Archive | Technology

Macy’s Backs Largest Beacon Deployment Ever

Macy’s Backs Largest Beacon Deployment Ever 300x225 Macy’s Backs Largest Beacon Deployment EverGo big or go home. That seems to be the approach for Macy’s when it comes to its flourishing omnichannel strategy.

Representatives for Macy’s tell MMW that the company is continuing to add new dimensions for attracting shoppers and serving the needs of individual customers.

Specifically, the organization is behind the largest implementation of beacon technology to date in retail – and in any industry – expanding its partnership with shopkick to make it happen.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign

McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign 300x206 McDonald’s Uses QR codes and Mobile Marketing for NFL CampaignMcDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This is their second season sponsoring the league.

McDonald’s kicked off their campaign two days before the start of the season. They are using several marketing efforts including scanning QR codes, offering rewards to fans, and using web-enabled marketing platforms.

For the campaign, there are materials displayed at the point of sale at 14,000 restaurants nationwide featuring the “McDonald’s Tailgate Photo Sweepstakes” which rewards fans for their images that reflect “Tailgating McDonald’s-style.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes0 Comments

Good News for Mobile Marketers: Location Accuracy is Improving

Good News for Mobile Marketers Location Accuracy is Improving 300x199 Good News for Mobile Marketers: Location Accuracy is ImprovingHere’s some good news for mobile marketers and advertisers to kick off your Tuesday.

Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.

The Location Score Index is a quarterly report from Thinknear.

“Since publishing its first Location Score Index in May, the industry has made moves to improve location data quality,” a statement provided to media reads.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms0 Comments

Most Mobile Apps Have a Problem… a Big Problem

Most Mobile Apps Have a Problem... a Big Problem 300x200 Most Mobile Apps Have a Problem... a Big ProblemAn alarming finding by Gartner serves as a clear call to action for the mobile community — be careful about what you download.

By next year, 75 percent of mobile applications will fail basic security tests.

Enterprise employees download from app stores and use mobile applications that can access enterprise assets or perform business functions, and these applications have little or no security assurances.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, News, Platforms, Predictions0 Comments

One Billion Mobile Devices May Face Major Security Threat by 2017

One Billion Mobile Devices May Face Major Security Threat by 2017 One Billion Mobile Devices May Face Major Security Threat by 2017More than one billion devices on LTE networks may face a global security threat like no other within three years.

That’s according to Dr. Martin Nuss, CTO of Vitesse Semiconductor.

The rapid growth of the BYOD market, coupled with an explosion in 4G networks fed by small cell deployment, is creating an IT security threat that the global market needs to urgently address, Dr. Nuss warns in a new report.
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Posted in Announcements, Mobile Devices, News, Technology0 Comments

Apple: iPhone 6 is an Overnight Blockbuster

Apple iPhone 6 is an Overnight Blockbuster 281x300 Apple: iPhone 6 is an Overnight BlockbusterWe were told unprecedented consumer demand would soon be apparent for Apple’s iPhone 6.

And that’s exactly what the world observed over the weekend as consumers flocked to Apple’s website so aggressively that it put the company’s online store on the fritz at times.

In the first 12 hours of preorders last Friday morning, Apple saw a new overnight record for preorders, setting the stage for a record-breaking opening sales weekend for a new Apple product launch.

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Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Infographic: The Booming Business of Social Commerce

Infographic The Booming Business of Social Commerce 300x266 Infographic: The Booming Business of Social CommerceStill don’t think the social commerce industry is real and thriving?  A recent report from Invesp just might change your mind.

“The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”

So just how big is social commerce today? Check out Invesp‘s new infographic shared below.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology0 Comments