Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore.
Now top retailers want to target shoppers in-store, offering information, special offers, and other goodies that improve sales across the board.
The strategy just got a boost from Opnia, a Minneapolis-based ad tech company. The firm has launched Advos, an Internet of Things (IoT) platform for physical stores that “brings the convenience and efficiency of the online shopping experience to physical retail stores.”
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Smartphones, Technology
It’s almost time for tip-off for Apple Pay in Orlando.
As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.
The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
Oh, how far mobile payments have come.
The team at Square — the nation’s leading mobile payments platform — says its mobile money service has just reached a new milestone.
“Congratulations and thank you,” the company announced on its site. “Together, you just made $100,000,000 in sales in one day.”
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation Authority (MBTA) mTicket program accounted for 15 percent of ticket sales within three quarters after it was launched and the New York Waterways mobile ticketing business grew to 25 percent of sales in under two years.
Now a report from Juniper Research confirms that the same phenomenon is finding a home in the UK. Its research shows that mobile phone and tablet users will conduct up to 195 billion mobile commerce transactions per annum by 2019.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Shopping, News, Platforms, Smartphones
A new report from Juniper Research indicates that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019.
Underscoring the remarkable growth anticipated over the next five years, this anticipated expansion represents a significant spike over the 72 billion mCommerce transactions expected this year.
According to the report, highest growth rates are expected in the NFC sector.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones, Tablet Devices, Technology
The following is a guest contributed post to MMW from David Hsieh, Vice President of Marketing for Instart Logic.
Unless you’ve been living under a rock, retailers, you know that the holiday season has officially begun, and this means there is no time for mistakes. With a predicted $89 billion from online shopping to be made this holiday season according to Forrester Research, and just three weeks until Christmas, retailers don’t have time for long, drawn-out plans. Though the Yuletide season can be daunting, retailers must act now to ensure their e-commerce strategy is up to par so as to maintain secure availability across all devices, while providing rich content and visuals.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Technology