A new report from Piper Jaffray analyst Gene Munster shows that iOS continues to lead Android in mobile web traffic generation in the United States.
And the lead keeps on growing.
To research the extent of the growth that underlies the new report, Munster turned to Answers.com, Tumblr, ChaCha, Examiner, LinkedIn, Bleacher Report, Hubpages, White Pages, Squidoo, and Dictionary.com.
During the months of February and March 2013, Apple’s iOS averaged better than 65 percent of all mobile web traffic logged by those sites. Android’s portion, meanwhile, was under 30 percent.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Analytics, Mobile Internet, Mobile Websites, News, Platforms, Resources, Smartphones, Technology
According to a new report from app analytics giant Flurry, just 20% of time spent by consumers on mobile devices goes to the web. The overwhelming majority of time (80%) is devoted to mobile apps.
Games, news, productivity, utility, and social networking apps are the dominant time-consumers in mobile today.
“Flurry Five-Year Report: It’s an App World. The Web Just Lives in It” shows that the U.S. consumer now spends an average of 2 hours and 38 minutes per day on smartphones and tablets. 2 hours and 7 minutes of that time is spent inside apps.
Gaming apps remain the largest category of all apps with 32% of time spent. Facebook is second with 18%, and Safari is 3rd with 12%.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Internet, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
Approximately 25% of paid clicks in Q4 2012 came from a mobile device. That’s according to the latest research and analysis from The Search Agency.
Highlighted this morning by eMarketer, the research shows that the US share of paid clicks coming from smartphone and tablet devices nearly doubled between Q4 2011 and Q4 2012.
Tablets’ share grew especially rapidly, and accounted for nearly 10% of the market in Q4 2012. Overall, 23.4% of paid clicks came from mobile devices last quarter.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Search, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices
This Sunday marks the world premiere of the National Geographic Channel’s first original factual drama, “Killing Lincoln,” which is based on Bill O’Reilly’s best-selling book of the same name.
To help raise awareness ahead of the film’s debut, mediahub/Mullen and Millennial Media have teamed with the National Geographic Channel. Together, they will work to drive tune-in for this weekend’s first presentation of the eagerly anticipated film.
The one-day promotion, Millennial Media tells MMW, uses the ad network’s Mobile Audience Solutions. That is, the campaign will be targeted specifically to audiences using home Wi-Fi networks, ensuring that consumers will most likely be near a TV.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Tablet Devices, Technology
Apparently, Google has to do what Google has to do if it wants to retain 95% of the mobile search market.
Despite being at odds – or at war – in mobile with their competing mobile operating systems, Google pays Apple a reported $1 billion a year.
According to a new report from Morgan Stanley analyst Scott Devitt, it’s all about doing big business. Apple is said to collect approximately $1 billion per year from Google in order to keep Google the search default on iOS devices.
Posted in Announcements, iOS, IPad, iPhone, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Internet, Mobile Search, News, Platforms, Resources, Rumors, Smartphones, Technology
According to new mobile research from StatCounter, Apple has “dislodged” Nokia in January for the first time as the most popular mobile vendor in terms of global internet usage.
But it’s double-trouble for Nokia. The independent website analytics company says that Samsung also climbed ahead of Nokia to take second place behind Apple on a global basis.
StatCounter’s research arm StatCounter Global Stats finds that in January 2013 Apple led globally for the first time in terms of internet usage with 25.86%, ahead of Samsung (22.69%) and Nokia (22.15%).
Posted in Announcements, Mobile Devices, Mobile Internet, News, Nokia, Platforms, Resources, Smartphones, Technology
On Thursday, eBay reported that revenue for the fourth quarter of 2012 increased 18% to $4.0 billion, compared to Q4 of 2011.
For the full year, however, revenue increased 21% to $14.1 billion, compared to 2011.
The company reported net income on a GAAP basis of $2.6 billion ($1.99 per diluted share), and net income on a non-GAAP basis of $3.1 billion (2.36 per diluted share).
Posted in Announcements, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Internet, Mobile Marketing, News, Platforms, Resources