According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating with brands via SMS.
81 percent of those surveyed express liking SMS over a mobile app to communicate with a brand largely for the sake of simplicity.
In addition, 71 percent say that it’s annoying to have different conversations in different apps and not all messages in one place. SMS is viewed by consumers as a quick (67 percent) and convenient (56 percent) way for companies to communicate.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
Talk about bait and switch.
An OpenTable app that should have been about “dinner and a movie” turned into a huge fiasco when consumers were redirected by the app to game links.
Not dinner and a movie. More like: forget dinner, let’s play games. And it did not go over well.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Technology
An alarming finding by Gartner serves as a clear call to action for the mobile community — be careful about what you download.
By next year, 75 percent of mobile applications will fail basic security tests.
Enterprise employees download from app stores and use mobile applications that can access enterprise assets or perform business functions, and these applications have little or no security assurances.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, News, Platforms, Predictions
Push does come to shove — and improves sales — if internet retailers are right.
Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make use of push notifications to market content to consumers.
“The way to market to mobile users might just be through the push notification—notifications that pop up on a smartphone or tablet when a consumer isn’t actively engaging with the app,” according to a post at InternetRetailer. “For example, if a retailer has a sale that starts at 10 a.m., a notification could pop up at that time on a shopper’s phone whether or not she has the app open.”
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Push Messaging
Google will settle charges and repay $19 million to consumers whose children were allegedly deceived into making mobile purchases through the Android app store, according to Federal officials.
The Federal Trade Commission filed suit, alleging that since 2011, Google “made it too easy for children to use Android phones to buy items ranging from 99 cents to $200 in kids-oriented games without a parent’s permission.”
According to a story on the lawsuit at the Washington Post, “The settlement is the latest in the FTC’s three-year investigation into so-called “in-app purchases” on devices running software by Apple, Amazon and Google. The enforcement agency has said the purchases are deceptive and particularly harmful for children. Apple agreed to a $32.5 million settlement last January. Amazon in July said it would fight similar charges brought by the FTC.”
Posted in Legal, Mobile Apps, Mobile Devices, Platforms
Just as search engines must employ consumer privacy safeguards when it comes to consumer search habits related to health conditions, concerns arise with the personal information gathered by mobile apps and their third-party advertisers.
This is an area that is not yet fully regulated, but Apple for example has made the decision to advise app developers to implement consumers privacy safeguards.
Posted in Announcements, iOS, mHealth, Mobile Apps, News, Platforms, Predictions, Privacy
Orbitcorp announced to OCA recently their release of a Basketball app, “which combines arcade style gaming with real money gambling.” The report notes that, “The idea of the game is very straightforward, players bet on how many baskets they can score in one minute by flicking the ball on their device’s screen.”
Now, I bet you did a double take when you saw that this game could allow gambling. Orbitcorps’ multiplayer platform, Skillz, “is the first mobile multiplayer platform which offers real cash prizes,” the report explains. Do not worry about the possibility of someone breaking the bank though.
Posted in Casino Mobile Apps, Mobile Apps