Real time traffic insight is an important resource for many businesses and digital property owners.
For that reason, Openwave Mobility is aggressively moving ahead with the launch of new versions of the company’s Price Plan Innovation policy-based solution, and the company’s Mobile Analytics offering.
This latest PPI offering provides a new stand-alone operator branded data metering app and service oriented pricing policies.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources
If you’re on Pinterest, you may be more inclined to shop online than your Facebook counterparts.
On Tuesday, fashion accessories marketplace Boticca.com issued a new case study looking at the shopping patterns of Pinterest and Facebook users.
The study was based on a sample of 50,000 visits to the Boticca.com website from Pinterest and another sample of 50,000 visits from Facebook over the course of 30 days earlier this spring.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Resources
On Tuesday, mobile ad giant Amobee became even more of a giant in its rapidly expanding industry.
The company has once against bolstered its tools and talent through the acquisition of AdJitsu – a 3D mobile ad company.
Amobee says it will leverage AdJitsu’s technology to accelerate the innovation of highly interactive 3D mobile ads.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms
Amtrak is on the express train of mobile technology.
This week, the company announced that its passengers will soon be able to use electronic tickets for their travels aboard Amtrak.
Riders will have the choice of either printing scannable tickets or loading a special bar code on their smartphone screens. iPhone-ready conductors will then be able to scan the tickets or barcodes.
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Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Barcodes, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Despite no shortage of significant improvements in mobile devices and mobile networks in recent years, dropped calls are still a problem for millions of mobile users – although not to a debilitating extent.
Rebtel, the largest mobile VoIP company after Skype, is illustrating the prevalence of dropped calls today through the results from a new call-quality survey, which polled U.S. mobile users on their experiences with carriers, smartphone devices and communication apps.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Smartphones
If a small business is growing today, there’s a good chance mobile marketing has something to do with it.
That’s according to a new Small Business Mobile Survey from Web.com Group, Inc.
On Thursday, results of the new survey were published. Not surprisingly, the findings indicate that mobile marketing has played a major role in the expanding business activity within the small business community.
The published report notes that 69% of small businesses presently consider mobile marketing “crucial to their growth” in the next five years.
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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology
InMobi, a top independent mobile advertising network, tooted its PR horn today and for good reason.
This morning, the company heralded the launch of its new mobile conversion tracking platform InMobi Ad Tracker.
Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources