Archive | Mobile Apps

Facebook Moolah Continues the Move to Mobile

Facebook Moolah Continues the Move to Mobile 300x165 Facebook Moolah Continues the Move to MobileWhere’s Facebook making the major share of its moolah?

Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.

That mobile growth won’t abate anytime soon.

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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Technology0 Comments

Snapchat Successfully Capturing the Attention of Teens

Snapchat Successfully Capturing the Attention of Teens 300x180 Snapchat Successfully Capturing the Attention of TeensIt’s not easy making a name for yourself in the highly competitive worlds of social media and mobile messaging, but Snapchat has been equal to the task. More importantly, Snapchat’s primary audience is now teenagers, which is vital for achieving long-term success in any aspect of social communication in mobile.

According to polling conducted by NuVoodoo, as of July 2014, Snapchat’s user demographics and usage habits were revealed.

“Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly,” eMarketer summarizes. “Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.”

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Confused by In-App Ads? You’re Not Alone, So Someone Created a Glossary of Terms

Confused by In App Ads You’re Not Alone So Someone Created a Glossary of Terms 300x200 Confused by In App Ads? You’re Not Alone, So Someone Created a Glossary of TermsFirst, let’s get one thing straight; in-app ads are making money, and lots of it. In fact, revenue from in-app ads has exploded in the last 3 years and they’re on a pace to top $70 billion in revenues by 2017.  When it comes to monetizing apps, in-app ads are the proven leader.

The biggest problem is simply this; there are so many different types of in-app ads that many advertisers and agencies are confused by them, so much so that a glossary of terms (with a tip of the hat to Phunware) was recently put together to help decipher them all.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology1 Comment

Wells Fargo Marketing Support for Apple Pay

Wells Fargo Marketing Support for Apple Pay 300x209 Wells Fargo Marketing Support for Apple PayApple Pay may be the new kid on the mobile payments block, but some of the biggest retailers and financial institutions in the world are eager to embrace the nascent payments service launched this month by the venerable iPhone maker.

One of the most recent financial behemoths to announce support for Apple Pay is Wells Fargo. In fact, the team at Wells Fargo has begun heavily marketing its incentive to get customers to try the service.

Just check out in a merchant app or look for the Near Field Communication (NFC) symbol at checkout registers in stores and use your iPhone 6 Touch ID™ to authorize payment quickly and securely.

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Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology0 Comments

Time for Startups to Amp Up Their Mobile Game for the 2014 Holiday Shopping Season

Time for Startups to Amp Up Their Mobile Game for the 2014 Holiday Shopping Season Time for Startups to Amp Up Their Mobile Game for the 2014 Holiday Shopping SeasonThe holidays bring with them the biggest and busiest shopping season of the year. Consequently, taking advantage of Black Friday, Cyber Monday, and all of the related shopping insanity can seriously boost your bottom line.

But how do you reach out to customers, especially when you’re a startup? Mobile is a great place to begin, as long as you have a strategy that takes shoppers through your sales funnel.

Start with acquiring your customers through mobile ads and mobile-friendly messages. Then, re-engage with users who have used your app — or shopped on mobile with you before — through push notifications. Lastly, make sure that you have a streamlined mobile shopping and checkout process so customers do not get lost in the shuffle.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps

The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps 300x176 The Most Common Ads Found Within Mobile Apps Are For Other Mobile AppsWhile most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.

At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.

In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.

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Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones0 Comments

AMEX and McDonald’s Partner in App-Based Rewards Payment Option

AmEx And McDonald’s Partner In App Based Rewards Payment Option AMEX and McDonald’s Partner in App Based Rewards Payment OptionIf you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.

AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms0 Comments