Archive | Mobile Apps

U.S. Money Prepaid Card Goes Mobile for iOS and Android

U.S. Money Prepaid Card Goes Mobile for iOS and AndroidAccording to an announcement shared with MMW, this week marks the launch of U.S. Money Prepaid Mobile.

In short, we’re talking about a new app that allows U.S. Money Prepaid Card customers account access on the go.

The new app features account history; card-to-card money transfers; a reload location finder; FAQs; and more.

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Posted in Android, Announcements, iOS, Mobile Apps, News0 Comments

The Future of Coupons Could Be Bright with Vibes Smartphone Ads

The Future of Coupons Could Be Bright with Vibes Smartphone AdsEverything is going mobile these days.

Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.”

Forget the clipping, forget the printing.

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Posted in Mobile Advertising, Mobile Apps, Mobile Marketing, Technology1 Comment

Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?

Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for BrandsPity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or consumers migrate elsewhere.

That’s life — or, “c’est la vie” — according to Grégory Pouy, a French marketer, in a recent CMO commentary.

Pouy, who graduated from Euromed and Aston Business School, founded the NYC-based consulting firm LaMercatique in 2012 to assist companies — mainly those peddling luxury brands — in understanding and integrating the digital world.

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Posted in Announcements, Marketing Strategy, Mobile Apps, News, Platforms, Technology1 Comment

New Mobile Beauty App May Be a Game Changer

New Mobile Beauty App May Be a Game ChangerFaceCake Marketing Technologies is looking to be beauty’s ultimate game changer in the mobile age.

The company announced today the launch of ShadeScout, the cosmetics color search mobile app that enables consumers to “find products in the colors that inspire them.”

Calling their firm a “pioneer in augmented reality,” FaceCake wants to reinvent the way people shop for cosmetics by combining its color search technology, signature Virtual Try-On capabilities and built-in purchase features to “create a mobile, immersive shopping experience. ShadeScout is available for download on the App Store and Google Play.”

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New Report Says Travelers are App Junkies

New Report Says Travelers are App JunkiesAs first reported by our sister site mGamingWatch, a recent report authored by Strategy Analytics — “TripAdvisor: A Gateway App” — TripAdvisor users are on average 3 times more likely to own an airline, hotel, or OTA app than others.

The Strategy Analytics research suggests that TripAdvisor “could be the travel industry’s key to finding an engaged audience.”

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Posted in Announcements, Mobile Apps, News, Platforms1 Comment

Respected Law Firm Creates Mobile App for Clients and Community

Smart Attorneys Creating Mobile Apps for Clients and CommunitiesWith multiple offices across the great state of Utah, Robert J. Debry and Associates isn’t just one of the nation’s leading personal injury law firms, they’re also mobile innovators from whom other law firms could learn a great deal.

Among the first attorneys at law to create a mobile app for the communities they serve, the Injury Lawyers app from Robert J Debry & Associates is a helpful resource for anyone who has been injured.

The app includes useful phone numbers and contact information as well as interactive functions to help you through the accident and injury legal process. Features include: Emergency phone numbers, Find helpful services, Record accident information, Helpful post-accident tips, and more.

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Posted in Marketing Strategy, Mobile Apps0 Comments

Periscope Gets First iOS Update

Periscope Gets First iOS UpdateTwitter is once again busy touting the success of Periscope, a hot new app that enables users to broadcast live video.

Ahead of the weekend, the microblogging giant confirmed the app’s first significant update, which removes a host of early bugs that have impacted the performance of Periscope since its launch.

“We’re completely blown away by the reception Periscope has had,” a message included with the update announcement reads. “You’ve inspired us to keep building and improving. Thank you so much.”
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Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms0 Comments