On Monday, Social Media Today published an interesting new infographic from Demand Metric.
Although content marketing has always existed, it’s no longer produced and delivered as it was in the old days.
“Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales,” today’s report reads. “It’s the delivery model that has changed — mailboxes used to be chock full of ads of every type, from sales circulars to envelopes full of coupons, while newspapers and magazines consistently ran ads for consumer products, clothing, attorneys — you name it.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Despite having been released to developers just one week ago, Apple’s iOS 7 beta is off to a remarkable start.
Compatible iDevices running iOS 7 beta are already claiming an impressive percentage of all iPhone and iPod touch traffic (in the U.S.) on the Chitika ad network.
The graphic displayed below from Chitika shows that, since Monday, iOS 7 beta adoption has surged to such a degree that it’s already powering 0.22% of mobile devices measured across the Chitika network. By this time last year after the WWDC keynote, iOS 6 beta was only generating 0.11 percent of traffic.
Posted in Announcements, Developer, iOS, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology
It’s the hottest rumor in social media today: Instagram may unveil new video sharing features analogous to Twitter’s Vine this week.
Current expectations call for Instagram’s video sharing feature to be launched as soon as Thursday, June 20th.
June 20th, of course, coincides with Facebook’s confirmed media event intended to launch… something.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Resources, Rumors, Smartphones, Technology
According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries. And its bound to do even bigger business in the future.
In 2012, for example, mobile marketing is estimated to have generated approximately $139 billion in U.S. sales. Projected to climb 52% in the next two years, sales driven by mobile marketing may exceed $400 billion by 2015.
On Monday, Small Business Trends reported that the latest available data suggests that retailers and marketers spent $6.7 billion to reach customers via mobile last year.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, Technology
The top remains the only market position Google is familiar with when it comes to mobile advertising.
According to the latest data and projections from eMarketer, Google will do more than just secure half of all mobile internet ad spending this year, Google will also represent over half of total U.S. mobile ad spending.
Google’s share of mobile ad revenues is predicted to reach 52.1% this year, climbing incrementally each year through 2015, when it will secure a 55.7% share.
Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Technology
Lookout, a leading mobile security company, has issued a new report outlining where malware and other dangerous mobile software threats primarily linger on a geographic basis.
In the first report of its kind, Lookout takes a deep dive into mobile threat data from the Lookout Platform in five countries (US, UK, Germany, India and Japan) to identify key threats in each region.
“As mobile marches on,” Lookout says in its report, “the threat landscape continues to evolve. Like any entrepreneur, the bad guys go where the opportunity exists and focus on the business models that are most successful – and like many businesses, there are differences that can be seen at the country level based on economics of a given region.”
Posted in Announcements, Infographics, Mobile Analytics, Mobile Devices, Mobile Networks, Mobile Security, News, Resources, Smartphones, Technology
WhatsApp, the popular mobile messaging service , is touting record user numbers today following the company’s announcement that the service processed a staggering number of messages in just one day.
WhatsApp tweeted news of the achievement earlier this week: “new daily record: 10B+ msgs sent (inbound) and 17B+ msgs received (outbound) by our users = 27 Billion msgs handled in just 24 hours!”
Although WhatsApp rarely details milestone achievements publicly, the latest achievement was apparently too much of a big one to keep quiet about.
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Resources, SMS / Text, Technology