ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout year for indoor location technologies in retail environments.
The reason? Early adopters are entering the final year of the three-year technology adoption cycle, shifting from trials to full-scale deployments.
Another critical driver, however, is the boom in BLE/iBeacons, which are creating a wave of second generation start-ups in this space that will help to drive new growth and use cases across all major verticals.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Shopping, News, Platforms, Predictions, Proximity, Resources, Technology
Berg Insight estimates in a new report published this week that mobile location-based service (LBS) revenues in Europe are estimated to grow at a compound annual growth rate (CAGR) of 25.8 percent through 2018.
While not as impressive, the North American LBS market is projected to grow as well, in this case at a CAGR of 16.1 percent from 2013 through 2018.
The main growth will come from increasing ad revenues in the social networking and local search segments, Berg projects.
Posted in Announcements, Mobile Devices, Mobile Location, News, Platforms, Smartphones, Technology
iBeacon, the indoor positioning system described by Apple as a “new class of low-powered, low-cost transmitters” that enables push notifications to be sent to iOS devices in close proximity, has found a new advocate.
This week it was announced that iBeacon is being used for the UN’s “International Day for Mine Awareness and Assistance in Mine Action.”
The event will take place later this Friday at the New York Museum in the Big Apple. And according to 9to5Mac, the event features an exhibit that uses iBeacon.
Posted in Announcements, Mobile Location, News, Platforms, Technology
Location isn’t everything when it comes to mobile… but it is the most important factor.
That’s the observation from Eli Portnoy, general manager of Thinknear, a location based and targeted mobile advertising company.
“Think about it,” Portney says in a recent interview. “The phone is a portable device we carry in our pocket and is a part of what we are doing all day and every day. You have your phone with you when you are commuting, when you are at work, when you are seeing friends, when you go home. It’s ubiquitous. And you use it to interact with your world and what’s important to you.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms
As it turns out, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location these days.
For starters, we’re looking at a $4 billion market (or more) by 2018.
The overall market of technology installations is forecast to break the 25,000 mark in 2014, while handsets capable of supporting indoor location will be in the hundreds of millions within two years. As a result, the major companies will start to make their moves.
Posted in Mobile Devices, Mobile Location, Mobile Marketing, Platforms, Smartphones, Technology, Topics
Last week, the MMA sounded its promotional trumpet to herald its forthcoming webinar titled “The Top 3 Location-Based Advertising Insights Across Retail, QSR and Auto.”
Scheduled for March 18th, the free webinar will extend the very important conversation raking place across key market sectors today with regard to location.
“Location-based advertising has evolved dramatically from its humble beginnings of simple geofence tests,” the MMA says. “Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA – released their first “UberInsights of 2014: a Digital BCS Snapshot.”
The report provides a quick view of Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game.
In the process, it highlights some of the new imperatives of marketing in 2014.
Posted in Announcements, Infographics, Mobile Data, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Tablet Devices, Technology