Archive | Mobile Analytics

Marketing Personalization is Lacking Down Under

Marketing Personalization is Lacking Down Under Marketing Personalization is Lacking Down UnderAccording to the latest studies performed across Australia and New Zealand, markerters understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove.

“Personalization is a common practice among Australian and New Zealand marketers, but it’s a practice that remains simplistic and which is largely limited to email,” reads a report summary from SiteCore, a provider of customer experience management software.

The study found 61 percent of marketers work for organizations which currently personalize at least some of their customer experiences and 20 per cent believe personalization is a high priority within their marketing strategy.  The strong interest in personalization is borne from success, with two-thirds of marketers confirming that it has been responsible for improving campaign results.

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Posted in Marketing Strategy, Mobile Analytics, Mobile Marketing, Technology0 Comments

Yahoo Earns ‘Flurry’ of Headlines After Latest Acquisition

Yahoo Earns Flurry of Headlines After Latest Acquisition Yahoo Earns Flurry of Headlines After Latest AcquisitionYahoo and Flurry are now one.

On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.

“Analytics are critical for all mobile developers to understand and optimize their applications,” a statement from Yahoo reads. “Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.”
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, News0 Comments

The Intangibility of Digital ROI is its Biggest Challenge

The Intangibility of Digital ROI is its Biggest Challenge 300x200 The Intangibility of Digital ROI is its Biggest ChallengeThe bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital age it was much easier to figure this out but, even with the amazing amount of digital technology we have today, determining the ROI of any digital marketing campaign is still difficult at best.

If you don’t believe that’s true, maybe a recent study by Adobe showing that less than 30% of digital marketers believe they are doing a good job measuring marketing performance will convince you.

The problem is that many of the digital tools used for digital marketing make it hard to quantify results, and many organizations still have the wrong expectations about digital marketing’s ROI.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology1 Comment

Don’t Think Mobile Banking Can Surpass Online Banking? Think Again!

Dont Think Mobile Banking Can Surpass Online Banking Think Again 300x158 Dont Think Mobile Banking Can Surpass Online Banking? Think Again!It’s one small step for mobile, one giant leap for banking in the 21st century.

New findings from Juniper Research reveal that 1.75 billion mobile phone users will have used their devices for banking purposes by the end of 2019, compared to 800 million this year.

The report notes that mobile banking technology is currently available in most regions of the world, driven by exceptional consumer demand, especially in the developed regions. Providers such as the Bank of America have already announced, back in 2013, that more of their customers are logging in to their mobile services than through their online system.
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Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Resources, Technology0 Comments

OPINION: The Future of Lead Generation is Mobile

OPINION The Future of Lead Generation is Mobile OPINION: The Future of Lead Generation is MobileThe following is a guest contributed post from Frans Van Hulle, CEO/Co-Founder of ReviMedia.

Mobile has become the absolute dominant channel in online advertising. Most brands and companies have by now realized that mobile is the way to go, and are building beautiful mobile sites. However, many companies assume that having a mobile-enabled site is enough to harness the power of mobile advertising, and don’t have a clear strategy for mobile customer acquisition.

According to statistics, consumers in the US will have spent about $119 billion on goods and services purchased on a mobile by 2015. Moreover, mobile internet use has now overtaken desktop internet use with 55% of users accessing the internet from their smartphones or tablets.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

In For a Penny, In For 2 Billion Pounds: UK Mobile Ad Spend on a Tear

In For a Penny In For 2 Billion Pounds UK Mobile Ad Spend on a Tear 300x200 In For a Penny, In For 2 Billion Pounds: UK Mobile Ad Spend on a TearMobile advertising in the UK is on a tear.

According to eMarketer, mobile will pass the £2 billion mark in 2014 — and maybe keep on going, if the trend continues.

That’s a hit to the multi-billion pound newspaper and magazine market. The report suggests that mobile ad spend will grow by 96 percent this year to £2.02bn.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, News, Platforms, Predictions, Resources, Technology0 Comments

Viewability Metrics Come to In-App and Mobile Web Environments

Viewability Metrics Come to In App and Mobile Web Environments 300x225 Viewability Metrics Come to In App and Mobile Web EnvironmentsThe means to measure just got better.

Celtra Inc., creator of the first cross-screen HTML5 technology for brand advertising, has announced the release of AdCreator Analytics which includes cross-screen viewability metrics, accidental ad expansion tracking, and performance benchmarking.

Celtra, based in Boston, is the first to provide viewability metrics on both in-app and mobile web environments, with viewability supported across all screens including smartphones, tablets, and desktop.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, News, Platforms, Resources, Smartphones, Technology0 Comments