Ahead of the weekend, Adobe announced that it has acquired privately held Aviary.
Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.
Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms
Slowly but surely the ability to set up automatic withdrawal, and process payments via digital bill pay has caught up to and far surpassed the convenience of paying with paper checks. Even many renters are now able to pay their rent electronically.
The increasing popularity of online and mobile banking has prompted Citibank to launch a new type of bank account called Access. Access is designed to appeal to the 20% of Millennials who don’t even have a checkbook.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
eCommerce is undoubtedly a driving force in the world of retail and business, and many believe that mCommerce will slowly but surely capture a larger portion of all online shopping, but retailers are still searching for the best way to encourage mobile commerce.
Currently, approximately 23% of smartphone owners make at least one mobile purchase per month. This could be anything from pre-ordering morning coffee or lunch, buying through a well-recognized ecommerce app such as iTunes or Amazon, or sending an e-gift to a friend.
While 23% is not bad, it is still fairly low, leaving retailers looking for more ways to encourage mobile shopping. Consequently, many are turning to SMS to get the job done.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, SMS / Text, Technology
Adobe recently conducted a Mobile Benchmark Report to analyze the current state of all things mobile. The data from the report was gathered from over 10,000 websites and mobile apps and includes data from billions of internet visits to retail travel and other websites.
On top of the general data gathered, Adobe also conducted a survey with more than 3,000 online consumers from the US, Canada, France, Germany, and the UK.
The report is being used to identify trends, predict upcoming changes in the online and mobile world, and to aid in improving the approach to mobile.
Posted in Marketing Strategy, Mobile Apps, Mobile Browsers, Mobile Internet, Mobile Shopping, Platforms
With 75% of consumers ages 18 to 44 utilizing their smartphone for social media more than anything else, online marketers must not ignore the vital role that social media plays in online marketing today.
Aside from the frequency of checking social media on mobile devices, 23% of shoppers will log into social media while shopping, and another 34% will perform shopping related activities while in a brick-and-mortar location. This includes anything from comparison-shopping, checking to see if the retailer has more sizes, or colors in their online store, or utilizing shopping apps.
Posted in Announcements, Mobile Shopping, News, Platforms, Smartphones
Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.
According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.
Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
Facebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.
In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.
The same, of course, is true across many emerging markets today.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms