Groupon, the daily deals giant that continues to rebound from a near implosion, remains in the hunt for its previous glories. But it may have found yet another promising path along the road back.
The company has just launched an initiative that takes Groupon into the mobile POS market.
Meet Groupon’s new iPad-based platform called “Gnome.” The solution, we’re told, brings an end to the need for presenting a paper coupon or even a digital coupon on a mobile screen during the checkout process at a physical retailer.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, News, Platforms, Technology
Several weeks ago, mobile ad network InMobi announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits.
As MMW reported at the time, the key takeaway from the report is the growing popularity of mobile commerce.
The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014, InMobi says.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
Coupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps.
New to the service is the ability for consumers to add coupons directly to payment cards.
Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can easily add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Marketing, Mobile Shopping, Platforms, Technology
Isis – the mobile commerce venture created by AT&T, T-Mobile and Verizon Wireless – shared with MMW today details of its new Isis Alliance Program.
The Isis Alliance Program was created to support the merchant technology ecosystem with tools and resources to capitalize on the opportunities created by mobile commerce.
The Isis Alliance Program news comes days after the nationwide launch of the Isis Mobile Wallet, a free app that operates on the existing payments infrastructure and allows consumers to make payments and redeem coupons from their smartphones.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Wireless Carriers
With Apple’s Passbook proving that the iDevice maker is interested in mobile coupons, payments, and digital payment options, some industry experts believe Apple’s next-gen iPhone 6 (likely to be released in the fall of 2014) could support Isis Mobile Wallet.
Isis is finally ready to be a major prime time player.
Recently, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless, announced the latest version of the Isis Mobile Wallet is now available.
Posted in Announcements, iPhone, Mobile Coupons, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology
Best Buy is making bold moves in mobile marketing this month in hopes of ramping up Black Friday sales.
With the stated goal of keeping customers aware of holiday discount shopping opprtunities, Best Buy is strongly encouraging shoppers to opt-in to its SMS database with a holiday-specific keyword that, according to Mobile Commerce Daily, “will likely prompt consumers to join Best Buy’s mobile database once the holidays are over to keep opted in to future marketing opportunities.”
As of this writing, Best Buy is distributing a daily SMS message related to a specific offer through December 31st.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Marketing, News, SMS / Text, Technology
From mobile payments to QR codes, the modern check-out experience is changing dramatically in the U.S. and around the world today.
Driving further innovation in this process are Sparkfly and Groupon.
Through the integration of Sparkfly’s platform that gathers first-party, real-time media attribution and item-level purchase data at the point of sale, Groupon can now offer its large retail accounts the ability to measure the effectiveness and provide deep consumer insights into Groupon’s offer redemption.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology