It’s basic human nature to fear or distrust that which isn’t known or well understood.
As a result, many consumers continue to exhibit a lack of faith or trust in near field communications technology – specifically, NFC payments.
YouGov’s “The Future of Mobile Digital and Contactless Payments” report indicates that 35% of UK adults are aware of NFC-enabled mobile devices, but fewer than one in ten (9%) mobile and smartphone owners know that their device is NFC-enabled.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Resources, Smartphones, Technology
With Apple’s Passbook proving that the iDevice maker is interested in mobile coupons, payments, and digital payment options, some industry experts believe Apple’s next-gen iPhone 6 (likely to be released in the fall of 2014) could support Isis Mobile Wallet.
Isis is finally ready to be a major prime time player.
Recently, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless, announced the latest version of the Isis Mobile Wallet is now available.
Posted in Announcements, iPhone, Mobile Coupons, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology
On Friday, Strategy Analytics lowered its outlook for NFC-based mobile payments.
The reduction, we’re told, reflects the slow pace at which operators are pushing NFC payment services, limited NFC payment deployments by handset makers, and the continued slow adoption of contactless payments by retailers.
The analysts now estimate that 115 Million NFC handset owners will spend just over $48 Billion using their NFC phones by 2017.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Technology
And you thought NFC wasn’t growing?
The number of NFC-enabled devices in use will exceed 500 million in 2014, according to a new report.
ABI Research’s “NFC Devices, Strategies, and Form Factors” calculated that a minimum of 285 million mobile and consumer electronics devices will ship in 2013 as OEMs continue to drive the market for NFC as mobile operators struggle to gain control and bring their services to market.
Posted in Announcements, Mobile Devices, Near Field Communication, News, NFC, Platforms, Smartphones, Tablet Devices, Technology
Sprint confirmed Thursday the availability of Pinsight Touch, a nationwide open platform for storing and accessing credentials on a mobile device.
With a strong emphasis on security, the solution is opening up new possibilities for the transit, access and payment verticals, Sprint says.
Pinsight Touch offers a direct path for credential issuers to enable their own branded applications with Near Field Communication (NFC) and to share secured access to those credentials with other trusted applications, creating opportunities for increased distribution and wallet share.
Posted in Announcements, Marketing Strategy, Mobile Devices, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology
From PayAnywhere to Square, there is a handful of well-respected and market leading mobile payments solutions available today to retailers large and small.
But while the mobile payments business is booming, the mobile wallet space is struggling to live up to the hype.
“Forget about cash or credit,” says Brett Nuckles of BusinessNewsDaily. In 2013, consumers can simply swipe or scan their smartphones at the checkout to pay — no fumbling with pocket change required. A huge array of mobile payment services have sprung up in recent years, urging customers to abandon their plastic credit cards for the “mobile wallet” revolution. But so far, adoption of mobile payment technology has been dismal. Here are the top 10 reasons mobile payments haven’t caught on — yet.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Payments, Mobile Security, Near Field Communication, News, NFC, Platforms, Smartphones, Technology
Despite the fact that NFC technology and mobile wallets haven’t yet revolutionized the retail and restaurant checkout experience as quickly as anticipated, the mobile credit card reader industry has largely exceeded expectations and continues to impress industry watchers and analysts.
Earlier this spring, Symphony EYC published the results of a new survey indicating that Americans and Europeans are ready to embrace mobile interactions as a commonplace component of their food and grocery shopping experience.
When it comes to restaurant dining experiences (including take-out food orders), consumers want more mobile payment and service options. 69 percent of consumers already order food online using a mobile device today, according to a new study by the IAB and Viggle. The study found that people use their mobile devices to find restaurant locations, check out menus, and see other users’ reviews.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology