The drive to monetize has pushed more than one social media site to add to their advertising offerings.
The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or a variety of views of one piece of merchandise.
Pinterest is the latest company to get aboard the carousel. Facebook also recently announced its own multi-image ad offering.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Social, News, Platforms
The name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March 2-6 for the 2015 Game Developers Conference (GDC).
GDC is the world’s largest and longest-running professionals-only game industry event. It’s the number one annual meeting ground where programmers, artists, producers, game designers, audio professionals, business decision-makers, and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.
This market defining conference features over 400 lectures, panels, tutorials, and round-table discussions on a comprehensive selection of game development topics taught by leading industry experts. In addition, the GDC expo showcases all of the most relevant game development tools, platforms and services helping to drive the industry forward.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Gaming, News, Platforms, Technology
On Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.
Financial terms were not disclosed as of this writing.
If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Technology
This week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.
The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.
Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.
This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.
Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
Posted in Announcements, Mobile Apps, Mobile Social, News, Platforms
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron are on cloud nine today. The reason? The new partners have a “cloudy” forecast for their future and things couldn’t possibly be any more promising.
This week, the two companies have merged to create a new global digital experience leader of scale, with “potent technology capabilities” and a broad partner ecosystem.
A statement provided to MMW explains that the combined company is backed by technology-focused private equity investment firm Accel-KKR.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
Teradata Corp., a big data analytics and marketing applications company, says that in December it rather quietly acquired Appoxee, a mobile marketing Software-as-a-Service provider.
Going under the radar until recent days, the company says its purchase of Appoxee and its addition to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to “provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.”
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones