Archive | Marketing Strategy

Multi-Channel Mobile Messaging Webinar Set for February 19

Multi-Channel Mobile Messaging Webinar Set for February 19Any marketer using email, SMS, multi-channel, and other approaches to care for customers will want to take advantage of an upcoming webinar.

“From Email to SMS to Multi-Channel: Managing the Full Customer Experience via Mobile Messaging” is slated for Thursday, February 19 at 1 p.m. CT. The webinar is scheduled to last an hour and will conclude with a live Q&A session.

There should be wide interest.

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Talk Easy: IDC Reveals Keys to Ensure Satisfaction in Customer Communications

Talk Easy: IDC Reveals Keys to Ensure Satisfaction in Customer CommunicationsThe International Data Corporation (IDC) has just published a new report that supposedly reveals the single most important characteristic to ensure satisfaction in communicating with a company.

So what is that characteristic? Consumers say it is the ease of use or simplicity of process.

According to the survey, on average, 65% of respondents said they were satisfied with the communication options available. The 18-24 and 25-34 year age groups were the least satisfied, both with 62% satisfaction with the breadth of channel options compared to 65% overall, IDC’s statement reads. Seventy-one percent of respondents said that communicating with a company using their preferred channel is very important.
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Cloudy with a Chance of Profit: Firm Launches First Advertising Cloud for Marketers

Cloud computing concept with copy spaceViant, a technology company focused on driving growth for marketers, now offers a comprehensive suite of advertising applications available on-demand, in the cloud.

To that end — helping marketers — Viant has just launched the first ever Advertising Cloud.

“Formerly Interactive Media Holdings, Viant and the Viant Advertising Cloud represent the company’s next phase as a cloud-based technology platform, providing clients with a comprehensive suite of advertising applications available on-demand, in the cloud,” noted a press release shared with MMW. “The newly created Viant Advertising Cloud provides marketers with transparency into their advertising investments and uniquely allows them to link digital ad exposures to transactions happening both online and in-store.”

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SMS Is Today’s Trump Card in Customer Service Game

SMS Is Today's Trump Card in Customer Service Game“This week, I received a text from my bank with my weekly balance. My driver texted me the location where he was parked. I booked plane tickets and got a text confirmation. And my doctor sent me a reminder so I wouldn’t forget my appointment the next day.”

Mathilde Collin gets a lot of SMS messages. And she likes them, according to her recent essay in Gigaom. The co-founder and CEO of Front, an app that improves shared inboxes, Collin believes SMS is the trump card in today’s game of getting through the clutter to reach customers.

“Why has everyone started sending me texts all of a sudden?” Collin asks. “Maybe it’s because, unlike my emails, I read all of them. And I’m not alone: ninety percent of all SMS are read within three minutes of being received. And since roughly 91 percent of the world adult population owns a cellphone, undoubtedly mobile is eating the world.”

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Mobile Advertisers Snap Shut on Snapchat’s Asking Price

Mobile Advertisers Snap Shut on Snapchat’s Asking PriceHow much is too much for a short-lived ad on a social media site?

Snapchat thinks it knows: $750,000 a day. But the photo (and now video) messaging site is experiencing some blowback from all but the most well-heeled advertisers.

“Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app,” writes Garett Sloane in AdWeek. “The messaging app with a heavy video focus has promoted itself to the ad world as a TV-style commercial space with millions of viewers a day. Snapchat only started running ads late last year, with its first coming from Universal Pictures for the film Ouija.”

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NBCUniversal Launches New Ad Buying Tool

NBCUniversal Launches New Ad Buying ToolTV ad space is a substantial investment, and although it is most often purchased by brands with lofty advertising budget, buyers still invest much time into deciding where their TV commercials should be placed.

While understanding the demographics of the television show or movie being played helps when selecting placement, there is much room for more detailed analytics. It is for this reason that NBCUniversal has launched their new Audience Targeting Platform.

According to a report from Variety, this new tool will collect data from set-top boxes to identify the best advertising categories for both cable and television networks.

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Yahoo Taps New Leadership to Manage Mobile Ad Product Innovation

Yahoo Taps New Leadership to Manage Ad Product InnovationYahoo CEO Marissa Mayer continues to shake things up at Yahoo.

Following the Internet company’s high profile 2014 acquisition of Flurry — a  mobile ad network and prominent analytics company — Yahoo is getting its money’s worth out of Flurry by putting its talent to work.

Ahead of the weekend, a series of reports confirmed the installation of Prashant Fuloria, Flurry’s head of product, as the new Senior Vice President of ad products at Yahoo.
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