“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”
As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms
This week, the mobile advertising industry’s hottest young innovators were honored as the DataWeek + API World 2014 awards were announced.
Names were announced ahead of the DataWeek + API World Conference and Expo set to take place in San Francisco, September 16th-17th.
For the third year running, the event attracts over 3,000 engineers and executives who converge to discuss the role of data + API innovation on business, technology, and society.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Technology
Devices with smart search features and voice-assisted services are luring more dollars into mobile search engines, apps, and Web sites.
That’s the bottom line according to Covario, one of the world’s top search marketing agencies.
“Covario’s high-tech consumer electronics and retail clients spent nearly twice as much on mobile search ads in Q2 2014, as they did in the year-ago quarter,” says a recent write-up at MediaPost.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, Platforms, Technology
Americans are now spending more time than ever on social media. Although that much is already obvious, what isn’t as transparent is just how much time the average American is spending on platforms like Facebook every day.
Today, however, we were given an answer to that burning social question directly from Facebook.
CEO Mark Zuckerberg admitted during Wednesday’s Q2 earnings call that the average user now spends 40 minutes per day glued to the site.
Posted in Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
According to the latest studies performed across Australia and New Zealand, marketers understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove.
“Personalization is a common practice among Australian and New Zealand marketers, but it’s a practice that remains simplistic and which is largely limited to email,” reads a report summary from SiteCore, a provider of customer experience management software.
The study found 61 percent of marketers work for organizations which currently personalize at least some of their customer experiences and 20 per cent believe personalization is a high priority within their marketing strategy. The strong interest in personalization is borne from success, with two-thirds of marketers confirming that it has been responsible for improving campaign results.
Posted in Marketing Strategy, Mobile Analytics, Mobile Marketing, Technology
Yahoo and Flurry are now one.
On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.
“Analytics are critical for all mobile developers to understand and optimize their applications,” a statement from Yahoo reads. “Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, News
The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital age it was much easier to figure this out but, even with the amazing amount of digital technology we have today, determining the ROI of any digital marketing campaign is still difficult at best.
If you don’t believe that’s true, maybe a recent study by Adobe showing that less than 30% of digital marketers believe they are doing a good job measuring marketing performance will convince you.
The problem is that many of the digital tools used for digital marketing make it hard to quantify results, and many organizations still have the wrong expectations about digital marketing’s ROI.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology