Adobe recently conducted a Mobile Benchmark Report to analyze the current state of all things mobile. The data from the report was gathered from over 10,000 websites and mobile apps and includes data from billions of internet visits to retail travel and other websites.
On top of the general data gathered, Adobe also conducted a survey with more than 3,000 online consumers from the US, Canada, France, Germany, and the UK.
The report is being used to identify trends, predict upcoming changes in the online and mobile world, and to aid in improving the approach to mobile.
Posted in Marketing Strategy, Mobile Apps, Mobile Browsers, Mobile Internet, Mobile Shopping, Platforms
According to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”
The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”
In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”
Posted in Mobile Apps, Mobile Internet, Mobile Payments
ABI Research is out with a new forecast shared this week with MMW, the findings of which call for the installed base of active wireless connected devices to exceed 16 billion this year (about 20% more than in 2013).
The number of devices will more than double from the current level, with 40.9 billion forecasted for 2020, the report notes.
“The driving force behind the surge in connections is that usual buzzword suspect, the Internet of Things (IoT),” says principal analyst Aapo Markkanen. “If we look at this year’s installed base, smartphones, PCs, and other ‘hub’ devices represent still 44% of the active total, but by end-2020 their share is set to drop to 32%. In other words, 75% of the growth between today and the end of the decade will come from non-hub devices: sensor nodes and accessories.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Internet, News, Platforms, Technology
On Friday, Gartner issued a new report projecting big things for the Internet of things (which is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment).
The Internet of Things (IoT), which excludes PCs, tablets and smartphones, will grow to 26 billion units installed in 2020.
If that happens – and Gartner says it will – it will represent an almost 30-fold increase from 0.9 billion in 2009.
Posted in Mobile Internet, Predictions, Technology
Spending on mobile security could reach an all-time high this year.
If the trend continues, Research and Markets reports, global spending on mobile device and network security infrastructure, software and services will reach $9 Billion by the end of 2013.
Mobile networks around the globe generate more than 50 Exabytes of traffic annually. The immense volume of traffic together with the growing adoption of open source Operating System (OS) platforms such as Android has opened up new security threats.
Posted in Mobile Internet, Mobile Partners, Mobile Search, Mobile Security, Technology
Who said Black Friday shopping has to be done in stores?
According to the latest industry data, just over half (53%) of U.S. adults plan to shop on Black Friday this year, and you might be surprised by how many won’t leave their homes to do so.
The results of a new holiday shopping trends survey by IPSOS and conducted on behalf of Offers.com reveal that of the consumers shopping on Black Friday, 35% plan to shop primarily online. In comparison, just 28% plan to shop mainly in stores.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Commerce, Mobile Internet, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology
A new report from Gartner predicts the myriad ways in which digitalization will significantly change the technology market through the “Internet of Things.”
Put differently, the non-traditional IT market is set for rapid expansion in the coming years.
Consider this: In 2009, there were 2.5 billion connected devices; most of these were mobile phones, PCs and tablets. In 2020, there will be over 30 billion devices connected, of far greater variety.
Posted in Announcements, Mobile Devices, Mobile Internet, Mobile Networks, News, Platforms, Predictions, Resources, Rumors, Technology, Topics