The following is a guest contributed post to MMW from Kent Keilback, CEO of Admobix.
As marketers, brands, advertisers and media companies become more familiar with programmatic media buying, there are still some who are not utilizing it to its full potential; thus not optimizing their campaigns and ROI as effectively as they could be.
When buying programmatically, one must figure out if it will be effective for their specific campaign(s) that they’ll be running, be open-minded about new ways of advertising and have a solid marketing plan going in to it.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
The following is a guest contributed post from marketing expert and blogger Ginny Grimsley.
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
“There are loads of marketing videos on the web now, and some extremely effective,” says Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart Video Technology. “But there are plenty that just don’t work.”
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
What does your online retail website need in order to be appealing to shoppers this holiday season? Speed, especially on your mobile site.
Web browsing on mobile devices is, when compared to the speed achieved on laptops and desktops, notoriously slow, and that means that consumers are more likely to backtrack and look for another website than remain on yours.
Posted in Marketing Strategy, Mobile Websites, Technology
mCordis has long been one of the leading companies in mobile marketing education and services.
This reality played a major role in helping the company become the first to offer an industry-accredited qualification for mobile marketing.
This particular program is designed to improve the education of those working in mobile marketing and also to lend validity to the knowledge those marketers already have.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology
Though last year was one of the biggest holiday shopping seasons to date, it wasn’t quite as massive as some industry watchers predicted it would be, largely due to unforeseen impediments like winter storms and the dreaded Polar Vortex.
As a result of many shoppers being compelled to shop from home, there was a boom in eCommerce activity late in 2013, which left shipping companies overworked and having serious difficulty getting items delivered before the holidays.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
Have you ever been standing in a park, looked at a tree, and wondered, “What species is this?” In Matthews Park (in Norwalk, CT), each tree has been assigned its own QR code, so all you have to do is scan the code with your smartphone and you’ll be instantly transported to a world of information about that tree and its species.
But why? According to QRcodepress, this effort is an attempt to get individuals more interested in the world around them and to raise awareness about the importance of trees in the urban environment. Twenty-four of the species in the park are now equipped with quick response signage, which allows anyone in the immediate area to learn about the tree.
Posted in Announcements, Mobile Devices, News, Platforms, QR Codes, Resources, Smartphones, Technology
There are two things that can be said about email marketing in the United States; it’s become a bit blasé because it’s been used so frequently, but it still works.
Yes, it’s a traditional marketing channel that doesn’t feel cutting edge, but it’s still being used by many innovative companies as they deal with the challenges of struggling to stay creative and get in front of as many eyes as possible.
In developing countries however, email marketing is still relatively new and, in countries like India, where more and more people are now opening and reading their email on mobile devices, the opportunities are growing fast.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Technology