Archive | Mobile Commerce

An eCommerce ‘River’ Runs Through India

An eCommerce 'River' Runs Through IndiaDigital River, a global provider of Commerce-as-a-Service solutions, has set its sights on India, one of the world’s foremost emerging mobile markets and a nation with an increasing fascination with online shopping.

This week, representatives for Digital River briefed MMW on their company’s latest expanded offerings in India through a strategic partnership with local ecommerce provider Net Distribution Services.

The partnership, we’re told, will enable global merchants to offer preferred payment methods and local customer support services for branded online stores dedicated to the sale of products in India.
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The Emerging Mobile Commerce Marketplace

The Emerging Mobile Commerce MarketplaceOnline shopping has continued to grow steadily over the last decade, but the emerging mobile commerce marketplace is just beginning to take off at supersonic speeds.

With mobile payment options, such as Google Wallet, Apple Pay, and PayPal exploding in popularity, a growing number of consumers are comfortably and confidently turning to mobile payment processing for day-to-day purchases. In a recent report (“Global M-Commerce Market 2015-2019”) the growth of mobile commerce over the next few years was exhaustively explored.

Currently, the mobile commerce marketplace is largest within the United States, yet the report estimates that the market will continue at a rapid pace to grow both in North America and around the globe. They estimate that mobile will account for over 32% of all payments within the next 4 years.

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Mobile Payments to Grow Faster Than Mobile Anything This Year

Mobile Payments to Grow Faster Than Mobile Anything This YearThink mobile marketing, advertising, gaming — mobile anything, in fact — are growing at a brisk pace? That’s nothing compared to mobile payments.

Apparently, 2015 won’t just be big for mobile payments. It will be epic.

New research from Deloitte calls for in-store mobile payments to increase by more than 1,000 percent globally this year.
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Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015

Hey, Mobile Markerters Consumers Are Motivated by mCommerce in 2015MMW was briefed at length this morning by the team at Shopular, which has just announced the findings of its 2015 Mobile Retail Outlook Survey, which takes a deep dive into consumers’ attitudes toward mobile browsing and buying and the retail experience for the New Year.

“In 2015 and beyond,” the team says, “it appears that consumers’ reliance on mobile influence and access to deals and savings offers while on the go will become increasingly prominent and play a strong role in the way Americans shop and buy.”

So what are the key findings from the survey that mobile marketers need to know?
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Digital Marketing, Mobile Commerce on ‘Target’ in This New Year

Digital Marketing, Mobile Commerce on 'Target' in This New YearExpect a substantial boost in savvy and well-targeted digital marketing efforts from some of the world’s foremost retailers this year — companies that have enjoyed a sales and marketing rejuvenation over the holidays due to the power of their digital presence.

Ahead of the weekend, Target announced that its holiday digital offerings – like store pickup and Cartwheel deals – “hit the bullseye with millions of Target guests as the retailer racked up a record-breaking holiday season.”

Although Amazon, Apple, Wal-Mart, Best Buy and a broad array of companies are believed to have similarly enjoyed major mobile and digital gains last month, Target’s was truly notable. According to details shared by the retailer, Target saw record sales on Target.com on Thanksgiving and Cyber Monday (up 40 percent from 2013).
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Mobile Dominated eCommerce Sales to Close Out 2014

Mobile Dominated eCommerce Sales to Close Out 2014According to the details of a new report shared with MMW, 70% of consumers did their online shopping primarily on smartphones and tablets in the home stretch of the holiday shopping season.

The folks at Fluent say the most impressive tidbit from their 2014 Post-Holiday Survey could very well be that more consumers reported using mobile phones and tablets for their online holiday shopping this season than desktop computers.

While brick and mortar outlets continued to reign as the primary destination for holiday purchases in 2014 (64.5%), when it came to e-commerce, 69.4% of digital shoppers primarily used their mobile devices – smartphones (41.6%) and tablets (27.7%) – with the remaining 30.6% using desktops.
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EU Banks Ready to Roll Out Apple Pay?

EU Banks Ready to Roll Out Apple PayIn the short time it has been available, Apple’s upstart mobile payments platform has been gaining popularity across the U.S. But soon, Apple Pay could make its way across the pond and into some of Europe’s leading financial institutions.

According to the U.K. Telegraph, Apple Pay will likely launch on European soil in 2015.

“Apple has been encouraged enough to press ahead with plans to roll the system out across the world,” Monday’s report divulges.
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