You’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus.
Our take? Big data is going to top the trends ticker.
Big data — the term the information technology world uses to describe all the delicious details that can be gleaned from the web — is going to loom large.
The benefits of big data, accrued via what is alternately known as web scraping or web extraction, is the best marketing tool any business could employ.
Posted in Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology
Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers.
Instead, ever since Facebook acquired ad targeting firm Atlas from Microsoft, consumers are increasingly targeted on the basis of what information Facebook has acquired about its users.
The interview posed questions to David Jakubowski, the Director of Product Marketing for Adtech at Facebook, and Facebook’s Atlas honcho Erik Johnson.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Location, News, Platforms, Predictions, Technology
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter?
Citing insightful information provided by Mozenda – - which helps companies collect and capitalize on mammoth quantities of web data by putting said data into a structured data feed — this red hot topic was recently taken up by tech writer Mackenzie Martin.
It goes without saying that the term “Big Data” is thrown around a lot, but the truth is that any data can be helpful to marketers. Although big data describes large sets of data that are available online, even extraction of smaller amounts of key information can be instructive.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
According to new research by global analyst firm Ovum, mobile data roaming will rake in an estimated $50 billion in revenues by 2019.
If that prediction manifests, it will contribute as much as 56% to global roaming revenues.
Ovum’s latest roaming forecasts show that Europe continues to be the largest contributor to global roaming revenues, accounting for 46% of global roaming revenues, with much of the revenue growth coming from the EU. The revenue contribution from Asia is also increasing, particularly from Central & Southern Asia, which is expected to grow at a compound average growth rate (CAGR) of 12% over the forecast period, as one of the highest amongst all regions.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Technology
As wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created the Marlboro Man and the Jolly Green Giant, “Just Do It,” “The Quicker Picker Upper,” and “Don’t Leave Home Without It.”
But what even the “Mad Men” of yore struggled to better understand were their customers’ preferences, lifestyles, needs, and motivations. They wanted to know how often and where they bought soap, soup, or socks — and why.
Today, there are answers. They reside in the vast universe of information known as the web and they have united advertisers and the firms that serve them in a serious quest: getting to the bottom of big data.
Posted in Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.
According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Technology