While many fast food restaurants and coffee shops, such as Starbucks, offer mobile payment options through mobile payment processors like Square or Google Wallet, Taco Bell has apparently decided to launch their own mobile app that allows consumers to place and pay for an order right on their mobile device.
The innovative platform, we’re told, uses securely stored credit card information for payment processing.
The app, which is now live, can be downloaded here.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones
A new report from Juniper Research calls for major growth in the market for NFC mobile payments.
And not surprisingly, Apple is expected to play a critical role in the anticipated boom.
Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.
Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones
Apple Pay may be the new kid on the mobile payments block, but some of the biggest retailers and financial institutions in the world are eager to embrace the nascent payments service launched this month by the venerable iPhone maker.
One of the most recent financial behemoths to announce support for Apple Pay is Wells Fargo. In fact, the team at Wells Fargo has begun heavily marketing its incentive to get customers to try the service.
Just check out in a merchant app or look for the Near Field Communication (NFC) symbol at checkout registers in stores and use your iPhone 6 Touch ID™ to authorize payment quickly and securely.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
Apple Pay, the new mobile payments system, is here.
Now available to consumers, the system is being praised by direct response and retail brands. Apple Pay allows users to store their credit card information on their iPhones and pay from their devices.
But there’s more on the horizon.
Posted in Announcements, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms
The moment of truth in mobile payments is here for Apple.
On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.
As a result, customers can begin making payments with the touch of a finger.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Payments, News, Platforms, Resources
Business owners who are looking for ways in which they can capture some of the vastly growing mobile commerce market must begin with the basics, experts say.
And responsive website design is about as basic as it gets today (responsive design refers to websites that automatically adjust to optimally fit the smaller screens of smartphones or larger screens of tablets, for example).
“It’s all about delivering a great experience for the customer,” Mark Tack, vice president of marketing for Chicago-based Vibes, tells Mobile Commerce Daily. “Putting yourself in your customer’s shoes and saying how is my Web site going to look on my customers’ smartphones has to be a top priority. It just has to be a top priority.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Technology