MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.
They want to offer rewards in exchange for consumers paying for gas with a smartphone.
The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
According to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial institutions.”
The filing describes the system as “capable of powering mobile transactions conducted via QR codes, the cloud, and contactless near field communication (NFC).”
In a review by BI Intelligence and other experts, the patent application describes an “omni-wallet” which “allows other parties to securely send data to Apple device owners, using encryption and secure hardware to prevent fraudsters from intercepting or duplication sensitive information such as digital credit cards.”
Posted in Mobile Apps, Mobile Internet, Mobile Payments
According to the Boston Globe, millennials are throwing out their checkbooks and cash and opting for mobile payment options via apps on their smartphones. Once the app is on their phone they can connect them to bank and credit card accounts and be used to pay for rent, utilities, bills, dining out, and for peer-to-peer (P2P) transfers.
The apps are free to download and most levy modest fees for transaction. Charges vary for sending and receiving money through debit or credit card. For example, Dwolla, a P2P payment network startup, takes 25 cents from those receiving more than $10, while Venmo users who send money through a credit card get docked 3%.
Millennials spend $1.3 trillion as consumers annually, according to Boston Consulting Group. They are the biggest users of mobile payments apps as well, accounting for 55% of those who use digital services.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms
It’s difficult to find a market in which Apple doesn’t exert tremendous influence, but what about mobile payments?
According to IDC Financial Insights‘ new report, “Business Strategy: Apple and the Payments Tipping Point,” Apple may not yet be a mobile payments behemoth, but the tide could soon be turning.
“The possibility of Apple playing an increasing role in payments, one that leverages its entire ecosystem of online digital stores, brick-and-mortar retail outlets, and line of mobile devices to facilitate payments, has spurred considerable interest and debate within the payment community and tech press,” the report summary reads. “The question then is what does Apple stand to gain? And more importantly, what does Apple’s presence in the payment landscape mean for retailers, banks, processors, and other stakeholders?”
Posted in Announcements, iPhone, Marketing Strategy, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Rumors, Smartphones, Technology
Amazon, critics say, is spreading itself too thin.
These days, the ecommerce hub is extending its service offerings into many diverse directions. From making tablets and smartphones, to launching streaming TV services and now mobile payments platforms, Amazon has become a cosmopolitan company in countless ways.
But is it too much too fast?
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
As a business owner your plate is full, and you want to ensure that your marketing time and spending is placed in the most effective places. In a recent post from the mobile payment service providers at PayAnywhere, just a few of the reasons Facebook is a must was shared.
Helps To Build Your Brand
Facebook is the excellent place to build your brand. The images, videos, and posts you share will communicate who you are better than a website alone.
Posted in Announcements, Marketing Strategy, Mobile Payments, Mobile Social, News, Platforms, Resources, Smartphones
The recession, and after effects of the recession, have been quite a challenge for small business owners. In a recent post on the PayAnywhere blog, the slow and steady rise in retail sales was discussed.
According to a survey conducted by the National Federation of Independent Business (NFIB), small business owners saw a significant boost in sales in July. Not only that, Q2 was the second highest growth spurt experienced in quite some time.
That being said, the business owners surveyed expect to see a bit of a dive in sales for the remainder of the calendar year.
Posted in Announcements, Marketing Strategy, Mobile Payments, News, Platforms, Smartphones, Technology