“Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World,” a Mobile Marketing Association (MMA) webinar, could help marketers understand the critical points of engagement and how to leverage text messaging marketing.
The webinar is scheduled for Tuesday, February 24 from 1 to 2 p.m. CST.
“The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies,” say the webinar’s organizers. “In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, SMS / Text, Technology
Bidtellect and PubMatic have played “Let’s Make a Deal” — to what the companies hope will be mutual advantage.
Bidtellect is a leading native advertising tech and solutions company. PubMatic is a programmatic advertising platform company for leading publishers. Their strategic partnership plan is to integrate both of the firms’ technology and data.
“The partnership, the first of its kind for PubMatic, will integrate the company’s extensive premium inventory with Bidtellect’s open Native DSP, allowing Native media buyers programmatic access to PubMatic’s inventory, including both Open Market and Private Marketplace (PMP), through Bidtellect’s open Native DSP,” according to a news release shared with MMW this week.
Posted in Marketing Strategy, Mobile Advertising, Technology
Western Union, perhaps the most recognized name in global payment services, announced this week that it will offer the red-hot Apple Pay mobile payment solution at Western Union’s flagship locations.
With the stated goal being to provide consumers yet another way to fund global money transfers and bill payments in the United States, Western Union says consumers making Western Union transactions at kiosks in over 7,600 Walgreens and Duane Reade locations nationwide also have the ability to utilize the Apple Pay service.
“Innovative payment options are a strategic focus for Western Union, and starting to accept Apple Pay is in keeping with the company’s blueprint for the future,” said Odilon Almeida, Western Union President for the Americas and European Union. “Our customers’ needs and preferences are top of mind,” he added.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
Sony Network Entertainment and Spotify have come together to forge what is being called a global strategic partnership.
Together, the companies are set to deliver a “best-in-class digital music experience” to PlayStation Network and its 64 million active users.
Through this partnership, SNEI will launch a new music destination in Spring 2015 called PlayStation Music, with Spotify as the exclusive partner. Spotify on PlayStation Music will roll out in 41 markets, initially for PlayStation consoles and Xperia smartphones and tablets.
Posted in Mobile Devices, Mobile Partners, Platforms, Technology
On Wednesday, Good Technology announced the availability of the Good Management Suite.
Details shared with MMW indicate that the suite in question is a rather comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Good Technology says the suite is easy for IT departments to deploy and build on a flexible enterprise mobility management (EMM) platform for future mobile growth.
The suite, priced at $3 per month, includes cloud-hosted mobile device management (MDM), mobile application management (MAM), a secure browser and an enterprise app store.
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up a little bit of a lot of things.
Aiming to be a quality and affordable omnichannel marketing services providers to the “little guys” out there, Tagga is taking it hard to their prominent competition by launching a snazzy new platform that’s already generating hype.
The Tagga Engagement Marketing Platform — or TEMP — is billed as being a consumer marketing cross-channel campaign management platform “that enables marketers to drive brand messages through the noise to connect with customers across all online and offline channels on their terms, in real-time.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Tuesday, Apple generated almost as many headlines with its Apple Watch revelation as it did with the company’s record holiday quarter earnings.
Notwithstanding Apple’s blockbuster $18.04 billion in profit last quarter (fueled by nearly 75 million iPhones sold), the tech news world gravitated toward the admission by Apple CEO Tim Cook yesterday that the company’s long-awaited smartwatch is getting closer to shipping to customers.
We can now confirm that “early 2015″” means April 2015.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology