On Wednesday, gShift published the results of a recent survey of more than 700 digital marketers.
The findings indicated that a majority of respondents plan to increase their search marketing spend across desktops and mobile in 2015.
Spending will continue to climb even though marketers still struggle with measuring performance and results.
Posted in Announcements, Marketing Strategy, Mobile Search, News, Platforms
When you want to search, where do you go?
If you’re like most people in the world, you go to Google.
Recent research from Define Media Group, which tracked traffic to 94 sites across various industry verticals between January and November 2014, asserts that Google accounted for a whopping 93 percent of online and mobile web organic search traffic worldwide.
That pretty much leaves Bing and Yahoo in the dust, with a combined (and paltry) 6 percent.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Search, News, Platforms, Technology
Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online advertising.
Since mobile consumership has continued to grow by leaps and bounds, particularly over the last two years, many advertisers are shifting their pay-per-click advertising dollars from online to mobile.
According to research by San Diego-based Covario and highlighted recently by Search Engine Watch, one third of last quarter’s paid search advertising was spent on mobile.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Search, News, Platforms
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and is expected to grow to 45 percent of the market by 2018.
As a result — of course — competition is heating up. Major players in the U.S. market currently include Google, Point Inside, Micello, FastMall, and HERE, who together currently cover more than 25,000 venues in the US.
As the demand for indoor LBS is increasing, and more business organizations are adopting indoor LBS, the number of venues in the US is expected to increase to almost 200,000 by 2016. Thus, the increasing availability of indoor venue maps is an emerging trend that could fuel the growth of the market during the forecast period.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, News, Platforms, Predictions, Smartphones, Technology
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company.
As more and more of us take our internet browsing and shopping onto mobile devices, small screens are becoming increasingly big business. According to a report from RKG, more than a quarter of search traffic in 2013 was mobile rather than static. Google’s Matt Cutts suggested that mobile might overtake static search overall by the end of this year. In some territories the tipping point has already been reached. Smartphones have been the most common way for people to connect to the internet in India and China since 2012, making mobile optimization even more important for businesses looking to expand into emerging markets.
It’s not only the increasing volume of mobile traffic that’s important but also the differing usage habits of mobile users. According to a report by Google nine out of ten smartphone users have taken action as a result of a mobile search. For more than two thirds (68%) this involved visiting a business (either online or in person) and for 52% it involved making a direct purchase.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Search, News, Opinion, Platforms
Who accesses a map on mobile and who is still stuck to the desktop?
“Mobile app users skew a little bit younger, below the 35-year-old threshold, but our desktop audience is still holding strong between a 34-to-55-year-old audience,” says Brad Maglinger, CMO of Mapquest, in a recent eMarketer interview.
When eMarketer asked if map numbers would continue to grow along with the upsurge in mobile, he was unequivocal.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Search, News, Platforms
Perhaps in the future we’ll have more designations for the kinds of training people go through in life. We all start out having to be “potty trained.” Then there’s job training, of course. But the one thing marketers already acknowledge is that more and more of us are Google-trained.
That doesn’t escape execs like Fred Thiel, Chairman and CEO of Local Corporation, a local advertising technology company that works to connect consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores.
In a recent eMarketer interview, Thiel talked about the “conditioning” modern consumers have undergone.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Search, News, Platforms, Smartphones, Tablet Devices, Technology