Archive | Mobile Coupons

Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time Offers

Restaurant Chains Should Eat This Up LiveDeal Inc. to Introduce Real Time Offers 300x154 Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time OffersLiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.

According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”

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eCoupon Usage on Pace to Double, Says Juniper Research

eCoupon Usage on Pace to Double Says Juniper Research 300x264 eCoupon Usage on Pace to Double, Says Juniper ResearchA new report from Juniper Research calls for major growth in the mobile and electronic coupon industry.

Researchers estimate that the number of eCoupons redeemed will nearly double over the next three years (climbing from 16 billion this year to over 31 billion by 2019).

The report claims that redemptions would primarily be driven by mobile coupons.
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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Smartphone Couponers Most Likely to Redeem Offers In-Store

Smartphone Couponers Most Likely to Redeem Offers In Store 300x200 Smartphone Couponers Most Likely to Redeem Offers In StoreCoupons and offers downloaded to smartphones are all the rage.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

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Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon

Want to Mobile Track Shoppers Use Oldest Trick in the Book the Coupon 300x200 Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the CouponEvery product has its price. And when it comes to geo-locating consumers, so does every shopper.

Hey, retailers: looks like you might have to give in order to get.

According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources0 Comments

How Well Regulated Are Mobile Payment Processors?

How Well Regulated Are Mobile Payment Processors How Well Regulated Are Mobile Payment Processors?As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.

The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.

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Groupon Tackles Mobile POS with ‘Gnome’

Groupon Tackles Mobile POS with Gnome 300x214 Groupon Tackles Mobile POS with GnomeGroupon, the daily deals giant that continues to rebound from a near implosion, remains in the hunt for its previous glories. But it may have found yet another promising path along the road back.

The company has just launched an initiative that takes Groupon into the mobile POS market.

Meet Groupon’s new iPad-based platform called “Gnome.” The solution, we’re told, brings an end to the need for presenting a paper coupon or even a digital coupon on a mobile screen during the checkout process at a physical retailer.

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Digital Vouchers, Coupons Add to mCommerce Momentum

Digital Vouchers Coupons Add to mCommerce Momentum Digital Vouchers, Coupons Add to mCommerce MomentumSeveral weeks ago, mobile ad network InMobi announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits.

As MMW reported at the time, the key takeaway from the report is the growing popularity of mobile commerce.

The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014, InMobi says.
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Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments