Archive | Marketing Strategy

MWC 2015: Google to Challenge Apple Pay

MWC 2015 Google to Challenge Apple PayGoogle made big news in Barcelona on Monday, as the Internet search giant looked to make waves right out of the gate at Mobile World Congress 2015.

Speaking to his company’s latest announced plans, Sundar Pichai says Android Pay is on the horizon and will serve as a mobile payments offering to challenge Apple Pay, the hugely popular mobile money platform launched by the iDevice maker last year.

But can Android Pay make up for the epic failure of Google Wallet?
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Posted in Android, iOS, Marketing Strategy, Mobile Devices, Mobile Payments, Platforms, Technology0 Comments

Hypori Shows Off Virtual Mobile Infrastructure at MWC 2015

Hypori Shows Off Virtual Mobile Infrastructure at MWC 2015Hypori has arrived in Barcelona at Mobile World Congress 2015 to show off its Android Cloud Environment (ACE) virtual mobile infrastructure platform.

The company’s ACE platform (which, incidentally, was co-developed with the U.S. Department of Defense) shields enterprises “from the risks of BYOD by separating the physical mobile device from applications and data of concern.”
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Platforms, Technology0 Comments

Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad

Jumping on the Carousel First Facebook, Now Pinterest Plans New Multi-Image AdThe drive to monetize has pushed more than one social media site to add to their advertising offerings.

The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or a variety of views of one piece of merchandise.

Pinterest is the latest company to get aboard the carousel. Facebook also recently announced its own multi-image ad offering.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Social, News, Platforms1 Comment

Meet the New Mobile Legal Contract Creation Platform

Meet the New Mobile Legal Contract Creation PlatformWhen time is money, being mobile is critically important. For that reason, the once time-consuming and arduous process of contract creation is now going mobile.

Shake is the red hot mobile-centric legal technology platform for creating, signing and sending legal agreements. And now, the company is moving into the small business marketplace.

The goal? To help growing companies “close deals faster.”
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News0 Comments

U.S. Now Leads Ad Spending Per Capita

U.S. Now Leads Ad Spending Per CapitaIs it any surprise that consumers in the United States are the most heavily marketed to in the world?

According to a new report from Strategy Analytics, marketing is the U.S. continues to balloon at an unprecedented rate of speed.

Advertising spend in the U.S. totaled $181 billion in 2014, accounting for over a third of the global advertising market, the report summary shared with MMW reads.
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OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform

OpenX Gets the Tap Major League Gaming Selects Company for Its Digital Advertising PlatformOpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just chose Open X, a leader in creating programmatic advertising marketplaces, to be the exclusive vendor for its digital media advertising ad serving and monetization.

“MLG is one of the most recognized brands in e-Sports and one of the fastest growing digital networks worldwide,” the formal announcement reads.

MLG has extensive reach, connecting with 20 million committed fans via web, mobile, connected TVs, gaming consoles, and social media channels.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E Networks

News in TV Marketing Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E NetworksWhat’s new in targeting for TV?

Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences.”

The objective? Offering advertisers more precise data-driven audience targeting.

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Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments