Isis – the mobile commerce venture created by AT&T, T-Mobile and Verizon Wireless – shared with MMW today details of its new Isis Alliance Program.
The Isis Alliance Program was created to support the merchant technology ecosystem with tools and resources to capitalize on the opportunities created by mobile commerce.
The Isis Alliance Program news comes days after the nationwide launch of the Isis Mobile Wallet, a free app that operates on the existing payments infrastructure and allows consumers to make payments and redeem coupons from their smartphones.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Wireless Carriers
With Apple’s Passbook proving that the iDevice maker is interested in mobile coupons, payments, and digital payment options, some industry experts believe Apple’s next-gen iPhone 6 (likely to be released in the fall of 2014) could support Isis Mobile Wallet.
Isis is finally ready to be a major prime time player.
Recently, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless, announced the latest version of the Isis Mobile Wallet is now available.
Posted in Announcements, iPhone, Mobile Coupons, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology
Best Buy is making bold moves in mobile marketing this month in hopes of ramping up Black Friday sales.
With the stated goal of keeping customers aware of holiday discount shopping opprtunities, Best Buy is strongly encouraging shoppers to opt-in to its SMS database with a holiday-specific keyword that, according to Mobile Commerce Daily, “will likely prompt consumers to join Best Buy’s mobile database once the holidays are over to keep opted in to future marketing opportunities.”
As of this writing, Best Buy is distributing a daily SMS message related to a specific offer through December 31st.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Marketing, News, SMS / Text, Technology
From mobile payments to QR codes, the modern check-out experience is changing dramatically in the U.S. and around the world today.
Driving further innovation in this process are Sparkfly and Groupon.
Through the integration of Sparkfly’s platform that gathers first-party, real-time media attribution and item-level purchase data at the point of sale, Groupon can now offer its large retail accounts the ability to measure the effectiveness and provide deep consumer insights into Groupon’s offer redemption.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses.
BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes within the last six months.
Among those surveyed, 59.5 percent have completed a local purchase of merchandise or services online, within the last six months. At the same time, two-thirds of total local purchases (65.9 percent) are purchased in-person.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Browsers, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, Mobile Retail, Mobile Search, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology
Earlier this year, when Groupon dumped Andrew Mason as its CEO, the discussion quickly turned to the fate of the company itself and whether Mason’s ouster means anything in the big picture.
Groupon, after all, isn’t a lone failure in an otherwise thriving sea of daily deals companies. The industry is depressed in its entirety. Last fall, Amazon was even forced to concede that LivingSocial is a mega money loser as earnings pointed to LivingSocial’s net loss of $566 million with revenue of just $124 million.
A growing number of industry watchers and analysts believe that the fate of daily deals rests on the speed at which mobile payments and mobile advertising intersect.
Posted in Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Partners, Mobile Payments, Technology
The days of clipping offers out of newspapers and local flyers will be long gone as savvy shoppers on the hunt for deals nearby can now simply turn to their smartphone instead, reads an announcement Rogers Communications.
Rogers is a Canadian communications and media company and the nation’s largest provider of wireless voice and data communications services.
Rogers used the same announcement to confirm the launch of Rogers Alerts, a new location-based mobile solution that allows Rogers wireless customers to access personalized, location-based offers from their favorite retailers on their smartphone.
Posted in Announcements, Marketing Strategy, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology