Archive | Mobile Coupons

Slyce Wants a Bigger Slice of Mobile Couponing Business

Slyce Wants a Bigger Slice of Mobile Couponing BusinessThis week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.

The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.

Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
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Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Technology0 Comments

Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015

Hey, Mobile Markerters Consumers Are Motivated by mCommerce in 2015MMW was briefed at length this morning by the team at Shopular, which has just announced the findings of its 2015 Mobile Retail Outlook Survey, which takes a deep dive into consumers’ attitudes toward mobile browsing and buying and the retail experience for the New Year.

“In 2015 and beyond,” the team says, “it appears that consumers’ reliance on mobile influence and access to deals and savings offers while on the go will become increasingly prominent and play a strong role in the way Americans shop and buy.”

So what are the key findings from the survey that mobile marketers need to know?
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Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Coupons, Technology0 Comments

A Mobile Shopping Reality Marketers Must Remember

A Mobile Shopping Reality Marketers Must RememberSPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.

Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”

Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales

Digital Marketers Take Notice Promotions, Discounts, and Deals Drive Third of All Annual SMB SalesConsumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals.

Holiday shoppers — according to recent BIA/Kelsey research — are going to be experiencing an onslaught of digital promotions and discount offers, not only from major brands and stores, but from their local, small business merchants, too.

The information comes from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small and medium-sized businesses (SMBs) that spend more than $25,000 annually on advertising and promotion.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time Offers

Restaurant Chains Should Eat This Up LiveDeal Inc. to Introduce Real Time OffersLiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.

According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”

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Posted in Announcements, Marketing Strategy, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

eCoupon Usage on Pace to Double, Says Juniper Research

eCoupon Usage on Pace to Double, Says Juniper ResearchA new report from Juniper Research calls for major growth in the mobile and electronic coupon industry.

Researchers estimate that the number of eCoupons redeemed will nearly double over the next three years (climbing from 16 billion this year to over 31 billion by 2019).

The report claims that redemptions would primarily be driven by mobile coupons.
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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Smartphone Couponers Most Likely to Redeem Offers In-Store

Smartphone Couponers Most Likely to Redeem Offers In-StoreCoupons and offers downloaded to smartphones are all the rage.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

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Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology0 Comments