It’s the perfect time of the year for Tumblr to be talking turkey.
According to Tumblr CEO David Karp, his company’s platform can best its social media rivals as a place for creative marketers.
The Yahoo-owned blogging platform has recently revved up its advertising efforts and attempts to lure big brands.
Posted in Announcements, Marketing Strategy, Mobile Partners, Mobile Social, News, Platforms
Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations or sitting rapt watching kitten videos?
Maybe, insists one author, your time is being squandered to no good end.
“With over 750 million active accounts, an astounding one in nine people in the world log on to Facebook, arguably the most addictive social media site,” says Anna James in a recent post at Fortune. “Studies reveal that Facebook makes us spend more, work less, and generally, discourages us. In this, has Facebook become a liability for budding entrepreneurs?”
Posted in Mobile Social, Opinion
When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own titles. Today, however, they’ve changed their name to Adaptiv.io and, rather than making games, they now help marketing managers to acquire more users for the games they market.
In making the change, VentureBeat confirms, Adaptiv.io joins the growing ranks of companies that help their clients target customers and induce them to spend not only more time with their games but, more importantly, more money.
Posted in Announcements, Marketing Strategy, Mobile Gaming, Mobile Marketing, News, Platforms, Technology
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
Though last year was one of the biggest holiday shopping seasons to date, it wasn’t quite as massive as some industry watchers predicted it would be, largely due to unforeseen impediments like winter storms and the dreaded Polar Vortex.
As a result of many shoppers being compelled to shop from home, there was a boom in eCommerce activity late in 2013, which left shipping companies overworked and having serious difficulty getting items delivered before the holidays.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
The Lubin Business School at Pace University has announced that it will now offer a master’s degree in social media and mobile marketing. This program is slated to begin in January of 2015, and is big news for those who want to work in marketing.
Up until now, there has not been a program specifically tailored to preparing individuals for the fast-paced and unique world of social media and mobile marketing, even though those two areas are in high demand in the marketing world.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
Armando Roggio of Practical Ecommerce has published a helpful rundown of savvy ways to boost Black Friday and Cyber Monday sales this year.
As his insightful piece highlights, there are plenty of great ways to increase conversions as these two massive shopping days fast approach and with more shoppers coming out each year in order to take advantage of great sales and promotions.
So if you’re a business with products and services to offer in the coming days, here are a few helpful ways that shrewd marketers and merchants can make the most of the crowds.
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Posted in Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms