Apple Pay, the new mobile payments system, is here.
Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store their credit card information on their iPhones and pay from their devices.
But there’s more on the horizon.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms
The moment of truth in mobile payments is here for Apple.
On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.
As a result, customers can begin making payments with the touch of a finger.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources
Business owners who are looking for ways in which they can capture some of the vastly growing mobile commerce market must begin with the basics, experts say.
And responsive website design is about as basic as it gets today (responsive design refers to websites that automatically adjust to optimally fit the smaller screens of smartphones or larger screens of tablets, for example).
“It’s all about delivering a great experience for the customer,” Mark Tack, vice president of marketing for Chicago-based Vibes, tells Mobile Commerce Daily. “Putting yourself in your customer’s shoes and saying how is my Web site going to look on my customers’ smartphones has to be a top priority. It just has to be a top priority.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology
Pizza Hut is, without question, a mobile innovator. Among the first national pizza chains to develop and roll-out a comprehensive mobile platform for customers, Pizza Hut knows a thing or two about giving patrons convenience through the mobile channel.
Consequently, it comes as a surprise to some that the pizza giant doesn’t seen to think that Apple’s new mobile payments platform will deliver.
“I am more pessimistic about Apple Pay’s impact than most people here,” Danny Sullivan, Pizza Hut’s VP of global digital experience, recently said according to Pymnts.com.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Smartphones
Earlier this week Pyrim Technologies announced their new toolkit called the Mobile Commerce Support Service. The toolkit is designed specifically for senior marketers who are technologically savvy, yet are not sure how to approach the still new and rapidly changing world of mCommerce.
The toolkit is designed around a 7 components that are continually being updated and revised.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Mobile Social, Platforms, Technology
Slowly but surely the ability to set up automatic withdrawal, and process payments via digital bill pay has caught up to and far surpassed the convenience of paying with paper checks. Even many renters are now able to pay their rent electronically.
The increasing popularity of online and mobile banking has prompted Citibank to launch a new type of bank account called Access. Access is designed to appeal to the 20% of Millennials who don’t even have a checkbook.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms