention all tourism marketers. If you think some of the biggest tourist hotspots in the world don’t require cutting edge mobile and digital marketing to keep tourism dollars and traffic rolling, think again.
The latest case study comes to us via Seattle, Washington.
Built as a symbol of the future for the Age of Space 1962 World’s Fair, Seattle’s iconic Space Needle is once again embracing the promise of the future, MMW was told in a provided statement from those behind Space Needle marketing.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Marketing, News, Platforms
From local law enforcement agencies, to international child advocacy groups, the mobile channel is now being used with increasing frequency to educate parents and guardians about the importance of child passenger safety.
In addition to SMS and email campaigns filled with tips and suggestions for keeping minors safe, advocates for the well-being of children are also using some of the most effective digital platforms of the modern age to educate and inform in hopes of saving lives.
A new infographic, for example, from Adams Davis P.C — well-respected accident trial attorneys in Salt Lake City, Utah — is sad, but carries a critical message: children should be wearing seat belts (or secured in proper child safety seats) in an automobile.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms, Technology
Planning on pinning something on Pinterest? Bet you’ll do it via smartphone.
We’re not clairvoyant. We’ve got the research to back it up, no soothsaying required.
That’s because eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Social, Platforms
Well, it was bound to happen.
Apparently, senior citizens in the UK are starting to get more comfortable with the digital world and are going online for at least some of their shopping. On top of that, attitudes among the silver set toward shopping online indicate that this kind of behavior is destined to become even more common.
True, shoppers in the UK still see the “brick and mortar” store as their primary shopping channel. Even among internet users, in-store shopping is popular — particularly so for seniors.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
David Thacker, vice president of product at LinkedIn, confirmed this week that the social networking platform for professionals is doing its part to make B2B marketing through LinkedIn more precise and effective than ever before.
To that end, LinkedIn has just acquired Bizo, a formidable player in business audience marketing.
“Bizo offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments,” LinkedIn said in a written statement.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Social, News, Platforms