They were all the rage circa 2011, and then they just started to fall off of our radar.
By the beginning of 2014, no one seemed excited to be using QR codes—at least, not like they used to.
They used to be all over everything, and every smartphone came standard with a QR scanner. They were supposed to make finding the webpages and information you wanted easier, and they were a great way for marketers to direct individuals in the physical world to the virtual one.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, QR Codes, Technology
Pay-by-mobile parking meters may be coming to Minneapolis early in the New Year, according to the Star Tribune.
Several months ago the city requested proposals from companies willing to provide the service and the city staff have returned to recommend Parkmobile USA. Other companies who submitted bids include CALE, IQA, MobileNow, Pango, Passport, and Software for Good.
If approved by City Council, the technology would be made available in 2015, following a limited field test. The system is expected to have “minimal to no cost” according to the report.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Technology
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company.
It’s been estimated that there are now nearly 7 billion mobile subscriptions worldwide, equivalent to around 95% of the global population. This doesn’t mean there are quite that many mobile users of course. Many people hold multiple subscriptions but it’s still a staggering figure. A new report by GSMA Intelligence predicts that smartphones will account for two out of every three mobile connections globally by 2020. There are already more than two billion smartphone connections today, making the global app market a truly vast one.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms
Over the last year, many major fast food restaurants have rolled out mobile payment options. For those who have not yet done so, it is merely because they are still working out the details.
In a recent announcement, Burger King shared that they have selected PayPal as a payment processor for their mobile app. To confirm payment, a four digit pin is required.
The app will not only allow consumers to pay on their mobile devices, but will also offer exclusive discounts and general information such as nearby Burger King locations, menu, and nutritional information.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms, Smartphones
For the upcoming holiday season, mobile-smart Starbucks is trying something new.
While Starbucks always emphasizes gift cards during the holidays, this year they are taking things a few steps further by offering 13 lucky winners the opportunity to win 30 years of free Starbucks.
Since fewer consumers are shopping in store for holiday gifts, Starbucks has been focusing more on their mobile transactions. Currently Starbucks processes seven million transactions each week on mobile devices in the United States.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
The following is an exclusive guest contributed post from Joe Brannon, CEO of textLIVING.
Smartphones are quickly becoming the digital gateway for consumers, replacing desktops and laptops as the preferred way for people to get online. Consequently, there’s a lot of hype around smartphone apps as a mobile marketing tool for retailers. But the growing preference for smartphones doesn’t mean apps are the best choice for mobile marketing. In fact, the evidence shows that text messaging is a far more effective choice.
A retail marketing strategy built around apps is dependent on users downloading and using the app. But a recent Comscore study referenced in Time found that 65% of smartphone users don’t download a single app during a given month. And while it’s true that people spend a lot of time interacting with their installed apps, it turns out that most of that time is spent focused on the user’s favorite app – Comscore found that users spend 42% of their total app time focused on their most-used app, e.g., Twitter, Facebook, Pinterest, etc.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Technology
There is no doubt about it, we are in the midst of a mobile revolution.
While marketers of all industries understand the need to expand their mobile marketing efforts, a shocking 73% of marketers are still unable to successfully profile their mobile consumer base. This is not because the desire is lacking, but because technology is still lacking.
The recent survey in question was conducted by Forrester and polled more than 400 marketing leaders. The vast majority found issues with modern mobile analytics capabilities. Without comprehensive and accurate analytics, it is not possible for marketers to make informed decisions regarding mobile marketing.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms, Technology