Archive | Topics

Adobe’s Acquisition Highlights Interest in Creative Cloud App Development

Adobes Acquisition Highlights Interest in Creative Cloud App Development 300x185 Adobes Acquisition Highlights Interest in Creative Cloud App DevelopmentAhead of the weekend, Adobe announced that it has acquired privately held Aviary.

Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.

Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Continue Reading

Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms0 Comments

Citibank Launches New Mobile Only Bank Accounts

Citibank Launches New Mobile Only Bank Accounts 300x168 Citibank Launches New Mobile Only Bank AccountsSlowly but surely the ability to set up automatic withdrawal, and process payments via digital bill pay has caught up to and far surpassed the convenience of paying with paper checks. Even many renters are now able to pay their rent electronically.

The increasing popularity of online and mobile banking has prompted Citibank to launch a new type of bank account called Access. Access is designed to appeal to the 20% of Millennials who don’t even have a checkbook.

Continue Reading

Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

Is Text Messaging the Key to mCommerce?

Is Text Messaging the Key to mCommerce Is Text Messaging the Key to mCommerce?eCommerce is undoubtedly a driving force in the world of retail and business, and many believe that mCommerce will slowly but surely capture a larger portion of all online shopping, but retailers are still searching for the best way to encourage mobile commerce.

Currently, approximately 23% of smartphone owners make at least one mobile purchase per month. This could be anything from pre-ordering morning coffee or lunch, buying through a well-recognized ecommerce app such as iTunes or Amazon, or sending an e-gift to a friend.

While 23% is not bad, it is still fairly low, leaving retailers looking for more ways to encourage mobile shopping. Consequently, many are turning to SMS to get the job done.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, SMS / Text, Technology0 Comments

Mobile Continues To Change The Way We Connect, Communicate, And Do Business

Mobile Continues To Change The Way We Connect Communicate And Do Business Mobile Continues To Change The Way We Connect, Communicate, And Do BusinessAdobe recently conducted a Mobile Benchmark Report to analyze the current state of all things mobile. The data from the report was gathered from over 10,000 websites and mobile apps and includes data from billions of internet visits to retail travel and other websites.

On top of the general data gathered, Adobe also conducted a survey with more than 3,000 online consumers from the US, Canada, France, Germany, and the UK.

The report is being used to identify trends, predict upcoming changes in the online and mobile world, and to aid in improving the approach to mobile.

Continue Reading

Posted in Marketing Strategy, Mobile Apps, Mobile Browsers, Mobile Internet, Mobile Shopping, Platforms0 Comments

Social Media The Primary Area Online Markers Must Focus Their Attention

Social Media The Primary Area Online Markers Must Focus Their Attention 300x250 Social Media The Primary Area Online Markers Must Focus Their AttentionWith 75% of consumers ages 18 to 44 utilizing their smartphone for social media more than anything else, online marketers must not ignore the vital role that social media plays in online marketing today.

Aside from the frequency of checking social media on mobile devices, 23% of shoppers will log into social media while shopping, and another 34% will perform shopping related activities while in a brick-and-mortar location. This includes anything from comparison-shopping, checking to see if the retailer has more sizes, or colors in their online store, or utilizing shopping apps.

Continue Reading

Posted in Announcements, Mobile Shopping, News, Platforms, Smartphones0 Comments

Budweiser Tests Social Media Based Promotion Redemption

Budweiser Tests Social Media Based Promotion Redemption 300x248 Budweiser Tests Social Media Based Promotion RedemptionHave you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.

According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.

Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology0 Comments

Facebook Now Reaches 100 Million in Africa

Facebook Now Reaches 100 Million in Africa 300x233 Facebook Now Reaches 100 Million in AfricaFacebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.

In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.

The same, of course, is true across many emerging markets today.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms0 Comments