Adobe recently conducted a Mobile Benchmark Report to analyze the current state of all things mobile. The data from the report was gathered from over 10,000 websites and mobile apps and includes data from billions of internet visits to retail travel and other websites.
On top of the general data gathered, Adobe also conducted a survey with more than 3,000 online consumers from the US, Canada, France, Germany, and the UK.
The report is being used to identify trends, predict upcoming changes in the online and mobile world, and to aid in improving the approach to mobile.
Posted in Marketing Strategy, Mobile Apps, Mobile Browsers, Mobile Internet, Mobile Shopping, Platforms
This week, MMW was privy to a new report from Adobe, which analyzes the latest mobile trends including Wi-Fi versus cellular usage, the correlation of screen size and browser market share, etc.
Here’s one of the key findings that jumped out at us on Monday: the screen size of the next generation iPhone must increase to reverse the decline in mobile browser market share.
Fortunately for Apple, fewer than 24 hours after this report was issued, Apple wowed the tech world by unveiling two new iPhones — iPhone 6 and iPhone 6 Plus — both of which offer larger screens than previous versions of the popular Apple handset.
Posted in Announcements, iPhone, Mobile Browsers, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones and tablets.
According to the latest industry data presented, time spent on a mobile device by the average U.S. consumer has climbed to 2 hours and 42 minutes per day from 2 hours and 38 minutes per day in March of 2013.
“Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hours and 19 minutes per day,” Flurry revealed on Tuesday. “Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.”
Posted in Announcements, Mobile Analytics, Mobile Apps, Mobile Browsers, Mobile Devices, Mobile Search, News, Platforms
In the past, Google capitalized on a loophole in Safari’s privacy settings aimed at preventing placement of third-party cookies by default, using invisible forms to apparently mislead Safari into believing that users had legitimately interacted with the company’s ads and willingly allowed cookies to be housed on the device.
This week, such actions finally caught up with Google and resulted in a costly resolution to the matter.
Thirty-seven states and the District of Columbia have agreed to a $17 million settlement with Google over the company’s purported “circumvention of privacy settings in Safari.”
Posted in Announcements, Mobile Browsers, Mobile Devices, News, Platforms, Privacy, Resources, Smartphones, Technology
On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses.
BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes within the last six months.
Among those surveyed, 59.5 percent have completed a local purchase of merchandise or services online, within the last six months. At the same time, two-thirds of total local purchases (65.9 percent) are purchased in-person.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Browsers, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, Mobile Retail, Mobile Search, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology
iOS and Android now control 95% of all mobile web browsing in the United States.
iOS, however, leads the way. That’s according to the findings of a new study from Quantcast and investment firm Piper Jaffray, which indicate that iOS claims a 65 percent market share.
By comparison, Android’s share of mobile browsing is just 30 percent.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Browsers, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
According to the latest data from Google, the speed at which mobile browser pages load continues to accelerate.
Over the last twelve months, in fact, the speed of mobile browser page loading has increased 30%.
“At Google,” the Internet search giant posted Monday, “we are passionate about speed and making the web faster. A faster web is better for both users and businesses – faster pages lead to better user experience and improved conversions.”
Over the last year, we have seen significant improvements in the core infrastructure that powers the Internet: the web browsers have gotten faster; there have been quite a few LTE/4G deployments making mobile networks a lot faster; and processing power on mobile devices continues to increase at a rapid pace.
Posted in Announcements, Mobile Browsers, Mobile Devices, News, Platforms, Resources, Smartphones, Technology