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Will Facebook Soon Surpass Google In Mobile Advertising?

Will Facebook Soon Surpass Google In Mobile Advertising 300x176 Will Facebook Soon Surpass Google In Mobile Advertising?In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.

Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions0 Comments

AMEX and McDonald’s Partner in App-Based Rewards Payment Option

AmEx And McDonald’s Partner In App Based Rewards Payment Option AMEX and McDonald’s Partner in App Based Rewards Payment OptionIf you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.

AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms0 Comments

Infographic: Mobile’s Role in the Retail Revolution

Infographic Mobiles Role in the Retail Revolution 228x300 Infographic: Mobiles Role in the Retail Revolution A new infographic from the team at Spotzot was shared this week with MMW.

The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.

This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

Acquisition News: RNTS Media Adds More Fyber to its Business Diet

Acquisition News RNTS Media Adds More Fyber to its Business Diet 300x144 Acquisition News: RNTS Media Adds More Fyber to its Business DietIt seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.

The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.

The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.

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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser 300x207 Chipotle Turns To Social Media To Engage Consumers In Their Halloween FundraiserThis month marks the fourth year that Chipotle will be hosting their annual October “Boorito” event to raise funds for the Chipotle Cultivate Foundation. The Boorito event offers customers $3 menu items if they dress in costume after 5 pm.

Chipotle will donate up to $1 million in this fundraising event.

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Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology0 Comments

Will Facebook Soon Make Mobile Payments Available Between Facebook Users?

Will Facebook Soon Make Mobile Payments Available Between Facebook Users 300x178 Will Facebook Soon Make Mobile Payments Available Between Facebook Users?With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.

Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.

Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.

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Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology0 Comments

eBay Launches ‘Shop The World’ Marketing Campaign

eBay Launches ‘Shop The World’ Marketing Campaign 300x200 eBay Launches ‘Shop The World’ Marketing CampaignOn October 13th eBay launched their holiday “Shop The World” marketing campaign on Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google+ pages with the #ShopTheWorld hashtag.

This new marketing campaign is focused on creating “inspiring” moments online, with particular attention being paid to mobile users who will be out in force for the holiday shopping season.

The goal, we’re told, is to let “the world around you” provide inspiration for holiday shopping, which eBay uses to direct consumers to their millions of listings from sellers from around the globe.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology2 Comments