Archive | Marketing Strategy

Snapchat Successfully Capturing the Attention of Teens

Snapchat Successfully Capturing the Attention of Teens 300x180 Snapchat Successfully Capturing the Attention of TeensIt’s not easy making a name for yourself in the highly competitive worlds of social media and mobile messaging, but Snapchat has been equal to the task. More importantly, Snapchat’s primary audience is now teenagers, which is vital for achieving long-term success in any aspect of social communication in mobile.

According to polling conducted by NuVoodoo, as of July 2014, Snapchat’s user demographics and usage habits were revealed.

“Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly,” eMarketer summarizes. “Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Digital Ad Agencies Stymied by Rapid Growth, Management Challenges

Digital Ad Agencies Stymied by Rapid Growth Management Challenges Digital Ad Agencies Stymied by Rapid Growth, Management ChallengesAs digital advertising continues its rapid growth and surge to dominance in the advertising industry, digital ad agencies are struggling to keep up.

The biggest problem is that their new digital clients want things bigger and better. They’re looking for more creativity, more speed, more analytics and more innovation, all of which are at odds with a growth model still clinging to traditional management techniques.

Another problem is that clients are now leaving advertising agencies in droves, and creating their ads in-house. Not only that but, rather than the long-term relationships they used to have with ad agencies, clients are now looking for short-term projects instead.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology1 Comment

Confused by In-App Ads? You’re Not Alone, So Someone Created a Glossary of Terms

Confused by In App Ads You’re Not Alone So Someone Created a Glossary of Terms 300x200 Confused by In App Ads? You’re Not Alone, So Someone Created a Glossary of TermsFirst, let’s get one thing straight; in-app ads are making money, and lots of it. In fact, revenue from in-app ads has exploded in the last 3 years and they’re on a pace to top $70 billion in revenues by 2017.  When it comes to monetizing apps, in-app ads are the proven leader.

The biggest problem is simply this; there are so many different types of in-app ads that many advertisers and agencies are confused by them, so much so that a glossary of terms (with a tip of the hat to Phunware) was recently put together to help decipher them all.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology1 Comment

Online Videos Now Watched More On Mobile Devices

Online Videos Now Watched More On Mobile Devices 300x172 Online Videos Now Watched More On Mobile DevicesSince the online video boom that followed the launch of YouTube, top brands and businesses — and everyday small business people alike — can now easily create their own low-budget but high-quality video marketing. And even as video marketing has continued to flourish on the computer screen, the evolution and global adoption of mobile devices have taken things to a whole new level for video marketing.

Now there are a multitude of places that videos can be shared online, and video links can be embedded on landing pages, websites, and social media. When it comes to mobile devices, shorter videos are most effective and are currently more popular than watching videos on desktops, laptops, and tablets.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

IKEA Giving Cross-Screen and Cross-Platform Marketing a Go in Their Next Campaign

IKEA Giving Cross Screen and Cross Platform Marketing a Go in Their Next Campaign 300x187 IKEA Giving Cross Screen and Cross Platform Marketing a Go in Their Next CampaignCross-screen marketing is a growing trend in which a marketing campaign is designed to deliver a uniform message on multiple electronic platforms. Some take cross-screen one step further to cross-platform, which includes print and radio, too.

IKEA is one of many major brands branching out and giving cross-screen and cross-platform a try. To ensure that their marketing efforts are engaging, their latest 10-second TV commercials are based on families gathering in the evening around a modern and colorful IKEA dining area.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

Mobile Marketing Budgets Continue To Grow, But Are Mobile Marketing Tools Worthy?

Mobile Marketing Budgets Continue To Grow But Are Mobile Marketing Tools Worthy 300x243 Mobile Marketing Budgets Continue To Grow, But Are Mobile Marketing Tools Worthy?Study after study shows that consumers all around the world are spending drastically more time on their mobile devices. In order to reach consumers where they are spending more of their time, companies of all sizes are dedicating some of their marketing budget to mobile.

It is estimated that mobile marketing budgets will grow by an average of 36% in 2014, and will continue to grow rapidly in 2015. While mobile marketing budgets are growing in hopes of attracting the attention of more mobile consumers, the challenge that many businesses find is that mobile marketing options still have much room for improvement.

Continue Reading

Posted in Marketing Strategy, Mobile Marketing, Platforms0 Comments

Yahoo CEO Marissa Mayer Focused on Mobile, Native, Video

Yahoo CEO Marissa Mayer Focused on Mobile Native Video 300x175 Yahoo CEO Marissa Mayer Focused on Mobile, Native, VideoThe ballyhoo about Yahoo may be warranted.

In a recent earnings webcast, it appeared that CEO Marissa Mayer’s tenacious turnaround plans may be starting to pay off.

“It’s still way too early to say, but in today’s third-quarter earnings report came a glimmer of hope,” noted recent earnings coverage at Forbes. “After many quarters of falling revenues, the long-struggling Internet company finally reported sales growth and a higher-than expected profit thanks partly to surging sales of mobile ads.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments