Looking to the future of mobile advertising, the team at Thinknear is ready to roll with the hottest new format in all of advertising — the native ad.
Thinknear says native ad formats are now part of its location-based marketing platform thanks to a partnership with Mopub (which will help to deliver the programmatic ad units that offer opportunities for “rich user engagements”).
“Our partnership with Mopub allows us to deliver a great product for marketers,” said Lucas Dickey, Thinknear’s VP of Product. “We are able to leverage our location-based audience targeting capabilities and Mopub’s native ad units to deliver a better experience for marketers and mobile users.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Partners, News, Platforms
Sony Network Entertainment and Spotify have come together to forge what is being called a global strategic partnership.
Together, the companies are set to deliver a “best-in-class digital music experience” to PlayStation Network and its 64 million active users.
Through this partnership, SNEI will launch a new music destination in Spring 2015 called PlayStation Music, with Spotify as the exclusive partner. Spotify on PlayStation Music will roll out in 41 markets, initially for PlayStation consoles and Xperia smartphones and tablets.
Posted in Mobile Devices, Mobile Partners, Platforms, Technology
Teradata Corp., a big data analytics and marketing applications company, says that in December it rather quietly acquired Appoxee, a mobile marketing Software-as-a-Service provider.
Going under the radar until recent days, the company says its purchase of Appoxee and its addition to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to “provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.”
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones
Globo Plc, a worldwide provider of enterprise mobility solutions and Software-as-a-Service, announced ahead of the weekend integration with Cisco Identity Services Engine — or ISE.
Cisco ISE is a security policy management platform that unifies and automates secure access control to “enforce role-based access to networks and network resources; which in turn enables a simplified enterprise mobility experience.”
The goal of the endeavor? Together, the partners say, Cisco ISE and the GO!Enterprise EMM (Enterprise Mobility Management) “provide necessary insights into the posture of mobile devices such that IT can enforce appropriate network access policies.”
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Security, News, Platforms, Technology
Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for brands, advertisers and media owners.
How so? By offering what the partners call “a more personalized experience for Shazam users, through beacon technology.”
The partnership includes the incorporation of the Gimbal SDK into the Shazam mobile app, which has over 500 million downloads and more than 100 million monthly active users.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Proximity, Technology
On the eve of the NRF Retail’s BIG Show, RetailNext announced late last week a strategic alliance with StepsAway, an in-mall mobile retail solution provider.
So what’s to come of the partnership? According to a statement provided to MMW, real-time data from RetailNext’s retail analytics platform and StepsAway’s mobile retail solution will allow retailers to target and deliver “timely, relevant promotions and then measure the redemption and conversion related to both mall and store traffic.”
RetailNext is showing off its platform, the StepsAway mobile solution, and other partner applications through tomorrow at the National Retail Federation’s annual The BIG Show in New York City.
Posted in Announcements, Marketing Strategy, Mobile Partners, News, Platforms, Technology
This is a problem the folks at Square may want to discuss over a cup of coffee.
Starbucks, we have learned, will no longer accept Square’s mobile payments, a move that has stunned many in the electronic payments world while satisfying countless consumers who say the mobile payment tech never work as well as it should have.
As Business Insider first reported, Square is “retiring” its Wallet app. “It’s now rolling a key feature of Wallet—one that let users check into a store and pay by announcing their name to a cashier—into its newer Square Order app. The new feature is called Tabs, but it works similarly to Wallet,” the report reads, noting that Starbucks isn’t coming along for the new journey.
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Payments, Mobile Retail, News, Platforms, Smartphones, Technology