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A Mobile Shopping Reality Marketers Must Remember

A Mobile Shopping Reality Marketers Must Remember 240x300 A Mobile Shopping Reality Marketers Must RememberSPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.

Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”

Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales

Digital Marketers Take Notice Promotions Discounts and Deals Drive Third of All Annual SMB Sales 300x230 Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB SalesConsumers may have specific items on their 2014 holiday gift-giving lists, but few things spur action more than promotions, discounts, and deals.

Holiday shoppers — according to recent BIA/Kelsey research — are going to be experiencing an onslaught of digital promotions and discount offers, not only from major brands and stores, but from their local, small business merchants, too.

The information comes from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small and medium-sized businesses (SMBs) that spend more than $25,000 annually on advertising and promotion.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time Offers

Restaurant Chains Should Eat This Up LiveDeal Inc. to Introduce Real Time Offers 300x154 Restaurant Chains Should Eat This Up: LiveDeal Inc. to Introduce Real Time OffersLiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.

According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”

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Posted in Announcements, Marketing Strategy, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

eCoupon Usage on Pace to Double, Says Juniper Research

eCoupon Usage on Pace to Double Says Juniper Research 300x264 eCoupon Usage on Pace to Double, Says Juniper ResearchA new report from Juniper Research calls for major growth in the mobile and electronic coupon industry.

Researchers estimate that the number of eCoupons redeemed will nearly double over the next three years (climbing from 16 billion this year to over 31 billion by 2019).

The report claims that redemptions would primarily be driven by mobile coupons.
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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Smartphone Couponers Most Likely to Redeem Offers In-Store

Smartphone Couponers Most Likely to Redeem Offers In Store 300x200 Smartphone Couponers Most Likely to Redeem Offers In StoreCoupons and offers downloaded to smartphones are all the rage.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

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Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Marketing, Platforms, Technology0 Comments

Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon

Want to Mobile Track Shoppers Use Oldest Trick in the Book the Coupon 300x200 Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the CouponEvery product has its price. And when it comes to geo-locating consumers, so does every shopper.

Hey, retailers: looks like you might have to give in order to get.

According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources0 Comments

How Well Regulated Are Mobile Payment Processors?

How Well Regulated Are Mobile Payment Processors How Well Regulated Are Mobile Payment Processors?As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.

The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.

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Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Payments, Platforms, Technology0 Comments