Archive | Mobile Apps

Marriott Makes a Play for Millennials with New Mobile Innovations

Marriott Makes a Play for Millennials with New Mobile Innovations 300x208 Marriott Makes a Play for Millennials with New Mobile InnovationsHotel brands have had a hard time marketing themselves to he rising generation of consumers. Marriott, however, has started implementing some changes to their hotels as Millennials are about to become one of the primary money-spending demographics across the realms of travel and hospitality.

The folks at Marriott have taken a good, hard look at research on Millennials and what they discovered is that Millennials love travel (in fact, they average two times as many business trips as those over the age of 45.)

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Posted in Announcements, Marketing Strategy, Mobile Apps, News1 Comment

So… Whatever Happened to QR Codes?

So… Whatever Happened to QR Codes 217x300 So… Whatever Happened to QR Codes?They were all the rage circa 2011, and then they just started to fall off of our radar.

By the beginning of 2014, no one seemed excited to be using QR codes—at least, not like they used to.

They used to be all over everything, and every smartphone came standard with a QR scanner. They were supposed to make finding the webpages and information you wanted easier, and they were a great way for marketers to direct individuals in the physical world to the virtual one.

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Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, QR Codes, Technology0 Comments

Mobile Parking Payment System Coming to Minneapolis

Mobile Parking Payment System Coming to Minneapolis 166x300 Mobile Parking Payment System Coming to MinneapolisPay-by-mobile parking meters may be coming to Minneapolis early in the New Year, according to the Star Tribune.

Several months ago the city requested proposals from companies willing to provide the service and the city staff have returned to recommend Parkmobile USA. Other companies who submitted bids include CALE, IQA, MobileNow, Pango, Passport, and Software for Good.

If approved by City Council, the technology would be made available in 2015, following a limited field test. The system is expected to have “minimal to no cost” according to the report.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Technology0 Comments

MMW Op-Ed: Tips for Developing Multilingual Applications for Mobile Devices

Tips for developing multilingual applications for mobile devices 300x296 MMW Op Ed: Tips for Developing Multilingual Applications for Mobile Devices

The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company.

It’s been estimated that there are now nearly 7 billion mobile subscriptions worldwide, equivalent to around 95% of the global population. This doesn’t mean there are quite that many mobile users of course. Many people hold multiple subscriptions but it’s still a staggering figure. A new report by GSMA Intelligence predicts that smartphones will account for two out of every three mobile connections globally by 2020. There are already more than two billion smartphone connections today, making the global app market a truly vast one.

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Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms0 Comments

Burger King Cooking Up Mobile Payments App

Burger King Cooking Up Mobile Payments App Burger King Cooking Up Mobile Payments AppOver the last year, many major fast food restaurants have rolled out mobile payment options. For those who have not yet done so, it is merely because they are still working out the details.

In a recent announcement, Burger King shared that they have selected PayPal as a payment processor for their mobile app. To confirm payment, a four digit pin is required.

The app will not only allow consumers to pay on their mobile devices, but will also offer exclusive discounts and general information such as nearby Burger King locations, menu, and nutritional information.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms, Smartphones0 Comments

Promise of Free Coffee is Magic for Mobile Engagement

Promise of Free Coffee is Magic for Mobile Engagement 249x300  Promise of Free Coffee is Magic for Mobile Engagement For the upcoming holiday season, mobile-smart Starbucks is trying something new.

While Starbucks always emphasizes gift cards during the holidays, this year they are taking things a few steps further by offering 13 lucky winners the opportunity to win 30 years of free Starbucks.

Since fewer consumers are shopping in store for holiday gifts, Starbucks has been focusing more on their mobile transactions. Currently Starbucks processes seven million transactions each week on mobile devices in the United States.

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Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology0 Comments

When it Comes to Mobile Marketing, Text Beats Apps Hands Down

When It Comes to Mobile Marketing Text Beats Apps Hands Down When it Comes to Mobile Marketing, Text Beats Apps Hands DownThe following is an exclusive guest contributed post from Joe Brannon, CEO of textLIVING.

Smartphones are quickly becoming the digital gateway for consumers, replacing desktops and laptops as the preferred way for people to get online. Consequently, there’s a lot of hype around smartphone apps as a mobile marketing tool for retailers. But the growing preference for smartphones doesn’t mean apps are the best choice for mobile marketing. In fact, the evidence shows that text messaging is a far more effective choice.

A retail marketing strategy built around apps is dependent on users downloading and using the app. But a recent Comscore study referenced in Time found that 65% of smartphone users don’t download a single app during a given month. And while it’s true that people spend a lot of time interacting with their installed apps, it turns out that most of that time is spent focused on the user’s favorite app – Comscore found that users spend 42% of their total app time focused on their most-used app, e.g., Twitter, Facebook, Pinterest, etc.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Technology1 Comment