Archive | Marketing Strategy

Ad Tech Coming of Age, Says Industry Exec

Ad Tech Coming of Age Says Industry Exec 300x210 Ad Tech Coming of Age, Says Industry ExecMatt Rizzetta, President and CEO of the North 6th Agency (N6A), says advertising technology is in the middle of an exciting, game-changing evolution.

When asked in a recent interview what has changed for ad tech companies in their approach and priorities when it comes to PR recently, Rizzetta spoken candidly about the changes observed.

“Without question the ad/tech sector has undergone a massive transformation over the past few years,” Rizzetta tells NativeMobile. “When we’re speaking to clients and prospects in the ad/tech industry it’s clear that the audience that matters to them is vast, and no longer limited to just the ad/tech junkies as was the case a few years ago.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

DataWeek + API World 2014 Honors Advertising’s Hottest Innovators

DataWeek + API World 2014 Honors Advertisings Hottest Innovators 300x219 DataWeek + API World 2014 Honors Advertisings Hottest InnovatorsThis week, the mobile advertising industry’s hottest young innovators were honored as the DataWeek + API World 2014 awards were announced.

Names were announced ahead of the DataWeek + API World Conference and Expo set to take place in San Francisco, September 16th-17th.

For the third year running, the event attracts over 3,000 engineers and executives who converge to discuss the role of data + API innovation on business, technology, and society.
Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Technology1 Comment

Yes, You’ve Still Got Mail: 86% of Marketers Send It Regularly

Yes Youve Still Got Mail 86 Percent of Marketers Send It Regularly Yes, Youve Still Got Mail: 86% of Marketers Send It RegularlyAs Mark Twain once quipped, “The reports of my death have been greatly exaggerated.” The same could be said for email.

It’s not dead. In fact, it’s still kicking pretty well.

Recent research by Gigaom for Q2 2014 found that 86 percent of U.S. digital marketers use email marketing regularly—the highest response rate out of all programs surveyed.

Continue Reading

Posted in Marketing Strategy, Mobile Devices, News, Platforms0 Comments

Jivox Survey: Multi-Screen Ad Investment May Skyrocket

Jivox Survey Multi Screen Ad Investment May Skyrocket 300x225 Jivox Survey: Multi Screen Ad Investment May SkyrocketTalk about creating time. The average person, while multi-screening, can view seven hours of screen media during just a five-hour period.

That’s a lot of potential impact for marketers.

Jivox, the provider of a leading ad platform for personalized multi-screen advertising, underscored the opportunities when it unveiled its latest survey findings. The survey evaluated adoption, usage, and the challenges of running multi-screen advertising campaigns among leading agencies.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments

Covario: Mobile Search for Electronics, Retail in Growth Mode

Covario Mobile Search for Electronics Retail in Growth Mode 300x199 Covario: Mobile Search for Electronics, Retail in Growth ModeDevices with smart search features and voice-assisted services are luring more dollars into mobile search engines, apps, and Web sites.

That’s the bottom line according to Covario, one of the world’s top search marketing agencies.

“Covario’s high-tech consumer electronics and retail clients spent nearly twice as much on mobile search ads in Q2 2014, as they did in the year-ago quarter,” says a recent write-up at MediaPost.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, Platforms, Technology0 Comments

Spectacular Media Growing as Outdoor Advertising Goes Digital

Spectacular Media Growing as Outdoor Advertising Goes Digital 300x192 Spectacular Media Growing as Outdoor Advertising Goes DigitalSpectacular Media, a cloudware and digital advertising company, has revamped its websites, added new features to its robust SM Infinity Cloudware control platform for Digital Signage, and announced continued growth in the third quarter.

“We started the company from a joint sense of frustration. The team has worked with LED outdoor signage, indoor/outdoor HD Digital Signage systems (LED, OLED, projection, etc.) and we kept getting frustrated with the control solutions out there,” explains Deacon Wardlow, a Special Ops director who works in the firm’s Colorado offices.

“A client comes to a DS (Digital Signage) integrator looking for a solution and a lot of the software out there just causes problems instead of solving them,” Wardlow continues. “The systems aren’t easily customized and not very intuitive. I sat down with Scott Hofheins (co-director of Spectacular Media based out of Round Rock, TX) and some of our partners and we said, ‘There’s got to be a better way.’”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments

Infographic: Creating The Perfect Social Media Post

Infographic Creating The Perfect Social Media Post 300x224 Infographic: Creating The Perfect Social Media PostIf you are a small business owner managing your own website, blog, and social media content, a new infographic created by StuartJDavidson and shared by PayAnywhere provides the formula for success if you’re looking to create the “perfect social media post.”

It provides a detailed template for creating the perfect post on your blog, and the most popular social media platforms such as Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Tumblr, and Vine.

To learn more, check out the visual below.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Smartphones, Technology0 Comments