As it turns out, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location these days.
For starters, we’re looking at a $4 billion market (or more) by 2018.
The overall market of technology installations is forecast to break the 25,000 mark in 2014, while handsets capable of supporting indoor location will be in the hundreds of millions within two years. As a result, the major companies will start to make their moves.
Posted in Mobile Devices, Mobile Location, Mobile Marketing, Platforms, Smartphones, Technology, Topics
Last week, the MMA sounded its promotional trumpet to herald its forthcoming webinar titled “The Top 3 Location-Based Advertising Insights Across Retail, QSR and Auto.”
Scheduled for March 18th, the free webinar will extend the very important conversation raking place across key market sectors today with regard to location.
“Location-based advertising has evolved dramatically from its humble beginnings of simple geofence tests,” the MMA says. “Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA – released their first “UberInsights of 2014: a Digital BCS Snapshot.”
The report provides a quick view of Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game.
In the process, it highlights some of the new imperatives of marketing in 2014.
Posted in Announcements, Infographics, Mobile Data, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Mobile ad network Tapjoy has just published a new report highlighting the mobile habits of holiday travelers.
And the findings show that travelers are now more mobile than ever.
“Mobile devices are an integral part of the consumer travel experience,” says Shikha Kaiwar, Northwest Media Planner for Tapjoy. “Whether looking for a deal or booking a trip, travelers are commanding 20% of smartphone and tablet Internet traffic, and that statistic will grow as they plan out their trips for the holiday season.”
Posted in Infographics, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Technology
On Monday, BIA/Kelsey shared with MMW the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.
According to details presented in “Mobile Local Shopping and Payments: A Virtuous Cycle,” there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.
“Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.
Posted in Announcements, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
This holiday season, more consumers ever will shop local and with the assistance of mobile technology.
According to Deloitte’s 28th annual survey of holiday spending intentions and trends, increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season.
Overall, smartphone ownership has risen to 61 percent of respondents from 42 percent just two years ago. The impact? More consumers are poised to use mobile to their advantage in the retail rush of the holiday shopping season.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Payments, Mobile Shopping, Mobile Social, News, Platforms, Predictions, Smartphones, Technology
According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets.
Not surprisingly, this infusion of cash into retail from mobile consumers is inspiring a boom in mobile ad spend and related strategies to stoke the flames of this hot trend even further.
As a result, PayPal has just released its PayPal Media Network’s (PPMN) Location-Based Mobile Advertising Q3 Highlights.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Proximity, Resources, Smartphones, Tablet Devices, Technology, Topics