This morning, MMW was briefed by representatives from MasterCard regarding the company’s new partnership with PayAnywhere, a professional-grade mPOS solutions provider.
As a result of the new partnership, financial institutions – such as independent banks and credit unions – now have an added resource to help their small business customers accept payment cards more easily.
Ahead of today’s announcement, PayAnywhere says it had taken steps to provide greater functionality and support for local businesses and retailers.
Posted in Mobile Payments
Mobile not only matters as a means to lure consumers into stores through effective marketing, it also matters at the point of sale.
Informa Telecoms & Media’s latest research indicates that major retailers can no longer solely rely on the in-store POS (point-of-sale) terminals for transactions and need to evolve their strategy to offer both online and mobile payment options to customers.
According to the new report, retailers that offer multiple payment options, including a mobile checkout facility, will be able to serve more customers and reduce loss of sales due to shoppers’ reluctance to queue, especially during the busy Christmas holidays.
Posted in Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Technology
On Monday, BIA/Kelsey shared with MMW the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.
According to details presented in “Mobile Local Shopping and Payments: A Virtuous Cycle,” there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.
“Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.
Posted in Announcements, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
It’s basic human nature to fear or distrust that which isn’t known or well understood.
As a result, many consumers continue to exhibit a lack of faith or trust in near field communications technology – specifically, NFC payments.
YouGov’s “The Future of Mobile Digital and Contactless Payments” report indicates that 35% of UK adults are aware of NFC-enabled mobile devices, but fewer than one in ten (9%) mobile and smartphone owners know that their device is NFC-enabled.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Resources, Smartphones, Technology
On Thursday, Discover confirmed a new partnership with PayAnywhere, a mobile payment solution provider that’s quickly becoming one of the giants in its industry.
Discover Financial Services will begin offering PayAnywhere merchants the ability to accept PayPal at the point of sale.
This means that PayAnywhere merchants will be able to accept PayPal and will be able to tap into PayPal’s customer base – a base that has swelled to more than 55 million active customers in the U.S. alone.
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources, Smartphones, Technology
We all know that mobile devices are now synonymous with browsing for and even purchasing various products. But did you know that people shopping on mobile devices visit more sites than those on a PC?
Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage.
A new infographic shared by AdWeek and created by Millward Brown Digital paints a vivid picture of how and why more consumers than ever are now shopping from their mobile devices.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Resources, Smartphones, Technology
With mobile payments and digital wallets increasing in popularity with each passing season, this young industry is now heavily influenced by a handful of players deemed most trusted by consumers.
According to Forrester data based on a survey of more than 4,000 respondents, 31% of US online consumers who own a mobile phone are interested in or already use mobile payments for in-store purchases, up from 18% in 2011.
However, while 61% of US consumers have heard of a digital wallet, only 11% use one, an indication that wallet providers still have a lot of work ahead to enable easy adoption, writes Senior Analyst Denée Carrington in new research detailing digital wallet strategies.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Payments, News, Platforms, Resources, Smartphones, Technology