Brightcove Inc., a global provider of cloud services for video, has announced a very promising partnership with Marketo, Inc., a provider of engagement marketing software and solutions.
The objective of the coupling, we’re told, is to help marketers increase video marketing effectiveness. By incorporating video assets into marketing automation, Brightcove and Marketo empower marketers with a new means to engage, nurture and score prospects through their marketing programs.
“In this new digital, social mobile world, marketers and the marketing function are the ones leading the customer journey. Being in the driver’s seat means thinking differently about how you engage with your customers and prospects,” said Lou Pelosi, senior director of LaunchPoint at Marketo.
Posted in Announcements, Marketing Strategy, Mobile Partners, News, Platforms, Technology
The following is an exclusive guest contributed post from David Giannetto (@dgiannetto), the author of Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Drive Business Results.
Mobile is full of big promises. But if you are like most companies, you’re still waiting to see it actually lived up to the hype of reinventing corporate-consumer interactions. This case study from my new book, Big Social Mobile, How Digital Initiative can Reshape the Enterprise and Drive Business Value (Palgrave Macmillan), shows how mobile can be used to maximize the value of every consumer.
National Oil and Gas (Marathon, Phillips 66, Sunoco, Clark and other gasoline brands and co-located convenience stores) used it to overcome common industry problem—and so much more. Their goal was to get consumers who often didn’t know the area to pick their stations over the competition, to completely fill their tanks, and then to also shop in their convenience stores where the higher margin products were located. These behaviors maximize revenue and profit. This is how mobile technology made it happen:
Posted in Announcements, Marketing Strategy, News, Opinion, Platforms
It’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.
The details are in an enlightening piece by Paresh Dave in the LA Times.
“For millions of TV viewers, the sight of model Kate Upton and her lush curves remains inescapable,” Paresh writes. “More than 9,000 times since November, commercials featuring the swimsuit model have aired nationally on male-oriented programs: March Madness, NFL football, “South Park,” and the like.
Posted in Announcements, Marketing Strategy, News, Platforms
The following is an exclusive guest contributed post by James Ferraro, Senior Art Director, Beeby Clark+Meyler
Responsive design is not about pixel widths and heights. And it’s not about design limitations. It’s about understanding the behaviors and mindset of our target as they interact with various devices, and meeting their needs and expectations regardless of what platform they’re on: phone, tablet or website.
Customer behaviors and expectations change when they pick up different devices. So must the way in which our content and information is displayed, and how our messages are conveyed. It is imperative that everybody involved understand this when they begin any responsive design project, because that is what will lead the UX, the design, and the developmental build. The best way to truly test everyone’s commitment to a proper responsive build is to begin with an approach that’s “mobile-first.”
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Technology
Just making the news is the announcement that mNectar, one of the leaders in playable mobile ad technology, and Branch Metrics, a pioneer in contextual mobile deep linking, will now be partners.
What the companies aim to accomplish is enhancing the user experience for mobile apps and games.
“Addressing the issue of mobile app discoverability, mNectar’s Playable ads allow users to try an app before they download it,” according to a statement provided to MMW. “By combining mNectar’s Playable mobile ads, and Branch Metrics’ deep linking, users will be able to seamlessly continue where they left off after app install. Once the action of playing the interactive ad occurs, a link is created in the app when the user stops playing. Using that link, the experience is then continued in a sequential manner when the user installs and opens the app.”
Posted in Marketing Strategy, Mobile Advertising, Platforms, Technology
With multiple offices across the great state of Utah, Robert J. Debry and Associates isn’t just one of the nation’s leading personal injury law firms, they’re also mobile innovators from whom other law firms could learn a great deal.
Among the first attorneys at law to create a mobile app for the communities they serve, the Injury Lawyers app from Robert J Debry & Associates is a helpful resource for anyone who has been injured.
The app includes useful phone numbers and contact information as well as interactive functions to help you through the accident and injury legal process. Features include: Emergency phone numbers, Find helpful services, Record accident information, Helpful post-accident tips, and more.
Posted in Marketing Strategy, Mobile Apps
Its been a busy week for acquisitions in the digital space.
The latest deal involves Emma, a provider of email marketing software and services. The company has just announced its acquisition of digital marketing solution provider Boomerang.
Boomerang’s customers will now have access to Emma’s platform, including the company’s deep Salesforce.com integration.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Partners, News, Technology