Starbucks has something big shaking, and we mean that literally.
In the coming days, customers who pay for drinks and food with their iPhones will also be able to tip their baristas via this innovative mobile platform.
So how will a tip be tossed in? A planned app update set for March 19th will deliver a digital tipping option. In short, users will be able to add a tip of anywhere from $.50 to $2 to the baristas.
Posted in iPhone, Mobile Barcodes, Mobile Devices, Mobile Payments, News, Platforms, Smartphones
The annual SXSW convention is fully underway here in Austin, Texas, and MMW has been on the lookout for any and all of the newest innovations in mobile that are being presented at the show.
At last year’s SXSW, LevelUp – a brand-new mobile payment provider – was first introduced. In fact, they were at every concession stand inside the Austin Convention Center, which is huge, and they were busy signing up attendees left and right as they waited in line. This year, however, mobile payments – at least at concession areas during registration – weren’t very buzz-worthy. In fact, they kind of felt like old news.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Resources, Smartphones, Technology
Although the mobile wallet industry isn’t growing as fast as some expected, the interest in new forms of digital payments is certainly there. That’s according to a new report from Yankee Group published this week.
Despite the fact that the U.S. mobile payment landscape is currently in a state of flux, two-thirds of consumers are interested in learning more about transitioning to a mobile wallet platform.
Unfortunately, that interest is “simply not translating into adoption.”
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Technology
With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.
According to the latest industry projections from IHS Technology, global shipments of cellphones equipped with Near Field Communication (NFC) technology will surge by more than a factor of four from 2013 to 2018, reaching 1.2 billion units.
Last year sounded the starting gun for the fast growth of the market, with worldwide shipments of NFC-enabled cellphones climbing to 275 million units in 2013, up 128 percent from 120 million in 2012.
Posted in Marketing Strategy, Mobile Marketing, Mobile Payments, Near Field Communication, NFC, Technology
Earning its fair share of media attention even amidst intense competition for the spotlight at Mobile World Congress this week, Visa has just announced it is offering clients new options to deploy mobile payment programs.
Among the offerings, we’re told, is an option to host Visa payWave-enabled accounts in a secure, virtual cloud.
Visa says its latest move expands the payment provider’s support for mobile payments globally and will give financial institutions greater choice in offering consumers “secure ways to pay with smartphones.”
Posted in Android, Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
On Monday, as Mobile World Congress 2014 kicked off in Barcelona, the popularity and prevalence of mobile payments have been more apparent.
“Many hurdles have stifled the adoption of mobile payments in the U.S. and elsewhere, not least of which is getting consumers to change their purchasing behavior,” USA Today reports. “But MasterCard says consumer and merchant sentiment toward mobile payments is improving.”
The global payments and technology company is basing that assertion on the results of the second annual MasterCard Mobile Payments Study… According to the report, merchants carry an 88 percent positive rating toward the practice, with many touting mobile acceptance by consumers as a competitive advantage.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology
Dunkin’ Donuts is ramping up its mobile strategy. This week, the company launched its DD Perks Rewards program, offering guests nationwide points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations.
By early February, the DD Perks program will be fully integrated into the Dunkin’ Mobile App for mobile payment.
Getting your morning caffeine and sweets all from a mobile platform is proving a big hit for busy commuters swinging by the venerable doughnut establishment morning, noon, and night.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Rumors, Technology