Archive | Mobile Commerce

Search Intent Mobile Ads Coming to eCommerce

Search Intent Mobile Ads Coming to eCommerce Search Intent Mobile Ads Coming to eCommerceVserv.mobi, a popular mobile advertising exchange, launched on Thursday a little something for the benefit of eCommerce called “Search Intent Ads.”

These ads represent a new advertising format that integrates the power of search into mobile ads.

This format is designed to help marketers attain relevant consumers and facilitate their buying decisions “via a seamless in-ad search strategy.”
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Search, News, Platforms, Resources0 Comments

What Are The Keys to Mobile Shopper Adoption?

What Are The Keys to Mobile Shopper Adoption What Are The Keys to Mobile Shopper Adoption?On Tuesday, researchers at Catalina published the findings of their latest study which probes the driving forces behind mobile shopping.

The digital media company found that what shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle.

Getting Smart About Today’s Mobile Savvy Shopper” is based on a nationwide survey that identified 1,000 smartphone owners who are the primary grocery shoppers within their households.

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Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones0 Comments

Federal Reserve Provides New Insight on Mobile Money Services

Federal Reserve Provides New Insight on Mobile Money Services 300x211 Federal Reserve Provides New Insight on Mobile Money ServicesThe use of mobile phones to access a bank account, credit card, or other financial account continued to increase in prevalence among adults in the United States last year, according to the Federal Reserve Board’s latest report on the use of mobile financial services.

Details provided to MMW show that as of December 2013, 33 percent of all mobile phone users and 51 percent of smartphone users had used mobile banking in the past 12 months.

“This is an increase from 28 percent in December 2012 for mobile phone users and 48 percent for smartphone users,” the Fed’s report summary reads. “The use of mobile phones to make payments at the point-of-sale has experienced substantial growth over the past several years, increasing threefold between the 2011 and 2012 surveys, and again between 2012 and 2013.”
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Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology0 Comments

Mobile Payments: Where We’ve Been & Where We’re Going

Mobile Payments Where We’ve Been and Where We’re Going 261x300 Mobile Payments: Where We’ve Been & Where We’re GoingThe following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.

When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.

New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology, Topics0 Comments

Juniper: Mobile Payments to Jump 40% in 2014

Juniper Mobile Payments to Jump 40 Percent in 2014 300x300 Juniper: Mobile Payments to Jump 40% in 2014If you thought 2013 was a solid year for growth in mobile payments, just wait until you see what 2014 has in store.

Juniper briefed MMW on Thursday about its latest projections, which call for the value of global payments via mobile devices to reach $507 billion this year, a rise of nearly 40% year-on-year.

The report’s findings – published in Mobile Payment Strategies: Remote, Contactless & Money Transfer 2014-2018 – indicate that growth would continue to be driven by purchases of physical goods via mobile devices. Continue Reading

Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology0 Comments

Retailers Optimistic About 2014 Mobile Commerce

Retailers Optimistic About 2014 Mobile Commerce Retailers Optimistic About 2014 Mobile CommerceThe newest IMRG e-Retail Survey shows that nine out of ten fashion retailers now offer international delivery. Why? Because most are receiving an unprecedented number of orders online from customers across the global landscape.

What’s more, retailers report a record number of online purchases originated from consumers on their mobile devices. As many as 11% of retailers said they expect over 50% of online sales to be made on a smartphone or tablet device by the end of this year.

Helping to augment the ease with which consumers purchase goods online and via their mobile devices, more than two-thirds (67%) of multichannel retailers now offer Click & Collect, up from 54% in October 2013.
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Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology0 Comments

Digital Coupons Coming to Credit Cards

Digital Coupons Coming to Credit Cards Digital Coupons Coming to Credit Cards Coupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps.

New to the service is the ability for consumers to add coupons directly to payment cards.

Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can easily add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Marketing, Mobile Shopping, Platforms, Technology0 Comments