Archive | Technology

Gartner Says the Business Consumer Requires a Digital Workplace

Gartner Says the Business Consumer Requires a Digital Workplace 300x200 Gartner Says the Business Consumer Requires a Digital WorkplaceAccording to a new report from Gartner, the world’s IT leaders “have a significant opportunity” to contribute to the business by creating what Gartner calls a more flexible work environment that accommodates the needs of the business consumer.

In short, it’s all about going digital as fast as humanly possible.

“Starting with the rise of PCs and the internet era, users have a greater influence on IT strategy and we are currently witnessing the rise of what Gartner calls the “business consumer” — an employee for whom business activities are one part of a wider lifestyle,” explains Matthew Cain, research vice president at Gartner.
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Posted in Marketing Strategy, Platforms, Technology0 Comments

Done Deal: Facebook Now Owns Oculus

Done Deal Facebook Now Owns Oculus 300x168 Done Deal: Facebook Now Owns OculusFacebook’s $2 billion acquisition of Oculus is now complete.

On Monday, Facebook’s purchase of the virtual reality pioneer was, as anticipated, approved by regulators.

According to details coming to light in the last 24 hours, the price of the acquisition clocked in at $2,001,985,000.

So what’s next for Facebook and its newest addition? Facebook CEO Mark Zuckerberg provided some direction back in March when the purchase was initially announced.
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Posted in Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology0 Comments

Connected Car Service Providers Driving Straight to the Bank

Connected Car Service Providers Driving Straight to the Bank 300x197 Connected Car Service Providers Driving Straight to the BankNew data from market research firm Infonetics Research paints a promising portrait of where connected car service providers are headed.

Straight for the bank.

The new Connected Car M2M Connections and Services market size and forecasts report suggests big earnings are on the way for automakers that stand behind the new technologies being introduced.
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Posted in Mobile Devices, News, Platforms, Technology0 Comments

Hitting It: Mobile Shoppers in Western Europe Tap ‘Buy’ Button More

Hitting It Mobile Shoppers in Western Europe Tap Buy Button More 300x180 Hitting It: Mobile Shoppers in Western Europe Tap Buy Button MoreAn explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.

As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”

According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

Infographic: Understanding Consumer Email Behavior

Infographic Understanding Consumer Email Behavior Infographic: Understanding Consumer Email BehaviorLate last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.

The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere.

Among the interesting discoveries:

Posted in Android, Announcements, Infographics, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Google, Apple on EC’s Radar Over In-App Purchase Policies

Google Apple on ECs Radar Over In App Purchase Policies 284x300 Google, Apple on ECs Radar Over In App Purchase PoliciesThe European Commission is taking the fight squarely to Google and Apple over what the EC calls an inadequate attempt on the part of both tech giants to remedy their deceptive in-app purchase policies.

BBC News is reporting that the European Commission wants to compel Apple and Google to make the “true cost” of downloadable games crystal clear for anyone who enters iTunes or Google Play.

Apple, however, appears to be the biggest target of the EC for now.
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Posted in Android, Announcements, iOS, iPhone, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Lenovo Jumps Out the Windows

Lenovo Jumps Out the Windows 300x225 Lenovo Jumps Out the WindowsWho can really say they’re stunned by this news?

Days after Microsoft confirmed plans to eliminate 18,000 jobs in response to the software giant’s struggling mobile business unit, Lenovo says it’s backing away from the production of small-screen Windows tablets.

Sources close to Lenovo say the company is done selling a number Windows tablets that boast screen sizes under 10 inches. The ThinkPad 8 and one of the Miix 2 models will be the first to get tossed in the U.S. market.
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Posted in Announcements, Mobile Devices, News, Platforms, Tablet Devices, Technology0 Comments