Archive | Marketing Strategy

Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots

 Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV SpotsWhat works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times more effective than spots on TV.

Oh — and it helps if you have a gecko. When it comes to the current crop of “top of mind” insurers, Geico led the pack.

In a hotly contested marketplace, auto insurers have to work hard to retain customers as well as court new clients.

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Is Apple a Major Player in Mobile Payments?

Is Apple a Major Player in Mobile Payments Is Apple a Major Player in Mobile Payments?It’s difficult to find a market in which Apple doesn’t exert tremendous influence, but what about mobile payments?

According to IDC Financial Insights‘ new report, “Business Strategy: Apple and the Payments Tipping Point,” Apple may not yet be a mobile payments behemoth, but the tide could soon be turning.

“The possibility of Apple playing an increasing role in payments, one that leverages its entire ecosystem of online digital stores, brick-and-mortar retail outlets, and line of mobile devices to facilitate payments, has spurred considerable interest and debate within the payment community and tech press,” the report summary reads. “The question then is what does Apple stand to gain? And more importantly, what does Apple’s presence in the payment landscape mean for retailers, banks, processors, and other stakeholders?”
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Posted in Announcements, iPhone, Marketing Strategy, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Rumors, Smartphones, Technology0 Comments

ABI: Mobile Internet Will Continue to Drive Mobile Revenues

ABI Mobile Internet Will Continue to Drive Mobile Revenues ABI: Mobile Internet Will Continue to Drive Mobile RevenuesAccording to a new report from ABI Research, in the first quarter of 2014, the worldwide mobile service revenue increased 0.58% year-on-year (YoY) to $264 billion.

The data leads ABI to believe that the aggregate service revenue for 2014 will grow 2.9% YoY to $1.01 trillion, “mainly driven by the robust growth of the mobile Internet market.”

Proliferating mobile data subscriptions and enhanced network capacity will drive global mobile Internet service revenue to $456.7 billion by 2019—44.7% of total mobile service revenue. Despite global service revenue growth, the Western European market is declining: 1Q 2014 service revenue declined 5.2% YoY.

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Posted in Marketing Strategy, Mobile Devices, Mobile News, Platforms, Smartphones, Technology0 Comments

Aetna to Phase Out CarePass

Aetna to Phase Out CarePass 300x220 Aetna to Phase Out CarePassLast year Aetena launched their CarePass consumer website and mobile solution as part of its “What’s Your Healthy?” national campaign. However, the insurer has decided to phase out CarePass by the end of 2014.

“At this time, we have decided to make no further investments in the CarePass platform,” said Cynthia Michener, spokeswoman for Aetna. Current CarePass users will still have access to the platform for the time being and until its planned closing at the end of the year.

CarePass was designed for users to create, track, and achieve their health goals as well as featured a catalog of more than 20 health apps.

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Posted in Marketing Strategy, mHealth, Mobile Devices, Platforms0 Comments

Smartphone Couponers Most Likely to Redeem Offers In-Store

Smartphone Couponers Most Likely to Redeem Offers In Store 300x200 Smartphone Couponers Most Likely to Redeem Offers In StoreCoupons and offers downloaded to smartphones are all the rage.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

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Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology0 Comments

In the Ring: Will E-Commerce Colossus Amazon Beat Google at Its Own Game?

In the Ring Will E Commerce Colossus Amazon Beat Google at Its Own Game 300x150 In the Ring: Will E Commerce Colossus Amazon Beat Google at Its Own Game?Get your tickets now!

In the ring: E-commerce Colossus Amazon versus Ad Words Goliath Google.

Could be quite a fight, now that Amazon wants to manage its own advertising through a sponsored links strategy destined to pose a threat to Google.

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AOL Just Says No to Do-Not-Track Requests

AAOL Just Says No to Do Not Track Requests AOL Just Says No to Do Not Track RequestsOL has a new privacy policy effective September 15. The new directive specifies that the company’s properties — including the recently acquired Gravity — will not honor the do-not-track requests that consumers send through their browsers.

“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”

As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms0 Comments