Although the mobile wallet industry isn’t growing as fast as some expected, the interest in new forms of digital payments is certainly there. That’s according to a new report from Yankee Group published this week.
Despite the fact that the U.S. mobile payment landscape is currently in a state of flux, two-thirds of consumers are interested in learning more about transitioning to a mobile wallet platform.
Unfortunately, that interest is “simply not translating into adoption.”
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Technology
With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.
According to the latest industry projections from IHS Technology, global shipments of cellphones equipped with Near Field Communication (NFC) technology will surge by more than a factor of four from 2013 to 2018, reaching 1.2 billion units.
Last year sounded the starting gun for the fast growth of the market, with worldwide shipments of NFC-enabled cellphones climbing to 275 million units in 2013, up 128 percent from 120 million in 2012.
Posted in Marketing Strategy, Mobile Marketing, Mobile Payments, Near Field Communication, NFC, Technology
Earning its fair share of media attention even amidst intense competition for the spotlight at Mobile World Congress this week, Visa has just announced it is offering clients new options to deploy mobile payment programs.
Among the offerings, we’re told, is an option to host Visa payWave-enabled accounts in a secure, virtual cloud.
Visa says its latest move expands the payment provider’s support for mobile payments globally and will give financial institutions greater choice in offering consumers “secure ways to pay with smartphones.”
Posted in Android, Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
On Monday, as Mobile World Congress 2014 kicked off in Barcelona, the popularity and prevalence of mobile payments have been more apparent.
“Many hurdles have stifled the adoption of mobile payments in the U.S. and elsewhere, not least of which is getting consumers to change their purchasing behavior,” USA Today reports. “But MasterCard says consumer and merchant sentiment toward mobile payments is improving.”
The global payments and technology company is basing that assertion on the results of the second annual MasterCard Mobile Payments Study… According to the report, merchants carry an 88 percent positive rating toward the practice, with many touting mobile acceptance by consumers as a competitive advantage.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology
Dunkin’ Donuts is ramping up its mobile strategy. This week, the company launched its DD Perks Rewards program, offering guests nationwide points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations.
By early February, the DD Perks program will be fully integrated into the Dunkin’ Mobile App for mobile payment.
Getting your morning caffeine and sweets all from a mobile platform is proving a big hit for busy commuters swinging by the venerable doughnut establishment morning, noon, and night.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Rumors, Technology
Below are some of the top stories in mobile payments we’ve been tracking during the month of January.
Amazon is looking at getting into the mobile POS business, by possibly providing brick-and-mortar retailers with in-store checkout systems based on Kindle tablets. Details are sketchy and few, but the report points to the fact that the online giant recently hired some key engineers away from mobile checkout firm GoPago, as well as some key acquisitions made in the past year.
On Thursday, Examiner learned that leading mobile payment solutions provider PayAnywhere has partnered with residential and commercial repair, maintenance, improvement and renovation experts Mr. Handyman, International.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Technology, Topics
Apple is reportedly entertaining a formal entry into the mobile payments space, the Wall Street Journal reports.
Apple Inc. is laying the groundwork for an expanded mobile-payments service, leveraging its growing base of iPhone and iPad users and the hundreds of millions of credit cards on file through its iTunes stores.
Apple, which already has an in-store mobile payments platform for its retail employees, has long possessed a strong interest in digital and mobile tech-based payments.
Posted in Mobile Devices, Mobile Payments, News, Predictions, Rumors, Smartphones, Technology