Vserv.mobi, a popular mobile advertising exchange, launched on Thursday a little something for the benefit of eCommerce called “Search Intent Ads.”
These ads represent a new advertising format that integrates the power of search into mobile ads.
This format is designed to help marketers attain relevant consumers and facilitate their buying decisions “via a seamless in-ad search strategy.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Search, News, Platforms, Resources
Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones and tablets.
According to the latest industry data presented, time spent on a mobile device by the average U.S. consumer has climbed to 2 hours and 42 minutes per day from 2 hours and 38 minutes per day in March of 2013.
“Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hours and 19 minutes per day,” Flurry revealed on Tuesday. “Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.”
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Browsers, Mobile Devices, Mobile Search, News, Platforms
Hubspot is giving the world a unique look at the evolution of Google’s search engine.
From not good to ultimately better than great, Google has come a long way over the last decade.
“In the beginning, Google’s search engine really wasn’t all that good,” Erik Devaney of Hubspot writes on the company’s popular blog. “This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Analytics, Mobile Search, News, Technology
Spending on mobile security could reach an all-time high this year.
If the trend continues, Research and Markets reports, global spending on mobile device and network security infrastructure, software and services will reach $9 Billion by the end of 2013.
Mobile networks around the globe generate more than 50 Exabytes of traffic annually. The immense volume of traffic together with the growing adoption of open source Operating System (OS) platforms such as Android has opened up new security threats.
Posted in Mobile Internet, Mobile Partners, Mobile Search, Mobile Security, Technology
On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses.
BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes within the last six months.
Among those surveyed, 59.5 percent have completed a local purchase of merchandise or services online, within the last six months. At the same time, two-thirds of total local purchases (65.9 percent) are purchased in-person.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Browsers, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, Mobile Retail, Mobile Search, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology
Datonics has just announced a new partnership with SiteScout to allow marketers to more precisely target potential customers using Datonics’ data points through SiteScout’s global real-time bidding (RTB) platform.
Datonics’ data includes more than 350 pre-packaged segments, and is based on more than 180 million monthly unique users searching for various products and services.
By utilizing this data, the companies say, marketers can engage directly with the audiences that are most likely to respond to their offering.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Search, News, Platforms, Resources, Smartphones, Technology
Apple’s mobile web share has fallen just over 10% in the last year according to the latest data from NetApplications.
As reported by Fortune this week, iOS’ share of Web usage hit an all-time low of 54.9% in August, down 11 percentage points (16.7%) from the 65.9% it held in August 2012.
“Tim Cook likes to cite NetApplications’ monthly usage reports to show that no matter how much ground they lose to Google’s Android in terms of unit sales,” writes Philip Elmer-DeWitt of the Apple 2.0 blog. “Apple’s (AAPL) mobile devices continue to dominate the Web.”
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Search, News, Platforms, Resources, Smartphones, Technology