Archive | Mobile Payments

Taco Bell Taking Mobile Payments Plunge

Taco Bell Purportedly Taking Mobile Payments Plunge 300x168 Taco Bell Taking Mobile Payments PlungeWhile many fast food restaurants and coffee shops, such as Starbucks, offer mobile payment options through mobile payment processors like Square or Google Wallet, Taco Bell has apparently decided to launch their own mobile app that allows consumers to place and pay for an order right on their mobile device.

The innovative platform, we’re told, uses securely stored credit card information for payment processing.

The app, which is now live, can be downloaded here.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones0 Comments

Juniper: NFC Payment Users to Number 500 Million by 2019

Juniper NFC Payment Users to More Than 500 Million by 2019 276x300 Juniper: NFC Payment Users to Number 500 Million by 2019A new report from Juniper Research calls for major growth in the market for NFC mobile payments.

And not surprisingly, Apple is expected to play a critical role in the anticipated boom.

Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones1 Comment

Wells Fargo Marketing Support for Apple Pay

Wells Fargo Marketing Support for Apple Pay 300x209 Wells Fargo Marketing Support for Apple PayApple Pay may be the new kid on the mobile payments block, but some of the biggest retailers and financial institutions in the world are eager to embrace the nascent payments service launched this month by the venerable iPhone maker.

One of the most recent financial behemoths to announce support for Apple Pay is Wells Fargo. In fact, the team at Wells Fargo has begun heavily marketing its incentive to get customers to try the service.

Just check out in a merchant app or look for the Near Field Communication (NFC) symbol at checkout registers in stores and use your iPhone 6 Touch ID™ to authorize payment quickly and securely.

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Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology0 Comments

Apple Pay Plus Retargeting is Powerful One-Two Punch

Apple Pay Plus Retargeting is Powerful One Two Punch 300x180 Apple Pay Plus Retargeting is Powerful One Two PunchApple Pay, the new mobile payments system, is here.

Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store their credit card information on their iPhones and pay from their devices.

But there’s more on the horizon.

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Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones0 Comments

AMEX and McDonald’s Partner in App-Based Rewards Payment Option

AmEx And McDonald’s Partner In App Based Rewards Payment Option AMEX and McDonald’s Partner in App Based Rewards Payment OptionIf you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.

AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

The Big Day: Apple Launches Apple Pay Across U.S. Today

The Big Day Apple Launches Apple Pay Across U.S. Today 300x169 The Big Day: Apple Launches Apple Pay Across U.S. TodayThe moment of truth in mobile payments is here for Apple.

On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.

As a result, customers can begin making payments with the touch of a finger.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources0 Comments

Back to Basics: Remembering the Convenience in Mobile Commerce

Back to Basics Remembering the Convenience in Mobile Commerce 257x300 Back to Basics: Remembering the Convenience in Mobile CommerceBusiness owners who are looking for ways in which they can capture some of the vastly growing mobile commerce market must begin with the basics, experts say.

And responsive website design is about as basic as it gets today (responsive design refers to websites that automatically adjust to optimally fit the smaller screens of smartphones or larger screens of tablets, for example).

“It’s all about delivering a great experience for the customer,” Mark Tack, vice president of marketing for Chicago-based Vibes, tells Mobile Commerce Daily. “Putting yourself in your customer’s shoes and saying how is my Web site going to look on my customers’ smartphones has to be a top priority. It just has to be a top priority.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology1 Comment