Archive | Mobile Location

Macy’s Backs Largest Beacon Deployment Ever

Macy’s Backs Largest Beacon Deployment Ever 300x225 Macy’s Backs Largest Beacon Deployment EverGo big or go home. That seems to be the approach for Macy’s when it comes to its flourishing omnichannel strategy.

Representatives for Macy’s tell MMW that the company is continuing to add new dimensions for attracting shoppers and serving the needs of individual customers.

Specifically, the organization is behind the largest implementation of beacon technology to date in retail – and in any industry – expanding its partnership with shopkick to make it happen.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Good News for Mobile Marketers: Location Accuracy is Improving

Good News for Mobile Marketers Location Accuracy is Improving 300x199 Good News for Mobile Marketers: Location Accuracy is ImprovingHere’s some good news for mobile marketers and advertisers to kick off your Tuesday.

Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.

The Location Score Index is a quarterly report from Thinknear.

“Since publishing its first Location Score Index in May, the industry has made moves to improve location data quality,” a statement provided to media reads.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms0 Comments

ABI: Indoor Location Market Reaching the Mainstream

ABI Indoor Location Market Reaching the Mainstream 300x266 ABI: Indoor Location Market Reaching the MainstreamAccording to a new report from ABI, the indoor location market is “now accelerating into the mainstream.”

The research behemoths say that new contracts and deployments of indoor location systems are being announced on an almost daily basis.

“The arrival of iBeacons has caught the imagination, but the reality is there are many more location technologies available, all of which have unique benefits,” the report summary reads.
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U.S. Indoor Location Based Search Could Grow 45%

It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and is expected to grow to 45 percent of the market by 2018.

U.S. Indoor Location Based Search Could Grow 45 Percent 300x271 U.S. Indoor Location Based Search Could Grow 45%As a result — of course — competition is heating up.  Major players in the U.S. market currently include Google, Point Inside, Micello, FastMall, and HERE, who together currently cover more than 25,000 venues in the US.

As the demand for indoor LBS is increasing, and more business organizations are adopting indoor LBS, the number of venues in the US is expected to increase to almost 200,000 by 2016. Thus, the increasing availability of indoor venue maps is an emerging trend that could fuel the growth of the market during the forecast period.

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Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, News, Platforms, Predictions, Smartphones, Technology0 Comments

AOL Just Says No to Do-Not-Track Requests

AAOL Just Says No to Do Not Track Requests AOL Just Says No to Do Not Track RequestsOL has a new privacy policy effective September 15. The new directive specifies that the company’s properties — including the recently acquired Gravity — will not honor the do-not-track requests that consumers send through their browsers.

“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”

As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms0 Comments

Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support

Retail Goes Real Time Swrve Announces Data Integration iBeacon Support 300x138 Retail Goes Real Time: Swrve Announces Data Integration, iBeacon SupportSwrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.

Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.

“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”

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Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology0 Comments

Google Gets Aboard Jetpac

Google Gets Aboard Jetpac 300x199 Google Gets Aboard JetpacGoogle has gobbled up yet another company — this time, it’s Jetpac.

If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.

“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
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Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms0 Comments