It’s a known fact that as much as 50 percent of customers at brokerage houses are “playing the market” on mobile. Estimates are that about half use tablets or smartphones to check on prices or place trades.
Now it may be time for the brokers themselves to get hip to the possibilities of promoting their services via mobile.
In a Forex Magnates post by Ron Finberg, it was noted that “despite the synergies, mobile-based advertising is rarely cited by firms as a source of lead generation.”
Posted in Marketing Strategy, Mobile Devices, News, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.
According to the latest studies performed across Australia and New Zealand, marketers understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove.
Posted in Announcements, Mobile Marketing, News, Platforms, Technology
TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.
MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
From local law enforcement agencies, to international child advocacy groups, the mobile channel is now being used with increasing frequency to educate parents and guardians about the importance of child passenger safety.
In addition to SMS and email campaigns filled with tips and suggestions for keeping minors safe, advocates for the well-being of children are also using some of the most effective digital platforms of the modern age to educate and inform in hopes of saving lives.
A new infographic, for example, from Adams Davis P.C — well-respected accident trial attorneys in Salt Lake City, Utah — is sad, but carries a critical message: children should be wearing seat belts (or secured in proper child safety seats) in an automobile.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms, Technology
Well, it was bound to happen.
Apparently, senior citizens in the UK are starting to get more comfortable with the digital world and are going online for at least some of their shopping. On top of that, attitudes among the silver set toward shopping online indicate that this kind of behavior is destined to become even more common.
True, shoppers in the UK still see the “brick and mortar” store as their primary shopping channel. Even among internet users, in-store shopping is popular — particularly so for seniors.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
Apple this week reported an impressive $7.7 billion in profits for its third fiscal quarter of 2014 with quarterly revenue reported as $37.4 billion.
For the three month period ending in late June, Apple shipped 35.2 million iPhones, 13.2 million iPads, 4.4 million Macs, and 2.9 million iPods.
Of course, next year at this time, Apple’s list of products for which it reports sales could be longer. Based on R&D spending for the last quarter, Apple is gearing to augment its product offerings.
Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Rumors, Technology
Alarm! Alarm! Alarm!
A new report is sounding the security alarm — and rightly so — for companies with BYOD policies in place.
The Second Annual BYOD & Mobile Security Study reveals more exploits entering organizations via mobile devices. All told, this reality a now a top BYOD security concern, experts reveal.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Resources, Smartphones, Technology