Capping off a full stretch of recent cloud-related news, Equinix — a global interconnection and data center company — tells MMW that it has just reached an agreement with a leading mobile app-tech and monetization company.
Equinix is now in business with Tapjoy, which will pursue a hybrid cloud deployment within Equinix’s International Business Exchange (IBX) data center in Washington, D.C.
According to a provided statement, Tapjoy will leverage the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, Platforms
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms
On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.
Together, the companies are in good shape and poised to get some serious work done.
That’s what a rep for IgnitionOne tells us.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Technology
Lotame, a worldwide data management platform (DMP), tells MMW that it has just inked a strategic partnership with Nasmedia — Korea’s leading digital media agency and media network.
So what will the new partners provide the digital advertising community? We’re told that, through the partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher and brand clients the ability to “significantly enhance their digital advertising strategies across multiple screens.”
Through Lotame’s DMP, Nasmedia’s publisher clients will be able to gain deeper insights into their audiences through a combination of first and third party data.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, News, Platforms, Technology
In case you missed it, Yahoo made advertisers very happy by announcing its new partnership with comScore.
Thanks in part to the coupling, advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore vCE.
We’re told that Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to “unify all available data for advertisers.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, News, Platforms, Resources, Smartphones, Technology
TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.
MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
Now that’s what we call a prospective growth market.
A new report published Tuesday from Juniper Research estimates that the annual transaction value of online, mobile and contactless payments will reach $4.7 trillion by 2019.
Putting it in perspective, that’s up from just over $2.5 trillion for 2014.
Posted in Announcements, Mobile Commerce, Mobile Partners, News, Platforms, Technology