Archive | Technology

Do You Fully Understand the Art of Engagement Marketing?

Do You Fully Understand the Art of Engagement Marketing Do You Fully Understand the Art of Engagement Marketing?Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this new type of marketing to designed to more effectively engage with potential customers.

The fact is, blogs in and of themselves are now a form of engagement marketing, completely unlike the traditional form of marketing where a single, mass message was designed to appeal to the greatest amount of potential customers as possible.

The goal of marketing certainly hasn’t changed. Acquiring customers, growing their lifetime value and converting them into loyal advocates who then help to grow a brand has been the focus of marketing since, like, forever.

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Adobe Marketing Cloud Could Be Rainmaker for Data-Driven Mobile Marketers

Adobe Marketing Cloud Could Be Rainmaker for Data Driven Mobile Marketers 300x187 Adobe Marketing Cloud Could Be Rainmaker for Data Driven Mobile MarketersAdobe could help marketers everywhere get to “cloud 9.”

The company just launched new data-driven marketing capabilities in its Adobe Marketing Cloud to better deliver highly targeted mobile experiences.

“Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user’s proximity to iBeacons,” the company announced last week. “Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium, and other points-of-interest.”

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The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware

The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware 300x168 The Interactive Advertising Bureau and the FBI Join Forces to Combat MalwareMalware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar.

Pretty straight-forward, universal knowledge, right?

Not really.

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What Color is Your Ad? Green is His, Purple is Hers, and Use Blue to Straddle the Gender Divide

What Color is Your Ad Green is His Purple is Hers and Use Blue to Straddle the Gender Divide What Color is Your Ad? Green is His, Purple is Hers, and Use Blue to Straddle the Gender DivideIt’s not a secret that psychology is a factor in why some ads resonate and others do not. And there are gender differences in content , too — which is why (like it or not) — men don’t mind ads with screeching engine noise and women can’t resist an ad with a picture of a newborn.

But color is something that often gets left to a willy-nilly, last ditch decision.

Does color matter? Probably so.

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Increasing Engagement With User-Generated Content

Increasing Engagement With User Generated Content 300x218 Increasing Engagement With User Generated ContentThe goal of all online and mobile content is to engage with your primary or secondary target audience, and create an experience that is memorable enough that you achieve an increase in brand awareness, brand loyalty, and increased conversions.

In an effort to improve engagement, brands invest time and energy in determining topics of interest and of value to their target audience—and create their content marketing, videos, and advertising materials accordingly.

While this method certainly works, technology firm Rivet Works, Inc. recognizes just how time consuming it is. Consequently, the company has launched user-generated content (UGC) solutions for both online and mobile marketing that aim to take targeted advertising to a whole new level.

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Cause Marketing: A Win-Win for Nonprofits, Communities and Corporations

Cause Marketing – A Win Win for Nonprofits Communities and Corporations 300x161 Cause Marketing: A Win Win for Nonprofits, Communities and CorporationsOn many occasions in the business world a corporation is approached about sponsoring a nonprofit organization and, in exchange for a check, simply says “yes, you can use our logo in your advertising.”

While most nonprofits wouldn’t exactly turn down that money, professionals from both sides of the table agree that, when it comes to cause marketing, if an organization and a corporation that they partner with share the same goals, the results can be much more successful.

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Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy Basics

Facebook Knows You’re Concerned About Your Privacy Introduces Privacy Basics 300x202 Facebook Knows You’re Concerned About Your Privacy, Introduces Privacy BasicsSocial media giant Facebook is aware of the fact that millions of consumers are becoming more concerned about their online privacy. To that end they just introduced Privacy Basics, and have even written a blog about it, to address these fears.

It appears that Privacy Basics is aimed at giving Facebook users the information they need to control their privacy on the site as well as update them about any changes.

The blog was written by Erin Egan, Facebook’s Chief Privacy Officer, and talks about how Privacy Basics will allow users to control their information, and better guard their privacy, on the site. She also writes about how users can “get more out of Facebook” and how the company is constantly improving their site to give users a better experience.

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