Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
AppsFlyer, one of the leading mobile attribution analytics platforms, has experienced record growth the past year. The boost to the bottom has been helped by a 5X increase in monthly mobile app installs and a nearly 6X increase in monthly mobile ad spend measurements.
Another plus: major brands among its new U.S. customers include Domino’s and Autodesk. Recent customer roster additions also include eat24, Fiverr, Hipmunk, Kaspersky, Last Minute Travel, and YPlan.
All of these developments led the firm to establish a San Francisco office and appoint Assaf Vaknin as head of client services on the west coast.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, News, Platforms, Technology
Chitika is out with a new update on tablet traffic across North America.
According to the data in question, only one conclusion can be reached: the more things change, the more they stay the same.
Once again, despite a flood of new competition in the tablet market, Apple still dominates tablet traffic across the continent.
Posted in IPad, Mobile Analytics, Platforms, Tablet Devices
There is no doubt about it, we are in the midst of a mobile revolution.
While marketers of all industries understand the need to expand their mobile marketing efforts, a shocking 73% of marketers are still unable to successfully profile their mobile consumer base. This is not because the desire is lacking, but because technology is still lacking.
The recent survey in question was conducted by Forrester and polled more than 400 marketing leaders. The vast majority found issues with modern mobile analytics capabilities. Without comprehensive and accurate analytics, it is not possible for marketers to make informed decisions regarding mobile marketing.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Technology
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.
“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms
Ready for a bold proclamation?
“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”
So says Julian Smith, head of strategy and innovations at Fetch.
Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.
According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.
Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Platforms