The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising.

In today’s mobile world, smartphone users expect a lot out of their mobile phones.  Users desire fast processors, high data speeds, and a well laid out operating system. Furthermore, users also expect higher quality pictures and video playback as smartphone technology advances. HTML5 banners provide marketers with a richer canvas on which they can create a more beautiful and engaging advertisement.

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Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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Super Bowl Sunday not only delivered a victory for Eli Manning and the New York Giants.

It also delivered a victory to food – tasty, delicious, and anything but healthy food, much of which was ordered by a mobile phone and delivered in time for the big game.

As MMW reported earlier Monday, mobile devices and corresponding social media platforms were very popular during the game, with Twitter generating more than 12,000 tweets per second during the final three minutes of the Super Bowl.

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With mobile commerce taking off to an unprecedented degree at the onset of 2012, leading retailers and other top ecommerce platforms are going out of their way to make sure their loyalists have the best shopping experience possible.

According to the latest insight provided by research firm ForeSee, Apple’s mobile shopping satisfaction score puts the Cupertino, California-based tech giant on the top tier of players in mCommerce.

An impressive 85% of 3,000 consumers surveyed rank Apple at the top of their favorite companies to shop from online. Incredibly, Apple’s mobile shopping score was even higher than consumers’ overall satisfaction with Apple’s web store, which has an 83% approval rating.

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eBay itself won the bidding war for most media attention today on the heels of eBay CEO John Donahoe proclaiming his company to be a mobile commerce leader during his keynote at the CEA Leaders in Technology dinner at CES.

Donahoe revealed that eBay reached $5 billion in mobile GMV and PayPal reached $4 billion in mobile payment volume in 2011.

More than 890,000 new eBay shoppers made their first eBay purchase through the company’s mobile apps in 2011, a 113% increase year over year.

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According to a new report and series of projections published Monday from Telmetrics – a provider of advertising call measurement solutions – high mobile adoption rates among both consumers and advertisers are transforming the industry and driving a mobile-first mentality for measurable results.

“Mobile is the true pay per call platform as there is an immediacy about mobile local search that drives higher response rates and the dominant mobile ad response is a call,” says said Bill Dinan, president of Telmetrics. With mobile, consumers are ready to make a purchase right away and advertisers are seeing the valuable link between a call and a purchase. The mobile marketing performance model is more easily defined and monetized, and that will help drive more revenue for advertisers and further tailor their mobile approach.”

Among the predictions for 2012 outlined in the report:

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On Thursday, Ad Age reported that venerable Internet giant AOL is forming an “ad-sales alliance” with Bonnier’s Parenting Group.

The goal, according to AOL, is to help sell reserved ad inventory on Parenting.com, the digital home of Parenting magazine.

The partnership is significant in terms of the added reach by advertisers to parents – but, particularly, to moms inclined to shop online or find digital content, coupons, or other deals worth pursuing.

Conversely, AOL will drive web traffic to Parenting.com as the partners have apparently found a true win-win working relationship in this digital effort.

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