Time is money, they say.
Now the Israel-based Todacell firm is introducing “Todaself,” a self-service mobile-ad platform that lets app developers and advertisers launch ad campaigns in a matter of minutes.
According to a post at Venture Beat, “(Users) can also continuously monitor them and optimize the ads for audience and geography.”
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms
It’s almost time for tip-off for Apple Pay in Orlando.
As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.
The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
Scandit, specialists in the barcode scanning arena, have just unveiled surprising new data that highlights the dramatic increase in mobile shopping activity this holiday season.
MMW was privy to an advance look at some of the report’s findings, the most eye-opening of which include:
- Consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday
- Scandit-powered mobile shopping apps experienced a 5x to 40x increase in barcode scans compared with last year
- Total scan volume among mobile apps that utilize Scandit more than doubled year-over-year
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology
iBeacons and geotargeting are becoming mainstream tools for marketers, according to a recent report from CMO.
A US-based team doing research on mobile marketing found that:
- 18% of mobile marketers are using Apple iBeacons, and this is expected to double in 2015.
- 49% of marketers said they would use device positioning to deliver content and 48.8% plan to add these capabilities to their mobile marketing arsenal over the next year.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Technology
If you think mobile enterprise apps are hot today, you haven’t seen anything yet.
Interest in mobile enterprise applications among businesses across North America is increasing, says Frost & Sullivan in a new report based on the findings of a recent survey.
The amount of respondent companies that reported the deployment of at least one mobile worker application has risen from 73 percent in 2013 to 82 percent this year. Currently, 49 percent of businesses across North America adopt between one and ten applications, indicating a significant acceptance of these solutions.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Office Depot is taking mobile marketing for a spin, thanks to the folks at Shazam.
Office Depot is banking on a location-based mobile marketing app, Shazam In-Store, which has just been deployed for use at Office Depot and OfficeMax retail store locations across the U.S.
The underlying solution, we’re told, fuses Shazam with technology from Mood Media.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones, Technology
The hotter the mobile device, the more apps a user is prone to download. That’s the obvious finding in a new report from Fiksu, Inc., a developer of mobile marketing technologies, which has some hard numbers confirming how popular new devices like iPhone 6 are driving app downloads to new heights.
“The Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, hit an all-time high of 7.8 million, representing a whopping 42 percent rise over September and a 39 percent year-over-year increase,” according to Fiksu. “That surge of activity was primarily driven by the unprecedented popularity of the iPhone 6, as millions of users loaded up their new devices with their favorite apps.”
Posted in Mobile Apps, Technology