According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
Armando Roggio of Practical Ecommerce has published a helpful rundown of savvy ways to boost Black Friday and Cyber Monday sales this year.
As his insightful piece highlights, there are plenty of great ways to increase conversions as these two massive shopping days fast approach and with more shoppers coming out each year in order to take advantage of great sales and promotions.
So if you’re a business with products and services to offer in the coming days, here are a few helpful ways that shrewd marketers and merchants can make the most of the crowds.
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Posted in Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms
Consumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals.
Holiday shoppers — according to recent BIA/Kelsey research — are going to be experiencing an onslaught of digital promotions and discount offers, not only from major brands and stores, but from their local, small business merchants, too.
The information comes from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small and medium-sized businesses (SMBs) that spend more than $25,000 annually on advertising and promotion.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms
Last year, we saw a holiday shopping season unlike any other. A terrible winter storm blanketed most of the country with snow and the usual bout of procrastination led to an onslaught of online Christmas shopping that left UPS, FedEx, and the United States Postal Service is deep water (ice water, at that).
The shipping companies have already begun to take precautions to make sure this year is not as much of a fiasco as it last year. But if the Polar Vortexs and cyber shopping madness return, let’s hope the preparations will be adequate.
Of course, there are other obstacles, too — namely, the retailers with whom shipping companies are forced to work.
Posted in Mobile Commerce, Mobile Shopping, News, Predictions
You remember what happened last year. A massive winter storm hit most of the country, driving holiday shoppers indoors on the most lucrative shopping days of the year. Not to have the season squelched, shoppers turned to the Internet, taking advantage of those last minute deals and free overnight shipping to get their presents.
This, in turn, left shipping organizations, even powerhouses like FedEx and UPS, seriously swamped with packages. Some that were supposed to be delivered on Christmas Eve, were still being delivered even after New Year’s.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology
For the upcoming holiday season, mobile-smart Starbucks is trying something new.
While Starbucks always emphasizes gift cards during the holidays, this year they are taking things a few steps further by offering 13 lucky winners the opportunity to win 30 years of free Starbucks.
Since fewer consumers are shopping in store for holiday gifts, Starbucks has been focusing more on their mobile transactions. Currently Starbucks processes seven million transactions each week on mobile devices in the United States.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
Millennials aren’t shy about promoting what they like.
According to a June 2014 study by ShareThis, 25% of US millennial internet users shared digital content via social, with an average four shares per week—3.6 times and 2.1 times more than the total online population, respectively.
In a word, when Millennials see interesting content, they itch to broadcast it via social networks in numbers greater than other demographics.
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Marketing, Technology