It’s unlikely that Henry Ford, the iconic American industrialist and founder of the Ford Motor Company, could have envisioned a time when his visionary vehicles would be promoted on small mobile devices, throughout robust social networks, and across a vast digital marketing landscape.
But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.
Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Topics
Nothing says breakfast in America today quite like… Taco Bell?
On March 27th, 2014, breakfast changed forever in the United States. And no one is feeling the sting of this A.M. shift in the fast food culinary war like McDonalds. This week, new polling data showed that consumers now favor Taco Bell’s breakfast menu to the classic morning staples offered by McDonalds.
Apart from the savory treats that adorn Taco Bell’s early morning menu, there’s another factor at play in the taco empire’s successful new conquest – remarkably effective marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues to garner a significant amount of success is the landing page.
Consistent with recent research performed by Ascend2, it was discovered that 6 out of 10 marketers (60%) around the globe now integrate landing pages with their email marketing campaigns.
Not only that, landing pages are still the most popular tool integrated into email marketing campaigns, with social media coming in second at 41%, and online and offline events at 37%. This does not mean that Internet marketers are not using a combination, just that landing pages continue to generate the kind of success they are looking for.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources
According to a recent post on mobileStorm’s Digital Marketing Blog, social platforms are “benefiting greatly” from the transition to mobile.
Colin Sebastian from RW Baird writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising.
Sebastian also says that, as far as its mobile properties are concerned, Facebook is not only improving monetization but also increasing their and spending.
Posted in Marketing Strategy, Mobile Social, News, Platforms, Technology
What exactly is Google thinking? That’s what some industry analysts and marketing professionals are asking in response to the news that Google will make its wearable technology called Google Glass available to the public for one day only this week – Tuesday, April 15th.
On Tuesday, Google is opening sales of Glass to any adult in the United States who wants one and has $1,500 to burn.
Sales commence at 9 a.m. EST.
Posted in Announcements, Marketing Strategy, News, Platforms, Resources, Technology
The following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.
When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.
New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology, Topics
Apple has welcomed to its family one of the top talents in all of marketing.
Wolff Olins Global CEO Karl Heiselman will reportedly join Apple in May to serve a key marketing communications role.
Heiselman says he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology