It’s a development that lends favorably to the projection that the 2012 summer Olympic games will be the most “social” in history.
On Tuesday, the team at Shazam – a leading media discovery company – said they are going for the gold with regard to coverage of and integration with the summer games this year.
Simply put, NBC’s coverage of the 2012 London Olympic Games will be Shazam-enabled. As a result, viewers will have instant access to additional content and social features within the Shazam App on their mobile device.
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Fun, Mobile Gaming, Mobile Marketing, Mobile Social, Mobile TV, News, Platforms, Smartphones
Google-owned YouTube has reached another milestone in its meteoric rise to mobile supremacy.
On Thursday, Sandvine – a provider of intelligent broadband network solutions – published its latest Internet traffic trends report, entitled “Global Internet Phenomena Report 1H2012.”
The information presented is based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Networks, Mobile TV, Mobile Websites, News, Platforms, Smartphones, Technology, Wi-Fi, Wireless Carriers
How much mobile TV do you watch these days? Not much? If so, by 2014, that could change for you and millions more.
On Tuesday, a new report from Juniper Research showed that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.
Based on the findings presented in “Mobile TV: Applications, Devices and Opportunities 2012-2016,” as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will increase their viewing times.
Posted in Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile TV, Platforms
On Wednesday, the chief executive of Siano Mobile Silicon Ltd., an Israel-based maker of TV chips for mobile devices, spoke with Bloomberg about his company’s burgeoning opportunities in the United States.
Siano, it seems, is moving toward an initial public offering sometime next year. The prominent manufacturer of chips that allow mobile devices to receive digital TV signals has CEO Alon Ironi giving ample consideration to the potential of mobile television – an industry the company head believes is in need of an image makeover.
“We need to see the creation of a positive perception of the mobile-TV market in the eyes of the financial community,” Ironi tells Bloomberg. “It’s almost a condition for going public. Right now, if you talk to an average analyst, all they know about mobile TV is it failed.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile TV, News, Platforms
On Monday, GoodMorningAmerica.com‘s launch on Yahoo began offering audiences new ways to continue the conversation before, during and after the broadcast on an around-the-clock basis.
Yahoo! and ABC News are embarking on a strategic new alliance that will enhance and transform the delivery of news and information across the digital landscape.
As a result of the deal, ABC News will be the premier news provider on Yahoo! News.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile News, Mobile Partners, Mobile TV, Mobile Websites, News
Another prominent name in mobile technology has plans to go public.
MobiTV, the popular platform that enables smartphone users to watch live television, filed to raise upwards of $75 million in an initial public offering of stock, according to a Bloomberg report late Wednesday.
The company’s filing with the U.S. Securities and Exchange Commission, however, did not reveal how many shares MobTV is planning to offer. Although MobiTV plans to trade under the symbol MBTV, it has not yet been revealed which exchange the shares would be listed on.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile TV, News, Platforms, Smartphones, Technology
Mobile Digital Television is expanding at an exponential rate and will likely reach two-thirds of U.S. households by early 2012.
According to the Open Mobile Video Coalition of America’s (OMVC) broadcasters, myriad TV broadcast stations are presently working overtime to install new transmission equipment that will allow live, local TV signals to reach viewers wherever they go in a local market.
The estimates come from a new survey of member plans spearheaded by the OMVC, which says that 96 stations are already on-the-air with Mobile DTV.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile TV, News, Platforms, Predictions