Take the cutting edge even closer to the edge is Geofeedia, a leader in location-based social media monitoring, intelligence and analysis. The company tells MMW that it is debuting the next generation of its social media intelligence platform at Social Media Marketing World this week in San Diego.
According to a statement provided to MMW, Geofeedia research shows 74 percent of social conversation cannot be found with traditional hashtag and keyword monitoring. In addition, six percent of posts solely include images or videos with no text at all.
Geofeedia’s location-based social media monitoring tool fills in the data gap that traditional social media listening tools leave behind by offering marketers a powerful way to pinpoint the context of location-tagged social media posts that may not include associated keywords or hashtags.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers.
Instead, ever since Facebook acquired ad targeting firm Atlas from Microsoft, consumers are increasingly targeted on the basis of what information Facebook has acquired about its users.
The interview posed questions to David Jakubowski, the Director of Product Marketing for Adtech at Facebook, and Facebook’s Atlas honcho Erik Johnson.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Location, News, Platforms, Predictions, Technology
Location, location, location.
That’s more than just the mantra of the real estate industry. It’s also the focus of modern mobile technology and related services.
And in the location space, Google is losing ground — and fast — to its chief rival Apple.
Posted in Announcements, Mobile Devices, Mobile Location, News, Platforms, Technology
Office Depot is taking mobile marketing for a spin, thanks to the folks at Shazam.
Office Depot is banking on a location-based mobile marketing app, Shazam In-Store, which has just been deployed for use at Office Depot and OfficeMax retail store locations across the U.S.
The underlying solution, we’re told, fuses Shazam with technology from Mood Media.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones, Technology
Retailers are always on the lookout for the most effective ways to reach shoppers via off-line, online, and mobile marketing. One of the growing trends when it comes to mobile marketing is the deployment of beacon technology, which provides advertisements, promos, and discounts for restaurants and retailers in the specific areas in which consumers are shopping.
One of the primary advantages to beacon technology is that it can even pinpoint the exact shopping mall or store where a consumer is located in real time. Consequently, beacon marketing has led Swirl Networks to launch its opt-in beacon marketing campaign with major retailers the likes of Lord & Taylor, Kenneth Cole, and Timberland.
Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, News, Platforms, Resources, Technology
According to new research by global analyst firm Ovum, mobile data roaming will rake in an estimated $50 billion in revenues by 2019.
If that prediction manifests, it will contribute as much as 56% to global roaming revenues.
Ovum’s latest roaming forecasts show that Europe continues to be the largest contributor to global roaming revenues, accounting for 46% of global roaming revenues, with much of the revenue growth coming from the EU. The revenue contribution from Asia is also increasing, particularly from Central & Southern Asia, which is expected to grow at a compound average growth rate (CAGR) of 12% over the forecast period, as one of the highest amongst all regions.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Technology
There has been much debate in the last few major elections about what role digital advertising or digital technology in general should play in political campaigns. As election time approaches again, many political campaign advisers are turning to the new product by Revolutionary Messaging called Smart Cookies.
Smart Cookies allows campaign leaders to reach specific voters on their desktop or mobile devices by utilizing multiple data points. Some of the data points utilized include IP address, device ID, Facebook advertiser ID, and the TargetSmart’s National Voter File that is used by Democrats and Progressives.
The end result is the ability to hyper-target voters.
Posted in Announcements, Mobile Devices, Mobile Location, News, Platforms, Smartphones, Technology