The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech.
Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike.
Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for smaller brands. Upon first using Fancy or Wanelo and scrolling through the countless high-definition photos of intriguing products, there is a common characteristic to the site: the absence of logos or brand imagery.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Mobile Social, News
The IDC says in a new report published Thursday that the combined consumer and enterprise worldwide wireless local area network (WLAN) market segments increased 13.7% year over year in the third quarter of 2013.
The details are listed in the latest edition of the International Data Corporation (IDC) Worldwide Quarterly WLAN Tracker.
Once again, the enterprise segment continued to grow at a very healthy rate and increased another 12.8% over the same period last year.
Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology, Topics, Wi-Fi
Trustwave researchers say that approximately two millions accounts at Facebook, Twitter, Google, and others have been hacked in recent weeks.
The research report indicates that passwords were compromised in the attack, which is being called “massive” in nature.
According to CNN, the massive data breach was a result of keylogging software maliciously installed on an untold number of computers around the world.
Posted in Announcements, Mobile Devices, Mobile Security, Mobile Social, News, Platforms, Technology
It’s a new question for new times.
According to CNBC, a California woman is the first person to receive a traffic citation for wearing Google Glass while behind the wheel.
With Google’s computer-in-an-eyeglass expected to launch next year, this could be a scenario that plays out again and again in the headlines, but only if wearable technology is more widely deemed to be responsible for encouraging distracted driving.
Posted in Announcements, Legal, Mobile Devices, News, Platforms, Resources, Topics
Issuing its third report in so many days, International Data Corporation announced today that it expects ICT spending growth in the Asia/Pacific (excluding Japan) region to be 6.6% this year.
In 2014, even greater accelerated growth of 8.7% is projected.
Not withstanding the fact that the growth outlook for overall ICT spending of the region in 2013 is slightly lower than what IDC anticipated in last year’s Predictions, “IDC expects the region to rebound in 2014, driven by large markets like China and emerging markets like India and Indonesia.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology, Topics
According to ABI Research, in response to the emergence and rapid growth of mobile and cloud-based technology, commercial fleets no longer need to fit expensive hardware on their new trucks.
The “availability of consumer mobile devices with increasingly sophisticated capabilities means that smaller fleets are embracing commercial telematics,” a new report from the research and analytics giant reads.
Most fleet operators are already using smartphones as service access devices to monitor their fleets remotely. Now commercial telematics service providers are increasingly adapting their core applications including track & trace/route planning, driver behavior and fuel management solutions to run on consumer-grade smartphone and tablet devices.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology, Topics
Sources confirmed late Monday that Apple has acquired social-media analytics firm Topsy Labs, Inc.
Topsy specializes in analyzing the global conversation on Twitter. Its tools can decipher how often a term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign.
According to the Wall Street Journal, which first reported in detail on the acquisition, Topsy is one of a select few Twitter Inc. partners with access to the “fire hose” — “the full stream of tweets since 2006, which now average roughly 500 million a day.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, Technology, Topics