Archive | Mobile Payments

Goodbye Pennies, Hello Plastic: The Basics of Accepting Credit Cards

Goodbye Pennies Hello Plastic The Basics of Accepting Credit Cards Goodbye Pennies, Hello Plastic: The Basics of Accepting Credit CardsFor the first time since in history, credit cards and debit cards are now more prevalent forms of payment than paper money.

Any growing business — or, any business that wants to grow — must offer its customers the choice to pay with plastic.

According to the merchant services mavens at North American Bancard, while setting up payment systems may seem daunting, it’s actually quite painless.

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Mobile Contactless Payment Users to Reach 300M by 2017

Mobile Contactless Payment Users to Reach 300M by 2017 300x224 Mobile Contactless Payment Users to Reach 300M by 2017A new report from Juniper Research indicates that the number of consumers making contactless payments via their mobile handsets may very well reach 300 million globally by 2017.

In comparison, that number stood at just over 110 million last year.

The report found that many markets were being seeded for mobile contactless adoption by accelerated rollout of contactless cards. These rollouts were being accompanied by marked increases in contactless POS (Point of Sale) terminals, with leading vendors VeriFone and Ingenico both now shipping the majority of their terminals with NFC (Near Field Communications) as standard.
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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Tablet Devices, Technology0 Comments

Ecommerce Search Engine Rolls Out Retailer Advertising Program

Ecommerce Search Engine Rolls Out Retailer Advertising Program 300x200 Ecommerce Search Engine Rolls Out Retailer Advertising ProgramTheFind, an ecommerce search app in North America, is launching a new advertising program that provides retailers with options to improve search rankings as well as increase and diversify qualified web traffic.

According to a prepared statement shared with MMW, TheFind has over 15 million unique monthly shoppers and more than 100,000 retailers that already receive traffic from its mobile apps and website.

Consequently, “select retailers” are already participating in the program’s beta release and the commercial launch is slated for this fall.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Payments, Technology0 Comments

Don’t Think Mobile Payment Processing Is For You? Think Again!

Don’t Think Mobile Payment Processing Is For You Think Again Don’t Think Mobile Payment Processing Is For You? Think Again!Most business owners have credit card payment processors and therefore do not see the importance of investing in mobile payment processing. On the other hand, some business owners don’t accept debit or credit card payments at all because the fees for processing are simply too steep. However, having mobile payment processing is not only an affordable solution, but it is easy to implement, and can replace stationary payment processing altogether.

If you are a business owner weighing the pros and cons of mobile payment processing, consider the benefits as provided by the industry experts at North American Bancard.

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Chase, U.S. Bank Leading Newest Mobile Banking Benchmark

Chase U.S. Bank Leading Newest Mobile Banking Benchmark 300x200 Chase, U.S. Bank Leading Newest Mobile Banking BenchmarkOn Monday, MMW was privy to details from Forrester’s latest U.S. mobile banking functionality benchmark, which reveals that Chase and U.S. Bank tie for the top spot for their offerings.

The research giant notes, however, that the two financial institutions are “followed closely” by Wells Fargo, Bank of America, and Citi.

Using its Mobile Banking Functionality Benchmark methodology, Forrester scored each of the five largest US retail banks with an average of 67 out of 100, which in turn reveals the differences seen in the banks’ offerings across 35 criteria and seven categories, including: range of touchpoints, enrollment and login, account and money management, transactional features, service features, cross-channel, and marketing and sales.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, News, Platforms, Smartphones0 Comments

Infographic: Your Guide to the Perfect Social Media Post

Info Your Guide to the Perfect Social Media Post Infographic: Your Guide to the Perfect Social Media PostMaking a splash on social media with or for your business involves more – much more – than haphazardly dashing off an occasional post or two on a handful of top social networks.

Indeed, there’s an art to crafting the perfect (and most appropriate) post on social media. And this is an art that must be understood by all entrepreneurs and business owners seeking a healthy and meaningful online presence.
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The Top News in May for Mobile Payments

The Top News in May for Mobile Payments 300x254 The Top News in May for Mobile PaymentsAs the month of May rapidly winds to a close, it’s evident that the past four weeks produced a bountiful array of major mobile payments news that not only confirmed the growth of this mammoth industry, but pointed to where this promising young growth market is headed.

Here are some of the top stories in mobile payments we’ve covered throughout the month of May.

We are paying for things in new ways; that much is clear. We’re paying for taxi rides using our Uber app, checking out personally tailored offers on Facebook, and downloading films to our Amazon Kindles — without ever pulling the plastic out of our wallets. Yet Ken Chenault plans to insure that American Express (AXP) remains in the center of every transaction.

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