On Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.
Financial terms were not disclosed as of this writing.
If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Technology
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron are on cloud nine today. The reason? The new partners have a “cloudy” forecast for their future and things couldn’t possibly be any more promising.
This week, the two companies have merged to create a new global digital experience leader of scale, with “potent technology capabilities” and a broad partner ecosystem.
A statement provided to MMW explains that the combined company is backed by technology-focused private equity investment firm Accel-KKR.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
Teradata Corp., a big data analytics and marketing applications company, says that in December it rather quietly acquired Appoxee, a mobile marketing Software-as-a-Service provider.
Going under the radar until recent days, the company says its purchase of Appoxee and its addition to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to “provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.”
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones
Not happening. No way. Flat out false.
Those are the utterances emerging both publicly and privately from folks at BlackBerry over the last 48 hours since rumors first emerged this week that Samsung is ready to pay more than $7 billion to acquire the mobile communications company.
After Reuters broke the news that sources in-the-know had proof of interest by Samsung in a major merger, BlackBerry was forced to quickly respond. And what did the Canadian smartphone maker say? A spokesperson has gone on record across various media outlets to largely debunk the rumor.
Posted in Announcements, BlackBerry, Mergers And Acquisitions, News, Platforms, Rumors, Smartphones
The last two years have seen a lot of important mergers and acquisitions in the marketing industry. One of the most recent is Cognizant’s acquisition of the Cadient Group.
What makes this situation different, however, is that Cognizant is a consulting and outsourcing firm, not necessarily a marketing firm. They will now have access to a multitude of technologies to further assist the companies that they work with—ranging from life sciences to pharmaceutical firms.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Platforms, Technology
A recent announcement by ICF International indicates that they will soon acquire the digital marketing firm Olson. The two companies have many of the same goals and the acquisition will allow both to have a greater impact on the market, MMW was told by a representative for ICF.
“This acquisition strengthens and expands ICF’s digital marketing capabilities, enabling clients to transform the way they engage with customers and stakeholders,” a statement from ICF International reads. “Combined with ICF’s existing digital technology implementation capabilities, Olson will help drive multi-channel marketing initiatives across web, mobile, email, social, print, broadcast and off-premise platforms. Olson’s diversified roster of marquee clients spans a broad range of industry categories, including health, energy and transportation, complementing ICF’s work in those areas, in addition to its significant consumer/retail presence.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, News, Platforms, Technology
In a recent announcement, French-based advertising powerhouse Publicis Groupe shared their plans to acquire Boston-based marketing and consulting firm Sapient for an impressive $3.7 billion in cash.
The goal of the acquisition is to create a company that will be direct competition for the likes of Facebook, Yahoo, and Google. The union of these respected companies will result in a platform that focuses “exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology.”
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Technology