With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.
Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.
Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.
Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology
There is still much buzz about Facebook’s new ad platform and steps are already being taken to take things to the next level.
In a recent announcement, Marin Software confirmed its new partnership with Facebook’s Atlas. The effort is geared toward boosting search engine marketing (SEM) to further optimize and improve the results of Atlas ad campaigns.
This partnership, we’re told, will not only improve overall digital marketing success rates, but it solves more than a few multi-platform marketing challenges. Marketers will now be able to merge their ad campaigns on multiple devices as well as access more in-depth keyword and de-duplicate conversion data.
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms
We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics can’t be worth some marketing gold for an interested company or brand.
At least, that’s the thinking of the folks at Opera Mediaworks.
“Advertisers can now integrate high-quality selfies into their mobile ad campaigns,” the ad platform recently announced.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Partners, News, Platforms
Capping off a full stretch of recent cloud-related news, Equinix — a global interconnection and data center company — tells MMW that it has just reached an agreement with a leading mobile app-tech and monetization company.
Equinix is now in business with Tapjoy, which will pursue a hybrid cloud deployment within Equinix’s International Business Exchange (IBX) data center in Washington, D.C.
According to a provided statement, Tapjoy will leverage the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, Platforms
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms
On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.
Together, the companies are in good shape and poised to get some serious work done.
That’s what a rep for IgnitionOne tells us.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Technology
Lotame, a worldwide data management platform (DMP), tells MMW that it has just inked a strategic partnership with Nasmedia — Korea’s leading digital media agency and media network.
So what will the new partners provide the digital advertising community? We’re told that, through the partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher and brand clients the ability to “significantly enhance their digital advertising strategies across multiple screens.”
Through Lotame’s DMP, Nasmedia’s publisher clients will be able to gain deeper insights into their audiences through a combination of first and third party data.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, News, Platforms, Technology