The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and localization company.
As more and more of us take our internet browsing and shopping onto mobile devices, small screens are becoming increasingly big business. According to a report from RKG, more than a quarter of search traffic in 2013 was mobile rather than static. Google’s Matt Cutts suggested that mobile might overtake static search overall by the end of this year. In some territories the tipping point has already been reached. Smartphones have been the most common way for people to connect to the internet in India and China since 2012, making mobile optimization even more important for businesses looking to expand into emerging markets.
It’s not only the increasing volume of mobile traffic that’s important but also the differing usage habits of mobile users. According to a report by Google nine out of ten smartphone users have taken action as a result of a mobile search. For more than two thirds (68%) this involved visiting a business (either online or in person) and for 52% it involved making a direct purchase.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Search, News, Opinion, Platforms
Who accesses a map on mobile and who is still stuck to the desktop?
“Mobile app users skew a little bit younger, below the 35-year-old threshold, but our desktop audience is still holding strong between a 34-to-55-year-old audience,” says Brad Maglinger, CMO of Mapquest, in a recent eMarketer interview.
When eMarketer asked if map numbers would continue to grow along with the upsurge in mobile, he was unequivocal.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Search, News, Platforms
Perhaps in the future we’ll have more designations for the kinds of training people go through in life. We all start out having to be “potty trained.” Then there’s job training, of course. But the one thing marketers already acknowledge is that more and more of us are Google-trained.
That doesn’t escape execs like Fred Thiel, Chairman and CEO of Local Corporation, a local advertising technology company that works to connect consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores.
In a recent eMarketer interview, Thiel talked about the “conditioning” modern consumers have undergone.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Search, News, Platforms, Smartphones, Tablet Devices, Technology
The following is a guest contributed post from Lingo24 founder and MD, Christian Arno.
Small screens are increasingly becoming big business all over the world. Speaking at search marketing expo SMX West in March, Google’s Matt Cutts said he “wouldn’t be surprised” if mobile search overtakes desktop at some point in 2014.
Mobile is still some way behind desktop and laptop search in the US, but elsewhere in the world the tipping point has long since been reached. Mobile outnumbered static searches for the first time in India in 2012 and more people connected to the internet via smartphones than desktop computers in China in the same year.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Search
Vserv.mobi, a popular mobile advertising exchange, launched on Thursday a little something for the benefit of eCommerce called “Search Intent Ads.”
These ads represent a new advertising format that integrates the power of search into mobile ads.
This format is designed to help marketers attain relevant consumers and facilitate their buying decisions “via a seamless in-ad search strategy.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Search, News, Platforms, Resources
Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones and tablets.
According to the latest industry data presented, time spent on a mobile device by the average U.S. consumer has climbed to 2 hours and 42 minutes per day from 2 hours and 38 minutes per day in March of 2013.
“Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hours and 19 minutes per day,” Flurry revealed on Tuesday. “Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.”
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Browsers, Mobile Devices, Mobile Search, News, Platforms
Hubspot is giving the world a unique look at the evolution of Google’s search engine.
From not good to ultimately better than great, Google has come a long way over the last decade.
“In the beginning, Google’s search engine really wasn’t all that good,” Erik Devaney of Hubspot writes on the company’s popular blog. “This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Analytics, Mobile Search, News, Technology