Prominent business magazine Forbes is falling in line with the recent actions of other leading publications that, until now, had been absent on the iOS Newsstand. But on Monday, the business world awakened to a new reality. Forbes has finally embraced iOS and is going mobile for the sake of million of iPad junkies who have collectively held their breath for this day.
Although Forbes had previously released apps on the App Store (Forbes Photos & Videos and Forbes lists, for example) the entire publication was not available even for casual perusal. But that reality changes today.
Posted in Announcements, Apple App Store, Content Publishing, Mobile Devices, News, Platforms, Resources, Technology
eBook publishing enthusiasts have something extra to be thankful for this holiday week.
On Wednesday, eBook Magic raised the bar for apps aimed at creating ePub and PDF books on Apple’s hugely popular iPad.
“The newly released Version 2.01 gives its users the ability to now order professionally printed books directly from the share menu,” the company brags. “This new feature is the top request of its fan base. eBook Magic for iPad continues to uphold its original goal of easy book creation without limiting creativity with book ordering and several other new features.”
Posted in Announcements, Content Publishing, IPad, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Tablet Devices
It’s a milestone for the electronic age that traditional print publishers (specifically those who haven’t embraced electronic publishing) are likely groaning about.
The Association of American Publishers announced today that ebooks have now topped hardcover revenues for the first time in history.
And the trend doesn’t seem headed for a reversal any time soon.
Posted in Announcements, Content Publishing, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
If you haven’t noticed, Flurry has dominated headlines in the mobile space this week. On Tuesday, Mobile Marketing Watch reported that Flurry is wowing the mobile advertising community with the introduction of Flurry Ad Analytics.
And then on Wednesday, Flurry took the spotlight again as Activision Publishing confirmed a strategic relationship with Flurry, the industry leading mobile application, advertising and measurement platform.
So what’s behind the partnership?
Posted in Announcements, Content Publishing, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, News, Platforms, Resources
The complete line of bestselling “Harry Potter” books is now available in eBook format in some of the biggest digital bookstores in existence… minus one: Apple’s iBookstore.
Available through Amazon, Barnes & Noble, Google, and Sony, author J.K. Rowling’s “Pottermore” website unveiled its bookstore feature on Tuesday, with all seven titles now ready for purchase.
So why isn’t Apple involved?
Posted in Announcements, Content Publishing, iOS, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Tablet Devices
The mobile world is buzzing Monday morning on the heels of a freshly announced new slate of offerings from Adobe.
The company is raising the curtain on “Project Primetime,” which Adobe is calling the “industry’s first fully integrated video technology platform.”
Posted in Announcements, Content Publishing, HTML5, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Tablet Devices
A new partnership will help ring in the new year for Perfect Market, a well-known provider of traffic and content optimization solutions for web publishers.
Perfect Match is teaming up with Gumiyo, a provider of mobile development and mobile publishing solutions. Together the dynamic duo will combine their services on a mobile platform for publishers.
“Simple” is the word used by both companies to describe the basic nature and goals of the coupling: Gumiyo mobilizes, Perfect Market monetizes. Correspondingly, the combination of Gumiyo’s mobile platform with Perfect Market’s traffic and content optimization solutions create a better experience for mobile users and increased profits for content publishers.
Posted in Announcements, Content Publishing, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms