At the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large.
Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the “Internet of Things.”
“Smarter cities, cars, homes, machines and consumer devices will drive the growth of the Internet of Things along with the infrastructure that goes with them, unleashing a wave of new possibilities for data gathering, predictive analytics, and automation,” said Rick Qualman, Vice President of Strategy & Business Development, Telecom Industry, IBM. “The new collaboration with AT&T will offer insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict.”
Posted in Announcements, Mobile Devices, Mobile Networks, Mobile Partners, Mobilize, News, Platforms, Smartphones, Technology, Wireless Carriers
On Tuesday, MMW was briefed on a new partnership between Spireon and Sprint.
The formation of their relationship is based on a mutual goal to provide Spireon’s FleetLocate-branded mobile resource management solutions to fleet operators utilizing the Sprint network.
“FleetLocate solutions enable companies to maximize productivity, improve operational efficiencies and improve the bottom line through more effective management of assets, trailers and service fleets,” Spireon said in a provided statement.
Posted in Marketing Strategy, Mobile Partners, Technology, Wi-Fi, Wireless Carriers
OpenX Technologies recently unveiled Native O|X. Last week at Mobile World Congress, the digital advertising powerhouse officially introduced what it’s calling “the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads.”
According to details provided at the time of the announcement, the exchange enables all app developers and publishers to apply the full power and scale of programmatic buying to native in-stream ad formats.
For now, initial launch partners for the new exchange include publishers IconApps and Tagged, demand partners RUN and mediasmart, and mobile display ad creation, serving and analytics platform provider Celtra.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Partners, News, Platforms, Resources, Smartphones
As our sister site mGamingWatch reported this week, Betfair is finding value in using photo-messaging app Snapchat in the modern age of mobile gaming and gambling.
According to the same report, Betfair plans to serve up “exclusive football odds” to smartphone users through its freshly announced partnership with Snapchat.
Calling it an “industry first,” the gambling company pushed odds for the Chelsea v Everton and Crystal Palace v Manchester United Premier League games this past weekend, Marketing Week confirms.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Partners, Mobile Social, News, Platforms, Technology
This week, Impact Telecom – a sizable global provider of voice and data services – delved deeper into the SMS space with its most recent acquisition.
According to an update provided to MMW, the company is acquiring SMS solutions provider Citessentials for an undisclosed sum.
The deal, however, is expected to close quickly during the first quarter of this year.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Smartphones, SMS / Text
Despite being less than two months into this New Year, the number of acquisitions and mergers taking place in the realm of mobile analytics continues to escalate.
Just this week, Integral Ad Science, a provider of advertising intelligence for buyers and sellers of digital media, acquired UK-based mobile ad serving and analytics company Simplytics.
MMW was briefed on the deal and told that this strategic acquisition “allows Integral to add mobile verification for both in-app and mobile web campaigns to its suite of solutions, now providing media quality coverage and viewable ad measurement across all screens.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Smartphones, Technology
Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity.
This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform.
Mocean Mobile is now pushing forward with its Mocean Mobile Marketplace, a premium mobile ad marketplace powered by the Yahoo Ad Exchange.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Networks, Mobile Partners, News, Platforms, Resources, Technology