Archive | Mobile Analytics

Mobidia Creates First Web Dashboard to Help Marketers Understand Mobile Market, Analyze Trends

Mobidia Creates First Web Dashboard to Help Marketers Understand Mobile Market, Analyze TrendsA brand new tool that extracts data from the market’s largest mega-panel of smartphone users could soon help many brands “understand the mobile market, track competitors, analyze trends, and make better business decisions.”

Mobidia Technology Inc., a leading mobile measurement and analytics company, has launched a new web-based dashboard designed to make it easier and faster for customers to gain insights into mobile application usage trends worldwide.

“Drawing from the industry’s largest global, mega-panel of smartphone users, Mobidia’s Analytics Web Dashboard is a comprehensive resource for mobile app data and engagement metrics, offering visibility into app penetration, engagement, retention, usage, and other advanced user-cohort metrics that reveal the true performance of mobile applications,” according to the company.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Technology1 Comment

Webinar Takes On Text Message Cross-Channel Marketing in Upcoming MMA Session

Webinar Takes On Text Message Cross-Channel Marketing in Upcoming MMA Session“Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World,” a Mobile Marketing Association (MMA) webinar, could help marketers understand the critical points of engagement and how to leverage text messaging marketing.

The webinar is scheduled for Tuesday, February 24 from 1 to 2 p.m. CST.

“The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies,” say the webinar’s organizers. “In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, SMS / Text, Technology0 Comments

What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps

What Do Developers Want to See in 2015 Cross-Device Marketing, Programmatic, Tablet AppsMillennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year.

“Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developers’ goals and priorities for the coming year,” notes the mobile ad network.

The overwhelming theme of this year’s findings, according to independent mobile ad marketplace Millennial Media, is “that app developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and increasing their development of tablet apps.”

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Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Apps, News, Platforms, Smartphones, Technology1 Comment

QuickMobile Launches Next-Gen Mobile App and Analytics Platform for Enterprise

QuickMobile Drops Next-Gen Mobile App and Analytics Platform for EnterpriseThis week, QuickMobile rolled out the next generation of its enterprise mobile app and analytics platform for meetings and events.

Calling it a breakthrough platform, the company says its QuickMobile Enterprise 2.0 enables companies to “respond to the rapidly growing demand for mobile capabilities for all their internal and external meetings and events, and to link event data with other business data.”

In short, QuickMobile says the aggregated data provides a more holistic view of the company’s stakeholders and the ability to demonstrate a clear return on investment.
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Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Technology0 Comments

Digital Ads in Auto Industry Performing Quite Well

Digital Ads in Auto Industry Performing Quite WellAdTheorent, a technology company and provider of data-driven predictive solutions in mobile advertising, has just dished some details (preliminary findings) from internal auto industry mobile ad performance analyses conducted across its network during Q3 of 2014.

Overall, AdTheorent tells MMW that its auto category campaigns outperformed the industry’s auto average by 363 percent.

The company noted in its report that mobile rich media advertising drove high secondary engagement for auto brands.
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How is Social Data Influencing B2B Sellers and Buyers?

How is Social Data Influening B2B Sells and BuyersSocial data, once a consumer-marketing phenomenon, is now a mainstay of B2B.

Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:

  • 80% of sellers use social data to create prospect lists.
  • 80% of buyers use social data to inform their buying decisions.
  • Socially-validated, nurtured leads buy almost 50% more.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Mobile Attribution Firm AppsFlyer Soars to New Growth Heights

Mobile Attribution Firm AppsFlyer Soars to New Growth HeightsAppsFlyer, one of the leading mobile attribution analytics platforms, has experienced record growth the past year. The boost to the bottom has been helped by a 5X increase in monthly mobile app installs and a nearly 6X increase in monthly mobile ad spend measurements.

Another plus: major brands among its new U.S. customers include Domino’s and Autodesk. Recent customer roster additions also include eat24, Fiverr, Hipmunk, Kaspersky, Last Minute Travel, and YPlan.

All of these developments led the firm to establish a San Francisco office and appoint Assaf Vaknin as head of client services on the west coast.

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