On Monday, MMW was privy to details from Forrester’s latest U.S. mobile banking functionality benchmark, which reveals that Chase and U.S. Bank tie for the top spot for their offerings.
The research giant notes, however, that the two financial institutions are “followed closely” by Wells Fargo, Bank of America, and Citi.
Using its Mobile Banking Functionality Benchmark methodology, Forrester scored each of the five largest US retail banks with an average of 67 out of 100, which in turn reveals the differences seen in the banks’ offerings across 35 criteria and seven categories, including: range of touchpoints, enrollment and login, account and money management, transactional features, service features, cross-channel, and marketing and sales.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms, Smartphones
Making a splash on social media with or for your business involves more – much more – than haphazardly dashing off an occasional post or two on a handful of top social networks.
Indeed, there’s an art to crafting the perfect (and most appropriate) post on social media. And this is an art that must be understood by all entrepreneurs and business owners seeking a healthy and meaningful online presence.
Posted in Infographics, Mobile Payments, Mobile Social, News, Platforms, Resources
As the month of May rapidly winds to a close, it’s evident that the past four weeks produced a bountiful array of major mobile payments news that not only confirmed the growth of this mammoth industry, but pointed to where this promising young growth market is headed.
Here are some of the top stories in mobile payments we’ve covered throughout the month of May.
We are paying for things in new ways; that much is clear. We’re paying for taxi rides using our Uber app, checking out personally tailored offers on Facebook, and downloading films to our Amazon Kindles — without ever pulling the plastic out of our wallets. Yet Ken Chenault plans to insure that American Express (AXP) remains in the center of every transaction.
Posted in Mobile Payments
1 in 5 mobile handsets will have mobile wallet functionality by 2018, against less than 1 in 10 at the end of last year.
That’s the new projection from Juniper Research shared with MMW this week.
Juniper’s report – Mobile Wallets: Strategies for Developed and Developing Markets 2014-2019 – found that growth would be driven by two distinct wallet models.
Posted in Mobile Payments, News, NFC, Platforms, Predictions
Here’s a tip for pizza marketers to make the most of the booming digital currency trend sparked by Bitcoin.
But before you go looking for a Bitcoin payment option from Pizza Hut, it’s important to know what this day – and, yes, Bitcoin Pizza Day isn’t without basis – is all about.
“Four years ago this week, on May 22, 2010, a BTC fan and programmer named Laszlo Hanyecz offered 10,000 Bitcoins – about $40 at that time – for two Papa John’s pizzas,” TechCrunch explains, citing the message written by Hanyecz at the time:
Posted in Marketing Strategy, Mobile Payments, News, Technology
With marketers sensing the powerful opportunities latent in the prospective coupling of mobile marketing and NFC technology, a new report from Morgan Stanley is generating substantial buzz today.
Morgan Stanley analysts Craig Hettenbach, Joseph Moore, Katy Huberty, Smittipon Srethapramote, and Betsy Graseck think there’s a good chance Apple will bring Near Field Communications (NFC) technology to a future iPhone.
In their new group report, the analysts suggest that the mobile payments market is growing so fast that any further delays by Apple to jump into this market will ultimately be bad for business.
Posted in Announcements, iPhone, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Rumors, Smartphones
Groupon, the daily deals giant that continues to rebound from a near implosion, remains in the hunt for its previous glories. But it may have found yet another promising path along the road back.
The company has just launched an initiative that takes Groupon into the mobile POS market.
Meet Groupon’s new iPad-based platform called “Gnome.” The solution, we’re told, brings an end to the need for presenting a paper coupon or even a digital coupon on a mobile screen during the checkout process at a physical retailer.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, News, Platforms, Technology