Brightcove Inc., a global provider of cloud services for video, has announced a very promising partnership with Marketo, Inc., a provider of engagement marketing software and solutions.
The objective of the coupling, we’re told, is to help marketers increase video marketing effectiveness. By incorporating video assets into marketing automation, Brightcove and Marketo empower marketers with a new means to engage, nurture and score prospects through their marketing programs.
“In this new digital, social mobile world, marketers and the marketing function are the ones leading the customer journey. Being in the driver’s seat means thinking differently about how you engage with your customers and prospects,” said Lou Pelosi, senior director of LaunchPoint at Marketo.
Posted in Announcements, Marketing Strategy, Mobile Partners, News, Platforms, Technology
ZenithOptimedia and NinthDecimal have just inked a deal to partner and introduce a new standard of omni-channel measurement and audience insights for ZenithOptimedia clients.
NinthDecimal is a leading mobile audience intelligence company.
“The partnership introduces offline attribution as a major form of measurement for mobile and cross-device to accurately quantify marketing ROI,” according to a company release from NinthDecimal. “These insights complement the ZenithOptimedia LiveROI planning process, a dynamic, real-time approach to improving the effectiveness of advertising spend.”
Posted in Mobile Partners, Platforms, Technology
Its been a busy week for acquisitions in the digital space.
The latest deal involves Emma, a provider of email marketing software and services. The company has just announced its acquisition of digital marketing solution provider Boomerang.
Boomerang’s customers will now have access to Emma’s platform, including the company’s deep Salesforce.com integration.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Partners, News, Technology
Splice Machine, provider of The Hadoop RDBMS, has formed a “strategic partnership” with RedPoint Global, a data management and digital marketing software leader, to bring its customers something new.
What exactly is the new offering? A complete omni-channel marketing solution for Big Data.
With massively scalable database technology from Splice Machine and next-generation, cross-channel marketing and data quality technology from RedPoint, the partnership delivers the first marketing platform that can use Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer.
Posted in Marketing Strategy, Mobile Partners, Technology
A rep for Offerpop confirmed to MMW this morning that the company has just added a new “consumer data product” to its engagement marketing software-as-a-service platform.
According to the provided statement, the offering empowers brands “to develop rich consumer profiles, perform advanced segmentation and analysis, and activate consumers through highly targeted and personalized marketing initiatives.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, Technology
Cheetah Mobile Inc., a mobile Internet company in China, said this week that it has made a strategic investment in Nanigans, Inc.
In fact, the team at Cheetah is the lead investor in Nanigans’ $24 million Series B financing.
Nanigans is a worldwide provider of social and mobile advertising software and advertising automation software.
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Platforms, Technology
On Monday, MMW was briefed on a new partnership generating talk today.
Nielsen and Concentric, a leader in agent based simulation technology for marketing, has just reached what’s called a “global strategic alliance” to bring a new system for brand and media planning to Nielsen clients.
From a provided statement:
Through this alliance, clients will benefit from Nielsen’s unique data assets and analytics combined with Concentric’ s modeling method that synthesizes large data sets and allows clients to make strategic decisions about an advertising campaign’s potential.
Posted in Announcements, Mobile Partners, News, Platforms, Technology