Opera Mediaworks says Asia-Pacific is now the “fastest-growing region in mobile advertising,” with 70% growth in ad impressions year-over-year.
The firm’s newest State of Mobile Advertising report refers to India as the single-most powerful driver of the Asia-Pacific market.
Specifically, we’re told that mobile-ad impression volume has grown 260% since July 2013.
Posted in Android, Announcements, iOS, Mobile Advertising, Mobile Analytics, News, Platforms
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.”
The study, commissioned by the firms and conducted by Forrester Consulting, confirmed a common perception in the mobile ad industry: marketers “lack the confidence required in their cross-channel advertising programs to understand the program’s value and justify higher investment.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Thursday, NativeMobile broke the news that Tapstream — a mobile acquisition and growth platform — is introducing Website Install Tracking, a new and free service that lets mobile marketers using Tapstream see a “full-funnel view” of how their website drives app installs and revenues.
“Our website tracking has consistently been a popular feature of our marketing platform,” Tapstream CEO Slaven Radic is quoted in the report.
“As publishers transition from desktop to mobile web, and then to mobile apps, they struggle to come up with the right strategy to move their visitors along,” Radic continues. “The latest revisions to Tapstream Website tracking gives them the information and confidence to move forward, by including the exact metrics on visitors, clicks, installs and revenue their sites generate.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”
As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms
This week, the mobile advertising industry’s hottest young innovators were honored as the DataWeek + API World 2014 awards were announced.
Names were announced ahead of the DataWeek + API World Conference and Expo set to take place in San Francisco, September 16th-17th.
For the third year running, the event attracts over 3,000 engineers and executives who converge to discuss the role of data + API innovation on business, technology, and society.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Technology
Devices with smart search features and voice-assisted services are luring more dollars into mobile search engines, apps, and Web sites.
That’s the bottom line according to Covario, one of the world’s top search marketing agencies.
“Covario’s high-tech consumer electronics and retail clients spent nearly twice as much on mobile search ads in Q2 2014, as they did in the year-ago quarter,” says a recent write-up at MediaPost.
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, Platforms, Technology
Americans are now spending more time than ever on social media. Although that much is already obvious, what isn’t as transparent is just how much time the average American is spending on platforms like Facebook every day.
Today, however, we were given an answer to that burning social question directly from Facebook.
CEO Mark Zuckerberg admitted during Wednesday’s Q2 earnings call that the average user now spends 40 minutes per day glued to the site.
Posted in Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones