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Get Smart: That’s What Smart Device Consumers Do to Research a New Device

Get Smart That's What Smart Device Consumers Do to Research a New Device“Get Smart” isn’t just that old classic television series created by Mel Brooks. It’s also what consumers now do when they’re in the market for a new smart device.

Today, it looks like the smart move is to conduct product research via a mobile phone.

“Based on an October, 2014 study conducted by YouGov for InMobi, users in the market for a new smartphone or tablet are turning to mobile phones to research potential purchases,” according to eMarketer. “Among U.S. smartphone shoppers — those who intended to purchase the smart-device type in the next three months — mobile phones were the most popular information source for researching such items, cited by 51 percent.”

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Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015

Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain for the official kick-off of Mobile World Congress 2015.

PUSHTech grabbed an early share of media coverage and precious headlines with the commercial launch of the PUSHTech Mobile Marketing Cloud.

The offering in question is billed as the mobile industry’s first programmatic multichannel mobile marketing solution, which provides real-time delivery of any combination of mobile notifications, alerts, reminders and marketing campaigns across all mobile messaging channels.
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MWC 2015: Google to Challenge Apple Pay

MWC 2015 Google to Challenge Apple PayGoogle made big news in Barcelona on Monday, as the Internet search giant looked to make waves right out of the gate at Mobile World Congress 2015.

Speaking to his company’s latest announced plans, Sundar Pichai says Android Pay is on the horizon and will serve as a mobile payments offering to challenge Apple Pay, the hugely popular mobile money platform launched by the iDevice maker last year.

But can Android Pay make up for the epic failure of Google Wallet?
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Posted in Android, iOS, Marketing Strategy, Mobile Devices, Mobile Payments, Platforms, Technology0 Comments

Hypori Shows Off Virtual Mobile Infrastructure at MWC 2015

Hypori Shows Off Virtual Mobile Infrastructure at MWC 2015Hypori has arrived in Barcelona at Mobile World Congress 2015 to show off its Android Cloud Environment (ACE) virtual mobile infrastructure platform.

The company’s ACE platform (which, incidentally, was co-developed with the U.S. Department of Defense) shields enterprises “from the risks of BYOD by separating the physical mobile device from applications and data of concern.”
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Indosat, Smaato Roll Out Mobile Ad Exchange in Indonesia

Indosat, Smaato Roll Out Mobile Ad Exchange in IndonesiaIndosat announced at Mobile World Congress yesterday the launch of Indonesia Mobile Exchange, or IMX.

IMX is a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a global mobile RTB Ad Exchange.

According to details divulged in a press release, Indosat’s existing mobile advertising offering, i-klan, which currently sits within its Digital Services unit, will become part of the joint venture.
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New Coupling Makes it Easier for Enterprises to Deploy Employee Mobility Programs

New Coupling Makes it Easier for Enterprises to Deploy Employee Mobility ProgramsSyntonic, a connected services provider, came to Barcelona this week to announce a solution for Samsung KNOX.

The goal? To “make it easier for enterprises to manage employees’ use of mobile devices and business applications,” which benefits BYOD and COPE programs.

Syntonic made the announcement on the first day of Mobile World Congress 2015, where the company is exhibiting Syntonic DataFlex for Enterprise.
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MWC 2015: Next IBM MobileFirst for iOS Apps Revealed in Barcelona

MWC 2015 Next IBM MobileFirst for iOS Apps Revealed in BarcelonaIBM on Monday in the kick-off to Mobile World Congress 2015 announced the expansion of the IBM MobileFirst for iOS portfolio.

The effort is designed to address “key priorities for the Banking and Financial Services, Airline and Retail industries.”

According to details put forward by IBM, these next IBM MobileFirst for iOS solutions are available for business customization and deployment effective immediately.
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Posted in Announcements, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments