The team at hibu, a provider of digital marketing solutions, recently shared with MMW its latest survey results that show U.S. small and medium-sized businesses (SMBs) could be missing out on $1 trillion in annual revenue by not having websites that can be easily viewed and navigated on mobile phones and tablets.
According to the survey results:
- U.S. SMBs predict that mobile-optimized sales revenues will grow by 630% in the next year
- Even so, only 9% of U.S. SMBs have mobile-optimized websites, and just 3% have websites that can handle mobile transactions
- And of SMBs without mobile-optimized websites, only 12% plan to get one in the next 12-18 months.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Websites, News, Platforms, Resources
This week, MMW was fortunate to catch up with James Ramsey, the CEO of digital creative agency Fiddlefly. Ramsey was kind enough to share with us his sage counsel on what it takes to make a mobile website a winner.
“True it’s not rocket science,” Ramsey says, “but getting what you need from your mobile website is not as easy as shrinking down your desktop content and moving it around. Not if you want to drive real outcomes, not if you want your mobile site to shine.”
Here are Ramsey’s six steps to getting your mobile site on the road to greatness:
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Websites, Platforms, Resources, Smartphones, Tablet Devices, Technology
Nowhere is the digital revolution more apparent today than in online and mobile banking.
And young Americans are driving that growth.
As MMW reported in September, the findings presented in this year’s xAd/Telmetrics Mobile Path to Purchase Study showed that banking and finance mobile users are heavily ruled by Millennials.
Posted in Announcements, Mobile Websites, News, Platforms, Resources, Technology
On Tuesday, darkness descended on LivingSocial. And by Wednesday afternoon, the darkness remained.
Although the company didn’t collapse, the lights certainly went out. And the massive website outage is still garnering plenty of attention today.
Boyan Josic, a thought leadership expert for digital media, content creation and local commerce, was among the first to report the outage, which has perplexed the digital world for more than 24 hours now.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Websites, News, Platforms, Predictions, Rumors, Technology, Topics
DudaMobile, a self-serve mobile website builder, is launching the DudaMobile Non-Profit Program.
Per the announced details this morning, non-profit organizations within the United States are now eligible for a free Premium mobile website for life.
Organizations can submit their 501(c)(3) status verification to apply for the program, the company says.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Websites, News, Platforms, Resources, Technology
On Tuesday, DudaMobile – a leading do-it-yourself mobile website builder – shared with MMW the details of its latest solutions being rolled out to help developers.
DudaAPI provides a toolset for Duda Partners and developers to help them seamlessly integrate the mobile platform into their own website.
DudaAPI enables developers to create sites, set up sub-accounts, implement single sign on (SSO), access mobile site analytics and more.
Posted in Announcements, Developer, Mobile Devices, Mobile Websites, News, Platforms, Smartphones, Tablet Devices, Technology
Canadians are warming up to mobile banking at a hurried pace, a new report published Monday indicates.
Though online banking remains king when it comes to Canadians’ preference for how they bank, an increasing number of Canadians are beginning to embrace mobile.
In fact, a recent survey by ING DIRECT shows that 41 percent of Canadians say they are open to doing more traditional banking functions, like paying bills, on their mobile devices.
That number is up from 38 percent since 2012.
Posted in Announcements, Legal, Marketing Strategy, Mobile Apps, Mobile Payments, Mobile Software, Mobile Websites, News, Platforms, Resources, Technology