Earlier this week Pyrim Technologies announced their new toolkit called the Mobile Commerce Support Service. The toolkit is designed specifically for senior marketers who are technologically savvy, yet are not sure how to approach the still new and rapidly changing world of mCommerce.
The toolkit is designed around a 7 components that are continually being updated and revised.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Mobile Social, Platforms, Technology
Slowly but surely the ability to set up automatic withdrawal, and process payments via digital bill pay has caught up to and far surpassed the convenience of paying with paper checks. Even many renters are now able to pay their rent electronically.
The increasing popularity of online and mobile banking has prompted Citibank to launch a new type of bank account called Access. Access is designed to appeal to the 20% of Millennials who don’t even have a checkbook.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
BlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path.
On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social network available for smartphones running Android, BlackBerry, iOS or Windows Phone.
According to a written statement from BlackBerry, these new initiatives “will take the ability to connect and share using BBM one step further.”
Posted in Android, Announcements, BlackBerry, iOS, Mobile Apps, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
By now it’s patently clear that Apple wants a chunk of the mobile payments industry. And it’s muscling its way into the crowd with some serious support.
Bank Innovation is reporting that Apple has inked deals to lower its card transaction fees with many of the nation’s top financial institutions, including American Express, JP Morgan Chase, Citigroup, Capital One, and Bank of America.
If the rumor mill is right, Apple should have no problem leveraging these deals into a prime placement at the center of the mobile payments world.
Posted in Announcements, Mobile Payments, News, Platforms, Predictions, Rumors
MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.
They want to offer rewards in exchange for consumers paying for gas with a smartphone.
The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
According to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”
The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”
In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”
Posted in Mobile Apps, Mobile Internet, Mobile Payments
According to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay for rent, utilities, bills, dining out, and for peer-to-peer (P2P) transfers.
The apps are free to download and most levy modest fees for transaction. Charges vary for sending and receiving money through debit or credit card. For example, Dwolla, a P2P payment network startup, takes 25 cents from those receiving more than $10, while Venmo users who send money through a credit card get docked 3%.
Millennials spend $1.3 trillion as consumers annually, according to Boston Consulting Group. They are the biggest users of mobile payments apps as well, accounting for 55% of those who use digital services.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms