Archive | Marketing Strategy

Food for Thought: OpenTable App Dumped After Redirects Take Consumers to Games Sites

Food for Thought OpenTable App Dumped After Redirects Take Consumers to Games Sites 300x157 Food for Thought: OpenTable App Dumped After Redirects Take Consumers to Games SitesTalk about bait and switch.

An OpenTable app that should have been about “dinner and a movie” turned into a huge fiasco when consumers were redirected by the app to game links.

Not dinner and a movie. More like: forget dinner, let’s play games. And it did not go over well.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Technology0 Comments

Facebook Now Reaches 100 Million in Africa

Facebook Now Reaches 100 Million in Africa 300x233 Facebook Now Reaches 100 Million in AfricaFacebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.

In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.

The same, of course, is true across many emerging markets today.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms0 Comments

iBeacon is Big with Mobile Marketers

iBeacon is Big with Mobile Marketers iBeacon is Big with Mobile MarketersiBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO.

A US-based team doing research on mobile marketing found that:

  • 18% of mobile marketers are using Apple iBeacons, and this is expected to double in 2015.
  • 49% of marketers said they would use device positioning to deliver content and 48.8% plan to add these capabilities to their mobile marketing arsenal over the next year.

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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Macy’s Backs Largest Beacon Deployment Ever

Macy’s Backs Largest Beacon Deployment Ever 300x225 Macy’s Backs Largest Beacon Deployment EverGo big or go home. That seems to be the approach for Macy’s when it comes to its flourishing omnichannel strategy.

Representatives for Macy’s tell MMW that the company is continuing to add new dimensions for attracting shoppers and serving the needs of individual customers.

Specifically, the organization is behind the largest implementation of beacon technology to date in retail – and in any industry – expanding its partnership with shopkick to make it happen.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign

McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign 300x206 McDonald’s Uses QR codes and Mobile Marketing for NFL CampaignMcDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This is their second season sponsoring the league.

McDonald’s kicked off their campaign two days before the start of the season. They are using several marketing efforts including scanning QR codes, offering rewards to fans, and using web-enabled marketing platforms.

For the campaign, there are materials displayed at the point of sale at 14,000 restaurants nationwide featuring the “McDonald’s Tailgate Photo Sweepstakes” which rewards fans for their images that reflect “Tailgating McDonald’s-style.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes0 Comments

Good News for Mobile Marketers: Location Accuracy is Improving

Good News for Mobile Marketers Location Accuracy is Improving 300x199 Good News for Mobile Marketers: Location Accuracy is ImprovingHere’s some good news for mobile marketers and advertisers to kick off your Tuesday.

Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.

The Location Score Index is a quarterly report from Thinknear.

“Since publishing its first Location Score Index in May, the industry has made moves to improve location data quality,” a statement provided to media reads.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms0 Comments

Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time Offers

Restaurant Chains Should Eat This Up LiveDeal Inc. to Introduce Real Time Offers 300x154 Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time OffersLiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.

According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”

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Posted in Announcements, Marketing Strategy, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms0 Comments