For companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential.
In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 “Audience Insights” report.
The report had many valuable takeaways, such as the fact that mobile now plays a critically important part in how consumers research products—both before heading out to shop and while in-store.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
Yahoo is on the hunt. The company is seeking brand launch partners for its latest slate of content marketing services for Tumblr. It’s all part of Yahoo’s plan to monetize that social network.
“The move will see the Yahoo and Tumblr teams work closely with advertisers to help plan and execute branded content experiences across the platforms, while also measuring campaign ROI,” according to Jessica Davies at The Drum.
This announcement trumpets the second major push from Yahoo to monetize Tumblr following its $1.1bn in acquisitions last year.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Engagement is great, but nothing warms the cockles of marketer hearts more than conversions. A new Marin Software report shows that is now happening.
In fact, smartphones and tablets now account for 30 percent of conversions on Google and 35 percent of them on Facebook.
As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software, a provider of a leading cross-channel performance advertising cloud, reveals smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology
Marchex Inc., a mobile advertising technology company, has now launched “Real-Time Call DNA,” a big development in its call analytics platform.
“For the first time, advertisers will be able to visually map, analyze, and measure what happens inside a phone conversation after a consumer calls their business – without recording any of the actual dialogue,” notes the company’s formal announcement. “The technology solves a major blind spot for enterprise-level advertisers in industries such as health care, financial services, and insurance, which have struggled for years to better understand large volumes of inbound consumer phone calls coming from click-to-call ads.”
Posted in Marketing Strategy, Mobile Advertising, Platforms, Technology
Amobee, an innovative industry leader in the world of digital marketing, is drawing praise in response to the company’s latest offering.
In fact, one of the most noteworthy marketing products launched this year is Amobee 3D, which provides full-sensory, interactive, multimedia marketing designed to allow consumers to experience a brand on a whole new level.
“Today’s consumers live in a multi-screen world, and with Amobee 3D we strive to make the ad experience as fun and engaging as possible,” said Gil Sheinfeld, CTO of Amobee. “Amobee 3D technology is… going to change the way brands interact with consumers in a very real and authentic way.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
While most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.
At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.
In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.
Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms