Spindle, Inc., a provider of mobile commerce solutions, announced it is now welcoming retailers into its new “Yowza!! Beacon” marketing program.
Merchants that enroll in Spindle’s “Yowza!! Offers” mobile marketing service can also take advantage of innovative beaconing technology for a flat monthly fee of $10 per retail location, regardless of the number of beacons deployed in each site.
The company believes this competitive pricing model positions Yowza!! Beacon as “a cost effective proximity marketing platform for enrolled merchants.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Technology
A new report from Juniper Research calls for major growth in the market for NFC mobile payments.
And not surprisingly, Apple is expected to play a critical role in the anticipated boom.
Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.
Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones
Apple Pay may be the new kid on the mobile payments block, but some of the biggest retailers and financial institutions in the world are eager to embrace the nascent payments service launched this month by the venerable iPhone maker.
One of the most recent financial behemoths to announce support for Apple Pay is Wells Fargo. In fact, the team at Wells Fargo has begun heavily marketing its incentive to get customers to try the service.
Just check out in a merchant app or look for the Near Field Communication (NFC) symbol at checkout registers in stores and use your iPhone 6 Touch ID™ to authorize payment quickly and securely.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
Ron Johnson left Apple as the company’s head of retail in 2011 to become CEO of J.C. Penney.
Unfortunately, Johnson’s stint did not prove to be the rousing success the retail giant needed and expected.
But Johnson is ready to roar back after last year’s ouster at J.C. Penney.
Posted in Announcements, Mobile Commerce, Mobile Shopping, News, Platforms, Rumors, Technology
Apple Pay, the new mobile payments system, is here.
Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store their credit card information on their iPhones and pay from their devices.
But there’s more on the horizon.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
Bolstered by the 12% growth logged during the 2013 holidays, online retailers are expecting even bigger business this holiday season.
In a survey of 200 retailers highlighted recently by Marketing Land, 86% expressed expectations for higher holiday sales this year. Not a single online retailer said they expected a decline.
The holiday season in the U.S. will be compacted this year with Thanksgiving coming in the last week of November and CyberMonday falling on December 1st.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms