According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses.
To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations.
So what did the survey results show? Check out the condensed findings presented in the infographic below.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobilize, News, Platforms, Resources, Smartphones, Technology
This week at Borrell Local Online Advertising Conference in New York City, AdMall PRO announced the launch of its new Digital Audit.
According to details provided during the conference, AdMall PRO’s Digital Audit is designed to help media account executives sell digital advertising and marketing services more consultatively.
In a nutshell, it uses real-time data to analyze a prospective advertiser’s online activity and findability in areas of digital advertising, local search, SEO, social media, and incoming website traffic.
Posted in Marketing Strategy, Mobile Analytics, Platforms, Technology
The following is a guest contributed commentary from Niraj Pant, Senior VP of Engineering at I.Predictus.
“Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
According to a recent post on the Digital Marketing Blog, the one sure-fire way to know if your video advertising is working today is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens.
It’s not always easy, to be sure, but according to a recent eMarketer report entitled Digital Video Ad Metrics: Making the Most of the Measurement Toolbox, not only is measuring metrics vitally important but, since using metrics from a single measuring point is often inadequate, it’s best to use and measure the data from several different metrics at the same time.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Platforms, Resources, Technology
The following is a guest contributed post from James Ramsey, the CEO of digital creative agency Fiddlefly.
In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our lives is evident from a mobile device users’ utter panic if their phone is misplaced or stolen: The loss creates the same physiological and psychological symptoms once reserved for a traumatic event like a home burglary — a sense of disorientation and alienation from what they hold dear as well as profound separation anxiety.
These feelings arise because the mobile phone today is much more than a mere handset: It’s a portal to the digital world we increasingly inhabit. We use it to keep up with loved ones on social platforms, find our way in the real world, catch up on the latest news, conduct personal business like banking and handle production tasks while we make a living. The smartphone is, in a very real sense, our home on the range, our digital home. And with this change in the way users relate to their mobile devices, this increased dependence, marketers and sales professionals must evolve the way they approach customers to effectively reach out to them in their mobile abodes.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Smartphones may have brought us to the dance, but it will be tablet computers that boogie the night away.
According to the latest data from IDC, tablets are now driving the strongest demand for smart connected devices.
The smart connected device market continued to post strong growth in 4Q of 2013, with combined shipments of PCs, tablets, and smartphones reaching nearly 70 million units in the fourth quarter (totaling nearly 230 million units for the year 2013).
Posted in Announcements, Mobile Analytics, News, Platforms, Predictions, Smartphones, Tablet Devices
Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013.
Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Not surprisingly, such growth will be driven, in part, by such dynamics as auto-play for video ads, as introduced by Facebook in December 2013.
Citrix shared the following infographic with MMW highlighting key insights gleaned from their newest report.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology