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Is Wearable Tech the Future of Mobile Marketing?

Is Wearable Tech the Future of Mobile Marketing 300x199 Is Wearable Tech the Future of Mobile Marketing?There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly.

Just how much should brand marketers really care about it? That was the question Marketing Interactive asked when it recently interviewed Tuomas Peltoniemi, head of digital at TBWA/Digital Arts Network.

Should brands care about wearables?

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology0 Comments

Why The Smartest Casinos Are Going Mobile

Why The Smartest Casinos Are Going Mobile 300x200 Why The Smartest Casinos Are Going MobileWith so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.

Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.

It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.

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Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology0 Comments

Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support

Retail Goes Real Time Swrve Announces Data Integration iBeacon Support 300x138 Retail Goes Real Time: Swrve Announces Data Integration, iBeacon SupportSwrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.

Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.

“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”

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Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology0 Comments

Google Gets Aboard Jetpac

Google Gets Aboard Jetpac 300x199 Google Gets Aboard JetpacGoogle has gobbled up yet another company — this time, it’s Jetpac.

If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.

“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
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Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms0 Comments

Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon

Want to Mobile Track Shoppers Use Oldest Trick in the Book the Coupon 300x200 Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the CouponEvery product has its price. And when it comes to geo-locating consumers, so does every shopper.

Hey, retailers: looks like you might have to give in order to get.

According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources0 Comments

IgnitionOne Acquires Growing, Young Mobile Marketing Tech Firm

IgnitionOne logo new overwhite with tagline small 300x51 IgnitionOne Acquires Growing, Young Mobile Marketing Tech FirmOn Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.

Together, the companies are in good shape and poised to get some serious work done.

That’s what a rep for IgnitionOne tells us.

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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Technology0 Comments

MarketLive Releases Interesting New Study on Responsive Design

MarketLive Releases Interesting New Study on Responsive Design 300x140 MarketLive Releases Interesting New Study on Responsive DesignWhat is “Responsive Design” and how can it help retailers?

Basically, the concept refers to the process of ensuring ecommerce sites are effective across the spectrum of devices consumers use today — and that they don’t hit roadblocks when they actually want to buy.

Now MarketLive, which coined the term and is a leading platform for high-growth merchants, has jointly released a study on Responsive Design. The 17-page whitepaper was commissioned by MarketLive and authored by FitForCommerce.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobilize, News, Platforms, Resources, Smartphones, Technology0 Comments