Apps may be where people spend most of their time, but retail sales sites are where it’s happening.
That’s the conclusion of recent eMarketer data, which projects that 19.0 percent of U.S. retail ecommerce sales will stem from mobile devices this year.
By 2016, the share is expected to rise to 25.0 percent.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, News, Platforms, Technology
Attention all tourism marketers. If you think some of the biggest tourist hotspots in the world don’t require cutting edge mobile and digital marketing to keep tourism dollars and traffic rolling, think again.
The latest case study comes to us via Seattle, Washington.
Built as a symbol of the future for the Age of Space 1962 World’s Fair, Seattle’s iconic Space Needle is once again embracing the promise of the future, MMW was told in a provided statement from those behind Space Needle marketing.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Marketing, News, Platforms
Planning on pinning something on Pinterest? Bet you’ll do it via smartphone.
We’re not clairvoyant. We’ve got the research to back it up, no soothsaying required.
That’s because eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Social, Platforms
You’ve heard it before: “There’s an App for that.” And — nine times out of ten — there is.
When it comes to getting healthy, the marketplace is humming with helpful apps that let people log calories, get nutrition info, track miles walked or run, and more.
As a result, there’s never been a better time to start a diet or exercise plan when there’s so much app assistance.
Posted in Announcements, mHealth, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms
Alarm! Alarm! Alarm!
A new report is sounding the security alarm — and rightly so — for companies with BYOD policies in place.
The Second Annual BYOD & Mobile Security Study reveals more exploits entering organizations via mobile devices. All told, this reality a now a top BYOD security concern, experts reveal.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
The European Commission is taking the fight squarely to Google and Apple over what the EC calls an inadequate attempt on the part of both tech giants to remedy their deceptive in-app purchase policies.
BBC News is reporting that the European Commission wants to compel Apple and Google to make the “true cost” of downloadable games crystal clear for anyone who enters iTunes or Google Play.
Apple, however, appears to be the biggest target of the EC for now.
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
According to Business Insider, two trademarks filed by Snapchat lawyers may suggest that Snapchat may try to monetize through mobile payments or mobile credit card processing, unlike the traditional way through selling advertisements.
Snapchat has filed three trademarks. The first, granted in July 2013, defined Snapchat as a “computer application software for mobile phones, portable media players, and handheld computers, namely, software for sending digital photos, videos, images, and text to others via the global computer network.” This sounds like the Snapchat we all know.
Posted in Marketing Strategy, Mobile Apps, Mobile Payments