Still don’t think the social commerce industry is real and thriving? A recent report from Invesp just might change your mind.
“The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”
So just how big is social commerce today? Check out Invesp‘s new infographic shared below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology
A new report from Juniper Research calls for major growth in the mobile and electronic coupon industry.
Researchers estimate that the number of eCoupons redeemed will nearly double over the next three years (climbing from 16 billion this year to over 31 billion by 2019).
The report claims that redemptions would primarily be driven by mobile coupons.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, News, Platforms, Smartphones, Technology
MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.
They want to offer rewards in exchange for consumers paying for gas with a smartphone.
The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
Coupons and offers downloaded to smartphones are all the rage.
According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.
But you’re still going to see these folks in the store.
Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology
With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.
Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.
It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology
Every product has its price. And when it comes to geo-locating consumers, so does every shopper.
Hey, retailers: looks like you might have to give in order to get.
According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources
As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.
The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.
Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Payments, Platforms, Technology