Archive | Marketing Strategy

Apple Confirms 50 Billion App Downloads

Apple Confirms 50 Billion App Downloads 300x220 Apple Confirms 50 Billion App DownloadsFollowing weeks of countdown fanfare, Apple has announced that its App Store has reached 50 billion downloads.

This number, the tech giant reveals, counts the number of individual application downloads, and does not include re-downloads.

The lucky individual who downloaded of the 50 billionth application will receive a whopping $10,000 iTunes gift card.

50 additional winners will receive a $500 iTunes gift card.

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Posted in Announcements, Apple App Store, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Tablet Devices, TechnologyComments Off

New Mobile Mix Report Makes a Great ‘Impression’

New Mobile Mix Report Makes a Great Impression 231x300 New Mobile Mix Report Makes a Great ImpressionMillennial Media has produced another must-read Mobile Mix Report.

This month’s report points to some interesting growth trends, including the fact that Amazon increased impressions 125 percent from the previous quarter.

Android tablets now make up nearly 50 percent of tablet impressions. But it wasn’t just Amazon that ruled the day.

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Posted in Android, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Smartphones, Tablet Devices, TechnologyComments Off

Infographic: What Drives Social Media Searches and Engagement?

Infographic What Drives Social Media Searches and Engagement Infographic: What Drives Social Media Searches and Engagement?As it turns out, social media and search go hand-in-hand.

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Search, Mobile Social, News, Resources, Smartphones, TechnologyComments Off

Infographic: Content Marketing May Be Bigger Than You Think

Infographic Content Marketing May Be Bigger Than You Think 300x300 Infographic: Content Marketing May Be Bigger Than You ThinkA new infographic from Demand Metric is shedding light on the current state of content marketing. And the tidbits presented are fascinating.

Although content marketing isn’t anything new, the industry has seen an impressive spike in growth, the data confirms.

Based on the information presented, 90% of organizations now market with content. On average, marketers now spend more than 35% of their budget on content marketing.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, ResourcesComments Off

BlackBerry Launches ‘Youthful’ New Smartphone… But Not for The U.S.

BlackBerry Launches Youthful New Smartphone... But Not for The U.S. 300x177 BlackBerry Launches Youthful New Smartphone... But Not for The U.S.BlackBerry is testing what it calls a “youthful” new smartphone in selected markets… outside of the U.S.

This week, BlackBerry raised the curtain on the BlackBerry Q5, a new BlackBerry 10 smartphone featuring a QWERTY keyboard with discrete keys in a stunning youthful design that is “confident, fun, and bold.”

Every feature, every part of the BlackBerry Q5 has been built to provide a fast, effortless experience that flows and moves with you to help you explore, create, and share while on the go.

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Posted in Android, Announcements, BlackBerry, iOS, iPhone, Marketing Strategy, News, Platforms, Resources, Smartphones, TechnologyComments Off

The ‘Bugs’ Are Out at Google I/O

The Bugs Are Out at Google IO 300x167 The Bugs Are Out at Google I/OOn Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference this week.

BugSense says it will demo its Mobile App Quality monitoring at the Developer Sandbox, where a select group of innovators are invited to showcase solutions based on Google I/O-featured technologies.

Team BugSense will be on hand to give demos, discuss how the company keeps mobile moving, answer questions and exchange ideas. This marks BugSense’s third appearance at Google I/O.

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Posted in Android, Announcements, Developer, Infographics, Marketing Strategy, Mobile Analytics, News, Platforms, Resources, TechnologyComments Off

Infographic: The Best Times to Post on Social Media

Infographic The Best Times to Post on Social Media 300x191 Infographic: The Best Times to Post on Social MediaIt’s a question on the minds of many budding social media marketers and an issue we hear about regularly at MMW.

When is the best time to post on social media?

Well, as luck would have it, some enterprising minds in the business dedicated their time and resources to finding an answer. And the outcome is a new infographic (courtesy of Social Caffeine) that sheds light on this must-know information for social mobile marketers. Check it out below.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, TechnologyComments Off