It’s difficult to find a market in which Apple doesn’t exert tremendous influence, but what about mobile payments?
According to IDC Financial Insights‘ new report, “Business Strategy: Apple and the Payments Tipping Point,” Apple may not yet be a mobile payments behemoth, but the tide could soon be turning.
“The possibility of Apple playing an increasing role in payments, one that leverages its entire ecosystem of online digital stores, brick-and-mortar retail outlets, and line of mobile devices to facilitate payments, has spurred considerable interest and debate within the payment community and tech press,” the report summary reads. “The question then is what does Apple stand to gain? And more importantly, what does Apple’s presence in the payment landscape mean for retailers, banks, processors, and other stakeholders?”
Posted in Announcements, iPhone, Marketing Strategy, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Rumors, Smartphones, Technology
Amazon, critics say, is spreading itself too thin.
These days, the ecommerce hub is extending its service offerings into many diverse directions. From making tablets and smartphones, to launching streaming TV services and now mobile payments platforms, Amazon has become a cosmopolitan company in countless ways.
But is it too much too fast?
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
As a business owner your plate is full, and you want to ensure that your marketing time and spending is placed in the most effective places. In a recent post from the mobile payment service providers at PayAnywhere, just a few of the reasons Facebook is a must was shared.
Helps To Build Your Brand
Facebook is the excellent place to build your brand. The images, videos, and posts you share will communicate who you are better than a website alone.
Posted in Announcements, Marketing Strategy, Mobile Payments, Mobile Social, News, Platforms, Resources, Smartphones
The recession, and after effects of the recession, have been quite a challenge for small business owners. In a recent post on the PayAnywhere blog, the slow and steady rise in retail sales was discussed.
According to a survey conducted by the National Federation of Independent Business (NFIB), small business owners saw a significant boost in sales in July. Not only that, Q2 was the second highest growth spurt experienced in quite some time.
That being said, the business owners surveyed expect to see a bit of a dive in sales for the remainder of the calendar year.
Posted in Announcements, Marketing Strategy, Mobile Payments, News, Platforms, Smartphones, Technology
As more methods of paying for products and services via mobile devices are born, consumer privacy and protection continue to be a topic of discussion. In a recent post on Mobile Payments Today, the current consumer protection protocols were discussed.
The first time the group met to discuss mobile consumer protection, was in April of 2012. Since then, not much has changed when it comes to concerns of privacy, security, and access.
Posted in Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Payments, Platforms, Technology
During the recent CONNECT Mobile Innovation Summit, the topic of how mobile devices, such as smartphone and notebooks, are changing the way consumers interact with businesses—and in turn change the face of business, particularly through the deployment of mobile payments systems.
When the mobile boom began, many business owners (both large and small) ran out and invested in a responsive website, and mobile apps. The problem is, that many business owners did not know what to ask for from a technical standpoint—and took the wrong approach to the mobile world.
Posted in Announcements, Mobile Payments, News, Technology
If you own a small business, you are sure to be searching for some PR to build your brand, and bring in new clients. Below are a few tips from the small business marketing and mobile payments experts at PayAnywhere to help you get headed in the right direction.
Provide Relevant Information
The best way to encourage a local reporter to feature your business, is to provide relevant information—instead of just “this is who we are, and this is what we do.” Instead highlight the problems you can solve, how you relate to current trends, and provide relevant tips and tricks that your consumers need.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Resources, Smartphones