Archive | Mobile Commerce

Smartphone Couponers Most Likely to Redeem Offers In-Store

Smartphone Couponers Most Likely to Redeem Offers In Store 300x200 Smartphone Couponers Most Likely to Redeem Offers In StoreCoupons and offers downloaded to smartphones are all the rage.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

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Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology0 Comments

Why The Smartest Casinos Are Going Mobile

Why The Smartest Casinos Are Going Mobile 300x200 Why The Smartest Casinos Are Going MobileWith so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.

Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.

It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.

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Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology0 Comments

Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon

Want to Mobile Track Shoppers Use Oldest Trick in the Book the Coupon 300x200 Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the CouponEvery product has its price. And when it comes to geo-locating consumers, so does every shopper.

Hey, retailers: looks like you might have to give in order to get.

According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources0 Comments

How Well Regulated Are Mobile Payment Processors?

How Well Regulated Are Mobile Payment Processors How Well Regulated Are Mobile Payment Processors?As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.

The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.

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Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Payments, Platforms, Technology0 Comments

FTC Raises Red Flags on Mobile Apps for Shopping

FTC Raises Red Flags on Mobile Apps for Shopping 200x300 FTC Raises Red Flags on Mobile Apps for ShoppingAs consumers, you’ve been warned.

And the same goes for retailers with mobile apps.

A new staff report issued by the Federal Trade Commission finds that many mobile apps for use in shopping “do not provide consumers with important information – such as how the apps manage payment-related disputes or handle consumer data – prior to download.”

The report, “What’s the Deal? An FTC Study on Mobile Shopping Apps,” explored some of the most popular apps used by consumers to comparison shop, collect and redeem deals and discounts, and pay in-store with their mobile devices.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, News, Platforms0 Comments

Retail Reality: Mobile Sales Sites Grab More Moola than Apps

Retail Reality Mobile Sales Sites Grab More Moola than Apps 300x199 Retail Reality: Mobile Sales Sites Grab More Moola than AppsApps may be where people spend most of their time, but retail sales sites are where it’s happening.

That’s the conclusion of recent eMarketer data, which projects that 19.0 percent of U.S. retail ecommerce sales will stem from mobile devices this year.

By 2016, the share is expected to rise to 25.0 percent.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, News, Platforms, Technology1 Comment

Blimey, Limey! UK Silver Set Getting Comfy with Shopping Online

Blimey Limey UK Silver Set Getting Comfy with Shopping Online 300x225 Blimey, Limey! UK Silver Set Getting Comfy with Shopping OnlineWell, it was bound to happen.

Apparently, senior citizens in the UK are starting to get more comfortable with the digital world and are going online for at least some of their shopping. On top of that, attitudes among the silver set toward shopping online indicate that this kind of behavior is destined to become even more common.

True, shoppers in the UK still see the “brick and mortar” store as their primary shopping channel. Even among internet users, in-store shopping is popular — particularly so for seniors.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology0 Comments