It was, without question, an amazing year for social media.
Between the growth logged by the world’s leading platforms, to the new and increasingly effective tactics of social media marketers, 2014 was a very insightful and, ultimately, instructive year, the lessons of which will be put to good use in 2015.
Thanks to a new infographic from the folks at Didit, looking back on the year that was in social media has never been easier.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News
This is a problem the folks at Square may want to discuss over a cup of coffee.
Starbucks, we have learned, will no longer accept Square’s mobile payments, a move that has stunned many in the electronic payments world while satisfying countless consumers who say the mobile payment tech never work as well as it should have.
As Business Insider first reported, Square is “retiring” its Wallet app. “It’s now rolling a key feature of Wallet—one that let users check into a store and pay by announcing their name to a cashier—into its newer Square Order app. The new feature is called Tabs, but it works similarly to Wallet,” the report reads, noting that Starbucks isn’t coming along for the new journey.
Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Payments, Mobile Retail, News, Platforms, Smartphones, Technology
It’s almost time for tip-off for Apple Pay in Orlando.
As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.
The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
Scandit, specialists in the barcode scanning arena, have just unveiled surprising new data that highlights the dramatic increase in mobile shopping activity this holiday season.
MMW was privy to an advance look at some of the report’s findings, the most eye-opening of which include:
- Consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday
- Scandit-powered mobile shopping apps experienced a 5x to 40x increase in barcode scans compared with last year
- Total scan volume among mobile apps that utilize Scandit more than doubled year-over-year
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation Authority (MBTA) mTicket program accounted for 15 percent of ticket sales within three quarters after it was launched and the New York Waterways mobile ticketing business grew to 25 percent of sales in under two years.
Now a report from Juniper Research confirms that the same phenomenon is finding a home in the UK. Its research shows that mobile phone and tablet users will conduct up to 195 billion mobile commerce transactions per annum by 2019.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Shopping, News, Platforms, Smartphones
“As competitive brands approach their digital positioning and marketing strategies for 2015, they must be mindful that consumers expect and demand relevant and personalized marketing messages,” notes Kirin Ross in a recent essay in the Kansas City Business Journal. “And they’d really like to have them served up in small pieces that can be viewed on the fly from mobile devices!”
Ross is right — about that, as well as the need to get action plans ready for the coming year.
The first step? A review of the data.
Posted in Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources, Technology