SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for its money. With over 70% of cell phone users turning to their smartphones to surf the web, a new type of marketing has been developed in emerging channels.
Statistics show that SEO only accounts for 13% of organic search results on mobile devices, illustrating that SEO does not play the same role in mobile marketing as it does from a desktop or laptop. As a result of these findings, many advertisers are turning to emerging channels to gain the coveted space they desire on mobile devices.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile SEO, Mobile Social, News, Platforms, Predictions, Resources, Smartphones
Google’s recent announcement about upcoming changes to its mobile search algorithm may cause 90 or more Fortune 100 companies to lose search visibility among consumers on mobile devices.
Pure Oxygen Labs’ new mobile SEO assessment reveals that most Fortune 100 companies are not Google-compliant.
The mobile consulting and technology company used its proprietary diagnostic tools to evaluate the current state of mobile optimization for the Fortune 100.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Search, Mobile SEO, News, Platforms, Resources, Smartphones, Technology
Google has always been about creating the best user experience on mobile devices and has taken broad steps to encourage publishers to optimize effectively for mobile users as well.
For AdWords advertisers wanting to reach mobile screens, how you optimize your site or landing page plays a huge role in how and where your ads are displayed. Last year, for example, Google started limiting ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content. Likewise, the search giant announced today via its “GoogleMobileAds” blog that it will introducing the mobile optimization of a Website as a new “ad-quality” factor for AdWords campaigns that are driving mobile search traffic.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, Mobile Search, Mobile SEO, Mobilize, Smartphones, Tablet Devices
It was announced today that Google will begin adding +1 buttons to their Web and mobile display ads in early October, adding user photos and recommendations to the ads themselves. The buttons were recently added in the same way to Google search results.
On its “Inside AdWords” blog today, Google said that +1 buttons have been installed on over a million Websites across the Web with more than 4 billion daily impressions. By adding the buttons to display ads across both the Web and mobile, advertisers have the ability to run social-enabled ad campaigns that work across millions of sites on over 40 countries around the world. The new feature is being added to display ads by default, though users can opt-out manually via their AdWords account.
Posted in Android, Announcements, Google Mobile, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Internet, Mobile News, Mobile Search, Mobile SEO, Mobilize, Smartphones, Tablet Devices
A new survey and report published recently by SEMPO indicates companies are spending more on paid mobile search than ever before, actually doubling from this time last year.
Localized paid search is becoming the most popular, with the study finding that 22 percent of respondents’ budgets were spent locally on targeted paid search. In the US the same question was asked to companies and it found that a greater proportion of company’s' pay per click marketing budgets were being allocated to local search, with actual figures being 37 percent for agency respondents and 23 percent for clients.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Internet, Mobile News, Mobile Search, Mobile SEO, Smartphones, Tablet Devices
The following is a guest post from Andrew Hudson, PPC Analyst at Epiphany Solutions.
As I’m sure we are all aware, the market for high end mobile devices is huge and is an important growth sector with an enormous potential and target audience for Mobile Ads. We all, as search marketers, need to be right on top of this sector and need to ensure we are maximising the potential of this channel.
By 2015, it’s been estimated that shopping via mobile devices will account for in excess of $163 billion in sales worldwide, 12% of global ecommerce turnover (ABI Research, 2010), with 59% of consumers using their smart phones to perform mobile shopping activities from home (Experian Study, 2011).
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Search, Mobile SEO, Smartphones, Tablet Devices
Research firm “Research and Markets” has published a new report predicting that mobile search revenues will reach $8 billion by 2015, representing 11 percent of total search revenue.
While Google dominates desktop search, the mobile arena is still anyone’s game really. Growth in mobile search is being driven by two standout trends, according to the research, which include voice-based and local search. ”While voice is becoming an important trend driving mobile search, language differences are likely to benefit local or first movers in different regions,” the research suggests. ”The development of voice recognition into a personal digital assistant offers new opportunities and is being integrated into platforms and devices.”
Posted in Announcements, Mobile Devices, Mobile Internet, Mobile Location, Mobile News, Mobile Search, Mobile SEO, Mobile Websites, Smartphones, Tablet Devices