The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply.
The latest research from AdaptiveMobile shows an alarming rate of spam targeting the hugely popular mobile messaging platform, particularly across Europe and India.
In effect, the spam explosion comes as the latest evidence of spammers moving away from SMS to concentrate on OTT (Over-The-Top) messaging platforms.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, Mobile Spam, News, Platforms, SMS / Text
Globo Plc, a worldwide provider of enterprise mobility solutions and Software-as-a-Service, announced ahead of the weekend integration with Cisco Identity Services Engine — or ISE.
Cisco ISE is a security policy management platform that unifies and automates secure access control to “enforce role-based access to networks and network resources; which in turn enables a simplified enterprise mobility experience.”
The goal of the endeavor? Together, the partners say, Cisco ISE and the GO!Enterprise EMM (Enterprise Mobility Management) “provide necessary insights into the posture of mobile devices such that IT can enforce appropriate network access policies.”
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Security, News, Platforms, Technology
USAA says it is poised to become the first U.S. financial institution to protect member security through facial and voice recognition on a mobile app.
This quarter, USAA members will be able to log into their accounts through mobile devices using biometric recognition.
“This will make USAA the first U.S. financial institution to offer facial and voice recognition on a mobile app as added protection against fraud and identity theft,” the company announced.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Security, News, Platforms, Technology
Malware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar.
Pretty straight-forward, universal knowledge, right?
Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology
What’s bugging digital advertisers?
According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.
Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions
The increasingly savvy mobile marketing and digital advertising gurus at Target believe they have put the retail giant on pace to have a monster holiday shopping season.
At least one thing is for sure. 2014 will be better than 2013 for Target. How could it not?
Last year, Target had some serious trouble with the holiday shopping season, including a massive post-Thanksgiving security breach that affected thousands of credit card numbers. A new ecommerce website, launched at the beginning of the shopping season did nothing to help declining sales. In order to not repeat last year’s blunders, Target has come up with a progressive, targeted plan to make sure that they take advantage of the year’s biggest shopping season—and they should. Like most retailers, Target makes at least 20% (more like 40%) of their total year’s profits during the holidays.
Posted in Marketing Strategy, Mobile Devices, Mobile Networks, Mobile Retail, Mobile Security, Mobile Shopping, Platforms, Smartphones, Technology
If you haven’t already begun receiving messages in your smartphone or in your inbox about the “unprecedented security” of shopping online and in store with your favorite retailer this holiday season, you soon will.
According to sources connected to major retailers including Target, a marketing blitz not only for holiday shopping but for holiday shopping security looms ahead.
Though Target has high hopes for recovering after last year’s hacking debacle, it’s likely that they’ll only see a fraction of their usual holiday figures. A recent survey of shoppers has found that about 45% of respondents would “definitely not” or “probably not” spend their holiday money at stores that suffered security breaches last year, the largest of those retailers being Target.
Posted in Announcements, Marketing Strategy, Mobile Security, News