As electronic devices continue to play a vital role in daily communication, there are some differences in how mobile communications transpire from country to country. For example, in 2013 “chat apps” were significantly more popular than SMS / text messaging in the U.K.
The tide now seems to be turning, however.
Chat apps, of course, are mobile apps which allow individuals to instant message in the same manner they would through text messages, but chat apps generally do not impact monthly text messaging limits.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, SMS / Text
eCommerce is undoubtedly a driving force in the world of retail and business, and many believe that mCommerce will slowly but surely capture a larger portion of all online shopping, but retailers are still searching for the best way to encourage mobile commerce.
Currently, approximately 23% of smartphone owners make at least one mobile purchase per month. This could be anything from pre-ordering morning coffee or lunch, buying through a well-recognized ecommerce app such as iTunes or Amazon, or sending an e-gift to a friend.
While 23% is not bad, it is still fairly low, leaving retailers looking for more ways to encourage mobile shopping. Consequently, many are turning to SMS to get the job done.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, SMS / Text, Technology
Could young people benefit from a text message service that jogs their thoughts and actions about bullying?
DoSomething.org, the largest organization for young people and social change, and Be a STAR, an anti-bullying initiative co-founded in 2011 by The Creative Coalition and global entertainment company WWE, think so.
The organizations have partnered up to offer “The Bully Text: Superstar Edition,” a campaign that employs an SMS text message game to encourage young people to take action to combat bullying.
Posted in Announcements, Mobile Devices, News, Platforms, SMS / Text
SMS spammers are every bit as irritating as they are plentiful.
And Jared Reitzin, the CEO of mobileStorm, is fed up with it.
“Anyone else get super annoying SMS spam trying to sell sunglasses?” Reitzin asks in a recent post to the Digital Marketing Blog, the official blog of mobileStorm.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Spam, News, Platforms, Smartphones, SMS / Text
When a lawsuit against Yahoo was dismissed by US District Court Judge Michael Baylson, you can bet that the Internet behemoth was relieved that the judge sided with them in saying that they had not violated any Telephone Consumer Protection Act laws.
Those laws specifically prohibit the use of auto dialers to send SMS messages without a recipient’s consent, but Philadelphia resident Bill Dominquez says that he indeed received those messages, to the tune of approximately 5000 in a five-month period. Dominquez wants the lawsuit to continue but, not surprisingly, Yahoo is asking for the court to uphold the decision to dismiss it.
Posted in Announcements, Marketing Strategy, Mobile Spam, News, Platforms, SMS / Text
On Monday, MMW was briefed by the team at SAP regarding the expansion of the SAP Mobile Secure portfolio.
The latest addition is that of a mobile application management component, which the company calls “a white-label, localizable and secure enterprise app store that makes it easy for companies to simply and proactively push their mobile apps into the hands of employees, business partners and consumers.”
For managed users, the company says of its newest solution, it identifies when their device is out of compliance and directs them to download the appropriate mobile device management (MDM) solution, regardless of the MDM vendor, before they are able to install any apps.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, SMS / Text, Technology
mHealthWatch reports that the percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high.
A recently published global survey by FICO shows that 80 percent of people would like the option to use their smartphones to interact with health care providers.
The predictive analytics and decision management software company says these organizations include government and private insurers, hospitals, pharmacies, mail-order drug companies, third party administrators and clinics.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Technology