Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.
“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms
Ready for a bold proclamation?
“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”
So says Julian Smith, head of strategy and innovations at Fetch.
Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.
According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.
Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Platforms
Although the news largely went under the media’s radar last week, NPD Group has announced the launch of its new wearables advisory service.
According to details shared with MMW, Eddie Hold, Vice President of NPD’s Connected Intelligence group, is leading the business.
“NPD’s new business solutions for the wearables market include consumer panel-based reporting, qualitative reports, U.S. point-of-sale data, and unique analysis from NPD’s leading industry experts,” the provided statement reads.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Platforms, Technology
A free QR code statistics generator is now being offered by uQR.me. And it’s pretty nifty, say the mobile marketers who have tested it out.
uQR.me, if you’re not familiar, was created by Mobile Leaves, which also provides free QR codes.
According to Mobile Commerce News, not only does this free service generate QR code statistics, but it is already calculating the success of millions of QR codes from around the world.
Posted in Announcements, Marketing Strategy, Mobile Analytics, News, Platforms, QR Codes, Smartphones
Orbitz presented at last month’s Mobile Insider Summit, where Megan Hughes the Director Of Mobile at Orbitz shared that approximately 30% of their hotel reservations are now booked on mobile devices, which is a drastic increase from just 3% only four years ago.
To further support these results, analysis firm Criteo gathered information from over 1,000 online travel websites during the first two quarters of 2014. What they found is that there were over 3 million travel reservations booked on mobile devices, accounting for over $150 billion in travel reservations and bookings.
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms
Opera Mediaworks says Asia-Pacific is now the “fastest-growing region in mobile advertising,” with 70% growth in ad impressions year-over-year.
The firm’s newest State of Mobile Advertising report refers to India as the single-most powerful driver of the Asia-Pacific market.
Specifically, we’re told that mobile-ad impression volume has grown 260% since July 2013.
Posted in Android, Announcements, iOS, Mobile Advertising, Mobile Analytics, News, Platforms