Spending on mobile security could reach an all-time high this year.
If the trend continues, Research and Markets reports, global spending on mobile device and network security infrastructure, software and services will reach $9 Billion by the end of 2013.
Mobile networks around the globe generate more than 50 Exabytes of traffic annually. The immense volume of traffic together with the growing adoption of open source Operating System (OS) platforms such as Android has opened up new security threats.
Posted in Mobile Internet, Mobile Partners, Mobile Search, Mobile Security, Technology
On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses.
BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes within the last six months.
Among those surveyed, 59.5 percent have completed a local purchase of merchandise or services online, within the last six months. At the same time, two-thirds of total local purchases (65.9 percent) are purchased in-person.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Browsers, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, Mobile Retail, Mobile Search, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology
Datonics has just announced a new partnership with SiteScout to allow marketers to more precisely target potential customers using Datonics’ data points through SiteScout’s global real-time bidding (RTB) platform.
Datonics’ data includes more than 350 pre-packaged segments, and is based on more than 180 million monthly unique users searching for various products and services.
By utilizing this data, the companies say, marketers can engage directly with the audiences that are most likely to respond to their offering.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Search, News, Platforms, Resources, Smartphones, Technology
Apple’s mobile web share has fallen just over 10% in the last year according to the latest data from NetApplications.
As reported by Fortune this week, iOS’ share of Web usage hit an all-time low of 54.9% in August, down 11 percentage points (16.7%) from the 65.9% it held in August 2012.
“Tim Cook likes to cite NetApplications’ monthly usage reports to show that no matter how much ground they lose to Google’s Android in terms of unit sales,” writes Philip Elmer-DeWitt of the Apple 2.0 blog. “Apple’s (AAPL) mobile devices continue to dominate the Web.”
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Search, News, Platforms, Resources, Smartphones, Technology
It’s a number you may have missed but shouldn’t forget from this week’s Yahoo earnings report.
Yahoo now accommodates 340 million mobile users on a monthly basis. That’s up from just 300 million in April. And it’s well above the 200 million mobile visitors observed at the end of 2012.
As a result, Yahoo CEO Marissa Mayer is understandably excited about Yahoo’s growing – and thriving – mobile audience.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Search, News, Platforms, Resources, Smartphones, Technology
The European Union is not pleased with Google as the Internet search giant is once again coming up short on the antitrust concessions the EU is demanding.
The executive arm of the European Union maintains that Google must do more to satisfy an ongoing antitrust case that the company is facing.
In April, Google first submitted its proposed concessions to the European Commission with the possibility of placing search results from competing search engines alongside its own results.
Posted in Announcements, Mobile Search, News, Platforms
Chinese search giant Baidu is making a power play in mobile today with its freshly announced acquisition plans for mobile app distribution platform 91 Wireless, which comes through online gaming and mobile Internet provider NetDragon Websoft.
The deal, Baidu says, is valued at $1.9 billion. It is, hands down, Baidu’s largest acquisition in company history.
“Baidu and NetDragon will further negotiate and agree on the relevant terms of the Proposed Acquisition in the definitive agreements by 14 August 2013 (“the Long Stop Date”) to purchase NetDragon’s 57.41% equity interest in 91 Wireless,” a statement from Baidu reads.
Posted in Android, Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Marketing, Mobile Partners, Mobile Search, News, Platforms, Resources, Smartphones, Tablet Devices, Technology