Archive | Mobile Partners

Mobile Parking Payment System Coming to Minneapolis

Mobile Parking Payment System Coming to Minneapolis 166x300 Mobile Parking Payment System Coming to MinneapolisPay-by-mobile parking meters may be coming to Minneapolis early in the New Year, according to the Star Tribune.

Several months ago the city requested proposals from companies willing to provide the service and the city staff have returned to recommend Parkmobile USA. Other companies who submitted bids include CALE, IQA, MobileNow, Pango, Passport, and Software for Good.

If approved by City Council, the technology would be made available in 2015, following a limited field test. The system is expected to have “minimal to no cost” according to the report.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Technology0 Comments

Mobile Ad Titans Team Up for Private Exchange

Mobile Ad Titans Team Up for Private Exchange 300x238 Mobile Ad Titans Team Up for Private Exchange According to an announcement shared with MMW yesterday, MobFox — a Matomy Media Group company and mobile advertising platform — has just inked a deal with mobile ad leader Airpush, effectively making the two mobile titans partners for a new joint venture.

The companies have partnered for the purpose of rolling out a private mobile exchange.

“The partnership gives advertisers and marketers on the MobFox exchange access to billions of programmatic impressions from audiences around the world,” a provided statement reads. “For Airpush, the partnership serves to increase demand for its worldwide inventory.”

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Sapient Soon To Be Acquired By French Based Publicis Groupe

Sapient Soon To Be Acquired By French Based Publicis Groupe 300x184 Sapient Soon To Be Acquired By French Based Publicis GroupeIn a recent announcement, French-based advertising powerhouse Publicis Groupe shared their plans to acquire Boston-based marketing and consulting firm Sapient for an impressive $3.7 billion in cash.

The goal of the acquisition is to create a company that will be direct competition for the likes of Facebook, Yahoo, and Google. The union of these respected companies will result in a platform that focuses “exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology.”

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Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Technology0 Comments

AMEX and McDonald’s Partner in App-Based Rewards Payment Option

AmEx And McDonald’s Partner In App Based Rewards Payment Option AMEX and McDonald’s Partner in App Based Rewards Payment OptionIf you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.

AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

The Big Day: Apple Launches Apple Pay Across U.S. Today

The Big Day Apple Launches Apple Pay Across U.S. Today 300x169 The Big Day: Apple Launches Apple Pay Across U.S. TodayThe moment of truth in mobile payments is here for Apple.

On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.

As a result, customers can begin making payments with the touch of a finger.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources0 Comments

Will Facebook Soon Make Mobile Payments Available Between Facebook Users?

Will Facebook Soon Make Mobile Payments Available Between Facebook Users 300x178 Will Facebook Soon Make Mobile Payments Available Between Facebook Users?With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.

Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.

Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.

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Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology0 Comments

Facebook’s New Ad Platform Forges Partnership With Marin Software

 Facebook’s New Ad Platform Forges Partnership With Marin SoftwareThere is still much buzz about Facebook’s new ad platform and steps are already being taken to take things to the next level.

In a recent announcement, Marin Software confirmed its new partnership with Facebook’s Atlas. The effort is geared toward boosting search engine marketing (SEM) to further optimize and improve the results of Atlas ad campaigns.

This partnership, we’re told, will not only improve overall digital marketing success rates, but it solves more than a few multi-platform marketing challenges. Marketers will now be able to merge their ad campaigns on multiple devices as well as access more in-depth keyword and de-duplicate conversion data.

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