Archive | Marketing Strategy

Ford Remains a Big Driver of Innovative Automobile Marketing

Ford Remains a Big Driver of Innovative Automobile Marketing 300x176 Ford Remains a Big Driver of Innovative Automobile MarketingIt’s unlikely that Henry Ford, the iconic American industrialist and founder of the Ford Motor Company, could have envisioned a time when his visionary vehicles would be promoted on small mobile devices, throughout robust social networks, and across a vast digital marketing landscape.

But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.

Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.

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Taco Bell Scores with Morning Marketing Efforts

Taco Bell Scores with Morning Marketing Efforts 254x300 Taco Bell Scores with Morning Marketing EffortsNothing says breakfast in America today quite like… Taco Bell?

On March 27th, 2014, breakfast changed forever in the United States. And no one is feeling the sting of this A.M. shift in the fast food culinary war like McDonalds. This week, new polling data showed that consumers now favor Taco Bell’s breakfast menu to the classic morning staples offered by McDonalds.

Apart from the savory treats that adorn Taco Bell’s early morning menu, there’s another factor at play in the taco empire’s successful new conquest – remarkably effective marketing.
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Landing Pages Still Playing a Vital Role In Online Marketing

Landing Pages Still Playing A Vital Role In Online Marketing 300x166 Landing Pages Still Playing a Vital Role In Online MarketingOver the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues to garner a significant amount of success is the landing page.

Consistent with recent research performed by Ascend2, it was discovered that 6 out of 10 marketers (60%) around the globe now integrate landing pages with their email marketing campaigns.

Not only that, landing pages are still the most popular tool integrated into email marketing campaigns, with social media coming in second at 41%, and online and offline events at 37%. This does not mean that Internet marketers are not using a combination, just that landing pages continue to generate the kind of success they are looking for.

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Marketers Pouring Digital Ad Dollars into Social

Marketers Pouring Digital Ad Dollars into Social 300x225 Marketers Pouring Digital Ad Dollars into SocialAccording to a recent post on mobileStorm’s Digital Marketing Blog, social platforms are “benefiting greatly” from the transition to mobile.

Colin Sebastian from RW Baird writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising.

Sebastian also says that, as far as its mobile properties are concerned, Facebook is not only improving monetization but also increasing their and spending.
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Is Google Creating a Pain in the Glass?

Is Google Creating a Pain in the Glass 300x168 Is Google Creating a Pain in the Glass?What exactly is Google thinking? That’s what some industry analysts and marketing professionals are asking in response to the news that Google will make its wearable technology called Google Glass available to the public for one day only this week – Tuesday, April 15th.

On Tuesday, Google is opening sales of Glass to any adult in the United States who wants one and has $1,500 to burn.

Sales commence at 9 a.m. EST.
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Mobile Payments: Where We’ve Been & Where We’re Going

Mobile Payments Where We’ve Been and Where We’re Going 261x300 Mobile Payments: Where We’ve Been & Where We’re GoingThe following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.

When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.

New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology, Topics0 Comments

Apple Hires Digital Marketing Titan

Apple Hires Digital Marketing Titan 300x199 Apple Hires Digital Marketing TitanApple has welcomed to its family one of the top talents in all of marketing.

Wolff Olins Global CEO Karl Heiselman will reportedly join Apple in May to serve a key marketing communications role.

Heiselman says he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins.”
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