Telefónica has just announced the creation of Axonix, a new company with the sizable financial backing of Telefónica and affiliates of Blackstone’s GSO Capital Partners (GSO).
We’re told this effort represents the first mobile advertising exchange platform owned and powered by a mobile operator.
Here’s how it will work. Axonix will be powered by technology acquired by Telefónica and Blackstone’s GSO Capital that underpinned the programmatic advertising platform, MobClix.
Posted in Marketing Strategy, Mobile Advertising, Mobile Partners
In 2014, if your restaurant isn’t marketing to patrons on mobile, you’re losing customers by the day – whether you realize it or not.
As a result, countless restaurant owners are warmly embracing mobile marketing and menu features as a way to attract and retain avid restaurant-goers.
Just last week, LiveDeal Inc. – a geo-location based mobile marketing platform – announced that it has formed a strategic alliance with Menu1, the owners and operators of www.Menu1.com, an online menu ordering system.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Smartphones
According to some industry professionals, the marketing muscle of quality and relevant digital content is second to none. And one of the biggest brands in beer is about to find out if there’s any truth to that assertion.
MillerCoors has just inked several new digital content partnerships designed to ensure a strong connection between the company’s beers and the legal-drinking-age Millennial consumers who are doing everything online, from planning their night out with friends to discovering the latest music or a new video that has to be shared with everyone they know.
“In any bar, you’ll see people at every table with a beer in one hand and their phone in the other,” said Andy England, chief marketing officer at MillerCoors. “Our consumers live online and expect the brands that matter to them to embrace the digital world. Ultimately, our marketing always has been and always will be about that conversation between friends. That’s why people get together at a bar. It’s why they have friends over to watch the game. It’s what beer is all about, and now that conversation increasingly is starting in the digital space. With these partnerships, we’re better positioned than ever to be part of that conversation.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Partners, News, Platforms, Resources, Technology
MMW has learned that Ensighten is acquiring TagMan, a tag management and attribution company.
On the heels of a recent Series B fundraising of $40 million, the acquisition of TagMan, headquartered in London, establishes Ensighten as “the clear market share leader” by expanding its global customer base, which now represents companies generating over $1.9 trillion in revenue.
Under the terms of the agreement, Ensighten acquired TagMan’s Tag Management, Marketing Data and Attribution platform.
Posted in Marketing Strategy, Mobile Devices, Mobile Partners, Platforms, Technology
Here in Austin, Texas this week, the team at Kenshoo – a global leader in predictive media optimization technology – announced at SXSW its forthcoming integration with Oracle Social Cloud.
Together, the new partners plan to bring “actionable insights” to social media.
The news comes as part of Oracle’s freshly announced open API-based paid social media solution for its customers.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, Mobile Social, News, Platforms, Resources
At the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large.
Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the “Internet of Things.”
“Smarter cities, cars, homes, machines and consumer devices will drive the growth of the Internet of Things along with the infrastructure that goes with them, unleashing a wave of new possibilities for data gathering, predictive analytics, and automation,” said Rick Qualman, Vice President of Strategy & Business Development, Telecom Industry, IBM. “The new collaboration with AT&T will offer insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict.”
Posted in Announcements, Mobile Devices, Mobile Networks, Mobile Partners, Mobilize, News, Platforms, Smartphones, Technology, Wireless Carriers
On Tuesday, MMW was briefed on a new partnership between Spireon and Sprint.
The formation of their relationship is based on a mutual goal to provide Spireon’s FleetLocate-branded mobile resource management solutions to fleet operators utilizing the Sprint network.
“FleetLocate solutions enable companies to maximize productivity, improve operational efficiencies and improve the bottom line through more effective management of assets, trailers and service fleets,” Spireon said in a provided statement.
Posted in Marketing Strategy, Mobile Partners, Technology, Wi-Fi, Wireless Carriers