“Travelers don’t just want to sleep in hotels anymore. They want to work, eat, drink, socialize or just keep to themselves with their electronic devices there.”
That’s the bottom line from a recent USA Today interview reporter Nancy Trejos recently conducted with five top hotel executives.
The objective of the interview (and if you click on the link, you can see a video with hotel execs discussing the issues) was to ascertain what modern hotels need to have to attract consumers.
Posted in Technology, Wi-Fi
Although the smartglasses phenomenon is palpable, it is far from ubiquitous.
Despite offerings like Google Glass impressing many, these wearable devices remain a rare sighting in the world because of numerous barriers to adoption – everything from cost to availability (Google Glass still isn’t available for all to purchase).
Of course, that is expected to change soon. But more factors are in play than we realize when it comes to driving the demand for smartglasses.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology, Wi-Fi
Worldwide Wi-Fi deployments reached a total of 4.2 million hotspots in 2013, ABI says in a new report shared with MMW this week.
Deployments will continue to grow at a CAGR of 15.0% between 2013 and 2018, to exceed 10.5 million, ABI projects.
Among the global Wi-Fi hotspots, 68.6% of Wi-Fi is in Asia-Pacific, followed by 12.3% in Latin America, 9.0% in Europe, 8.7% in North America, and 1.4% in Middle East and Africa. The number includes Wi-Fi hotspots deployed by mobile and fixed-line carriers as well as third party operators.
Posted in Mobile Data, Mobile Devices, News, Platforms, Technology, Wi-Fi
According to a new report from market research firm Infonetics Research, there’s a profound interest in WiFi among today’s leading wireless carriers.
“Carrier WiFi deployments are evolving to deliver the same quality of experience as mobile and fixed-line broadband service environments, and this is driving WiFi networks to become more closely integrated,” says Richard Webb, directing analyst for mobile backhaul and small cells at Infonetics Research. “Hotspot 2.0, a key tool developed by the industry to aid this drive, shows rapid adoption by carriers participating in our latest carrier WiFi survey.”
Posted in Announcements, Mobile Devices, News, Platforms, Technology, Wi-Fi
On Tuesday, MMW was briefed on a new partnership between Spireon and Sprint.
The formation of their relationship is based on a mutual goal to provide Spireon’s FleetLocate-branded mobile resource management solutions to fleet operators utilizing the Sprint network.
“FleetLocate solutions enable companies to maximize productivity, improve operational efficiencies and improve the bottom line through more effective management of assets, trailers and service fleets,” Spireon said in a provided statement.
Posted in Marketing Strategy, Mobile Partners, Technology, Wi-Fi, Wireless Carriers
Our collective penchant for using smartphones, tablets, and connected devices wherever we go is changing the technological demands of our time.
According to the latest research conducted by the independent London-based global research firm TechNavio, connected-device reliance is driving the growth of the Global Outdoor Wi-Fi Equipment Market.
Due to the increasing adoption of smartphones and tablets by a relatively younger and affluent generation globally, the demand for Wi-Fi access for these devices has increased considerably. Many telecom operators are now setting up network architecture that can contend with the surging demand for smartphones and tablets equally.
Posted in Mobile Devices, News, Predictions, Smartphones, Tablet Devices, Technology, Wi-Fi
Making proximity marketing more effective is a paramount concern among many companies today, but one in particular says its actively doing the most to take proximity marketing to the next level.
Mobile Network Marketing Corporation has released an industry first – a “Wi-Fi marketing powerhouse” system that promises to revolutionize conventional marketing.
There’s no shortage of bold talk and pledges in the company’s press release. But is the hype warranted?
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Resources, Technology, Wi-Fi