SXSW has emerged in recent years as one convention that is an absolute must to attend for anyone plugged into tech, entertainment, healthcare, social media, music, music, film, television, and, yes, marketing.
Today more than ever, SXSW is hallowed ground for modern marketers, where the innovations touted in digital marketing are every bit as captivating and awe-inspiring as the hardware and software launched on the convention floor.
“I spoke with a senior marketing executive from a financial services company,” says David Berkowitz of AdAge, “and he told me he’d rather spend half a million dollars to send 100 people from his company to Austin than create some branded experience there.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
With so much hype and attention surrounding wearable technology at this year’s SXSW event, it’s apparent that leading tech makers are getting a real sense of what consumers are looking for and dreaming of when they consider their first smartwatch.
So what are the top priorities for prospective smartwatch purchasers?
A recent survey from ABI Research found that the vast majority of prospective smartwatch purchasers looked for text alerts, call alerts and caller ID as the most attractive features of a product.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
Recording icon Neil Young brought a powerful message to SXSW this week in Austin, Texas. The music legend says the time for change in music has come. And a change in technology will go a long way in assisting that effort.
Young is busy promoting the launch of PonoMusic, which is touted as a revolutionary movement initiated by Young “with a mission to restore the soul of music – bringing the highest-quality digital music to discerning, passionate consumers, who hunger to hear music the way its creators intended, with the emotion, detail, and power intact.”
To that end, Young is pushing a new product called PonoPlayer, which will directly challenge Apple’s industry-leading iPod.
Posted in Announcements, Mobile Devices, Mobile Music, News, Platforms, Technology
Mobile marketing has gone Hollywood… again.
Mobiquity Technologies, a location-based mobile marketing Bluetooth network, is once again working with Lionsgate to promote it’s upcoming film, Divergent.
Lionsgate recently signed on with Mobiquity for the fourth time, after successful campaigns to drive ticket sales for three previous films.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Monday at SXSW, Vimeo introduced a redesigned Vimeo On Demand experience.
With a new Vimeo On Demand storefront as the foundation, Vimeo has added themed groups of titles — called collections — that enable viewers to discover new content in film bundles.
The redesigned Vimeo On Demand also features newly curated genres to help surface titles distributed by Vimeo creators.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
Today more than ever it’s apparent to those who have attended or covered the annual South-by-Southwest convention that the annual pilgrimage to Austin, Texas results in a bigger and more exciting experience with each passing year.
First launched in 1987, SXSW is a set of film, interactive, and music festivals and conferences that take place every spring (usually in March). In 2014, however, a new section was introduced to SXSW Film: “Episodic,” which covers television programming.
Ahead of this year’s SXSW, a visual retrospective of SXSW’s rich history was produced by Active8social. The infographic shared below highlights the tremendous growth enjoyed by the convention and its organizers over the last 27 years.
Posted in Announcements, Infographics, News, Platforms, Technology
Just in time for the South by Southwest (SXSW) Education, Music and Media Conference in Austin, Texas, Tynker – a leading Silicon Valley ed-tech startup that helps kids develop programming skills – made an announcement that is getting ample media attention this week.
The company has just launched the first Tynker iPad app available on Apple’s App Store.
The new app is designed to extend Tynker’s visual programming platform to an even broader audience of young learners, with an immersive game-like experience that leverages the iPad’s native touch-based capabilities.
Posted in Announcements, iOS, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology