The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge.
Digital marketing has forever and completely changed the way brands interact with consumers and, with social media, smartphones and tablets leading the way, there are tools available to business owners and brands today that 20 years ago would have seemed impossible.
Of course this isn’t news to anyone in the marketing industry or, for that matter, the general public. Sure, “Generation X” might be unaware of the difference but, for the majority of the population, the changes have been breathtaking in their swiftness.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
In the coming years, we are expecting to see a broad and fantastic range of new digital marketing tools that will likely make the job of the digital marketer easier and more efficient (and maybe even replace him eventually). But the analysts at 451 Research are recommending caution where so many marketers are demonstrating zeal.
The truth is, they say, that very few companies actually have the infrastructure and capability to really research the information that they need to make digital marketing optimally effective.
Digital marketing is touted as being able to quickly adapt to the extremely adaptable modern consumer, but in order for it to do that, the companies implementing the strategies have to understand the technology involved and really know how to harness it.
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
Companies that specialize in creating in-app product ads that imitate the ambiance of the games in which they appear are becoming high art.
Now MediaSpike, a big player in this space, is “doing the same thing for virtual reality, so that the emerging platform isn’t plagued by banner ads and other intrusive advertising.”
That’s the take from Dean Takahashi writing in a recent VentureBeat post.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
On Monday in Washington D.C., as the 2014 mHealth Summit commenced, mobileStorm Founder and CEO Jared Reitzin announced the launch of a newly-formed healthcare-focused spin-off called mPulse Mobile.
Mobile devices are increasingly becoming the first go-to device for communications and content consumption, according to a new report from Gartner.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Technology
If you’re a business owner, we want to ask you a question and need an honest answer: Do you know the differences among advertising, public relations and marketing?
Did you even know that there was a difference?
If you said ‘no’, congratulations. A business owner that can admit they don’t know everything is usually a successful business owner.
The fact is, there’s a world of difference among the three, and knowing that difference will allow you to take advantage of all of them when building your business.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms
This week, the team at OpenX Technologies, a provider of web and mobile advertising technology, announced that it ranked first for inventory quality in Pixalate’s Global Seller Trust Index.
The Index, without question, is an important one. With ad fraud becoming the plague of modern mobile advertising, the industry’s first comprehensive Real-Time Bidding (RTB) quality rating standard has been sorely needed for some time.
Pixalate, if you’re not familiar, is a respected programmatic analytics platform that offers an impressive degree of fraud protection.
Posted in Marketing Strategy, Mobile Advertising, Platforms, Technology
According to a recent study done by the cosmetics company L’Oreal (which has long been the leader in digital marketing among cosmetics companies), 70% of consumers are doing online research before making a purchase. What does that mean for brands and marketers? That digital marketing is now more important than it has ever been before.
According to Mirela Nemtanu, the company’s manager for corporate communication and public affairs in Romania, “The digital plays a major role: in the cosmetic and beauty area, the percentage of those who search online before buying is 70%. That means that social media is a must.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology