Just in time for the South by Southwest (SXSW) Education, Music and Media Conference in Austin, Texas, Tynker – a leading Silicon Valley ed-tech startup that helps kids develop programming skills – made an announcement that is getting ample media attention this week.
The company has just launched the first Tynker iPad app available on Apple’s App Store.
The new app is designed to extend Tynker’s visual programming platform to an even broader audience of young learners, with an immersive game-like experience that leverages the iPad’s native touch-based capabilities.
Posted in Announcements, iOS, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology
Of the many startups and new products that have come to SXSW in Austin this week to showcase their latest wares for the world to see, one unmistakable trend apparent across myriad launches is a mobile app component.
In fact, nearly 80% of all media announcements shared with MMW since this year’s convention kicked off last Friday have been related to mobile apps.
“Not so long ago, people thought of websites as a product only developers and tech gurus could create; they never really considered the possibility of creating websites from other websites,” says Norman Ortiz, founder and CEO of iGenApps.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones
If history is any indication of the future, some of tomorrow’s most promising companies, apps, and platforms are being launched this week at the 2014 SXSW festival in Austin, Texas.
Since MMW arrived Friday, we’ve been privy to an array of company and product launches, many of which are clearly well-positioned for a prosperous run.
One of the startup standouts is Gabstr, a location-based, crowd-sourced communities app. The company officially launched at SXSW Startup Spotlight on Friday.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
MMW was briefed over the weekend by the team at Dumbstruck, a social video app for iPhone that lets users share mystery video messaging and capture their recipient’s reaction.
On Friday, the outfit launched a first-ever Startup Challenge for younger companies that are at the Austin-based convention looking for funding.
Dumbstruck’s CEO, Peter Allegretti, sees the effort as a way to pay-it-forward to younger startups that have come to SXSW looking to build their startup dream.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology
The following is a guest contributed article from Scott Hirsch, Founder and CEO of Appsbar.
It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app.
With the rapid global penetration of smartphones and tablets and the increased data speed of 4G networks, mobile applications are riding a wave of explosive growth. Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones
Long harangued as the stale innovator of the mobile advertising world, iAd may finally be catching up to the top ad networks and other mobile advertising platforms of 2014.
AdAge reports that Apple is gearing up to launch video iAds later this year. They will “automatically play full-screen within iPhone and iPad apps.”
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Rumors, Technology
With sales of eBooks outnumbering those of traditional print books, it comes as little surprise that authors and publishers of all sizes and statures are turning to mobile to amplify their marketing reach and effectiveness.
For that reason, leading ebook technology company Vook has just launched Author Control, a daily market intelligence dashboard that allows authors to track the sales and unit downloads of their books almost everywhere they are sold – Amazon, Amazon KDP, iBooks, Barnes & Noble, Nook Press, Kobo Writing Life, etc.
Posted in Announcements, Mobile Apps, Mobile Marketing, News, Platforms, Resources