TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.
MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
Now that’s what we call a prospective growth market.
A new report published Tuesday from Juniper Research estimates that the annual transaction value of online, mobile and contactless payments will reach $4.7 trillion by 2019.
Putting it in perspective, that’s up from just over $2.5 trillion for 2014.
Posted in Announcements, Mobile Commerce, Mobile Partners, News, Platforms, Technology
InMobi has just rolled out the red carpet to launch that which it claims is a world’s first.
The independent mobile advertising network and Rubicon Project – a technology company automating the buying and selling of advertising – have just launched the InMobi Exchange, which is a mobile programmatic buying and selling platform.
InMobi says it’s the world’s first exchange to support buying mobile native ads at “unprecedented global scale.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Partners, Platforms, Technology
This week, Omnicom Group Inc’s media services division inked a comprehensive new deal with Twitter, the social media behemoth that is fast becoming a major player in the world of mobile advertising.
Omnicom’s signed a deal worth $230 million with Twitter that, according to both parties, will fuse together Omnicom’s automated ad buying unit with Twitter’s mobile ad exchange MoPub.
Posted in Marketing Strategy, Mobile Advertising, Mobile Partners, Mobile Shopping, Mobile Social, Platforms
MMW was briefed Tuesday on the latest happenings over at T+ink, the developer and designer of so-called “thinking ink” solutions that make objects “smart.”
The company has just breathed new life into digital advertising with its latest partnership with Dai Nippon Printing (DNP).
Based in Tokyo, DNP’s core business is printed materials, including books, magazines, catalogs and packaging.
Posted in Announcements, Mobile Devices, Mobile Partners, News, Platforms, Smartphones, Technology
Ahead of the weekend, Mobile Marketing Watch was privy to news that only became official this morning.
On Tuesday, Moki, a leader in mobile app security and operations, formally announced that it has partnered with North American Bancard (NAB) to secure and manage its mobile point-of-sale experience.
NAB is delivering its new mobile payment platform, PayAnywhere Storefront, on custom-built in-store kiosks controlled by Moki’s Launcher, providing a new in-store payment processing solution for small businesses.
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Telefónica has just announced the creation of Axonix, a new company with the sizable financial backing of Telefónica and affiliates of Blackstone’s GSO Capital Partners (GSO).
We’re told this effort represents the first mobile advertising exchange platform owned and powered by a mobile operator.
Here’s how it will work. Axonix will be powered by technology acquired by Telefónica and Blackstone’s GSO Capital that underpinned the programmatic advertising platform, MobClix.
Posted in Marketing Strategy, Mobile Advertising, Mobile Partners