Archive | Mobile Partners

Constant Contact Continues to Pile On New Mobile Marketing Tools, Services

Mobile Marketing Constant Contact Continues to Pile On New Mobile Marketing Tools, ServicesThere was a time in the not too distant past when the folks at Constant Contact chiefly focued on email marketing services. Now, the company has broadened its horizons and its services to become more than many current and former customers may realize.

Just this week, DIDMO – the architect of Magmito, a cross-platform mobile application creation solution – announced its new partnership with Constant Contact.

The companies will reportedly integrate their services, allow each firm’s customers to create and promote marketing campaigns through handheld devices.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms0 Comments

Breaking News: Facebook Inks Deal with Bango as Rumors of Mobile Payments Swirl

Mobile Marketing Breaking News: Facebook Inks Deal with Bango as Rumors of Mobile Payments SwirlOn Wednesday, Bango announced that it has entered into an agreement with Facebook to provide payment services to the social network giant.

In an ultra-elusive confirmation of the partnership, neither Bango or Facebook will say what services Bango will provide to Facebook or why Facebook may require such services.

As a leading mobile payment and analytics solutions firm, Bango will only confess that its “too early in the relationship to accurately forecast the level of business which it may generate.”

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, News, Platforms, Predictions, Rumors0 Comments

Facebook Reportedly Wants Exclusive Video Partnership with Vevo

Mobile Marketing Facebook Reportedly Wants Exclusive Video Partnership with VevoIf the rumor mill is right about this one, Facebook may have big plans for its video strategy in 2012.

According to published chatter Friday, the team at Facebook is attempting to convince the people at Vevo — the hugely popular video streaming service and YouTube staple – to bring their red-hot video platform to the social networking giant.

As of this writing, it’s assumed but not confirmed that Facebook is looking for an exclusive relationship with Vevo.

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Posted in Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News1 Comment

Constant Contact Announces Acquisition of CardStar

Mobile Marketing Constant Contact Announces Acquisition of CardStarOn Thursday, electronic marketing giant Constant Contact announced its purchase of CardStar Inc., a customer loyalty platform.

For Constant Contact, the acquisition isn’t a small one. With over two million users, Boston-based CardStar is a leading developer of mobile applications that extend the use of loyalty cards and mobile coupons among consumers.

According to Constant Contact, this newest acquisition will help the company continue to expand from a simple online marketing tool provider to a more sophisticated platform to help small businesses create and grow customer relationships.

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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Resources0 Comments

Acquisition Gobbles Up Mobile Game Company Escalation Studios

Mobile Marketing Acquisition Gobbles Up Mobile Game Company Escalation StudiosOn Wednesday, leading global social game publisher and developer 6L announced its acquisition of mobile game company Escalation Studios.

Hailed as one of the industry’s top mobile game development teams, Escalation Studios will join 6L’s existing product development team and according to details provided in today’s announcement “will focus on delivering cutting edge game experiences on mobile devices.”

“We will double our business in 2012 and mobile will play a significant role in our growth on both the publishing and development sides of our business,” said Rex Ng, CEO of 6L. “This addition to our team brings some of the mobile gaming industry’s most impressive talent into our fold and sends a clear signal that we are as serious about innovation in mobile as we have been in social.”

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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News0 Comments

QR Codes Find Their Way Into Leading Newspaper

Mobile Marketing QR Codes Find Their Way Into Leading NewspaperThe mobile revolution has successfully infiltrated traditional print media.

On Friday, USA Today announced that it is working with AT&T to “enhance your news consumption experience.” As a result, AT&T Mobile Barcodes will now be featured on USA Today newspaper pages.

According to this morning’s announcement, USA Today readers can now use nearly any QR scanning application, including the free AT&T Code Scanner, to launch interactive, multimedia content on their mobile devices.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, QR Codes1 Comment

Target Says In-Store Apple Stores Are Planned for 2012

Mobile Marketing Target Says In Store Apple Stores Are Planned for 2012In conjunction with what the rumor mill suggested, Target is planning to open a series of Apple stores within Target stores later this year at select Target locations.

Initially, 25 “specialty stores” will open and be dedicated exclusively to Apple products. The stores will be opened inside of existing Target retail locations.

Target is yet to announced which stores will be the first recipients of these so-called “Apple Mini Stores.”

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Posted in Announcements, IPad, iPhone, Mobile Partners, News, Platforms, Resources0 Comments