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mobileStorm Has its Finger on the ‘mPulse’ of Cutting Edge Mobile, Healthcare Communications

mobileStorm Has its Finger on the ‘mPulse’ of Cutting Edge Mobile Healthcare Communications 300x215 mobileStorm Has its Finger on the ‘mPulse’ of  Cutting Edge Mobile, Healthcare CommunicationsOn Monday in Washington D.C., as the 2014 mHealth Summit commenced, mobileStorm Founder and CEO Jared Reitzin announced the launch of a newly-formed healthcare-focused spin-off called mPulse Mobile.

In an effort to address the new challenges and opportunities in healthcare communications, this mobile communications startup “will focus on helping health plans, hospitals, pharmacies, wellness companies and exchanges better engage their consumers and tackle some of the most expensive and complex challenges impacting the nation’s health.”

Reitzin, who will remain CEO of the respected and fast-growing mobileStorm, says he selected Christopher Nicholson to serve as Chief Executive Officer of the new organization.

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Posted in Announcements, Featured, Marketing Strategy, mHealth, Mobile Devices, Mobile Partners, News, Platforms, Technology0 Comments

New Targeted Mobile Ad Effort Playing Out in Japan

New Targeted Mobile Ad Effort Playing Out in Japan 300x211 New Targeted Mobile Ad Effort Playing Out in JapanRepresentatives for CyberAgent Inc. tell MMW that the company has agreed to partner with Japan’s most popular shopping-rewards card — the “T Card” — to deliver what they call “targeted online advertising” based on past consumer purchases.

The “T” Card is the creation of Culture Convenience Club Co., and the rewards program has a participation rate of 40 percent among Japanese shoppers. We’re told the company will begin sharing shopping data with CyberAgent’s ad unit MicroAd Inc. in the new year.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Partners, News, Platforms, Technology0 Comments

Who’s in the ‘Mood’ for Mobile Marketing?

Whos in the Mood for Mobile Marketing 300x225 Whos in the Mood for Mobile Marketing?Office Depot is taking mobile marketing for a spin, thanks to the folks at Shazam.

Office Depot is banking on a location-based mobile marketing app, Shazam In-Store, which has just been deployed for use at Office Depot and OfficeMax retail store locations across the U.S.

The underlying solution, we’re told, fuses Shazam with technology from Mood Media.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones, Technology0 Comments

Tumblr Talks Turkey: Yahoo Property Touts Platform as Place Brands Can Be Creative, Build Loyalty

Tumblr Talks Turkey Yahoo Property Touts Platform as Place Brands Can Be Creative Build Loyalty 300x168 Tumblr Talks Turkey: Yahoo Property Touts Platform as Place Brands Can Be Creative, Build LoyaltyIt’s the perfect time of the year for Tumblr to be talking turkey.

According to Tumblr CEO David Karp, his company’s platform can best its social media rivals as a place for creative marketers.

The Yahoo-owned blogging platform has recently revved up its advertising efforts and attempts to lure big brands.

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Posted in Announcements, Marketing Strategy, Mobile Partners, Mobile Social, News, Platforms1 Comment

Mobile Parking Payment System Coming to Minneapolis

Mobile Parking Payment System Coming to Minneapolis 166x300 Mobile Parking Payment System Coming to MinneapolisPay-by-mobile parking meters may be coming to Minneapolis early in the New Year, according to the Star Tribune.

Several months ago the city requested proposals from companies willing to provide the service and the city staff have returned to recommend Parkmobile USA. Other companies who submitted bids include CALE, IQA, MobileNow, Pango, Passport, and Software for Good.

If approved by City Council, the technology would be made available in 2015, following a limited field test. The system is expected to have “minimal to no cost” according to the report.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Technology0 Comments

Mobile Ad Titans Team Up for Private Exchange

Mobile Ad Titans Team Up for Private Exchange 300x238 Mobile Ad Titans Team Up for Private Exchange According to an announcement shared with MMW yesterday, MobFox — a Matomy Media Group company and mobile advertising platform — has just inked a deal with mobile ad leader Airpush, effectively making the two mobile titans partners for a new joint venture.

The companies have partnered for the purpose of rolling out a private mobile exchange.

“The partnership gives advertisers and marketers on the MobFox exchange access to billions of programmatic impressions from audiences around the world,” a provided statement reads. “For Airpush, the partnership serves to increase demand for its worldwide inventory.”

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Partners, News, Platforms0 Comments

Sapient Soon To Be Acquired By French Based Publicis Groupe

Sapient Soon To Be Acquired By French Based Publicis Groupe 300x184 Sapient Soon To Be Acquired By French Based Publicis GroupeIn a recent announcement, French-based advertising powerhouse Publicis Groupe shared their plans to acquire Boston-based marketing and consulting firm Sapient for an impressive $3.7 billion in cash.

The goal of the acquisition is to create a company that will be direct competition for the likes of Facebook, Yahoo, and Google. The union of these respected companies will result in a platform that focuses “exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology.”

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Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Technology0 Comments