Virgin America airlines is in the process of launching a new social network exclusive to the airline that will make the friendly skies even friendlier.
The platform, we’re told, allows passengers to connect – mostly for professional benefits – on their flights.
They created the network through Here On Biz, a social proximity app (exclusive to iOS) that pairs LinkedIn with location data.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources
On Tuesday, MMW was briefed on a new partnership between Spireon and Sprint.
The formation of their relationship is based on a mutual goal to provide Spireon’s FleetLocate-branded mobile resource management solutions to fleet operators utilizing the Sprint network.
“FleetLocate solutions enable companies to maximize productivity, improve operational efficiencies and improve the bottom line through more effective management of assets, trailers and service fleets,” Spireon said in a provided statement.
Posted in Marketing Strategy, Mobile Partners, Technology, Wi-Fi, Wireless Carriers
The following is a guest contributed commentary from Niraj Pant, Senior VP of Engineering at I.Predictus.
“Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
According to a recent post on the Digital Marketing Blog, the one sure-fire way to know if your video advertising is working today is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens.
It’s not always easy, to be sure, but according to a recent eMarketer report entitled Digital Video Ad Metrics: Making the Most of the Measurement Toolbox, not only is measuring metrics vitally important but, since using metrics from a single measuring point is often inadequate, it’s best to use and measure the data from several different metrics at the same time.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Platforms, Resources, Technology
In case you haven’t checked out our sister site mGamingWatch in recent days, here are some of the top stories in mobile and online gaming, marketing, and technology that they’ve been monitoring.
The states of Nevada and Delaware are taking a joint gamble on a groundbreaking interstate online gambling agreement. As two of just three states to have legalized online gambling to date, the governors of Nevada and Delaware have reached an agreement allowing residents in those states to play against one another inside of virtual poker rooms, the AP confirms.
Betfair says there is value in using photo-messaging app Snapchat in the modern age of mobile gaming and gambling. Betfair plans to serve up “exclusive football odds” to smartphone users through its freshly announced partnership with Snapchat.
Posted in Announcements, Casino mobile marketing, Marketing Strategy, Mobile Devices, Mobile Gaming, News, Platforms, Smartphones, Technology
Mobile technology and marketing are no strangers to deployment at or near the point of sale for countless businesses around the world. But some applications of mobile’s utility are certainly sweeter than others. And we mean that literally in this example.
The owner of Cako Bakery has just rolled out a comprehensive mobile technology to personalize the in-store experience. And it’s already boosting customer loyalty to such an extent that these culinary marketing geniuses are getting a fair amount of digital ink as a direct result.
The technology stems from a recent partnership between Revel and Index that integrates loyalty programs straight into the mobile point-of-sale system. Instead of having to scan a mobile or physical coupon and then manually add it to a bill, Cako can now automatically apply offers via its mobile POS.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms
Brandtone, an Irish mobile marketing company, has just lifted the veil on its new programmatic mobile marketing platform dubbed Konnect. And despite its introduction just last week, Konnect has already connected with a consumer goods giant, which will leverage the new platform for its marketing needs.
Unilever is the first to launch a mobile campaign with the resource in hopes of targeting mobile devices across India.
“We see Konnect as the marketing equivalent of the Bloomberg terminal–providing real-time insights and a way of managing campaigns as they happen,” Rahul Welde, vice president of media at Unilever, explains.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology