Archive | Marketing Strategy

Google, Apple on EC’s Radar Over In-App Purchase Policies

Google Apple on ECs Radar Over In App Purchase Policies 284x300 Google, Apple on ECs Radar Over In App Purchase PoliciesThe European Commission is taking the fight squarely to Google and Apple over what the EC calls an inadequate attempt on the part of both tech giants to remedy their deceptive in-app purchase policies.

BBC News is reporting that the European Commission wants to compel Apple and Google to make the “true cost” of downloadable games crystal clear for anyone who enters iTunes or Google Play.

Apple, however, appears to be the biggest target of the EC for now.
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Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

mHealth: The Top Stories You Might Have Missed

mHealth The Top Stories You Might Have Missed 300x148 mHealth: The Top Stories You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch been monitoring in recent days.

On Monday, Healthcare IT Leaders, an award-winning consulting firm in the healthcare IT space, announced its selections for the Best Healthcare IT Blogs of 2014. Per the details shared in the firm’s formal announcement, the winning blogs “were chosen for their timely content, insightful writing and subject matter expertise on topics important to the HIT industry.”

comScore is out with new data that should lend confidence to pharmaceutical marketers. Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.

Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

What Products Sell Via Mobile? New Research Provides Clues

What Products Sell Via Mobile New Research Provides Clues 300x199 What Products Sell Via Mobile? New Research Provides CluesWant to sell a home, a car, a washing machine via mobile advertising? It just might help.

But a toothbrush, movie tickets, or hedonic items like a fancy watch or handbag? Maybe not.

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone’s web browser actually work. Their results reveal that they do, but are only effective for certain products.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing0 Comments

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Looking for a practical and knowledgeable guide to creating effective and successful mobile video ads? The team at Tremor Video — an advertising technology company — and the Mobile Marketing Association are here to help.

The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital age it was much easier to figure this out but, even with the amazing amount of digital technology we have today, determining the ROI of any digital marketing campaign is still difficult at best.

Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

Bazaarvoice Brings Native Advertising to eCommerce

Bazaarvoice Brings Native Advertising to eCommerce 300x175 Bazaarvoice Brings Native Advertising to eCommerceTripleLift, the native advertising technology platform for the visual web, has announced an agreement with Bazaarvoice to offer a scalable native advertising solution to its retail partners that can be purchased through a programmatic exchange model.

Bazaarvoice is a network connecting brands and retailers to the authentic voices of people wherever they shop. It makes Bazaarvoice Media the first in this arena.

“The collaboration will give brands an ability to reach nearly 100 million consumers with entertaining, informative ad experiences on retail sites, shopping comparison engines, and mobile shopping apps,” says a post on the development at Motor E Magazine.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology0 Comments

Henry Day Ford Lets Infographics Do the Talking

Henry Day Ford Wisely Lets Infographics Do the Talking Henry Day Ford Lets Infographics Do the TalkingMMW has spent no shortage of time chronicling the growing number of prominent and respected car dealerships that have shrewdly turned their attention to cutting edge mobile marketing and digital advertising strategies.

Today, one of the hottest tactics in automotive marketing is the use of infographics to illustrate why a particular vehicle is such an attractive buy. In recent days, the team at West Valley City Utah’s Henry Day Ford brilliantly used an infographic to highlight why the F-150 is the “world’s most popular vehicle.”
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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Resources0 Comments

On the Move: Adtile Creating Motion Sensitive Mobile Tech

On the Move Adtile Creating Motion Sensitive Mobile Tech 300x200 On the Move: Adtile Creating Motion Sensitive Mobile TechFor Adtile’s founder and chief executive officer Nils Forsblom, there’s no such thing as standing still when it comes to technology.

What Forsblom and his team are now doing is extracting useful concepts and particularities of airplane and submarine physics to attempt to revolutionize what mobile ads can do.

“We all know that mobile advertising needs to be dramatically different from current industry standards,” says Forsblom. “Static in-stream ads in vertically scrolling feeds are not the real answer.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology1 Comment