Archive | Mobile Partners

Frontier Communications Strikes Deal With TiVo

Frontier Communications Strikes Deal With TiVoTiVo and Frontier Communications Corporation have just announced a multi-year partnership.

Starting in mid-2015, Frontier will “market and deploy co-branded versions of TiVo’s suite of whole-home products and services, including an industry-first deployment of the TiVo Roamio DVR with over-the-air (OTA) support as part of its video offering for residential and business customers across multiple markets.”

According to a press release shared with MMW, the TiVo Roamio DVR receives content both over-the-air and over the Internet.
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Purify Digital Can Eat its ‘CAKE’ and Have it, Too!

Purify Digital Can Eat its 'CAKE' and Have it, TooAccelerize and its digital marketing software division CAKE recently announced that U.K.-based Purify Digital has implemented CAKE’s SaaS-based solution to “track, attribute and optimize the performance of the mobile and web-based traffic” that it delivers to its global client base.

The direct response performance marketing provider says its now using CAKE to power the integration of its granular mobile tracking capabilities with analytics across other channels such as display, social, email and more.

Purify Digital currently offers a pretty hearty portfolio full of digital media and marketing products to advertisers to help them acquire incremental users, increase loyalty and drive brand awareness through performance-based campaigns.

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Taking the Problematic Out of Programmatic with Advanced RTB Technology

Taking the Problematic Out of Programmatic with Advanced RTB TechnologyAdiant and Zemanta have teamed up to introduce new technology that could help many modern-day marketers.

Adiant, which owns the largest content-style native advertising platform (Adblade) on the internet as well as the Adblade Exchange, and Zemanta, a leading native content demand-side platform (DSP), just launched both a partnership and a platform integration.

“Buying on the Adblade Exchange through the Zemanta One Content DSP, marketers can, for the first time, programmatically bid in real time on billions of monthly content-style native ad impressions across thousands of desktop and mobile websites,” according to a provided statement. “Adiant has simplified the RTB content-style native ad buying process with the creation of the Adblade Exchange. The way in which Adiant has developed their RTB technology makes it easier for DSPs to administer, manage inventory, and meet goals for content-style native advertising campaigns.”

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MakeMeReach Acquired by Mobile Ad Giant

MakeMeReach Acquired by Mobile Ad GiantOn Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.

Financial terms were not disclosed as of this writing.

If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
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Morrisons, Apigee Unite in Their Joint Vision for Online Shopping

Morrisons, Apigee Unite in Their Joint Vision for Online ShoppingOn Tuesday, the team at Apigee, makers of an intelligent API platform for digital business acceleration, confirmed that they have been tapped by U.K. supermarket chain Morrisons for a new project.

Specifically, we’re told Apigee will provide the API infrastructure for Morrisons’ new digital platform, including its new loyalty site and mobile app called Match & More.

The supermarket behemoth says Match & More is the first program of its kind to provide a price match guarantee against Aldi, Lidl, Tesco, Sainsbury’s and Asda.
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The Humane Society of the United States Goes Mobile

The Humane Society of the United States Goes MobileThis week, GIV Mobile revealed it is joining efforts to combat animal cruelty with The Humane Society of the United States (HSUS).

As the nation’s largest animal protection organization, the Humane Society could stand to see its message gain considerable traction as a result of this initiative.

According to details shared with MMW, GIV Mobile subscribers can donate 8 percent of their monthly plan amount to The HSUS to help provide direct care to over 100,000 animals every year through sanctuaries, veterinary programs, emergency shelters and rescues.
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Farsighted Thinknear Ready for the Future of Mobile Advertising

Farsighted Thinknear Ready for the Future of Mobile AvdertisingLooking to the future of mobile advertising, the team at Thinknear is ready to roll with the hottest new format in all of advertising — the native ad.

Thinknear says native ad formats are now part of its location-based marketing platform thanks to a partnership with Mopub (which will help to deliver the programmatic ad units that offer opportunities for “rich user engagements”).

“Our partnership with Mopub allows us to deliver a great product for marketers,” said Lucas Dickey, Thinknear’s VP of Product. “We are able to leverage our location-based audience targeting capabilities and Mopub’s native ad units to deliver a better experience for marketers and mobile users.”
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