Archive | Mobile Location

Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support

Retail Goes Real Time Swrve Announces Data Integration iBeacon Support 300x138 Retail Goes Real Time: Swrve Announces Data Integration, iBeacon SupportSwrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.

Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.

“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”

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Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology0 Comments

Google Gets Aboard Jetpac

Google Gets Aboard Jetpac 300x199 Google Gets Aboard JetpacGoogle has gobbled up yet another company — this time, it’s Jetpac.

If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.

“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
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Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms0 Comments

Report: U.S. Location-Based Search, Advertising Market Thriving

Report U.S. Location Based Search Advertising Market Thriving Report: U.S. Location Based Search, Advertising Market ThrivingTechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.

When it comes to this fast-growing market, TechNavio is now projecting a healthy CAGR of 43.01 percent from 2013-2018.

Location-based services (LBS) use location, determined by a user’s mobile device, to search for and promote products and services near the user.
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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, News, Platforms, Predictions, Technology0 Comments

Mobile Broadband Services a Higher Priority for Operators

Mobile Broadband Services a Higher Priority for Operators 300x199 Mobile Broadband Services a Higher Priority for OperatorsIn anticipation of their conference call this morning (led by Richard Webb at 11 A.M. EST for his live femtocell market recap and outlook), market research firm Infonetics Research has just released excerpts from its latest Residential and Enterprise Femtocell Equipment report.

“Overall, the femtocell and enterprise small cell equipment market has seen robust unit and revenue growth over the previous half-year period, and we remain optimistic that these small cell segments have sufficient market drivers and support among operators to sustain continuous year-over-year unit and revenue growth through 2018,” explains Webb, the firm’s directing analyst for mobile backhaul and small cells.

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Posted in 4G, Announcements, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Smartphones, Technology0 Comments

IDC: Mobile Broadband Increasingly Important Across Asia

IDC Mobile Broadband Increasingly Important Across Asia 300x230 IDC: Mobile Broadband Increasingly Important Across AsiaAccording to a new report from IDC, mobile services market in Asia/Pacific excluding Japan (APeJ) region is considered as a very dynamic market compared to other regions, from emerging to mature market.

Many mobile operators have been struggling for quite some times to maintain growth in revenue, especially on voice services revenue.

“From 2012 to 2017, International Data Corporation (IDC) projects that the growth rate for voice services revenue in APeJ will slow down and achieve a compound annual growth rate (CAGR) of 2.5%,” IDC reveals. “However, data connectivity or mobile broadband revenue will grow at a CAGR of 19.3% from 2012 to 2017.”
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Posted in 4G, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Technology0 Comments

Mobile Marketers: Are You Near Me Now?

Mobile Marketers Are You Near Me Now Mobile Marketers: Are You Near Me Now?It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness.

Back then, cell users were asking the questions. Today, it’s mobile marketers. And the question they’re asking is: “Are you near me now?”

Precise location data has the potential to be the “killer app” of mobile advertising. However, Thinknear, a leader in location based and targeted mobile advertising, says a shockingly large amount of the data pinpointing mobile users is faulty. In a range from vague to way off base, the data is still too imprecise to stimulate any marketing magic.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms0 Comments

Motorola Solutions Unveils Location-Based Mobile Marketing Platform

Motorola Solutions Unveils Location Based Platform 300x225 Motorola Solutions Unveils Location Based Mobile Marketing PlatformThere’s nothing hotter in mobile marketing today than location. For that reason, Motorola Solutions is shrewdly focusing on where the action is.

With 45% of shoppers already using their mobile devices for mobile coupons, Motorola Solutions is rolling out a new unified indoor locationing platform to help organizations better meet the demand for customer engagement.

Motorola’s MPact Platform for Mobile Marketing is billed as “the first of its kind to offer both Wi-Fi and Bluetooth® Smart technology to engage with shoppers in the aisle when buying decisions are being made.”
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Technology0 Comments