Mobile technology and marketing are no strangers to deployment at or near the point of sale for countless businesses around the world. But some applications of mobile’s utility are certainly sweeter than others. And we mean that literally in this example.
The owner of Cako Bakery has just rolled out a comprehensive mobile technology to personalize the in-store experience. And it’s already boosting customer loyalty to such an extent that these culinary marketing geniuses are getting a fair amount of digital ink as a direct result.
The technology stems from a recent partnership between Revel and Index that integrates loyalty programs straight into the mobile point-of-sale system. Instead of having to scan a mobile or physical coupon and then manually add it to a bill, Cako can now automatically apply offers via its mobile POS.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms
Earning its fair share of media attention even amidst intense competition for the spotlight at Mobile World Congress this week, Visa has just announced it is offering clients new options to deploy mobile payment programs.
Among the offerings, we’re told, is an option to host Visa payWave-enabled accounts in a secure, virtual cloud.
Visa says its latest move expands the payment provider’s support for mobile payments globally and will give financial institutions greater choice in offering consumers “secure ways to pay with smartphones.”
Posted in Android, Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
On Monday, as Mobile World Congress 2014 kicked off in Barcelona, the popularity and prevalence of mobile payments have been more apparent.
“Many hurdles have stifled the adoption of mobile payments in the U.S. and elsewhere, not least of which is getting consumers to change their purchasing behavior,” USA Today reports. “But MasterCard says consumer and merchant sentiment toward mobile payments is improving.”
The global payments and technology company is basing that assertion on the results of the second annual MasterCard Mobile Payments Study… According to the report, merchants carry an 88 percent positive rating toward the practice, with many touting mobile acceptance by consumers as a competitive advantage.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology
Mobile ad network InMobi has announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits.
The key takeaway from the new report is the growing popularity of mobile commerce.
The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014, InMobi says.
Posted in Announcements, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology
According to the findings of a new study published by comScore MobiLens and the Mobile Marketing Association, young males in the United Kingdom are the individuals most likely to scan QR codes.
The entire millennial generation has been pegged as target demographic for QR codes if you’re a marketer looking to get the most bang for your buck.
Although some industry analysts have become concerned that QR codes are not the novelty they once were, the study reveals that a good portion of the population is still enamored of QR codes and willing to scan and use them when appropriate.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, QR Codes, Technology
In recent years, Near Field Communications (NFC) technology has clearly fallen short of once-ambitious and almost universal industry analyst projections. But that doesn’t mean NFC isn’t making process. Indeed, it has. And soon it may catch up to QR codes and even SMS, at least in the ticketing market.
If it seems like another far-fetched projection, here’s why things may finally be different this time around.
ABI Research has forecast that over 34 billion tickets will be delivered to mobile devices over the next five years. The combined number takes into consideration the multiple technologies used to present a mobile ticket at time of authentication, including QR codes, NFC, SMS, mobile wallets, Bluetooth Smart, and dedicated apps.
Posted in Mobile Commerce, Near Field Communication, NFC, Technology
From slow and steady, to fast and hard, retailers are now adopting mobile solutions – those pertaining to everything from marketing to payments – at a pace we haven’t previously witnessed.
Corresponding to the growing number of mobile users among shoppers, retailers overwhelmingly agree that mobile must be the number-one priority for their digital business in 2014.
Consistent with the findings of a recent retailer survey conducted by Forrester and Shop.org, more than half (53%) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Predictions, Resources, Smartphones, Technology