Archive | Marketing Strategy

Openwave Mobility Debuts Real Time Traffic Insight Solutions

Openwave Mobility Debuts Real Time Traffic Insight Solutions 300x98 Openwave Mobility Debuts Real Time Traffic Insight SolutionsReal time traffic insight is an important resource for many businesses and digital property owners.

For that reason, Openwave Mobility is aggressively moving ahead with the launch of new versions of the company’s Price Plan Innovation policy-based solution, and the company’s Mobile Analytics offering.

This latest PPI offering provides a new stand-alone operator branded data metering app and service oriented pricing policies.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources0 Comments

Pinterest Users Dig Online Shopping

Pinterest Users Dig Online Shopping 300x225 Pinterest Users Dig Online ShoppingIf you’re on Pinterest, you may be more inclined to shop online than your Facebook counterparts.

On Tuesday, fashion accessories marketplace Boticca.com issued a new case study looking at the shopping patterns of Pinterest and Facebook users.

The study was based on a sample of 50,000 visits to the Boticca.com website from Pinterest and another sample of 50,000 visits from Facebook over the course of 30 days earlier this spring.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Resources0 Comments

Amobee Acquires Growing 3D Mobile Ad Business AdJitsu

Amobee Acquires Growing 3D Mobile Ad Business AdJitsu Amobee Acquires Growing 3D Mobile Ad Business AdJitsuOn Tuesday, mobile ad giant Amobee became even more of a giant in its rapidly expanding industry.

The company has once against bolstered its tools and talent through the acquisition of AdJitsu – a 3D mobile ad company.

Amobee says it will leverage AdJitsu’s technology to accelerate the innovation of highly interactive 3D mobile ads.

Continue Reading

Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms1 Comment

Amtrak Joins The Mobile Club with Electronic Tickets

Amtrak Joins The Mobile Club with Scannable Electronic Tickets 300x187 Amtrak Joins The Mobile Club with Electronic TicketsAmtrak is on the express train of mobile technology.

This week, the company announced that its passengers will soon be able to use electronic tickets for their travels aboard Amtrak.

Riders will have the choice of either printing scannable tickets or loading a special bar code on their smartphone screens. iPhone-ready conductors will then be able to scan the tickets or barcodes.

Continue Reading

Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Barcodes, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments

Dropped Calls Remain an Issue for The Mobile Masses

Dropped Calls Remain an Issue for The Mobile Masses Dropped Calls Remain an Issue for The Mobile MassesDespite no shortage of significant improvements in mobile devices and mobile networks in recent years, dropped calls are still a problem for millions of mobile users – although not to a debilitating extent.

Rebtel, the largest mobile VoIP company after Skype, is illustrating the prevalence of dropped calls today through the results from a new call-quality survey, which polled U.S. mobile users on their experiences with carriers, smartphone devices and communication apps.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Smartphones0 Comments

Small Businesses Credit Mobile Marketing With New Business Activity

Small Businesses Credit Mobile Marketing With New Business Activity Small Businesses Credit Mobile Marketing With New Business ActivityIf a small business is growing today, there’s a good chance mobile marketing has something to do with it.

That’s according to a new Small Business Mobile Survey from Web.com Group, Inc.

On Thursday, results of the new survey were published. Not surprisingly, the findings indicate that mobile marketing has played a major role in the expanding business activity within the small business community.

The published report notes that 69% of small businesses presently consider mobile marketing “crucial to their growth” in the next five years.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology2 Comments

InMobi Unveils Free InMobi Ad Tracker

InMobi Unveils Free InMobi Ad Tracker 300x100 InMobi Unveils Free InMobi Ad TrackerInMobi, a top independent mobile advertising network, tooted its PR horn today and for good reason.

This morning, the company heralded the launch of its new mobile conversion tracking platform InMobi Ad Tracker.

Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources0 Comments