Archive | Marketing Strategy

Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing Guru

Getting in the game Sleepy Giant switches from game maker to game marketing guru 300x227 Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing GuruWhen they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own titles. Today, however, they’ve changed their name to Adaptiv.io and, rather than making games, they now help marketing managers to acquire more users for the games they market.

In making the change, VentureBeat confirms, Adaptiv.io joins the growing ranks of companies that help their clients target customers and induce them to spend not only more time with their games but, more importantly, more money.

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Posted in Announcements, Marketing Strategy, Mobile Gaming, Mobile Marketing, News, Platforms, Technology0 Comments

Marriott Makes a Play for Millennials with New Mobile Innovations

Marriott Makes a Play for Millennials with New Mobile Innovations 300x208 Marriott Makes a Play for Millennials with New Mobile InnovationsHotel brands have had a hard time marketing themselves to he rising generation of consumers. Marriott, however, has started implementing some changes to their hotels as Millennials are about to become one of the primary money-spending demographics across the realms of travel and hospitality.

The folks at Marriott have taken a good, hard look at research on Millennials and what they discovered is that Millennials love travel (in fact, they average two times as many business trips as those over the age of 45.)

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Posted in Announcements, Marketing Strategy, Mobile Apps, News0 Comments

The Zen of Big Data: How the Details Help Marketers Promote the Big Idea

The Zen of Big Data How the Details Help Marketers Promote the Big Idea 300x256 The Zen of Big Data: How the Details Help Marketers Promote the Big IdeaAs wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created the Marlboro Man and the Jolly Green Giant, “Just Do It,” “The Quicker Picker Upper,” and “Don’t Leave Home Without It.”

But what even the “Mad Men” of yore struggled to better understand were their customers’ preferences, lifestyles, needs, and motivations. They wanted to know how often and where they bought soap, soup, or socks — and why.

Today, there are answers. They reside in the vast universe of information known as the web and they have united advertisers and the firms that serve them in a serious quest: getting to the bottom of big data.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology0 Comments

More Turkey, Stuffing and Mobile Sales, Please

More Turkey Stuffing and Mobile Sales Please 300x267 More Turkey, Stuffing and Mobile Sales, PleaseAccording to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.

Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.

Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones0 Comments

Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant Pitches

Mobile Users Want Travel Trust Ignore Spammy Ads and Irrelevant Pitches 300x225 Mobile Users Want Travel Trust, Ignore Spammy Ads and Irrelevant PitchesNo one wants to fly on Spam Airlines. Or to have any doubts that their purchases are safe and secure.

As a result, it should come as no surprise that “resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads,” according to the researchers behind a new study.

The study in question, carried out by mobile research firm On Device for mobile marketing company MobPartner, is based on a survey of 1,000 mobile users in August.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Spam, News, Platforms2 Comments

Consumers Want Rewards for Watching Advertisements

Consumers Want Rewards for Watching Advertisements 300x169 Consumers Want Rewards for Watching AdvertisementsA recent study by Razorfish and covered in depth by MediaPost revealed that half of Americans would do just about anything but watch an advertisement.

On television, that means changing to a channel that isn’t on commercial break or only watching recorded television so they can fast-forward through commercials at will.

Other countries are not as opposed to advertising as Americans are. That same study also looked at the behavior of Brazilian consumers, of whom, only 49% wanted to buzz through commercials, as opposed to the 50% of Americans who felt the same way.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing1 Comment

Op-Ed: The 5 Best Ways to Totally Screw Up Your Marketing Video

Op Ed The 5 Best Ways to Totally Screw Up Your Marketing Video 300x199 Op Ed: The 5 Best Ways to Totally Screw Up Your Marketing VideoThe following is a guest contributed post from marketing expert and blogger Ginny Grimsley.

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.

“There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart Video Technology. “But there are plenty that just don’t work.”

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