Archive | Marketing Strategy

SXSW 2015: Ingressive Founder Talks Mobile Tech, Opportunities, and Entrepreneurship in Sub-Saharan Africa

SXSW 2015 Ingressive Founder Talks Mobile Tech, Opportunities, and Entrepreneurship in Sub-Saharan AfricaMaya Horgan Famodu, the founder and CEO of Ingressive, an “impact facilitation firm guiding global interest to vetted African business,” recently visited Austin, Texas for SXSW 2015.

Famodu, an entrepreneurial visionary and educated business mind, spoke at length with mobileStorm CEO Jared Reitzin during the Goldman Sachs party at the Speakeasy.

In this exclusive Mobile Marketing Watch interview, Famodu discusses the enormous change and challenges emerging half a world away and highlights the ways in which Sub-Saharan entrepreneurs can seize an unprecedented array of opportunities.

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In-House Native Advertising Divisions Becoming The New Norm in Digital Marketing

In-House Native Advertising Divisions Becoming The New Norm in Digital MarketingAt this time last year, native advertising was still a somewhat controversial topic. However, at this point in time, native has not only grown to be a staple of digital marketing—but it is taking over the digital marketing arena as we know it.

In a recent AdWeek interview with the head of brand initiatives at the Interactive Advertising Bureau (IAB), Peter Minnium, the topic of native advertising was discussed.

Currently, the demand for branded content is so high that many publishers have launched their own in-house native agencies. The ads often fall into one of three categories—concept ads, commerce ads, and content ads. Native advertising falls into the content ad category and is the fastest growing of the three categories.

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Australia Figuring Out How To Master Mobile Marketing

Australia Figuring Out How To Master Mobile MarketingAustralia’s innovative marketing is celebrated around the world. In fact, many Australian brands have won prestigious awards in all areas of online, off-line, and mobile marketing throughout Asia-Pacific.

With the current rate at which mobile web browsing is increasing throughout Australia, Asia Pacific, and even around the globe, many Australian brands are searching for ways to remain industry leaders in the advertising arena.

Currently, Australia’s Marketing Magazine reports, Australian publishers are seeing more than 50% of their traffic coming from mobile devices. It is for this reason that nearly 70% of Australian marketers have integrated mobile marketing into their advertising campaigns, and 56% have created a specific mobile marketing team, which is an increase of 23% from 2014.

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In Conversation with Jared Reitzin: mobileStorm CEO Talks McDonalds, Mobile, and More at SXSW 2015

zackimobileStorm CEO Jared Reitzin recently caught up with Zaki Fasihuddin, McDonald’s Global Head of Business Development for Digital, at SXSW 2015.

At a memorable McDonald’s bash that marked the fast food giant’s inaugural SXSW event, Fasihuddin shared with Reitzin his vision for McDonald’s and the critically important role that will be played by mobile and various technologies in the company’s future — a vision that’s likely to strike innovators and entrepreneurs as both informative and inspiring.

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Opinion: Marketing Made for the Mobile Medium

Opinion Marketing Made for the Mobile MediumThe following is an exclusive guest contributed post to MMW from Dave Bell, CEO of Gummicube

Late in the 1990’s we were in the very early days of mobile. At this point in time wireless handsets started to become more than simple phones and there was a constant phrase that was used to describe the future of content. That phrase was “made for medium”. It represented awareness that to succeed with software for mobile devices, one had to create something that was specific and special for the platform. Bringing an app that was originally intended for the PC or web wouldn’t work because it didn’t cater to the unique ways people used their mobile device.

Since that time mobile devices have become more powerful and they themselves are a type of computer that is essential to everyday life. While this evolution has changed what can be done with a mobile device, what hasn’t changed is the fact that people still interact differently in a mobile environment than they do on the traditional web. The ways that mobile devices are used, the kinds of features that are popular, what people search for, and even the way that they search inside app stores are very unique to mobile. Understanding these differences are key for mobile marketers to succeed.

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Here’s What’s Happening at SXSW 2015: Check Out Our Exclusive Interviews

Check Out Our Exclusive Interviews from SXSW 2015Speaking with an array of fellow entrepreneurs, innovators, and leaders from such diverse industries as healthcare, gaming, and marketing, mobileStorm CEO Jared Reitzin has been breaking bread at SXSW 2015 with a host of fascinating people and purveyors of mobile technology in interviews for Mobile Marketing Watch and our sister sites mHealthWatch and mGamingWatch.

If you’ve missed any of our exclusive coverage so far, here are some of our latest interviews that you might want to check out.
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Shark Tank’s Daymond John Helps Pick Winner PayPal Duel at SXSW

Shark Tank's Daymond John Helps Pick Winner PayPal Duel at SXSWDaymond John of ABC’s hit series Shark Tank and PayPal picked a winner for the PayPal Duel at SXSW over the weekend.

Top honors — and one big fat check — went to Earhoox, a tool that stretches onto any earbuds and offers a secure fit, no matter your activity or ear shape.

According to details provided to MMW by PayPal, Earhoox owners Jeff Becker and Helmut Wyzisk pitched their business to Daymond and PayPal and won $30,000 and coaching support through 2015.
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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology2 Comments