Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.
With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.
Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed? Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.
While the U.S. and Great Britain have consistently led the way for mobile marketing’s growth, Spain has made huge leaps in the mobile marketing world in recent years.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile ad campaigns are now available to its advertiser and publisher clients.
The offering is being pushed through comScore’s validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile).
These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web. With actionable data to measure the performance of brand advertising, from both a campaign and inventory management perspective, advertisers and publishers now have cross-media comparable metrics – such as demographic delivery, reach, frequency and GRPs – to optimize their media allocations.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Pulsate is out with a new end-to-end marketing platform for the physical world. The start-up provides what is described as a cloud platform and its own micro-context iBeacons that allow companies to supposedly “turbocharge” customer engagement.
Pulsate, which can sit behind any brand’s existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Earlier this month, the team at GetFeedback.com unveiled the latest release of it’s customer survey product.
GetFeedback.com Spring ’14 marks the second major product release since the company opened its doors to the public earlier this year.
“The new product brings advanced new capabilities and deep levels of customization and personalization, allowing organizations of any size to connect with and listen to their customers in an entirely new way,” the company tells MMW in written statement.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
With smartphone penetration in the U.S. market now well above 60%, it’s clear that smartphones have “arrived.”
But now that smartphones have thoroughly wowed us with their potential, have the makers of today’s leading smartphones stopped innovating like they used to?
It’s no secret that Apple has faced a barrage of criticisms stemming from the company’s perceived sluggish penchant for innovation. But such critical barbs are now prevalent across the hardware landscape.
Posted in Android, iOS, iPhone, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.
Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.
As a result of reduced interaction during the early stages of the buying process, businesses today gain less direct feedback regarding customer wants and needs. Unfortunately, with the onslaught of available information online, that feedback is more integral than ever to address individual customer needs and problems.
Posted in Marketing Strategy, Mobile Marketing, Platforms, Resources, Technology