Teradata Corp., a big data analytics and marketing applications company, says that in December it rather quietly acquired Appoxee, a mobile marketing Software-as-a-Service provider.
Going under the radar until recent days, the company says its purchase of Appoxee and its addition to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to “provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.”
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones
Ace Hardware dealers, among the earliest adopters of the Smart Shopper program from FunMobility, have found enormous success by turning to mobile as a means to better engage shoppers.
Specifically, Ace used monthly mobile content that combined coupons and product promotions with shopper-support content like how-to videos and money-saving household tips.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
Not happening. No way. Flat out false.
Those are the utterances emerging both publicly and privately from folks at BlackBerry over the last 48 hours since rumors first emerged this week that Samsung is ready to pay more than $7 billion to acquire the mobile communications company.
After Reuters broke the news that sources in-the-know had proof of interest by Samsung in a major merger, BlackBerry was forced to quickly respond. And what did the Canadian smartphone maker say? A spokesperson has gone on record across various media outlets to largely debunk the rumor.
Posted in Announcements, BlackBerry, Mergers And Acquisitions, News, Platforms, Rumors, Smartphones
The following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent.
As a girl growing up in Georgia, I had no business moving to New York as an adult. I don’t know how to function in the bone-chilling winter months. It still baffles me that my daily responsibilities don’t come to a screeching halt when it’s snowing outside – in Atlanta, schools close, work pauses, and chaos ensues at the mere threat of inclement weather.
As much as I want to hibernate in my apartment with nothing but Netflix and flannel blankets until spring, I’m slowly learning to function in the cold.
Posted in Mobile Marketing, Mobile Shopping, Opinion, Platforms, Smartphones, Technology
The gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.
The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”
It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”
Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, Technology
Over the weekend, freshly published data from Nielsen SoundScan left digital music proponents singing the blues.
According to the information presented, 2014 was not a banner year for digital music.
“Sales of downloaded albums and songs plummeted in the U.S. in 2014,” the WSJ reported following the publication of data from Nielsen SoundScan.
Posted in Announcements, Mobile Music, News, Platforms, Technology
The social pin-up of the social networking world, Pinterest, is ready to roll out its Promoted Pins advertising product to all who want access.
The company has announced plans to let all marketers have a crack at the platform beginning January 1st.
“We’re planning to make major upgrades to Promoted Pins,” says Joanne Bradford, Pinterest’s head of partnerships, “including new brand ad formats and more advanced targeting. We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology