According to a recent post on mobileStorm’s Digital Marketing Blog, social platforms are “benefiting greatly” from the transition to mobile.
Colin Sebastian from RW Baird writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising.
Sebastian also says that, as far as its mobile properties are concerned, Facebook is not only improving monetization but also increasing their and spending.
Posted in Marketing Strategy, Mobile Social, News, Platforms, Technology
The following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.
When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.
New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology, Topics
ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout year for indoor location technologies in retail environments.
The reason? Early adopters are entering the final year of the three-year technology adoption cycle, shifting from trials to full-scale deployments.
Another critical driver, however, is the boom in BLE/iBeacons, which are creating a wave of second generation start-ups in this space that will help to drive new growth and use cases across all major verticals.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Shopping, News, Platforms, Predictions, Proximity, Resources, Technology
Since late February, rumblings have perpetuated across the tech blogosphere to suggest that Apple will soon introduce a significant revamp of iTunes.
Late last week, new reports emerged which indicate that Apple’s foray into high-definition music is now imminent.
According to industry sources, 24-bit tracks could be unveiled within two months, likely before Apple’s WWDC set for early June.
Posted in iOS, Mobile Music, Mobile Software, News, Predictions, Rumors, Technology
This week, Ben Stewart, the co-founder and Chief Technology Officer of e-commerce marketing platform Social Rebate, reached out to MMW to share some of the vast knowledge he has gleaned from constructing successful social media marketing campaigns for over 300 online retailers in 2013 alone.
Drawing from his extensive background in social media marketing and SEO tactics, here are Ben Stewart’s “5 Ways to Boost SEO Using Social Media.”
Posted in Announcements, Marketing Strategy, Mobile Social, News, Resources, Technology
Once again illustrating why the world’s leading social channels must be factored into your digital marketing efforts, the following infographic from CeBit, which reveals the top social business trends in 2014, confirms that mobile social strongly influences purchasing decisions today.
According to the data presented below, 74% of consumers now rely on social media to influence purchasing decisions.
To learn more, check out the detailed visual from CeBit.
Posted in Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
The newest IMRG e-Retail Survey shows that nine out of ten fashion retailers now offer international delivery. Why? Because most are receiving an unprecedented number of orders online from customers across the global landscape.
What’s more, retailers report a record number of online purchases originated from consumers on their mobile devices. As many as 11% of retailers said they expect over 50% of online sales to be made on a smartphone or tablet device by the end of this year.
Helping to augment the ease with which consumers purchase goods online and via their mobile devices, more than two-thirds (67%) of multichannel retailers now offer Click & Collect, up from 54% in October 2013.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology