It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person.
It could be a disgruntled employee, an angry customer or even a competitor, says V. Michael Santoro, coauthor with John S. Rizzo of Niche Dominance: Creating Order Out of Your Digital Marketing Chaos.
“Anyone can post a bad review online and hurt your business,” says Santoro, who is a managing partner with Rizzo of Globe On-Demand, an internet technology company. “Unfortunately, most business owners are not even aware that these bad reviews are out there.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
Late last week, RME360 announced the launch of LocalMotion, a web-based SEO program designed to “improve advisors’ local search visibility in their target markets.”
In short, the program identifies and repairs inconsistent listings of advisors’ company contact information, otherwise known as citations.
LocalMotion works to ensure an advisor’s online search results are consistent and visible across more than 150 different local search portals and navigation tools such as Siri and TomTom. This advisor-focused program also includes custom review cards for an advisor’s business as well as instructions for how to obtain and promote reviews hosted on third-party sites, per the SEC’s new IM Guidance Update No. 2014-4.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile SEO, News, Platforms, Resources
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa.
But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information – both professional and personal – through posts, comments and responding to questions in various online communities.
What’s the return on investment, the ROI, for putting that kind of time into social media? Actually, it’s called the RON – the “return on networking.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Platforms, Resources, Smartphones, Tablet Devices
Chegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal platform Campus Special for $17 million in cash and stock.
We’re told that Campus Special “will be rebranded” as Chegg Campus Deals.
“Combined with its leading student-first connected learning platform, Chegg’s new Campus Deals platform expands the number of ways students can engage with Chegg to save time, save money and get smarter,” the company said in a news release.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Barcodes, Mobile Devices, Mobile Shopping, News, Platforms
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.
With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.
Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology
Vserv.mobi, a popular mobile advertising exchange, launched on Thursday a little something for the benefit of eCommerce called “Search Intent Ads.”
These ads represent a new advertising format that integrates the power of search into mobile ads.
This format is designed to help marketers attain relevant consumers and facilitate their buying decisions “via a seamless in-ad search strategy.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Search, News, Platforms, Resources
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed? Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.
While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology