Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.
This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.
Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
Posted in Announcements, Mobile Apps, Mobile Social, News, Platforms
There’s nothing like the Super Bowl to bring out the utmost in marketing creativity.
Noolkol, a technology startup, has just launched an “experimental marketing and branding strategy” for Super Bowl XLIX. The goal, we’re told, is to promote their mobile app.
Unlike big corporates, Noolkol says its ad will be aired on their website, noolkol.com and YouTube channel at the beginning of Super Bowl XLIX this Sunday. Viewers can watch it anytime during the game.
Posted in Announcements, Marketing Strategy, Mobile Apps, News, Platforms, Technology
Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year.
“Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developers’ goals and priorities for the coming year,” notes the mobile ad network.
The overwhelming theme of this year’s findings, according to independent mobile ad marketplace Millennial Media, is “that app developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and increasing their development of tablet apps.”
Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Apps, News, Platforms, Smartphones, Technology
Is TV a good place to market apps?
Quaid Media thinks so. The firm, experienced in app advertising, just launched “Burst TV.” It’s an “all-in-one service that brings together the creative production of TV ads, media planning and buying, and proven tactics from the world of mobile user acquisition to create the first TV advertising package that’s specifically designed to drive up app installs.”
That “burst” in the gambit’s moniker is there for a reason.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Marketing, Technology
If you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize is intense.
Developers need real results from their mobile campaigns and app promotions and they’re searching for the best platforms and technologies to get them where they need to go.
That’s why a host of developers are taken with the new offer being made by Airpush, a mobile advertising solutions firm that gets big results more often than not (which in this industry is saying a lot).
Posted in Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Online shopping has continued to grow steadily over the last decade, but the emerging mobile commerce marketplace is just beginning to take off at supersonic speeds.
With mobile payment options, such as Google Wallet, Apple Pay, and PayPal exploding in popularity, a growing number of consumers are comfortably and confidently turning to mobile payment processing for day-to-day purchases. In a recent report (“Global M-Commerce Market 2015-2019”) the growth of mobile commerce over the next few years was exhaustively explored.
Currently, the mobile commerce marketplace is largest within the United States, yet the report estimates that the market will continue at a rapid pace to grow both in North America and around the globe. They estimate that mobile will account for over 32% of all payments within the next 4 years.
Posted in Announcements, Mobile Apps, Mobile Commerce, News, Platforms, Predictions, Technology
The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply.
The latest research from AdaptiveMobile shows an alarming rate of spam targeting the hugely popular mobile messaging platform, particularly across Europe and India.
In effect, the spam explosion comes as the latest evidence of spammers moving away from SMS to concentrate on OTT (Over-The-Top) messaging platforms.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, SMS / Text