As a business owner your plate is full, and you want to ensure that your marketing time and spending is placed in the most effective places. In a recent post from the mobile payment service providers at PayAnywhere, just a few of the reasons Facebook is a must was shared.
Helps To Build Your Brand
Facebook is the excellent place to build your brand. The images, videos, and posts you share will communicate who you are better than a website alone.
Posted in Announcements, Marketing Strategy, Mobile Payments, Mobile Social, News, Platforms, Resources, Smartphones
The recession, and after effects of the recession, have been quite a challenge for small business owners. In a recent post on the PayAnywhere blog, the slow and steady rise in retail sales was discussed.
According to a survey conducted by the National Federation of Independent Business (NFIB), small business owners saw a significant boost in sales in July. Not only that, Q2 was the second highest growth spurt experienced in quite some time.
That being said, the business owners surveyed expect to see a bit of a dive in sales for the remainder of the calendar year.
Posted in Announcements, Marketing Strategy, Mobile Payments, News, Platforms, Smartphones, Technology
As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.
The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.
Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Payments, Platforms, Technology
During the recent CONNECT Mobile Innovation Summit, the topic of how mobile devices, such as smartphone and notebooks, are changing the way consumers interact with businesses—and in turn change the face of business, particularly through the deployment of mobile payments systems.
When the mobile boom began, many business owners (both large and small) ran out and invested in a responsive website, and mobile apps. The problem is, that many business owners did not know what to ask for from a technical standpoint—and took the wrong approach to the mobile world.
Posted in Announcements, Mobile Payments, News, Technology
If you own a small business, you are sure to be searching for some PR to build your brand, and bring in new clients. Below are a few tips from the small business marketing and mobile payments experts at PayAnywhere to help you get headed in the right direction.
Provide Relevant Information
The best way to encourage a local reporter to feature your business, is to provide relevant information—instead of just “this is who we are, and this is what we do.” Instead highlight the problems you can solve, how you relate to current trends, and provide relevant tips and tricks that your consumers need.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Resources, Smartphones
On Wednesday, Square announced its plans to release Square Reader for chip cards.
The offering in question is an EMV solution to combat card fraud and protect sensitive payment data.
“Continuing its commitment to provide sellers more ways to securely accept payments, Square’s new reader will give sellers the ability to accept chip cards with a low-cost, beautifully designed mobile card reader that offers further protection from card fraud,” the mobile payments company said in a news release.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Technology
Online retail behemoth Amazon is purportedly set to enter the mobile payments fray.
According to sources close to Amazon, the ecommerce heavyweight is planning to release a mobile credit card reader that could empower merchants to accept payments from consumers on the go.
As of this writing, it isn’t known if the card reader will be exclusively compatible with Amazon tablets and smartphones or if mainstream iOS and Android products can be used as well.
Posted in Mobile Devices, Mobile Payments, News, Platforms, Predictions, Resources, Rumors, Technology