Chitika is out with a new update on tablet traffic across North America.
According to the data in question, only one conclusion can be reached: the more things change, the more they stay the same.
Once again, despite a flood of new competition in the tablet market, Apple still dominates tablet traffic across the continent.
Posted in IPad, Mobile Analytics, Platforms, Tablet Devices
There is no doubt about it, we are in the midst of a mobile revolution.
While marketers of all industries understand the need to expand their mobile marketing efforts, a shocking 73% of marketers are still unable to successfully profile their mobile consumer base. This is not because the desire is lacking, but because technology is still lacking.
The recent survey in question was conducted by Forrester and polled more than 400 marketing leaders. The vast majority found issues with modern mobile analytics capabilities. Without comprehensive and accurate analytics, it is not possible for marketers to make informed decisions regarding mobile marketing.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Technology
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.
“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms
Ready for a bold proclamation?
“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”
So says Julian Smith, head of strategy and innovations at Fetch.
Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.
According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.
Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Platforms
Although the news largely went under the media’s radar last week, NPD Group has announced the launch of its new wearables advisory service.
According to details shared with MMW, Eddie Hold, Vice President of NPD’s Connected Intelligence group, is leading the business.
“NPD’s new business solutions for the wearables market include consumer panel-based reporting, qualitative reports, U.S. point-of-sale data, and unique analysis from NPD’s leading industry experts,” the provided statement reads.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Platforms, Technology
A free QR code statistics generator is now being offered by uQR.me. And it’s pretty nifty, say the mobile marketers who have tested it out.
uQR.me, if you’re not familiar, was created by Mobile Leaves, which also provides free QR codes.
According to Mobile Commerce News, not only does this free service generate QR code statistics, but it is already calculating the success of millions of QR codes from around the world.
Posted in Announcements, Marketing Strategy, Mobile Analytics, News, Platforms, QR Codes, Smartphones