Later this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push.
“Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, Technology
According to a new report from Pizza Marketplace, the pizza industry is getting some help in the mobile marketing department.
ZinMobi – a so-called specialist in marketing software for pizza chains – is setting up shop in North America.
ZinMobi’s platform has enjoyed rapid success in response to its ability to targets customers according to their purchase behavior.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Smartphones, SMS / Text, Technology, Topics
Apple wants iOS device users to be safer than ever while texting. To make that happen, the Cupertino, California-based tech giant is working on something new called “transparent texting.”
A patent application filed recently with the U.S. Patent and Trademark Office portrays technology that would enable safer on-the-go texting.
The patent description of “transparent texting” refers to an electronic communication device’s camera that can “continuously capture and present video images as a background within a text messaging session currently being displayed by the device.”
Posted in Augmented Reality, iOS, iPhone, Mobile Devices, News, Platforms, Resources, Rumors, Smartphones, SMS / Text, Technology
One day removed from St. Patrick’s Day, there’s some rather unfortunate news to report on the SMS front in Ireland.
According to reports out of Europe, text messaging has virtually “collapsed” in Ireland.
Ireland’s telecoms regulator confirms a significant decline in SMS messages sent between Irish people during the past year.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, SMS / Text, Technology
Both SMS marketing and social media have become modern fundamentals of a strong marketing plan in the last few years, but by integrating the two into a cross channel promotional strategy, you can build your business exponentially while also greatly increasing your social media traffic.
In short, SMS and social media are a great match that should always be used in tandem when possible and appropriate.
One of the reasons for using SMS with social media is simply because a huge segment of the American people are already well-versed in using text messages and are quite comfortable with it. Indeed, more than 90% of all text messages are read within minutes of their receipt. Open rates now exceed 98%, which is nothing less than phenomenal. Also, it allows you to market “on the go” and goodness knows how important that is today.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, Technology
This week, Impact Telecom – a sizable global provider of voice and data services – delved deeper into the SMS space with its most recent acquisition.
According to an update provided to MMW, the company is acquiring SMS solutions provider Citessentials for an undisclosed sum.
The deal, however, is expected to close quickly during the first quarter of this year.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Smartphones, SMS / Text
On Tuesday, February 11th, mobileStorm – a veteran provider of mobile marketing solutions across multiple industries – will present a new webinar for casino marketers to highlight the growing power and untapped promise of mobile marketing in the casino space.
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing.
Today, investing in mobile marketing is hardly a gamble for casinos. When it comes to tapping into the mobile channel for marketing, the house always wins. And you wanna know a little secret? Players win, too.
Posted in Announcements, Casino mobile marketing, Marketing Strategy, Mobile Devices, News, Platforms, Resources, SMS / Text, Technology