Archive | Near Field Communication

Marketers Hopeful iPhone 6 Will Introduce NFC Technology

Marketers Hopeful iPhone 6 Will Introduce NFC Technology 300x168 Marketers Hopeful iPhone 6 Will Introduce NFC TechnologyWith marketers sensing the powerful opportunities latent in the prospective coupling of mobile marketing and NFC technology, a new report from Morgan Stanley is generating substantial buzz today.

Morgan Stanley analysts Craig Hettenbach, Joseph Moore, Katy Huberty, Smittipon Srethapramote, and Betsy Graseck think there’s a good chance Apple will bring Near Field Communications (NFC) technology to a future iPhone.

In their new group report, the analysts suggest that the mobile payments market is growing so fast that any further delays by Apple to jump into this market will ultimately be bad for business.

Continue Reading

Posted in Announcements, iPhone, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Rumors, Smartphones1 Comment

The Time to ‘Trust’ Mobile Payments is Here

The Time to Trust Mobile Payments is Here 300x216 The Time to Trust Mobile Payments is HereAccording to the findings of a new report summary provided to MMW this week, the global market for trusted service management (TSM) has not quite lived up to expectations with the low level of near field communication (NFC) commercial deployments in the transportation sector.

But – and this is a big but – the banking and finance sectors “are making up for this with the launch of mobile payment solutions that require the support of TSM platforms.”

In fact, these verticals are expected to implement pilot and even concrete TSM projects in 2014 and account for 80.1 percent of the total number of TSM projects by 2015, new analysis from Frost & Sullivan reads.

Continue Reading

Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Smartphones, Technology0 Comments

NFC Gets the Smackdown at 7-Eleven, Best Buy

NFC Gets the Smackdown at 7 Eleven Best Buy 300x168 NFC Gets the Smackdown at 7 Eleven, Best BuyJust when you think near field communications (NFC) technology is finally catching on, a story like this comes along.

According to Mobile Commerce Daily, 7-Eleven and Best Buy are effectively pulling the plug on NFC for the time being.

NFC has been weak to take off as a mobile payment technology despite the efforts of Google Wallet and Isis. Best Buy and 7-Eleven are realizing that it is not worth the cost for them, while at the same time hinting at the possibility of branded plays for their own mobile payment solutions.

Continue Reading

Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Retail, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Smartphones, Technology0 Comments

Why Mobile Marketers Shouldn’t Take Their Focus Off of NFC

Why Mobile Marketers Shouldnt Take Their Focus Off of NFC 300x168 Why Mobile Marketers Shouldnt Take Their Focus Off of NFCWith mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.

According to the latest industry projections from IHS Technology, global shipments of cellphones equipped with Near Field Communication (NFC) technology will surge by more than a factor of four from 2013 to 2018, reaching 1.2 billion units.

Last year sounded the starting gun for the fast growth of the market, with worldwide shipments of NFC-enabled cellphones climbing to 275 million units in 2013, up 128 percent from 120 million in 2012.

Continue Reading

Posted in Marketing Strategy, Mobile Marketing, Mobile Payments, Near Field Communication, NFC, Technology1 Comment

NFC Quickly Catching Up to QR Codes and SMS in Ticketing Market

NFC Quickly Catching Up to QR Codes and SMS in Ticketing Market 300x144 NFC Quickly Catching Up to QR Codes and SMS in Ticketing MarketIn recent years, Near Field Communications (NFC) technology has clearly fallen short of once-ambitious and almost universal industry analyst projections. But that doesn’t mean NFC isn’t making process. Indeed, it has. And soon it may catch up to QR codes and even SMS, at least in the ticketing market.

If it seems like another far-fetched projection, here’s why things may finally be different this time around.

ABI Research has forecast that over 34 billion tickets will be delivered to mobile devices over the next five years. The combined number takes into consideration the multiple technologies used to present a mobile ticket at time of authentication, including QR codes, NFC, SMS, mobile wallets, Bluetooth Smart, and dedicated apps.
Continue Reading

Posted in Mobile Commerce, Near Field Communication, NFC, Technology0 Comments

Report: Most Consumers Don’t Trust NFC

Report Most Consumers Dont Trust NFC 259x300 Report: Most Consumers Dont Trust NFCIt’s basic human nature to fear or distrust that which isn’t known or well understood.

As a result, many consumers continue to exhibit a lack of faith or trust in near field communications technology – specifically, NFC payments.

YouGov’s “The Future of Mobile Digital and Contactless Payments” report indicates that 35% of UK adults are aware of NFC-enabled mobile devices, but fewer than one in ten (9%) mobile and smartphone owners know that their device is NFC-enabled.
Continue Reading

Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Resources, Smartphones, Technology0 Comments

Pressure Mounts on Apple to Embrace Isis Mobile Wallet

Pressure Mounts on Apple to Embrace Isis Mobile Wallet 300x225 Pressure Mounts on Apple to Embrace Isis Mobile WalletWith Apple’s Passbook proving that the iDevice maker is interested in mobile coupons, payments, and digital payment options, some industry experts believe Apple’s next-gen iPhone 6 (likely to be released in the fall of 2014) could support Isis Mobile Wallet.

Isis is finally ready to be a major prime time player.

Recently, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless, announced the latest version of the Isis Mobile Wallet is now available.
Continue Reading

Posted in Announcements, iPhone, Mobile Coupons, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology0 Comments