Archive | Mobile Analytics

How is Social Data Influencing B2B Sellers and Buyers?

How is Social Data Influening B2B Sells and Buyers 300x166 How is Social Data Influencing B2B Sellers and Buyers?Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.

Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:

  • 80% of sellers use social data to create prospect lists.
  • 80% of buyers use social data to inform their buying decisions.
  • Socially-validated, nurtured leads buy almost 50% more.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Mobile Attribution Firm AppsFlyer Soars to New Growth Heights

Mobile Attribution Firm AppsFlyer Soars to New Growth Heights 300x245 Mobile Attribution Firm AppsFlyer Soars to New Growth HeightsAppsFlyer, one of the leading mobile attribution analytics platforms, has experienced record growth the past year. The boost to the bottom has been helped by a 5X increase in monthly mobile app installs and a nearly 6X increase in monthly mobile ad spend measurements.

Another plus: major brands among its new U.S. customers include Domino’s and Autodesk. Recent customer roster additions also include eat24, Fiverr, Hipmunk, Kaspersky, Last Minute Travel, and YPlan.

All of these developments led the firm to establish a San Francisco office and appoint Assaf Vaknin as head of client services on the west coast.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, News, Platforms, Technology0 Comments

iPad Still Owns North American Tablet Traffic

iPad Still Owns North American Tablet Traffic 300x287 iPad Still Owns North American Tablet TrafficChitika is out with a new update on tablet traffic across North America.

According to the data in question, only one conclusion can be reached: the more things change, the more they stay the same.

Once again, despite a flood of new competition in the tablet market, Apple still dominates tablet traffic across the continent.
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Posted in IPad, Mobile Analytics, Platforms, Tablet Devices0 Comments

New Study by Forrester Shows Drastic Room for Improvement in Profiling Mobile Consumers

New Study By Forrester Shows Drastic Room For Improvement For Profiling Mobile Consumers New Study by Forrester Shows Drastic Room for Improvement in Profiling Mobile ConsumersThere is no doubt about it, we are in the midst of a mobile revolution.

While marketers of all industries understand the need to expand their mobile marketing efforts, a shocking 73% of marketers are still unable to successfully profile their mobile consumer base. This is not because the desire is lacking, but because technology is still lacking.

The recent survey in question was conducted by Forrester and polled more than 400 marketing leaders. The vast majority found issues with modern mobile analytics capabilities. Without comprehensive and accurate analytics, it is not possible for marketers to make informed decisions regarding mobile marketing.

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Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Technology0 Comments

Goodbye CTR: That Metric Doesn’t Cut It for Mobile Ad Measurement

Goodbye CTR That Metric Doesnt Cut It for Mobile Ad Measurement 300x199 Goodbye CTR: That Metric Doesnt Cut It for Mobile Ad MeasurementOnce upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.

Not now.

“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

Fetch Exec Musings The Era of Android in Mobile Advertising Draws Near 300x168 Fetch Exec Musings: The Era of Android in Mobile Advertising Draws NearReady for a bold proclamation?

“Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”

So says Julian Smith, head of strategy and innovations at Fetch.

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Posted in Android, Marketing Strategy, Mobile Advertising, Mobile Analytics, Platforms0 Comments

Forrester Report Steers Mobile Marketers Away from Mistakes

Forrester Report Steers Mobile Marketers Away from Mistakes 300x263 Forrester Report Steers Mobile Marketers Away from MistakesMarketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.

According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.

Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Platforms0 Comments