Coupons and offers downloaded to smartphones are all the rage.
According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.
But you’re still going to see these folks in the store.
Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology
Every product has its price. And when it comes to geo-locating consumers, so does every shopper.
Hey, retailers: looks like you might have to give in order to get.
According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources
As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.
The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.
Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Payments, Platforms, Technology
Groupon, the daily deals giant that continues to rebound from a near implosion, remains in the hunt for its previous glories. But it may have found yet another promising path along the road back.
The company has just launched an initiative that takes Groupon into the mobile POS market.
Meet Groupon’s new iPad-based platform called “Gnome.” The solution, we’re told, brings an end to the need for presenting a paper coupon or even a digital coupon on a mobile screen during the checkout process at a physical retailer.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, News, Platforms, Technology
Several weeks ago, mobile ad network InMobi announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits.
As MMW reported at the time, the key takeaway from the report is the growing popularity of mobile commerce.
The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014, InMobi says.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
Coupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps.
New to the service is the ability for consumers to add coupons directly to payment cards.
Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can easily add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Marketing, Mobile Shopping, Platforms, Technology
Isis – the mobile commerce venture created by AT&T, T-Mobile and Verizon Wireless – shared with MMW today details of its new Isis Alliance Program.
The Isis Alliance Program was created to support the merchant technology ecosystem with tools and resources to capitalize on the opportunities created by mobile commerce.
The Isis Alliance Program news comes days after the nationwide launch of the Isis Mobile Wallet, a free app that operates on the existing payments infrastructure and allows consumers to make payments and redeem coupons from their smartphones.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Wireless Carriers