Shop.org, a division of the National Retail Federation, is out with a new report indicating that mobile isn’t budging as a top priority for retailers.
“As more consumers take to smartphones and tablets to shop with their favorite retail brands, retailers agree that keeping mobile at the top of their marketing priority lists is a smart move.”
That’s the opening argument in a report summary of the 2015 Shop.org/Forrester Research Inc. State of Retailing Online.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology
On Tuesday, the team at Apigee, makers of an intelligent API platform for digital business acceleration, confirmed that they have been tapped by U.K. supermarket chain Morrisons for a new project.
Specifically, we’re told Apigee will provide the API infrastructure for Morrisons’ new digital platform, including its new loyalty site and mobile app called Match & More.
The supermarket behemoth says Match & More is the first program of its kind to provide a price match guarantee against Aldi, Lidl, Tesco, Sainsbury’s and Asda.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, News, Platforms, Technology
This week, Gartner issued a new report pointing to how the “rampant interest” in mobile payments among U.S. consumers will impact online shopping in the coming years.
Looking at strong growth patterns in mobile commerce, Gartner predicts that by 2017, U.S. customers’ mobile engagement behavior will drive domestic mobile commerce revenue to 50 percent of U.S. digital commerce revenue.
A recent Gartner survey found that mobile commerce currently generates 22 percent of digital commerce revenue.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
Digital River, a global provider of Commerce-as-a-Service solutions, has set its sights on India, one of the world’s foremost emerging mobile markets and a nation with an increasing fascination with online shopping.
This week, representatives for Digital River briefed MMW on their company’s latest expanded offerings in India through a strategic partnership with local ecommerce provider Net Distribution Services.
The partnership, we’re told, will enable global merchants to offer preferred payment methods and local customer support services for branded online stores dedicated to the sale of products in India.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Technology
Online shopping has continued to grow steadily over the last decade, but the emerging mobile commerce marketplace is just beginning to take off at supersonic speeds.
With mobile payment options, such as Google Wallet, Apple Pay, and PayPal exploding in popularity, a growing number of consumers are comfortably and confidently turning to mobile payment processing for day-to-day purchases. In a recent report (“Global M-Commerce Market 2015-2019”) the growth of mobile commerce over the next few years was exhaustively explored.
Currently, the mobile commerce marketplace is largest within the United States, yet the report estimates that the market will continue at a rapid pace to grow both in North America and around the globe. They estimate that mobile will account for over 32% of all payments within the next 4 years.
Posted in Announcements, Mobile Apps, Mobile Commerce, News, Platforms, Predictions, Technology
Think mobile marketing, advertising, gaming — mobile anything, in fact — are growing at a brisk pace? That’s nothing compared to mobile payments.
Apparently, 2015 won’t just be big for mobile payments. It will be epic.
New research from Deloitte calls for in-store mobile payments to increase by more than 1,000 percent globally this year.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Predictions
MMW was briefed at length this morning by the team at Shopular, which has just announced the findings of its 2015 Mobile Retail Outlook Survey, which takes a deep dive into consumers’ attitudes toward mobile browsing and buying and the retail experience for the New Year.
“In 2015 and beyond,” the team says, “it appears that consumers’ reliance on mobile influence and access to deals and savings offers while on the go will become increasingly prominent and play a strong role in the way Americans shop and buy.”
So what are the key findings from the survey that mobile marketers need to know?
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Coupons, Technology