Archive | Mobile Apps

MWC 2015: Next IBM MobileFirst for iOS Apps Revealed in Barcelona

MWC 2015 Next IBM MobileFirst for iOS Apps Revealed in BarcelonaIBM on Monday in the kick-off to Mobile World Congress 2015 announced the expansion of the IBM MobileFirst for iOS portfolio.

The effort is designed to address “key priorities for the Banking and Financial Services, Airline and Retail industries.”

According to details put forward by IBM, these next IBM MobileFirst for iOS solutions are available for business customization and deployment effective immediately.
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FTC Takes Aim at Unscrupulous Mobile App Marketers

FTC Takes Aim at Unscrupulous Mobile App MarketersOn Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things.

Chief among the claims criticized is that the apps in question could possibly detect symptoms of melanoma, even in its early stages.

“In two separate cases, marketers of MelApp and Mole Detective have agreed to settlements that bar them from continuing to make such unsupported claims,” the FTC explained in a news release.
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NASCAR: Start Your Engines for In-App Loyalty Program

NASCAR Start Your Engines for In-App Loyalty ProgramThis week, the team at SessionM — a consumer loyalty and engagement platform — announced its partnership with NASCAR Digital Media.

Together they will power a fan loyalty and rewards experience for the NASCAR MOBILE app.

Appropriately, the program has officially launched in time for the 2015 Daytona 500 on Sunday, February 22nd.
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Mobile Apps: Home is Where the Hazards Are

Mobile Apps Home is Where the Hazards AreThe No. 1 source for malicious and highly risky mobile applications that target iOS and Android devices is the U.S.

That’s the latest — and infinitely unsettling news — from Marble Security, Inc.

On the list of nation’s with the most malicious apps, the U.S. handily leads the world, followed by China, India, Korea and Taiwan.
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Posted in Android, iOS, Mobile Apps, Mobile Devices, Platforms0 Comments

Sports Goes Mobile: theScore Launches ‘Ultimate Mobile eSports Experience’

Sports Goes Mobile: theScore Launches ‘Ultimate Mobile eSports Experience’The first-to-market multi-game eSports app is moving to center court.

A leading mobile sports company, theScore, Inc., takes the trophy for being the first major sports media company to launch a dedicated mobile app for eSports.

“TheScore eSports seamlessly combines mobile-first breaking news, live scores, stats, push alerts, and links to video highlights and streams from across the world of eSports and competitive video gaming,” a statement provided to MMW reads.

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How to Leverage the Full Spectrum of Customers’ Mobile Activities in Six Steps

How to Leverage the Full Spectrum of Customers’ Mobile Activities in Six StepsThe following is an exclusive guest contributed post to MMW by product marketing manager at Adobe Campaign, Mickael Bentz.

Today customers use their mobile devices for more than just apps and mobile Web and mobile marketing requires much more than just branded apps. It’s pluralistic, rich in opportunities spread among many different channels. A great mobile app is like a gold nugget, but it’s only one among many. Don’t be fooled into putting all your mobile marketing eggs into that one, very challenging, app basket.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology2 Comments

AerServ Named Best App Monetization Solution at DeveloperWeek 2015

AerServ Wins 2015 DeveloperWeek Award for Best App Monetization SolutionOn Tuesday, MMW was briefed by the team at AerServ on its most recent and quite impressive accomplishment.

The mobile-first video mediation platform was just recognized as the Top Innovator in App Monetization for their Mobile First Mediation Platform at DeveloperWeek 2015.

The event is billed as San Francisco’s largest tech event series.
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