There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly.
Just how much should brand marketers really care about it? That was the question Marketing Interactive asked when it recently interviewed Tuomas Peltoniemi, head of digital at TBWA/Digital Arts Network.
Should brands care about wearables?
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
Can social media and television make a good marriage?
Many analysts believe they make a fine couple, but there are some caveats, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.”
“These TV-related conversations are fragmenting across platforms. Twitter, which has gotten the most attention for its TV tie-ins, is experiencing renewed competition from Facebook, for example,” according to eMarketer.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Amazon, critics say, is spreading itself too thin.
These days, the ecommerce hub is extending its service offerings into many diverse directions. From making tablets and smartphones, to launching streaming TV services and now mobile payments platforms, Amazon has become a cosmopolitan company in countless ways.
But is it too much too fast?
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
Remember the old song, “Me and My Shadow?” It’s been around since 1927. And even Frank Sinatra and Sammy Davis, Jr. did a version of it.
What’s your shadow now? Come on, admit it. It’s your mobile phone.
Advertisers know this. Or should know this. It makes a huge difference in marketing today.
Now, columnist Charlie Hunter-Schyff, head of planning and insights at Telefonica’s digital services, is saying mobile would do better if it invested in quality control.
Posted in Marketing Strategy, Mobile Advertising, News, Platforms, Technology
With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.
Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.
It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology
Jared Reitzin, CEO of mobileStorm, Inc., has sage advice for startups hoping to penetrate the healthcare marketplace.
In advance of a recent talk to entrepreneurs, Reitzin penned a comprehensive bookmark-worthy blog post detailing the things he thinks are essential.
So how can you get in, leave your mark, and make your impact felt? Some of Reitzin’s counsel, of course, can apply in a myriad of fields.
For starters, Reitzin says, you’re not looking for just a “client” or “a job,” but rather a relationship.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Resources, Smartphones, Technology
Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.
Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.
“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”
Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology