The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech.
Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike.
Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for smaller brands. Upon first using Fancy or Wanelo and scrolling through the countless high-definition photos of intriguing products, there is a common characteristic to the site: the absence of logos or brand imagery.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Mobile Social, News
We all know that mobile devices are now synonymous with browsing for and even purchasing various products. But did you know that people shopping on mobile devices visit more sites than those on a PC?
Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage.
A new infographic shared by AdWeek and created by Millward Brown Digital paints a vivid picture of how and why more consumers than ever are now shopping from their mobile devices.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Resources, Smartphones, Technology
The turkey has hardly been digested from Thursday and a;ready we’re hearing reports about the staggering success of Thanksgiving and Black Friday retail sales.
On Monday morning, IBM reported a 19.7 percent increase in Thanksgiving Day online sales this year as holiday shoppers once again went online for the best deals of the season.
According to the statement issued by IBM, this momentum set the stage for a record Black Friday with online sales growing 18.9 percent over the same period last year. This data is the result of cloud-based analytics from IBM.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Retail, Mobile Shopping, Platforms, Technology
Cyber Monday is expected to be one of the shopping season’s biggest catalysts for the growth anticipated in eCommerce this month.
This morning, Forrester projetced $78.7 billion in US online sales this holiday season (including mobile and tablet sales), which amounts to double-digit growth rates for the third year in a row with a 15% increase over 2012′s $68.4 billion in sales.
This year, the report continues, 167 million shoppers will go to the Web to do their holiday shopping, spending an average of $472 for the season.
Posted in Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, Platforms, Smartphones, Technology, Topics
comScore has gazed once again into its crystal ball and the future looks bright for mobile commerce this holiday shopping season.
Although the six fewer days between Thanksgiving and Christmas this year compared to last year will likely result in a “slight decline” in the overall spending growth rate compared to a typical year, it won’t be noticeable against the backdrop of strong sales across all mCommerce and eCommerce channels.
With mobile sales factored in, we are more likely to see 14-17% year-over-year growth this season in online spending, comScore says. mCommerce is projected to reach its highest ever percentage of total digital commerce at 12-13% and approach $10 billion in spending for Q4 of 2013.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology
Isis – the mobile commerce venture created by AT&T, T-Mobile and Verizon Wireless – shared with MMW today details of its new Isis Alliance Program.
The Isis Alliance Program was created to support the merchant technology ecosystem with tools and resources to capitalize on the opportunities created by mobile commerce.
The Isis Alliance Program news comes days after the nationwide launch of the Isis Mobile Wallet, a free app that operates on the existing payments infrastructure and allows consumers to make payments and redeem coupons from their smartphones.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Wireless Carriers
On Tuesday, AdWeek published an insightful new infographic highlighting the anticipated impact of mobile marketing on this year’s holiday shopping season.
Never before has the power of mobile been so apparent during the retail calendar’s busiest quarter.
According to details presented in the visual, which was prepared by Blue Chip Marketing, 55 percent of consumers are now using a shopping app weekly.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Tablet Devices, Technology