Mobile users are perhaps much more friendly toward Groupon than we realized.

This week, Groupon CEO Andrew Mason published a letter to investors, outlining both Groupon’s charted course of expansion, and also its huge backing from the mobile community.

According to Mason, 30 percent of all transactions on Groupon’s platform now come from mobile devices.

Continue Reading

If a small business is growing today, there’s a good chance mobile marketing has something to do with it.

That’s according to a new Small Business Mobile Survey from Web.com Group, Inc.

On Thursday, results of the new survey were published. Not surprisingly, the findings indicate that mobile marketing has played a major role in the expanding business activity within the small business community.

The published report notes that 69% of small businesses presently consider mobile marketing “crucial to their growth” in the next five years.

Continue Reading

On Thursday, the Mobile Marketing Association (MMA) published its first ever “SmartGraphic.”

Did you know that one in five Americans communicates more with their loved ones via mobile text message than face-to-face?

As it turns out, that’s one of the many fascinating findings visible in the MMA’s first SmartGraphic, which is posted below.

Continue Reading

InMobi, a top independent mobile advertising network, tooted its PR horn today and for good reason.

This morning, the company heralded the launch of its new mobile conversion tracking platform InMobi Ad Tracker.

Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers.

Continue Reading

On Friday, eWeek reported the biggest news in mobile on the East Coast today. The New York State Department of Health, the New York City Investment Fund (NYCIF) and the New York eHealth Collaborative (NYeC) are forging a coalition in the mobile realm.

Together the partners have launched the New York Digital Health Accelerator (NYDHA) to “allow new tech companies to receive financial support and to develop their new products for market in a business-incubator setting in cooperation with local hospitals and health care providers.”

Continue Reading

On Friday, the internet and mobile security experts at AVG Technologies released its Q1 2012 Community Powered Threat Report.

The report raises awareness about the use of mobile devices in connecting with social networks and how this is fast becoming a preferred method for cyber criminals to spread malware – primarily to Android-powered devices.

“We detected a big increase in the use of social networks such as Facebook and Twitter to target Android users. Cyber criminals are finding it very convenient to distribute their malware straight to a mobile device via these networks,” says Yuval Ben-Itzhak, Chief Technology Officer at AVG. “The growth of the Android platform has been phenomenal, which has not gone unnoticed with cyber criminals who have discovered it to be a lucrative target for their malware. In 2011, Google had to remove over 100 malicious apps from the official Android market, Google Play.”

Continue Reading

Here’s a headline you don’t see every day.

According to a new report published Friday, iPhone app downloads are fading fast.

But how can that be?

Based on data compiled by Fiksu, Inc., the popular mobile app user acquisition platform, mobile app downloads plunged by 30 percent in March, returning to pre-iPhone 4S launch levels.

Continue Reading