Archive | Marketing Strategy

ABI: Mobile Internet Will Continue to Drive Mobile Revenues

ABI Mobile Internet Will Continue to Drive Mobile Revenues ABI: Mobile Internet Will Continue to Drive Mobile RevenuesAccording to a new report from ABI Research, in the first quarter of 2014, the worldwide mobile service revenue increased 0.58% year-on-year (YoY) to $264 billion.

The data leads ABI to believe that the aggregate service revenue for 2014 will grow 2.9% YoY to $1.01 trillion, “mainly driven by the robust growth of the mobile Internet market.”

Proliferating mobile data subscriptions and enhanced network capacity will drive global mobile Internet service revenue to $456.7 billion by 2019—44.7% of total mobile service revenue. Despite global service revenue growth, the Western European market is declining: 1Q 2014 service revenue declined 5.2% YoY.

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Posted in Marketing Strategy, Mobile Devices, Mobile News, Platforms, Smartphones, Technology0 Comments

Aetna to Phase Out CarePass

Aetna to Phase Out CarePass 300x220 Aetna to Phase Out CarePassLast year Aetena launched their CarePass consumer website and mobile solution as part of its “What’s Your Healthy?” national campaign. However, the insurer has decided to phase out CarePass by the end of 2014.

“At this time, we have decided to make no further investments in the CarePass platform,” said Cynthia Michener, spokeswoman for Aetna. Current CarePass users will still have access to the platform for the time being and until its planned closing at the end of the year.

CarePass was designed for users to create, track, and achieve their health goals as well as featured a catalog of more than 20 health apps.

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Posted in Marketing Strategy, mHealth, Mobile Devices, Platforms0 Comments

Smartphone Couponers Most Likely to Redeem Offers In-Store

Smartphone Couponers Most Likely to Redeem Offers In Store 300x200 Smartphone Couponers Most Likely to Redeem Offers In StoreCoupons and offers downloaded to smartphones are all the rage.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

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Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology0 Comments

In the Ring: Will E-Commerce Colossus Amazon Beat Google at Its Own Game?

In the Ring Will E Commerce Colossus Amazon Beat Google at Its Own Game 300x150 In the Ring: Will E Commerce Colossus Amazon Beat Google at Its Own Game?Get your tickets now!

In the ring: E-commerce Colossus Amazon versus Ad Words Goliath Google.

Could be quite a fight, now that Amazon wants to manage its own advertising through a sponsored links strategy destined to pose a threat to Google.

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Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

AOL Just Says No to Do-Not-Track Requests

AAOL Just Says No to Do Not Track Requests AOL Just Says No to Do Not Track RequestsOL has a new privacy policy effective September 15. The new directive specifies that the company’s properties — including the recently acquired Gravity — will not honor the do-not-track requests that consumers send through their browsers.

“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”

As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms0 Comments

Verizon Subscribers Are About to Get a Jolt from VoLTE

Verizon Subscribers Are About to Get a Jolt from VoLTE 300x187 Verizon Subscribers Are About to Get a Jolt from VoLTEVerizon Wireless confirmed yesterday that HD Voice and Video Calling is just “weeks away” for the carrier’s 4G LTE network.

Soon, Verizon customers with mobile devices capable of these features will gain access to them.

Simply dubbed VoLTE (Voice Over LTE), this service in question allows for what the nation’s largest carrier calls “better quality, high definition sound” in voice calls when connected through the 4G LTE network.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Subscription Based Digital News On The Rise In Many Industries

Subscription Based Digital News On The Rise In Many Industries 300x211 Subscription Based Digital News On The Rise In Many IndustriesMany newspapers and magazines suffered significant financial loss once they made the move to electronic publications. At first, many chose not to offer digital publications at all, but they had no choice but to ultimately make the move or otherwise lose business to their competitors.

The solution for many was to offer paid digital publications so that they did not entirely erase a source of revenue generated from those who used to subscribe to print publications.

While this seemed logical, most publications had to abandon or restructure their paid digital subscriptions. If not, they ran the risk of losing their readers to free digital publications. The financial loss from paid print and digital subscriptions was detrimental for many, and many publications went out of business. All suffered significant financial strain.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms0 Comments