Archive | Push Messaging

Webinar: Avoid Message Fatigue Across Email, SMS and Push

Webinar Avoid Message Fatigue Across Email SMS and Push 300x144 Webinar: Avoid Message Fatigue Across Email, SMS and PushLater this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push.

“Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, Technology0 Comments

Mobile Multimedia Messaging Platform Earning Praise in Silicon Valley

Mobile Multimedia Messaging Platform Earning Praise in Silicon Valley Mobile Multimedia Messaging Platform Earning Praise in Silicon ValleyA pioneer in push-to-talk (PTT) and multimedia messaging is soaking up praise from Silicon Valley on Monday.

Voxer announced today that its business service, Voxer Business, has been named the Best Overall App and Best Social Business App in the Silicon Valley Business App (SVBA) Awards.

The SVBA Awards are sponsored by Regalix, Inc.
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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Push Messaging, Smartphones, SMS / Text, Technology0 Comments

Beyond Push Notifications: The Rise of Multi-Channel App Messaging

Beyond push notifications The rise of multi channel app messaging Beyond Push Notifications: The Rise of Multi Channel App MessagingThe following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy.

One of the most successful weapons in a mobile app marketer’s toolbox has been the push notification. Popularized by Apple in 2009, the marketing channel has gained incredible traction over the last few years, lighting up billions of smartphones with short messages about breaking news, launching sales and friends’ activity. Those who use push regularly see engagement jump by 30-60%, a breath of fresh air for an industry plagued with abysmal retention rates.

The beauty of push is that it gives marketers unsolicited access to their audience. Once a person authorizes push on a particular app, that app has the ability to send them notifications 24/7 and incentivize them to return to the app experience.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, Technology0 Comments

What is Push Marketing?

What is Push Marketing What is Push Marketing?Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in front of potential customers, particularly those who may not have requested the message or even be interested in the message initially.

Put differently, push marketing means to push a product into the buyer’s line of sight when they’re not already looking for it.

Push marketing efforts generally encompass a wide reach. From text messages (SMS marketing) to TV commercials, an immense variety of mediums today use an equally vast array of marketing strategies that employ some form of push marketing.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Social, News, Platforms, Push Messaging, Resources, SMS / Text, Technology0 Comments

Babberly Unveils Hyperlocal Mobile Ad Platform

Babberly Unveils Hyperlocal Mobile Ad Platform 300x167 Babberly Unveils Hyperlocal Mobile Ad PlatformOn Thursday in Menlo Park, California, Babberly dove into the increasingly cluttered field of location-based social start-ups by launching what the company calls a groundbreaking hyperlocal mobile ad platform.

The platform in question is designed to help connect merchants with both current and potential customers in real-time.

This approach grants merchants the ability to build direct relationships within their community while enjoying a competitive edge. With Babberly, merchants can connect with loyal users that are looking for their products and/or services when and where they need them.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms, Proximity, Push Messaging, Resources, Smartphones, SMS / Text, Technology0 Comments

Webinar Tomorrow: Mobile App Engagement & Retention Using Mobile Push Messaging

New Webinar Mobile App Engagement Retention Using Mobile Push Messaging Webinar Tomorrow: Mobile App Engagement & Retention Using Mobile Push MessagingJust a quick reminder that Mobile Marketing Watch is hosting a webinar tomorrow entitled “The New Rules of Success for Mobile App Engagement & Retention,” presented and sponsored by Urban Airship.  If you haven’t already, be sure and register now!

This webinar will discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention.  ”While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains.  Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, Push Messaging, Resources, Smartphones, Webcasts0 Comments

New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging

New Webinar Mobile App Engagement Retention Using Mobile Push Messaging New Webinar: Mobile App Engagement & Retention Using Mobile Push MessagingEver wonder why brands with mobile apps leverage push messaging to drive user engagement?  Or why push messaging has become such an important tool for mobile marketers?

Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention.  ”While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains.  Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”

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Posted in Announcements, Developer, LBS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, News, Proximity, Push Messaging, Smartphones, Webcasts1 Comment