Mobile advertising is undergoing a rapid transformation as we speak.
In fact, by next year, many of the ads that cross our small screen may hardly b identifiable as ads on first notice. With native advertising finding its way to smartphone and tablet screens with greater frequency, the era of the incongruous mobile banner ad may finally be fading away.
To that end, earlier this week Appia launched something called Discovery Ads, a “native ad” format for mobile websites and applications that “allows Publishers to offer ads that more seamlessly integrate into their content.”
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Networks, News, Platforms, Resources, Technology
It’s the holiday shopping dilemma we’ve all faced: not knowing what to get the guy or gal who has it all.
For those unlucky shoppers with friends and family who are simply impossible to shop for, here’s a suggestion to take your holiday shopping outside the box. This holiday season, why not give the gift of a mobile app?
If so, you’ll be among millions of smartphone users around the world who are expected to do so. From app store gift cards to direct digital purchases, mobile apps have become the perfect digital stocking stuffers.
Posted in Android, Apple App Store, iOS, Mobile Apps, Mobile Devices, Resources
The turkey has hardly been digested from Thursday and a;ready we’re hearing reports about the staggering success of Thanksgiving and Black Friday retail sales.
On Monday morning, IBM reported a 19.7 percent increase in Thanksgiving Day online sales this year as holiday shoppers once again went online for the best deals of the season.
According to the statement issued by IBM, this momentum set the stage for a record Black Friday with online sales growing 18.9 percent over the same period last year. This data is the result of cloud-based analytics from IBM.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Retail, Mobile Shopping, Platforms, Technology
Apple has updated its App Store search engine to ostensibly improve the general user experience as well as improve one of the most commonly experienced problems apparent in the app search process – incorrect search results returning from misspelled queries.
According to TechCrunch, Apple is bolstering the search process by directly combating typos.
This effort likely comes as a direct reaction to Google doing the same to improve search queries by mitigating the impact of misspelled words.
Posted in Announcements, Apple App Store, iOS, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Resources, Technology
A new study produced by Vanson Bourne that was commissioned by CA Technologies shows that while the benefits of mobility “are well understood,” concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel are still viewed “as the biggest obstacles to mobility adoption.”
The numbers to back this assertion are compelling. In fact, 83 percent of U.S. respondents recognize a greater need for realizing business opportunities with mobility.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Security, Mobile Software, News, Platforms, Resources, Smartphones, Technology
The latest Strategy Analytics Developer Survey, conducted in September 2013, polled over 1,600 active mobile app developers.
And the findings are both telling and resoundingly positive for Microsoft.
Over 32 percent of developers indicated they would support Windows Phone next year, double the 16 percent which created apps for the Microsoft platform in 2013.
Posted in Announcements, Developer, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations?
Unfortunately, there’s a fairly clear and compelling answer in the affirmative.
“A fundamental gap remains between marketers’ and consumers’ ideas about various messaging channels,” reads a new report from eMarketer, citing the published findings of a survey conducted by marketing technology company x+1 and the team at Research Now.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Tablet Devices, Technology