Are car keys a thing of the past? If the team at NXP Semiconductors is correct in their vision, mobile devices will soon be the mechanism through which automobiles are unlocked and perhaps even started.
According to a new report from Reuters, Apple’s adoption of Near Field Communications technology is a game-changer for the future of NFC.
“Once they saw these announcements in September they kind of realized there was no going back on this technology so they better get moving and be quick on it,” Drue Freeman, Senior Vice President for global automotive sales and marketing at NXP, is quoted by Reuters.
Posted in Announcements, Near Field Communication, News, NFC, Predictions
A new report from Juniper Research calls for major growth in the market for NFC mobile payments.
And not surprisingly, Apple is expected to play a critical role in the anticipated boom.
Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.
Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones
Although Apple’s iPhone 6 has taken a back seat in the headlines this summer to more interesting rumors pertaining to the company’s long-awaited iWatch, iPhone 6 will likely surprise many consumers when it’s unveiled next week along with a vast array of snazzy new features and capabilities.
Chief among the new bells and whistles is that which is made possible by Dutch chipmaker NXP. The company is said to be behind iPhone 6′s NFC capabilities.
Apple has reportedly been interested in NFC since Steve Jobs was still the CEO. But only now is Apple finally ready to embrace Near Field Communications technology.
Posted in Announcements, iPhone, Mobile Devices, Near Field Communication, News, NFC, Platforms, Rumors, Smartphones, Technology
With marketers sensing the powerful opportunities latent in the prospective coupling of mobile marketing and NFC technology, a new report from Morgan Stanley is generating substantial buzz today.
Morgan Stanley analysts Craig Hettenbach, Joseph Moore, Katy Huberty, Smittipon Srethapramote, and Betsy Graseck think there’s a good chance Apple will bring Near Field Communications (NFC) technology to a future iPhone.
In their new group report, the analysts suggest that the mobile payments market is growing so fast that any further delays by Apple to jump into this market will ultimately be bad for business.
Posted in Announcements, iPhone, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Rumors, Smartphones
According to the findings of a new report summary provided to MMW this week, the global market for trusted service management (TSM) has not quite lived up to expectations with the low level of near field communication (NFC) commercial deployments in the transportation sector.
But – and this is a big but – the banking and finance sectors “are making up for this with the launch of mobile payment solutions that require the support of TSM platforms.”
In fact, these verticals are expected to implement pilot and even concrete TSM projects in 2014 and account for 80.1 percent of the total number of TSM projects by 2015, new analysis from Frost & Sullivan reads.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Smartphones, Technology
Just when you think near field communications (NFC) technology is finally catching on, a story like this comes along.
According to Mobile Commerce Daily, 7-Eleven and Best Buy are effectively pulling the plug on NFC for the time being.
NFC has been weak to take off as a mobile payment technology despite the efforts of Google Wallet and Isis. Best Buy and 7-Eleven are realizing that it is not worth the cost for them, while at the same time hinting at the possibility of branded plays for their own mobile payment solutions.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Retail, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Smartphones, Technology
With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.
According to the latest industry projections from IHS Technology, global shipments of cellphones equipped with Near Field Communication (NFC) technology will surge by more than a factor of four from 2013 to 2018, reaching 1.2 billion units.
Last year sounded the starting gun for the fast growth of the market, with worldwide shipments of NFC-enabled cellphones climbing to 275 million units in 2013, up 128 percent from 120 million in 2012.
Posted in Marketing Strategy, Mobile Marketing, Mobile Payments, Near Field Communication, NFC, Technology