Mobile marketing is still a new enough industry that it remains fairly underutilized in many countries around the world—including Brazil.
However, as the mobile consumer base in Brazil continues to grow — and grow at a rapid rate of speed — Snipp Interactive Inc. has decided to partner with FTC Cards Inc. and Petrobras.
This new mobile centered partnership will impact the 7,500+ gas stations that Petrobras owns throughout Brazil and will provide everything from credit card processing, loyalty and reward programs, and a multitude of mobile and cross-platform marketing opportunities.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
These days, cross-platform marketing is playing a larger role in the success of campaigns for businesses both large and small. This includes marketing campaigns designed to deliver a cohesive or complementary message across online, mobile, radio, print, and TV materials.
In an effort to increase the success of cross-platform marketing campaigns, Marin Software has just launched the new Marin Audience Marketing Suite (AMS.)
The unified platform, we’re told, combines the power of search intent with demographic and behavioral buying signals to find and convert marketers’ most profitable audiences.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology
Ahead of the weekend, Adobe announced that it has acquired privately held Aviary.
Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.
Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms
With so many choices — brick and mortar to online — stores face incredible challenges, but also have some lucrative opportunities.
Though price is always critical, today service has become a key differentiator.
“To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door,” notes the Mobile Marketing Association. “And in-store mobile marketing can make that happen — automatically.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Mobile is hot, it’s at the top of every marketers urgent list. So why, according to Forrester research, do brands shy away from investing in mobile advertising? The same old story: It’s difficult to track performance. It’s hard to gauge ROI. And there’s no “Viagra Mobile.”
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
A free QR code statistics generator is now being offered by uQR.me. And it’s pretty nifty, say the mobile marketers who have tested it out.
uQR.me, if you’re not familiar, was created by Mobile Leaves, which also provides free QR codes.
According to Mobile Commerce News, not only does this free service generate QR code statistics, but it is already calculating the success of millions of QR codes from around the world.
Posted in Announcements, Marketing Strategy, Mobile Analytics, News, Platforms, QR Codes, Smartphones
On Thursday morning, The Mobile Marketing Association announced the launch of the Internet of Things (IoT) Incubation Council.
This marks a first of its kind effort for the MMA.
The IoT Incubation Council, we’re told, will bring together various experts in IoT, marketing and technology fields and will focus on examining and understanding the impact that IoT technologies, like wearables and the connected car, will have on marketing.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology