Archive | Mobile Commerce

Retail Reality: Mobile Sales Sites Grab More Moola than Apps

Retail Reality Mobile Sales Sites Grab More Moola than Apps 300x199 Retail Reality: Mobile Sales Sites Grab More Moola than AppsApps may be where people spend most of their time, but retail sales sites are where it’s happening.

That’s the conclusion of recent eMarketer data, which projects that 19.0 percent of U.S. retail ecommerce sales will stem from mobile devices this year.

By 2016, the share is expected to rise to 25.0 percent.

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Blimey, Limey! UK Silver Set Getting Comfy with Shopping Online

Blimey Limey UK Silver Set Getting Comfy with Shopping Online 300x225 Blimey, Limey! UK Silver Set Getting Comfy with Shopping OnlineWell, it was bound to happen.

Apparently, senior citizens in the UK are starting to get more comfortable with the digital world and are going online for at least some of their shopping. On top of that, attitudes among the silver set toward shopping online indicate that this kind of behavior is destined to become even more common.

True, shoppers in the UK still see the “brick and mortar” store as their primary shopping channel. Even among internet users, in-store shopping is popular — particularly so for seniors.

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Hitting It: Mobile Shoppers in Western Europe Tap ‘Buy’ Button More

Hitting It Mobile Shoppers in Western Europe Tap Buy Button More 300x180 Hitting It: Mobile Shoppers in Western Europe Tap Buy Button MoreAn explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.

As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”

According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

Bazaarvoice Brings Native Advertising to eCommerce

Bazaarvoice Brings Native Advertising to eCommerce 300x175 Bazaarvoice Brings Native Advertising to eCommerceTripleLift, the native advertising technology platform for the visual web, has announced an agreement with Bazaarvoice to offer a scalable native advertising solution to its retail partners that can be purchased through a programmatic exchange model.

Bazaarvoice is a network connecting brands and retailers to the authentic voices of people wherever they shop. It makes Bazaarvoice Media the first in this arena.

“The collaboration will give brands an ability to reach nearly 100 million consumers with entertaining, informative ad experiences on retail sites, shopping comparison engines, and mobile shopping apps,” says a post on the development at Motor E Magazine.

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Amazon Releases Digital Wallet App

Amazon Releases Digital Wallet App 300x281 Amazon Releases Digital Wallet AppAccording to Payments Source, amazon has released a beta version of an Amazon Wallet App that’s currently focused on shopping and discounts but could serve as a launch pad for mobile payments.

In the age of surging popularity for mobile credit card readers and digital money platforms, Amazon’s timing couldn’t be better.

The app is available on the Google Play and Amazon App Store for Android devices, and can store loyalty and gift cards. It doesn’t have a mobile payments function or the ability to enroll credit and debit cards from a mobile device.

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Posted in Mobile Apps, Mobile Commerce, Mobile Payments0 Comments

Digital Publishers No Longer Have a Lock on Hottest Emerging Ad Format

Digital Publishers No Longer Have a Lock on Hottest Emerging Ad Format 226x300 Digital Publishers No Longer Have a Lock on Hottest Emerging Ad FormatDo digital publishers think they have native advertising all to themselves? They may want to think again, according to a story posted at Ad Age.

“Some of the world’s biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that powers ecommerce reviews and owns an ecommerce-focused ad business as well,” goes the story.

“The last bastion of major web companies is now embracing native, and that group is the largest ecommerce companies in the world,” said Ari Lewine, TripleLift’s co-founder and chief strategy officer.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Marketing, Technology0 Comments

Mobile Commerce Driven by iPad Usage

Mobile Commerce Driven by iPad Usage Mobile Commerce Driven by iPad UsageThe global tablet landscape may be more competitive than ever, but that doesn’t mean Apple has given up much ground in eCommerce.

New industry data shared with MMW on Tuesday morning reveals that most transactions on mobile originate from Apple devices, especially the iPad.

The freshly published E-commerce Pulse Report from Custora declares that “Apple’s mobile supremacy remains,” even though Apple “continues to be challenged, most notably by Samsung and more recently, Amazon.”
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Posted in Announcements, iOS, IPad, iPhone, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology0 Comments