Archive | Marketing Strategy

Digital Payments Helping Change Healthcare Around the World

Digital Payments Helping Change Healthcare Around the World 300x225 Digital Payments Helping Change Healthcare Around the WorldWhen aid goes to someone in need halfway around the world, how does one know if the payment truly got there? This is a concern to many not-for profit organizations providing aid worldwide. According to The Guardian, in the past public health schemes relied, “heavily on cash: to make payments for medical services, to pay health workers, to buy drugs at pharmacies. Yet it is becoming increasingly apparent that digital payments in rural, remote areas settings are quicker, easier, and safer.”

As the report notes, the chance of fraud taking place is significantly reduced merely by virtue of money being passed through fewer hands. Best of all, by cutting out all the middle-men, the cost of actually getting that money to where it is needed is simultaneously reduced.

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Posted in Marketing Strategy, mHealth, Mobile Payments, Technology0 Comments

Social Media a Marketing Venue for Two-Year Colleges

Northwest Louisiana Technical College 300x286 Social Media a Marketing Venue for Two Year CollegesIn Louisiana, two year colleges are utilizing social media as a way to attract more students to the unique courses that they offer.

One of these schools, the Northwest Louisiana Technical College, started the hashtag #BEWISELA in conjunction with renewed social media campaign efforts. This school in particular hopes to triple the number of students who graduate from their workforce training programs over the next three years.

“We want the citizens of Northwest Louisiana to understand that our programs can quickly train them for middle-class careers to improve their lives,” interim director of NWLTC, Dr. Rick Bateman, tells The Shreveport Times.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News0 Comments

Mobile Needs to Be Considered a Strategy, Not a Campaign

Mobile Needs to Be Considered a Strategy Not a Campaign 300x200 Mobile Needs to Be Considered a Strategy, Not a CampaignMost marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the Chief Marketing Officer Council, only a scant 17% of respondents reported that their mobile efforts lined up with their entire marketing strategies.

According to Laurie Sullivan of MediaPost, who was privy to the report’s findings, nearly a third of respondents said that they have no mobile strategy at all or that they do not view mobile as a strategy. Most classify it as a campaign and because it does not necessarily align very well with the overall strategy, it is often an afterthought.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms2 Comments

How Marketing Tech Investments Will Change Next Year

How Marketing Tech Investments Will Change Next Year 300x200 How Marketing Tech Investments Will Change Next YearMarketing technology has not exactly been on the back burner this year, but it will only increase in importance over the year to come, says a new report from eMarketer.

Said tech will also become much more customer-satisfaction oriented, with more and more resources geared toward helping companies retain the customers they already have. Companies investing in these kinds of technologies cite customer satisfaction as the primary reason for pushing more money toward new marketing tech, quickly followed by customer retention.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Tumblr Talks Turkey: Yahoo Property Touts Platform as Place Brands Can Be Creative, Build Loyalty

Tumblr Talks Turkey Yahoo Property Touts Platform as Place Brands Can Be Creative Build Loyalty 300x168 Tumblr Talks Turkey: Yahoo Property Touts Platform as Place Brands Can Be Creative, Build LoyaltyIt’s the perfect time of the year for Tumblr to be talking turkey.

According to Tumblr CEO David Karp, his company’s platform can best its social media rivals as a place for creative marketers.

The Yahoo-owned blogging platform has recently revved up its advertising efforts and attempts to lure big brands.

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Posted in Announcements, Marketing Strategy, Mobile Partners, Mobile Social, News, Platforms1 Comment

Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing Guru

Getting in the game Sleepy Giant switches from game maker to game marketing guru 300x227 Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing GuruWhen they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own titles. Today, however, they’ve changed their name to Adaptiv.io and, rather than making games, they now help marketing managers to acquire more users for the games they market.

In making the change, VentureBeat confirms, Adaptiv.io joins the growing ranks of companies that help their clients target customers and induce them to spend not only more time with their games but, more importantly, more money.

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Posted in Announcements, Marketing Strategy, Mobile Gaming, Mobile Marketing, News, Platforms, Technology1 Comment

Marriott Makes a Play for Millennials with New Mobile Innovations

Marriott Makes a Play for Millennials with New Mobile Innovations 300x208 Marriott Makes a Play for Millennials with New Mobile InnovationsHotel brands have had a hard time marketing themselves to he rising generation of consumers. Marriott, however, has started implementing some changes to their hotels as Millennials are about to become one of the primary money-spending demographics across the realms of travel and hospitality.

The folks at Marriott have taken a good, hard look at research on Millennials and what they discovered is that Millennials love travel (in fact, they average two times as many business trips as those over the age of 45.)

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Posted in Announcements, Marketing Strategy, Mobile Apps, News1 Comment