With smartphone adoption reaching record levels across the United States and the world at large in 2013, it’s no great shock that mobile applications also enjoyed a banner year. In particular, mobile augmented reality apps were hot commodities across iOS and Android. And the trend is expected to not only continue, but accelerate throughout 2014 and beyond.
Juniper Research now projects that annual revenues from mobile augmented reality (AR) services and applications will reach $1.2 billion by 2015, substantially more than the $180 million generated last year.
Posted in Android, Announcements, Augmented Reality, iOS, Mobile Apps, Mobile Devices, News, Platforms, Smartphones
Last night in Las Vegas at the 2014 International CES, Epson America raised the curtain on its second-generation Moverio “smart glasses” with a combination of new features geared to transform how consumers experience games, video entertainment and the world around them.
Sleek and lightweight, the Epson Moverio BT-200 is a binocular display using a miniaturized LCD-based projection lens system and optical light guide in each side of the glasses.
According to details provided to MMW, the Moverio platform’s advanced binocular optical system projects see-through overlays of digital content onto the real-world in the center of the smart glasses’ field of view.
Posted in Announcements, Augmented Reality, Mobile Devices, News, Platforms, Resources, Rumors, Smartphones, Technology
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced technology continues to play a larger role in most marketing strategies, many marketers are now taking advantage of augmented reality’s enormous potential for interactivity.
Augmented reality gives customers a fun and entertaining new way to engage with your campaign. Sure, the beginning phases may be marred by failed marketing experiments, but more sophisticated applications definitely have the potential to become incredible additions to any company’s marketing efforts.
“Augmented reality is still very much in the experimental bucket for most brands, and most of the implementations so far are still gimmicky,” John D. Fauller, of Snipp Interactive, Inc. recently told Mobile Marketer. “We’re starting to see more focused brand building campaigns using AR and eventually will start seeing truly utility applications using AR – that’s when you know it’s officially here to stay.”
Posted in Announcements, Augmented Reality, Developer, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Virtualization
According to the projections made in a new Kickstarter campaign, Google Glass may have a massive impact on the global travel scene.
We’ve been making travel tech projects for the last eight years and we believe that Google Glass is the next big thing in travel.
The project spearheaded by South African tourism software startup Tourism Radio wants to remove pocket guides from the pocket forever.
“My project partner, Mark Allewell, and I want to create a product for travelers based on the idea of a local person giving them information, but using technology instead,” the project description reads. “This info plays automatically as the user travels past points of interest and general areas. Imagine traveling through Barcelona, not being able to speak Spanish and missing out on a wealth of interesting information about the city around you.”
Posted in Android, Announcements, Augmented Reality, Developer, Mobile Devices, News, Platforms, Predictions, Resources, Technology
Google has been battered by consistent criticisms in recent weeks as the Internet search giant has allowed only select developers to test and tinker with its forthcoming Google Glass device.
As media and social giants like Facebook and The New York Times launch their apps for Google’s mysterious face computer, a curious general pubic wants more.
And it’s probably in the best interest of Google to give some of these critics what they want. Apparently, even Google is starting to agree with that assessment.
Posted in Announcements, Augmented Reality, Developer, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
Unfortunately for consumers hoping that Google Glass would arrive in time to land beneath their Christmas trees this holiday season, Google chairman Eric Schmidt is proving to be the Grinch that stole Christmas.
Regrettably, Google Glass is “probably a year-ish away.” In other words, 2014 is all but certainly the earliest we will see the next big thing in personal, wearable computer technology.
Speaking on the BBC Radio’s “World at One,“ Schmidt tells interviewer Martha Kearney on Monday that the launch of Google Glass isn’t as imminent as some on the blogosphere have hinted or hoped.
Posted in Announcements, Augmented Reality, Developer, Mobile Devices, News, Platforms, Predictions, Resources, Rumors, Technology
According to the latest insight gleaned from the findings of a new Nellymoser study, publishers continue to embrace mobile in the presentation and publication of today’s leading magazines.
Mobile activation in the top 100 U.S. magazines has dramatically changed from 2011 to 2012, the study shows.
Several compelling patterns have emerged, notably the increasing popularity of issue-wide mobile programs and magazine branded scanning apps, particularly those leveraging augmented reality, image recognition, and invisible watermarking technology.
Posted in Announcements, Augmented Reality, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes, Resources, Smartphones, Technology