Digital media consumption now constitutes a genuine multi-course meal, not just a snack. That’s the takeaway from a newly released comScore study, which also shows that Facebook is getting its just desserts.
The comScore research shows that the majority of digital media consumption now takes place in mobile apps.
“That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52 percent of the time spent using digital media,” according to a story on the study posted at TechCrunch. “Combined with mobile web, mobile usage as a whole accounts for 60 percent of time spent, while desktop-based digital media consumption makes up the remaining 40 percent.”
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones
If it’s true that time is money, then mobile technology is a veritable goldmine for small businesses in the U.S.
In fact, millions of small businesses are tapping into technology to save time and, ultimately, money as well – to the tune of a staggering $67.5 billion a year – by using mobile apps, tablets, and smartphones in their day-to-day business activities.
The savings were calculated based on results of a recently-released survey commissioned by AT&T and the Small Business & Entrepreneurship Council (SBE Council), a nonprofit advocacy, research, training and networking organization.
Posted in Android, Announcements, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
“Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,” begins a commentary by Mike Shields. “In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?”
Shields’ essay at the Wall Street Journal blog discusses the burgeoning interest in melding mobile games with mobile advertising.
“Talk to executives from both the online ad industry and the mobile gaming sector and you’ll find opinions are sharply divided on this issue,” Shields notes. “You’ll hear sentiments ranging from ‘this is the future of advertising’ to ‘this is never going to happen.’”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
The freshly published Strategy Analytics Apps Ecosystem Opportunities Report calls for big gains in the mobile apps market over the next four years.
The firm predicts strong growth from $21.4 Billion in 2013.
“Apple’s App Store and Google Play will continue to be the dominant distribution channels, but Windows Phone Store and Amazon Appstore are showing strong growth in the battle for third place,” a report summary reads.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.
Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.
It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology
Who accesses a map on mobile and who is still stuck to the desktop?
“Mobile app users skew a little bit younger, below the 35-year-old threshold, but our desktop audience is still holding strong between a 34-to-55-year-old audience,” says Brad Maglinger, CMO of Mapquest, in a recent eMarketer interview.
When eMarketer asked if map numbers would continue to grow along with the upsurge in mobile, he was unequivocal.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Search, News, Platforms
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms