MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.
They want to offer rewards in exchange for consumers paying for gas with a smartphone.
The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
According to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”
The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”
In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”
Posted in Mobile Apps, Mobile Internet, Mobile Payments
According to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay for rent, utilities, bills, dining out, and for peer-to-peer (P2P) transfers.
The apps are free to download and most levy modest fees for transaction. Charges vary for sending and receiving money through debit or credit card. For example, Dwolla, a P2P payment network startup, takes 25 cents from those receiving more than $10, while Venmo users who send money through a credit card get docked 3%.
Millennials spend $1.3 trillion as consumers annually, according to Boston Consulting Group. They are the biggest users of mobile payment apps as well, accounting for 55% of those who use digital services.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms
Digital media consumption now constitutes a genuine multi-course meal, not just a snack. That’s the takeaway from a newly released comScore study, which also shows that Facebook is getting its just desserts.
The comScore research shows that the majority of digital media consumption now takes place in mobile apps.
“That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52 percent of the time spent using digital media,” according to a story on the study posted at TechCrunch. “Combined with mobile web, mobile usage as a whole accounts for 60 percent of time spent, while desktop-based digital media consumption makes up the remaining 40 percent.”
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones
If it’s true that time is money, then mobile technology is a veritable goldmine for small businesses in the U.S.
In fact, millions of small businesses are tapping into technology to save time and, ultimately, money as well – to the tune of a staggering $67.5 billion a year – by using mobile apps, tablets, and smartphones in their day-to-day business activities.
The savings were calculated based on results of a recently-released survey commissioned by AT&T and the Small Business & Entrepreneurship Council (SBE Council), a nonprofit advocacy, research, training and networking organization.
Posted in Android, Announcements, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
“Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,” begins a commentary by Mike Shields. “In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?”
Shields’ essay at the Wall Street Journal blog discusses the burgeoning interest in melding mobile games with mobile advertising.
“Talk to executives from both the online ad industry and the mobile gaming sector and you’ll find opinions are sharply divided on this issue,” Shields notes. “You’ll hear sentiments ranging from ‘this is the future of advertising’ to ‘this is never going to happen.’”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
The freshly published Strategy Analytics Apps Ecosystem Opportunities Report calls for big gains in the mobile apps market over the next four years.
The firm predicts strong growth from $21.4 Billion in 2013.
“Apple’s App Store and Google Play will continue to be the dominant distribution channels, but Windows Phone Store and Amazon Appstore are showing strong growth in the battle for third place,” a report summary reads.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology