Archive | Mobile Commerce

Infographic: The Booming Business of Social Commerce

Infographic The Booming Business of Social Commerce 300x266 Infographic: The Booming Business of Social CommerceStill don’t think the social commerce industry is real and thriving?  A recent report from Invesp just might change your mind.

“The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”

So just how big is social commerce today? Check out Invesp‘s new infographic shared below.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology0 Comments

eCoupon Usage on Pace to Double, Says Juniper Research

eCoupon Usage on Pace to Double Says Juniper Research 300x264 eCoupon Usage on Pace to Double, Says Juniper ResearchA new report from Juniper Research calls for major growth in the mobile and electronic coupon industry.

Researchers estimate that the number of eCoupons redeemed will nearly double over the next three years (climbing from 16 billion this year to over 31 billion by 2019).

The report claims that redemptions would primarily be driven by mobile coupons.
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment Option

PayPal at the Pump Gas Stations May Soon Be Able to Advertise New Payment Option 257x300 PayPal at the Pump? Gas Stations May Soon Be Able to Advertise New Payment OptionMAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.

They want to offer rewards in exchange for consumers paying for gas with a smartphone.

The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

Smartphone Couponers Most Likely to Redeem Offers In-Store

Smartphone Couponers Most Likely to Redeem Offers In Store 300x200 Smartphone Couponers Most Likely to Redeem Offers In StoreCoupons and offers downloaded to smartphones are all the rage.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

Continue Reading

Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology0 Comments

Why The Smartest Casinos Are Going Mobile

Why The Smartest Casinos Are Going Mobile 300x200 Why The Smartest Casinos Are Going MobileWith so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.

Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.

It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.

Continue Reading

Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology0 Comments

Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon

Want to Mobile Track Shoppers Use Oldest Trick in the Book the Coupon 300x200 Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the CouponEvery product has its price. And when it comes to geo-locating consumers, so does every shopper.

Hey, retailers: looks like you might have to give in order to get.

According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources0 Comments

How Well Regulated Are Mobile Payment Processors?

How Well Regulated Are Mobile Payment Processors How Well Regulated Are Mobile Payment Processors?As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.

The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.

Continue Reading

Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Payments, Platforms, Technology0 Comments