Ahead of the weekend, Adobe announced that it has acquired privately held Aviary.
Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.
Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms
Most retailers agree that they see mCommerce playing a vital role in the future of their long-term success. Yet, most are still looking for ways to position themselves accordingly. This is why many retailers have invested in mobile apps, which allow consumers to make purchases directly through the app.
In a recent post on the Mobile Commerce Daily blog, American Eagle Outfitter’s new approach to mCommerce was explored.
In order to prepare for the upcoming holiday season, the teen retailer added the “pinch and zoom” feature to the images of their clothing and accessories, as well more in-depth product descriptions.
Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Platforms
Slowly but surely the ability to set up automatic withdrawal, and process payments via digital bill pay has caught up to and far surpassed the convenience of paying with paper checks. Even many renters are now able to pay their rent electronically.
The increasing popularity of online and mobile banking has prompted Citibank to launch a new type of bank account called Access. Access is designed to appeal to the 20% of Millennials who don’t even have a checkbook.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
Orbitz presented at last month’s Mobile Insider Summit, where Megan Hughes the Director Of Mobile at Orbitz shared that approximately 30% of their hotel reservations are now booked on mobile devices, which is a drastic increase from just 3% only four years ago.
To further support these results, analysis firm Criteo gathered information from over 1,000 online travel websites during the first two quarters of 2014. What they found is that there were over 3 million travel reservations booked on mobile devices, accounting for over $150 billion in travel reservations and bookings.
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Devices, News, Platforms
As electronic devices continue to play a vital role in daily communication, there are some differences in how mobile communications transpire from country to country. For example, in 2013 “chat apps” were significantly more popular than SMS / text messaging in the U.K.
The tide now seems to be turning, however.
Chat apps, of course, are mobile apps which allow individuals to instant message in the same manner they would through text messages, but chat apps generally do not impact monthly text messaging limits.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, SMS / Text
How do you get a date these days?
Unless you work someplace or go someplace flooded with likely candidates, it can be a bleak landscape. That’s why online dating — remember Match.com, PlentyofFish.com, or eHarmony.com? — once ruled the space.
Well, now it looks like a bevy of mobile dating platforms are taking over. And they could help the once desktop-only sites, if those platforms are smart enough to get mobile.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Adobe recently conducted a Mobile Benchmark Report to analyze the current state of all things mobile. The data from the report was gathered from over 10,000 websites and mobile apps and includes data from billions of internet visits to retail travel and other websites.
On top of the general data gathered, Adobe also conducted a survey with more than 3,000 online consumers from the US, Canada, France, Germany, and the UK.
The report is being used to identify trends, predict upcoming changes in the online and mobile world, and to aid in improving the approach to mobile.
Posted in Marketing Strategy, Mobile Apps, Mobile Browsers, Mobile Internet, Mobile Shopping, Platforms