Archive | Mobile Coupons

Infographic: The Rise of Business SMS

Mobile Marketing Infographic: The Rise of Business SMSOur friends over at TextMarketer have published their latest infographic, this time focusing on how businesses are leveraging SMS.

Using original, primary research conducted by TextMarketer, along with supplemental data from ITU.int, Gartner and Juniper, the data shows which industries are leveraging SMS for business purposes — whether it be for mobile advertising & marketing, utility functions, alerts, and so on — in addition to which industries are currently sending the most SMS and how mobile advertising budgets are reflecting the use of SMS.

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Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobilize, SMS / Text3 Comments

Groupon Gobbles Up Another Company in Acquisition Spree

Mobile Marketing Groupon Gobbles Up Another Company in Acquisition SpreeNo, you’re not seeing duplicate headlines around the web today, Groupon has acquired another company – about ten minutes after its last acquisition of mobile startup, Hyperpublic.

In case you haven’t noticed, Groupon is hungry for acquisitions these days. That much is clear from the freshly announced purchase of Kima Labs by the social commerce giant.

If you’re unfamiliar with Kima Labs, its a relatively new outfit that developed some hot properties in the mobile space, including barcode reader app “Barcode Hero” and “TapBuy,” a popular mobile payment solution.

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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms, Resources0 Comments

Hipcricket Bolsters Mobile Marketing And Advertising Platform

Mobile Marketing Hipcricket Bolsters Mobile Marketing And Advertising PlatformAugme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform.

On Thursday, Hipcricket announced new features and functionality for Ad Life.

 The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and enable tighter integration between mobile channels.

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Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones1 Comment

Adsmobi Readies New Location Based Mobile Coupon Service

Mobile Marketing Adsmobi Readies New Location Based Mobile Coupon ServiceThis week, the folks at hyper-local mobile ad network YOOSE revealed a new partnership with adsmobi, the well-known mobile media buying platform.

According to the details presented in the announcement, the new partners are busy crafting and preparing to launch a new location-based mobile coupon service.

As of this writing, the service is pegged to be called “Prime Location.” Adsmobi says that advertisers who jump on Prime Location have much to gain from a “functionally rich, but easy to use, self-service web application to create and manage their location-based mobile coupon campaigns.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Networks, Mobile Partners, News, Platforms, Smartphones0 Comments

Marketers Curious About Modiv Media’s New Mobile-Social Coupon Sharing Feature

Mobile Marketing Marketers Curious About Modiv Medias New Mobile Social Coupon Sharing FeatureMarketers are curiously beholding the latest offering from Modiv Media – a provider of in-store mobile commerce solutions. On Monday, the company raised the curtain on Modiv Social. What is it, exactly? According to team at Modiv Media, it’s the industry’s “first mobile-social coupon sharing solution.”

Modiv Social apparently lets retailers offer shoppers an advanced coupon wallet experience that aggregates coupons from any couponing source (web, retailer, mobile, digital, etc.) and gives shoppers the unique ability to share select mobile coupons via Facebook.

In this regard, the new solution for retailers represents what many industry and marketing analysts believe will be the future of mobile marketing and mobile commerce – heavy social media integration with the mobile coupon experience.

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Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology2 Comments

eBay Steals CES Spotlight with New Mobile Data Details

Mobile Marketing eBay Steals CES Spotlight with New Mobile Data DetailseBay itself won the bidding war for most media attention today on the heels of eBay CEO John Donahoe proclaiming his company to be a mobile commerce leader during his keynote at the CEA Leaders in Technology dinner at CES.

Donahoe revealed that eBay reached $5 billion in mobile GMV and PayPal reached $4 billion in mobile payment volume in 2011.

More than 890,000 new eBay shoppers made their first eBay purchase through the company’s mobile apps in 2011, a 113% increase year over year.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Internet, Mobile Marketing, News, Platforms0 Comments

Google on Pace for Record Mobile Ad Revenue in 2012

Mobile Marketing Google on Pace for Record Mobile Ad Revenue in 2012According to prominent Wall Street analyst and leading tech market watcher Gene Munster with Piper Jaffray, Google’s mobile ad revenue may exceed $4 billion in 2012.

Munster says AdSense for mobile and the AdMob unit have been huge cash generators in the past and 2012 will be no different.

Unlike Apple, however, which continues to fall short of initially high expectations surrounding the iAd mobile ad service, Google’s mobile ad business has consistently grown – from $1 billion in 2010 to $2.5 billion in 2011.

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Posted in Android, Google Mobile, Mobile Advertising, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Networks, News, Predictions0 Comments