On Wednesday, mobile commerce solutions provider Spindle announced that it is proceeding with an acquisition of Yowza, an LA-based provider of mobile marketing services.
Spindle says that once the deal is closed, the company will increase its reach to nearly 2 million, and will expand its roster of participating merchants to approximately 95,000 locations.
“The acquisition of Yowza!! marks a milestone in Spindle’s young history, and give us an extraordinary talent pool and proven technology that we believe will dovetail extremely well with our own market-proven solutions,” says Bill Clark, Spindle’s chief executive officer.
Posted in Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Technology
Following a long weekend of rumors, a spokesperson for Apple has just confirmed reports that the iDevice maker has acquired Israeli 3D sensor firm PrimeSense.
Although financial terms weren’t verified publicly, sources close to the deal confess the acquisition may have cost Apple close to or slightly more than $360 million.
PrimeSense is a successful maker of sensors, specialized silicon and middle-ware for motion sensing and 3D scanning applications.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, News, Platforms, Resources, Rumors, Smartphones, Technology
Emma, a fast-growing provider of “simple, stylish and smart” web-based email marketing, has just announced its integration with Salesforce.com.
MMW was briefed by Emma about the impact of the merging of resources.
We’re told that current Emma customers using Salesforce can now sort audiences, manage contacts and track email results all from within Salesforce.com.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, News, Platforms, Resources, Technology
IBM revealed Wednesday that it has reached a definitive agreement to acquire Fiberlink Communications, a mobile management and security company.
Financial terms were not disclosed at time of the deal’s confirmation.
With Fiberlink’s MaaS360 cloud-based offerings, IBM will expand its bring your own device (BYOD) capabilities to deliver a “complete mobile management and security solution” through IBM MobileFirst that includes trusted transactions and security intelligence capabilities for mobile apps, users, content and data.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, Mobile Security, News, Platforms, Resources, Smartphones, Technology, Topics
On Tuesday, Centro – a provider of digital media software and services – announced the acquisition of SiteScout.
As MMW has extensively covered in the past, Sitescout is a fast-growing self-serve, real-time bidding (RTB) platform.
SiteScout’s technology has seen ballooning adoption of late, growing to more than 4,000 customers in the first three years.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News, Platforms, Resources, Technology
In a surprisingly announcement Monday morning, Velti confirmed that it has agreed to sell its U.S., U.K., and India mobile marketing businesses and some of its U.S.-based advertising businesses to affiliates of GSO Capital Partners (GSO).
The global provider of mobile marketing and advertising technology says that the current proposed transaction includes the sale of business lines operated by Velti Inc. and Air2Web Inc. in the U.S., Air2Web India, and Velti DR Limited and Mobile Interactive Group, Ltd. in the U.K.
“We are pleased to have reached an agreement with GSO, a firm with substantial financial resources that understands the value of Velti’s state-of-the-art technology, industry-leading solutions, and global presence,” reveals Velti Chief Executive Officer Alex Moukas. “Both this sale agreement and GSO’s recent acquisition of our secured debt demonstrate GSO’s commitment to providing the business with the support necessary to grow and prosper.”
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, Technology
First Data Corporation, a provider of electronic commerce and payment processing, announced today that it has acquired Perka.
“Perka is a strong addition to the offerings we have for our merchants today and we welcome them to the First Data product family,” explains Guy Chiarello, President of First Data
If you’re not familiar, Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps.
Posted in Announcements, Developer, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Technology