Archive | Marketing Strategy

Mobile Ads Stealing Budget from Print, Television, and Digital Next Year

Mobile Ads Stealing Budget from Print Television and Digital Next Year Mobile Ads Stealing Budget from Print, Television, and Digital Next Year2014 definitely saw an explosion of mobile ad spend. In the coming year, more and more advertisers are expected to push money towards mobile in a way that we’ve never seen before. The big question, then, is where is this money going to be coming from?

According to a recent study (expounded on here courtesy of eMarketer) the mobile budget is going to take away from the budgets of print, television, and digital display advertising.

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The Need for Speed: Fast Mobile Sites are a Holiday Must

The Need for Speed Fast Mobile Sites are a Holiday Must 230x300 The Need for Speed: Fast Mobile Sites are a Holiday MustWhat does your online retail website need in order to be appealing to shoppers this holiday season? Speed, especially on your mobile site.

Web browsing on mobile devices is, when compared to the speed achieved on laptops and desktops, notoriously slow, and that means that consumers are more likely to backtrack and look for another website than remain on yours.

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Posted in Marketing Strategy, Mobile Websites, Technology0 Comments

VinVelocity Driving More Traffic to Auto Dealer Websites

VinVelocity Driving More Traffic to Auto Dealer Websites VinVelocity Driving More Traffic to Auto Dealer WebsitesHow do car dealerships greenlight more visits to their websites?

Dominion Performance Network, a provider of digital marketing services to auto dealers, thinks it has some ideas. The company has launched an innovative product it says drives mobile and desktop shoppers directly to dealer websites.

“VinVelocity is a fully automated traffic-building solution that matches long-tail consumer search queries with actual vehicles at the dealership,” according to a statement provided to MMW. “VinVelocity is superior to traditional pay-per-click products because its targeted ads “deep-link” to specific inventory detail pages on the dealer websites.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News1 Comment

HSMAI Releases Dates for 2015 Digital Marketing Strategy Conference and Revenue Optimization Conference

HSMAI Releases Dates for 2015 Digital Marketing Strategy Conference and Revenue Optimization Conference 300x225 HSMAI Releases Dates for 2015 Digital Marketing Strategy Conference and Revenue Optimization ConferenceIf you’re not familiar with these two conferences, you should be. After all, they are the most popular events that the Hospitality Sales & Marketing Association International puts on during the year and are in high demand.

Every year, thousands of marketers from all over the world convene on these conferences to learn about what’s new in the world of marketing strategy and revenue optimization.

According to HSMAI executive vice president, Fran Brasseux, about the Digital Marketing Strategy Conference (which is planned for February 24th in New York City),“It’s an event that brings together key decision makers, industry leaders and thought leaders. The sessions delve deep into topics of concern to those in hospitality marketing.”

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It’s Beginning to Look A Lot Like (Many UK Retailers Aren’t Ready for) Christmas

Its Beginning to Look A Lot Like Many UK Retailers Arent Ready for Christmas 300x199 Its Beginning to Look A Lot Like (Many UK Retailers Arent Ready for) ChristmasChristmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted calendars under the yuletide tree this year.

According to research from ecommerce analyst Ampersand, one in three online retailers are failing to provide basic online shopping services in time for the Christmas season.

“Ampersand’s research looked at four basic services that retailers should be implementing to increase sales from the 95 percent of UK adults who now shop online,” notes eConsultancy in a recent post. “These include offering a persistent cart (the ability to add items to your basket on one device and checkout on another), a transactional mobile site, express delivery (Sunday, same or next day), and free easy returns. One in three of the top 100 online retailers are not offering their customers at least one of these services that are essential to a good cross-channel customer experience.”

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First Mobile Marketing Qualification Launched by mCordis

First Mobile Marketing Qualification Launched by mCordis 300x199 First Mobile Marketing Qualification Launched by mCordismCordis has long been one of the leading companies in mobile marketing education and services.

This reality played a major role in helping the company become the first to offer an industry-accredited qualification for mobile marketing.

This particular program is designed to improve the education of those working in mobile marketing and also to lend validity to the knowledge those marketers already have.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology0 Comments

Tech More Important Than Ever This Holiday Season

Tech More Important Than Ever This Holiday Season 300x225 Tech More Important Than Ever This Holiday SeasonThough last year was one of the biggest holiday shopping seasons to date, it wasn’t quite as massive as some industry watchers predicted it would be, largely due to unforeseen impediments like winter storms and the dreaded Polar Vortex.

As a result of many shoppers being compelled to shop from home, there was a boom in eCommerce activity late in 2013, which left shipping companies overworked and having serious difficulty getting items delivered before the holidays.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments