The folks at Localytics tells MMW that their company has just acquired Splitforce, an automated optimization tool purpose-built for mobile apps.
If you’re keeping score at home, this means Localytics wants to tackle app marketing.
With the acquisition, Splitforce co-founders Zac Aghion and David Ruiz join the Localytics team, “bringing additional data science expertise to fuel the company’s predictive app marketing capabilities.”
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing
Its been a busy week for acquisitions in the digital space.
The latest deal involves Emma, a provider of email marketing software and services. The company has just announced its acquisition of digital marketing solution provider Boomerang.
Boomerang’s customers will now have access to Emma’s platform, including the company’s deep Salesforce.com integration.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Partners, News, Technology
The team at Sprinklr confirmed this week to MMW its acquisition of Get Satisfaction, a San Francisco-based online customer community platform.
The addition of Get Satisfaction, we’re told, adds community-based customer support to Sprinklr’s Experience Cloud and will enable enterprise brands to create, manage, and deliver relevant experiences across almost 25 social channels and brand websites.
“You can’t market or sell to unhappy customers in a world of connected consumers. It is only a question of time before all brands recognize that the marketing of the future begins with great customer care,” says Ragy Thomas, CEO of Sprinklr. “It makes no sense for the marketing team to spend hundreds of millions of dollars driving acquisition while the head of customer service is compensated on reducing the time with your best customers.”
Posted in Announcements, Mergers And Acquisitions, News, Platforms, Technology
This week, performance marketing agency Merkle announced its acquisition of Pointmarc, a digital analytics consultancy.
The acquisition, Merkle suggestions, aligns nicely with the company’s growth strategy, which is rooted in the enhancement and scaling of its digital capabilities across data, analytics, technology, and experience design and creation.
“As a longstanding Adobe premier partner, Pointmarc has a proven track record of providing transformative analytics services to Fortune 500 companies via Adobe Marketing Cloud,” said Tony Sanders, senior director SI and ISV Partner Sales at Adobe. “We expect this new strategic partnership between Merkle and Pointmarc to greatly benefit our shared global clients.”
Posted in Announcements, Mergers And Acquisitions, News, Platforms
Rubicon Project, a global technology company, confirmed this week that it is acquiring privately held Chango Inc., which specializes in intent marketing technology.
Chango is described as being Canada’s fastest-growing technology company.
The deal, we’re told, is worth approximately $122 Million.
Posted in Announcements, Mergers And Acquisitions, News, Technology
On Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.
Financial terms were not disclosed as of this writing.
If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Technology
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron are on cloud nine today. The reason? The new partners have a “cloudy” forecast for their future and things couldn’t possibly be any more promising.
This week, the two companies have merged to create a new global digital experience leader of scale, with “potent technology capabilities” and a broad partner ecosystem.
A statement provided to MMW explains that the combined company is backed by technology-focused private equity investment firm Accel-KKR.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News, Platforms, Technology