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Digital Newspaper Audience Has Moved to Mobile

Digital Newspaper Audience Has Moved to Mobile Digital Newspaper Audience Has Moved to MobileLooking for breaking news?

You’re most likely to be doing it mobile.

That’s in line with a recent study by the Newspaper Association of America (NAA). Conducted by comScore, the study showed that 80 percent of U.S. adult internet users accessed digital news content.

When it comes to unique visitors, the digital newspaper audience came in at 164 million this past August—an 18 percent YOY increase.

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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Opinion: Big Data’s Big Mistake

Opinion Big Datas Big Mistake Opinion: Big Datas Big Mistake The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye.

In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider “Mad Men” – the TV drama about a prestigious 1960s New York ad agency. No real boundaries existed between advertising and marketing, and creativity directed the process.

Quantitative data simply did not exist back then in the way it does today, and that left advertisers/marketers with the tool of qualitative research – speaking to the target market directly. Back then, just as today, qualitative research told brands the why behind a decision to buy a product, choose one brand over another, and more.

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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Infographic: Mobile’s Role in the Retail Revolution

Infographic Mobiles Role in the Retail Revolution 228x300 Infographic: Mobiles Role in the Retail Revolution A new infographic from the team at Spotzot was shared this week with MMW.

The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.

This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

FollowAnalytics Launches a Much Needed Mobile Marketing Scorecard

FollowAnalytics Launches a Much Needed Mobile Scorecard 300x200 FollowAnalytics Launches a Much Needed Mobile Marketing ScorecardOne of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.

The metrics include rankings, ratings, engagement, promotion, freshness, activity, visibility, and sentiment. This allows mobile marketers to create a much needed benchmark in the world of mobile marketing.

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Opinion, Resources, Smartphones, Technology0 Comments

Enterprise Mobility Management Revenue is Roaring

Enterprise Mobility Management Revenue is Roaring 300x215 Enterprise Mobility Management Revenue is Roaring451 Research, an information technology research and advisory company, is out with a new report calling for the Enterprise Mobility Management (EMM) market to grow from $3.8 billion in revenue in 2014 to $9.6 billion in 2018.

The research firm defines EMM as a set of tools that include mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization.

“As enterprises increasingly adopt EMM, we believe this will lead to a market CAGR of 22% from 2013 to 2018,” the report summary reads.

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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology0 Comments

ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right

ANA Survey At Least Half Of Marketers Dont Have the Data to Do the Job Right 300x211 ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job RightThere are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Technology0 Comments

Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables?

Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables 300x256 Are Insurance Companies to Blame for The Low Consumer Adoption of Wearables?Despite lofty projections for the future growth of the wearables market, adoption levels today remain underwhelming. As a result, some have begun asking if insurance companies may play a role in the sluggish adoption at hand.

Even with well-respected companies such as Apple and Google launching new wearable technologies, most consumers are approaching the product category with reservations – if they’re even approaching the product category at all.

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Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments