The following is a guest contributed post from Kyle Henderson, Founder of YouEye.
Market research has been an important component of business since the first merchant defined the first target customer. Over the years, the methods have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. This has become more of a challenge for companies now that there are hundreds of thousands of new sites, apps, services and products coming to the market every day.
The pace of commerce is much quicker today and more mobile-focused. Companies that still rely on traditional focus groups and market research labs find it difficult to get accurate, actionable intelligence that they can apply in real time. But market research is evolving too. Here are five trends that will transform market research in 2015 and beyond.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Opinion, Platforms, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
In the coming years, we are expecting to see a broad and fantastic range of new digital marketing tools that will likely make the job of the digital marketer easier and more efficient (and maybe even replace him eventually). But the analysts at 451 Research are recommending caution where so many marketers are demonstrating zeal.
There’s no doubt that mobile marketing has made huge strides in the last several years, from native ads to in-app ads and cross-device data tracking. That being said, there are plenty of new challenges in the road ahead and, as 2014 winds to a close, these challenges are being brought to the forefront.
Posted in Announcements, News, Platforms, Technology
You’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus.
Our take? Big data is going to top the trends ticker.
Big data — the term the information technology world uses to describe all the delicious details that can be gleaned from the web — is going to loom large.
The benefits of big data, accrued via what is alternately known as web scraping or web extraction, is the best marketing tool any business could employ.
Posted in Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology
A new report from research firm Berg Insight indicates that the market for wearables is just heating up.
Shipments of connected wearables reached 19.0 million this year, the firm says, which is up from 5.9 million devices in 2013.
Growing at a compound annual growth rate of 54.7 percent, total shipments of smartwatches, smart glasses, fitness & activity trackers, people monitoring & safety devices and medical devices as well as other wearable devices are forecasted to reach 168.2 million units in 2019.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
With Las Vegas thriving as the ultimate digital town in the modern world, a tip from our sister site mGamingWatch reveals that more bitcoin ATMs are on the way.
After Coin Cloud’s July launch of the Las Vegas Strip’s first bitcoin ATM, we’re told a second has now gone live inside of Gold Spike.
Posted in Mobile Devices, Platforms, Technology
Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore.
Now top retailers want to target shoppers in-store, offering information, special offers, and other goodies that improve sales across the board.
The strategy just got a boost from Opnia, a Minneapolis-based ad tech company. The firm has launched Advos, an Internet of Things (IoT) platform for physical stores that “brings the convenience and efficiency of the online shopping experience to physical retail stores.”
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Smartphones, Technology
It was two years ago that Twitter co-founders Ev Williams and Biz Stone launched Medium. The platform has experienced variable traffic numbers, from below 1 million to close to 3 million uniques a month, according to comScore multiplatform stats.
But the business model must be worth expanding. Now Medium is launching “Gone,” a travel vertical, in cahoots with Marriott International.
“This is the second vertical that Medium has launched with an advertiser, the first being its six-month pact with BMW on design-focused Re:form, which was launched over the summer,” noted Digiday.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology