Millennial Media’s freshly-published S.M.A.R.T. report once again features global data from the ad network’s global platform, including key advertiser trends, including top verticals, campaign goals, and post-click actions from Q3 of 2013.
The report is particularly interesting this time around in response to its entertainment-related findings.
Ahead of the report, MM shared with MMW a sneak peek at the findings, which reveal that Entertainment was the largest vertical on the Millennial Media platform in Q3, and grew 264% year-over-year.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Technology
Email marketing was a big winner on Black Friday. And much of he credit belongs to mobile.
According to new industry data presented by Marketingland, email marketing was both plentiful and effective on Black Friday – even more than it was on Cyber Monday.
The data cited points to 38 percent more email opens occurring on Black Friday than Cyber Monday.
Posted in Marketing Strategy, Mobile Analytics, Mobile Marketing, Smartphones
Frost & Sullivan estimates in a new report that the convergence of various industries in the short term will likely spark innovation opportunities, especially in the area of connected industries.
The development will be driven in no small way by the expanded use of information and communication technologies, or ICT.
Connected industries will be a catalyst for efficiency and productivity by linking power, data and signals to enable greater automation processes, creating ‘intelligent devices,” says Nitin Bhat, a Partner at Frost & Sullivan Asia Pacific.
Posted in Announcements, Mobile Analytics, News, Platforms, Predictions, Smartphones, Tablet Devices, Technology
Apple’s new iPad Air was the dominant tablet seller over the Black Friday holiday weekend.
Localytics closely studied the weekly growth during the Black Friday weekend, as compared to the previous weekend. And based on the data gleaned from this research, 51% more new iPad Air devices were seen than the previous week.
This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend.
Posted in Android, Announcements, iOS, IPad, Mobile Analytics, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Mobile Marketing Watch was privy to an advance sneak peak at a new case study published this morning by Tapjoy, a leading mobile ad network with a sprawling presence across the major mobile ecosystems of iOS and Android.
The data is made available through a case study Tapjoy conducted with Nokia that is designed to explore how Rewarded Rich Media ads helped the company get a huge lift in both branding and direct response through mobile ad campaigns.
The case study clearly suggests that there’s an interesting story to tell not only around the benefits of rich media advertising on mobile, but also on how the rewarded ad model helps drive high-quality engagements.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
With mobile payments and digital wallets increasing in popularity with each passing season, this young industry is now heavily influenced by a handful of players deemed most trusted by consumers.
According to Forrester data based on a survey of more than 4,000 respondents, 31% of US online consumers who own a mobile phone are interested in or already use mobile payments for in-store purchases, up from 18% in 2011.
However, while 61% of US consumers have heard of a digital wallet, only 11% use one, an indication that wallet providers still have a lot of work ahead to enable easy adoption, writes Senior Analyst Denée Carrington in new research detailing digital wallet strategies.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Payments, News, Platforms, Resources, Smartphones, Technology
Generating an ample amount of buzz and a fair share of headlines to boot is the latest market projection shared Tuesday by IDC.
With rapidly decreasing smartphone costs serving as the catalyst for this market reality, smartphone shipments are accelerating rapidly around the world today.
IDC expects smartphone ASPs to be $337, down -12.8% from $387 in 2012. This trend will continue in the years to come and IDC expects smartphone ASPs to gradually drop to $265 by 2017.
Posted in Announcements, Mobile Analytics, News, Platforms, Predictions, Resources, Smartphones, Technology