While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.
With more consumers than ever using mobile devices in the European nation, Spanish marketers are focusing their efforts on the mobile platform and learning how to engage users on the small screen.
The Mobile Marketing Association in Spain recently studied mobile marketing trends over the last year and discovered that mobile ad spending topped 110 million Euros last year alone, which is almost 20% higher than the previous year.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms
Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones and tablets.
According to the latest industry data presented, time spent on a mobile device by the average U.S. consumer has climbed to 2 hours and 42 minutes per day from 2 hours and 38 minutes per day in March of 2013.
“Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hours and 19 minutes per day,” Flurry revealed on Tuesday. “Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.”
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Browsers, Mobile Devices, Mobile Search, News, Platforms
ABI Research estimates that revenues from maintenance analytics will total $9.1 billion in 2014, indicating much larger growth than initially anticipated.
Following a CAGR of 22%, the market’s size will reach $24.7 billion in 2019, driven largely by adoption of predictive analytics and M2M connectivity.
While the more advanced forms of maintenance, predictive and prescriptive, still account for just 23% of this year’s market, at the end of the forecasting period they will collectively represent 60% of all revenues.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Platforms, Predictions, Technology
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital marketing. The iconic tech visionary is making an ample investment.
Ahead of the weekend, IBM confirmed in a statement provided to MMW that its latest efforts will result in the addition of 1,000 new employees – labor essential to meet what IBM calls the “global demand for data driven experiences.”
All told, IBM is devoting $100 million to the robust expansion of its Interactive Experience data and design consulting unit.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources
The following is a guest contributed post by Jeff Zwelling, CEO and co-founder of Convertro.
I wrote this article on my laptop, with my smartphone sitting on the desk in front of me, where my tablet is also charging. You could be reading this article on any of those devices, and you likely have at least one of them, if not all three, on you at all times.
If you’re reading this article on your phone while sitting on a train during your afternoon commute, and, heaven forbid, your battery dies (every commuter’s nightmare), you can easily jump onto that tablet in your bag instead. This is the reality we live in, and it’s one that is starting to throw marketers for a serious loop.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Location isn’t everything when it comes to mobile… but it is the most important factor.
That’s the observation from Eli Portnoy, general manager of Thinknear, a location based and targeted mobile advertising company.
“Think about it,” Portney says in a recent interview. “The phone is a portable device we carry in our pocket and is a part of what we are doing all day and every day. You have your phone with you when you are commuting, when you are at work, when you are seeing friends, when you go home. It’s ubiquitous. And you use it to interact with your world and what’s important to you.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms
Mobile ecommerce is projected to dramatically impact the Chinese economy as the decade rolls on, industry analysts estimate in a new report.
According to IDC’s Top 10 Predictions for Chinese Internet industry, mobile ecommerce “will become the focus of competition in Chinese e-commerce market in 2014,” as the number of mobile Internet users and mobile e-commerce transactions increases rapidly.
The “Double Eleven” online shopping festival in 2013 not only reported record Internet retail sales, but also sounded the clarion call of China’s Mobile e-commerce: A quarter of the RMB 35 billion transactions were completed via mobile terminals such as mobile phones or tablet PCs, and users’ receptiveness to mobile e-commerce providers had significantly improved compared to the approximately 10% mobile terminal transactions at the beginning of the year.
Posted in Announcements, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones