Archive | Mobile Commerce

Blimey, Limey! UK Silver Set Getting Comfy with Shopping Online

Blimey Limey UK Silver Set Getting Comfy with Shopping Online 300x225 Blimey, Limey! UK Silver Set Getting Comfy with Shopping OnlineWell, it was bound to happen.

Apparently, senior citizens in the UK are starting to get more comfortable with the digital world and are going online for at least some of their shopping. On top of that, attitudes among the silver set toward shopping online indicate that this kind of behavior is destined to become even more common.

True, shoppers in the UK still see the “brick and mortar” store as their primary shopping channel. Even among internet users, in-store shopping is popular — particularly so for seniors.

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Hitting It: Mobile Shoppers in Western Europe Tap ‘Buy’ Button More

Hitting It Mobile Shoppers in Western Europe Tap Buy Button More 300x180 Hitting It: Mobile Shoppers in Western Europe Tap Buy Button MoreAn explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.

As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”

According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

Bazaarvoice Brings Native Advertising to eCommerce

Bazaarvoice Brings Native Advertising to eCommerce 300x175 Bazaarvoice Brings Native Advertising to eCommerceTripleLift, the native advertising technology platform for the visual web, has announced an agreement with Bazaarvoice to offer a scalable native advertising solution to its retail partners that can be purchased through a programmatic exchange model.

Bazaarvoice is a network connecting brands and retailers to the authentic voices of people wherever they shop. It makes Bazaarvoice Media the first in this arena.

“The collaboration will give brands an ability to reach nearly 100 million consumers with entertaining, informative ad experiences on retail sites, shopping comparison engines, and mobile shopping apps,” says a post on the development at Motor E Magazine.

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Digital Publishers No Longer Have a Lock on Hottest Emerging Ad Format

Digital Publishers No Longer Have a Lock on Hottest Emerging Ad Format 226x300 Digital Publishers No Longer Have a Lock on Hottest Emerging Ad FormatDo digital publishers think they have native advertising all to themselves? They may want to think again, according to a story posted at Ad Age.

“Some of the world’s biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that powers ecommerce reviews and owns an ecommerce-focused ad business as well,” goes the story.

“The last bastion of major web companies is now embracing native, and that group is the largest ecommerce companies in the world,” said Ari Lewine, TripleLift’s co-founder and chief strategy officer.

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Mobile Commerce Driven by iPad Usage

Mobile Commerce Driven by iPad Usage Mobile Commerce Driven by iPad UsageThe global tablet landscape may be more competitive than ever, but that doesn’t mean Apple has given up much ground in eCommerce.

New industry data shared with MMW on Tuesday morning reveals that most transactions on mobile originate from Apple devices, especially the iPad.

The freshly published E-commerce Pulse Report from Custora declares that “Apple’s mobile supremacy remains,” even though Apple “continues to be challenged, most notably by Samsung and more recently, Amazon.”
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Posted in Announcements, iOS, IPad, iPhone, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology0 Comments

ISIS Compelled to Rebrand Mobile Payments Presence

ISIS Compelled to Rebrand Mobile Payments Presence 300x193 ISIS Compelled to Rebrand Mobile Payments PresenceThe ISIS brand plastered across innumerable mobile credit card processing systems in the U.S. today is getting a facelift as a means to avoid an unfortunate and inadvertent association.

As it turns out, the ISIS name happens to also be affiliated with a militant group in the Middle East. Understandably, the mobile payments company wants to part of this association.

The decision to rebrand wasn’t easy, a representative for ISIS tells MMW, but “it’s the right thing to do.”

ISIS CEO Michael Abbott explained the decision further in an announcement published Monday.
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Juniper: Digital Payments to Approach $5 Trillion by 2019

Juniper Digital Payments to Approach 5 Trillion by 2019 Juniper: Digital Payments to Approach $5 Trillion by 2019Now that’s what we call a prospective growth market.

A new report published Tuesday from Juniper Research estimates that the annual transaction value of online, mobile and contactless payments will reach $4.7 trillion by 2019.

Putting it in perspective, that’s up from just over $2.5 trillion for 2014.
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