While most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.
At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.
In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.
Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms
Student loan powerhouse Sallie Mae recently launched a new mobile app titled College Ahead to assist high school students in planning and preparing for college.
College Ahead contains invaluable tips for planning for college, and interactive tools high school students can utilize to gear up for four years of higher learning.
Not surprisingly, the app also provides access to Sallie Mae’s Scholarship Search and College Planning Calculator, as well as step-by-step instructions for how parents and students can begin planning for college. The app allows for far more detail than the average college counselor is able to provide, and helps parents and students get the conversation of planning for college started.
Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
Appgo2market Inc. has just launched a new mobile-app-business hub with a goal of providing the knowledge for Do-It-Yourself mobile app marketing and monetization.
As many mobile app professionals struggle with the evolving industry which is new and highly fragmented, Appgo2market is now billed as the place for app developers, publishers, marketers and professional teams to go to manage their day-to-day business activities.
“We have decided to start Appgo2market after dealing with these very same challenges, as mentioned above, when we worked for global publishers,” explains Tsipi Joseph, Appgo2market Co-Founder.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Platforms, Technology
With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.
Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.
Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.
Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology
Eat your oatmeal. It’s good for you. Not to mention that now you can join the high tech world of augmented reality and take a wild selfie to grab extra goodies.
Following the lead of other major marketers, the Quaker Oats Company is now using the Blippar augmented reality app capabilities to drive online engagement among younger consumers.
Now customers can scan the Quaker man on company packaging with their smartphones and snap a “milk mustache selfie” to unlock Quaker recipes. It’s part of the strategy of consumer packaged goods companies that are tapping technological tools to drive brand awareness and attract millennials whose phones are an integral way they interact with the world.
Posted in Announcements, Augmented Reality, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Technology
Walgreens recently announced their Balance Rewards App Challenge. The challenge will run through November 28, and the three winners will be announced at the 2014 mHealth Summit in Washington D.C. the second week of December.
The goal is to encourage further integration of their current Balance Rewards app.
Walgreens is searching for more than just general integration, however, and will be awarding three winners in the following categories:
Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, mHealth, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology