On Monday, MMW was briefed by the team at SAP regarding the expansion of the SAP Mobile Secure portfolio.
The latest addition is that of a mobile application management component, which the company calls “a white-label, localizable and secure enterprise app store that makes it easy for companies to simply and proactively push their mobile apps into the hands of employees, business partners and consumers.”
For managed users, the company says of its newest solution, it identifies when their device is out of compliance and directs them to download the appropriate mobile device management (MDM) solution, regardless of the MDM vendor, before they are able to install any apps.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, SMS / Text, Technology
mHealthWatch reports that the percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high.
A recently published global survey by FICO shows that 80 percent of people would like the option to use their smartphones to interact with health care providers.
The predictive analytics and decision management software company says these organizations include government and private insurers, hospitals, pharmacies, mail-order drug companies, third party administrators and clinics.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Technology
In a complaint filed Tuesday, the Federal Trade Commission charged mobile phone service provider T-Mobile USA with making “hundreds of millions of dollars” by placing charges on mobile phone bills for purported “premium” SMS subscriptions that, in many cases, were allegedly “bogus charges that were never authorized by its customers.”
The FTC alleges that T-Mobile received anywhere from 35 to 40 percent of the total amount charged to consumers for subscriptions for content such as flirting tips, horoscope information or celebrity gossip that typically cost $9.99 per month.
T-Mobile in some cases continued to bill its customers for these services offered by scammers years after becoming aware of signs that the charges were fraudulent, a provided statement from the FTC reads.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, SMS / Text
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development.
Rightly so. However, casting seed wildly and without forethought can lead to a lot of it being a waste of time and money. A more focused, customer-specific approach is emerging — one that experts in the field say has enormous potential.
According to Sanjay Govil, founder and chairperson of Infinite Computer Solutions, “Marketers should leverage the ubiquity of mobile to provide value-added services to customers,” he says in a new interview with All Business.
Posted in Marketing Strategy, Mobile Devices, Mobile Marketing, Platforms, Smartphones, SMS / Text, Technology
What do consumers want from mobile marketers? According to a new study by Hipcricket, it’s obvious that prospective customers want a lot less spam and a serving of ham.
The Hipcricket study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the majority of brands miss their target with messages people find not useful, irrelevant, or insufficiently personalized.
How do marketers miss the mark? Here are some consumer responses from the survey:
Posted in Infographics, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text
The US District Court of Illinois recently rejected the dismissal argument that Path, the social networking service, put on the table, costing them the first round in their mobile spam lawsuit.
The company has been accused of sending SMS messages to consumers without first inviting them to join their service, and the recent ruling to toss their dismissal argument allows the class-action lawsuit filed by Illinois resident Kevin Sterk to proceed.
Filed in March 2013, Sterk’s complaint alleges that the social networking service violated TCPA laws by sending SMS ads using auto dialers without first getting permission from recipients. In his complaint Sterk alleges that an unsolicited text was sent to him by Path telling him that another Path user wanted to show him photos on the service’s website, and that the same message also had a link to that website with instructions on how to register and join.
Posted in Announcements, Legal, Mobile Devices, Mobile Social, Mobile Spam, Platforms, Privacy, Resources, Smartphones, SMS / Text
According to a new report from MediaPost, the conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted by advertisements. That’s why it’s always been held that P2P communication platforms and advertising don’t mix.
It makes sense as, if you think about it. Who really wants to be distracted when they’re in a conversation, texting, chatting or playing a game? In most of those instances users are loath to be interrupted in any way.
That’s why the latest slew of messaging appst are using very little, if any, in-app advertising – except Tango, which has aggressively been using them and, recently, ran some research on the impact that it’s having on their users.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, Technology