If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms
A new infographic from the team at Spotzot was shared this week with MMW.
The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.
This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
The moment of truth in mobile payments is here for Apple.
On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.
As a result, customers can begin making payments with the touch of a finger.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources
With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.
Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.
Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.
Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology
On October 13th eBay launched their holiday “Shop The World” marketing campaign on Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google+ pages with the #ShopTheWorld hashtag.
This new marketing campaign is focused on creating “inspiring” moments online, with particular attention being paid to mobile users who will be out in force for the holiday shopping season.
The goal, we’re told, is to let “the world around you” provide inspiration for holiday shopping, which eBay uses to direct consumers to their millions of listings from sellers from around the globe.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Business owners who are looking for ways in which they can capture some of the vastly growing mobile commerce market must begin with the basics, experts say.
And responsive website design is about as basic as it gets today (responsive design refers to websites that automatically adjust to optimally fit the smaller screens of smartphones or larger screens of tablets, for example).
“It’s all about delivering a great experience for the customer,” Mark Tack, vice president of marketing for Chicago-based Vibes, tells Mobile Commerce Daily. “Putting yourself in your customer’s shoes and saying how is my Web site going to look on my customers’ smartphones has to be a top priority. It just has to be a top priority.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology
When it comes to marketing, Dunkin’ Donuts believes that it’s a balance of mobile and traditional marketing that will best project its brand personality.
That was the take offered by Caitlyn Bohannon in a recent piece for Mobile Commerce Daily.
“The Dunkin’ executive’s “Is Mobile the First and Ultimate Storytelling Screen?” session looked at how the brand’s reliance on partners, such as its 16-year relationship with advertising company Hill Holliday, have helped it implement a mobile-centric approach that engages fans and followers in ongoing dialogues,” notes Bohannon. “Dunkin’s efforts reflect a desire to move the brand forward toward mobile while remaining true to its core values.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Marketing, Technology