Archive | Mergers And Acquisitions

Chegg Extends Mobile Advertising Platform

Chegg Extends Mobile Advertising Platform 300x300 Chegg Extends Mobile Advertising PlatformChegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal platform Campus Special for $17 million in cash and stock.

We’re told that Campus Special “will be rebranded” as Chegg Campus Deals.

“Combined with its leading student-first connected learning platform, Chegg’s new Campus Deals platform expands the number of ways students can engage with Chegg to save time, save money and get smarter,” the company said in a news release.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Barcodes, Mobile Devices, Mobile Shopping, News, Platforms0 Comments

Did Apple Miss a Valuable Virtual Reality Opportunity in Mobile?

Did Apple Miss a Valuable Virtual Reality Opportunity in Mobile 300x150 Did Apple Miss a Valuable Virtual Reality Opportunity in Mobile?As MMW first reported Tuesday, Facebook has confirmed plans to acquire Oculus VR, makers of the Rift headset, for a staggering sum of $2 billion in cash and stock options.

While some were quick to ask if the deal is ultimately in Facebook’s best interest, Mark Zuckerberg made his case for why Oculus is indeed a good fit for Facebook.

Palmer Luckey, the co-founder of Oculus, similarly agrees that Facebook is a better buyer for his company than Apple or Microsoft. But why?

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Posted in Announcements, iOS, Mergers And Acquisitions, Mobile Devices, News, Platforms, Rumors0 Comments

Oracle’s Acquisition of BlueKai May Be Big for Mobile Marketing

Oracles Acquisition of BlueKai May be Big for Mobile Marketing 300x300 Oracles Acquisition of BlueKai May Be Big for Mobile MarketingOn Monday, Oracle announced plans to acquire BlueKai, a leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns at targeted audiences.

Oracle, the world’s second largest business software maker, did not divulge financial details of the acquisition. The rumor mill, however, suggests that the deal may have been worth as much as $400 million.

Marc Poirier, co-founder and EVP of Business Development at Acquisio, tells Mobile Marketing Watch that Oracle is competing with a wide array of companies that are all trying to build what Forrester Research referred to as the Online Marketing Suite.
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Facebook’s Acquisition of WhatsApp Could Be Big for Mobile Marketing… Eventually

Facebooks Acquisition of WhatsApp Could Be Big for Mobile Marketing 300x225 Facebooks Acquisition of WhatsApp Could Be Big for Mobile Marketing... EventuallyOn Wednesday, Facebook CEO Mark Zuckerberg confirmed his company’s surprising acquisition of WhatsApp in a deal worth $16 billion in cash and stock.

“I’m excited to announce that we’ve agreed to acquire WhatsApp and that their entire team will be joining us at Facebook,” Zuckerberg stated Wednesday. “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want. WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.”

Although Zuckerberg says WhatsApp will continue to operate independently within Facebook, the widespread impact of the coupling could be significant.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology1 Comment

Impact Telecom Delves Deeper into SMS

Impact Telecom Delves Deeper into SMS 300x168 Impact Telecom Delves Deeper into SMSThis week, Impact Telecom – a sizable global provider of voice and data services – delved deeper into the SMS space with its most recent acquisition.

According to an update provided to MMW, the company is acquiring SMS solutions provider Citessentials for an undisclosed sum.

The deal, however, is expected to close quickly during the first quarter of this year.
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Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Smartphones, SMS / Text0 Comments

Acquisitions of Mobile Analytics Companies Accelerating

Acquisitions of Mobile Analytics Companies Accelerating 300x276 Acquisitions of Mobile Analytics Companies AcceleratingDespite being less than two months into this New Year, the number of acquisitions and mergers taking place in the realm of mobile analytics continues to escalate.

Just this week, Integral Ad Science, a  provider of advertising intelligence for buyers and sellers of digital media, acquired UK-based mobile ad serving and analytics company Simplytics.

MMW was briefed on the deal and told that this strategic acquisition “allows Integral to add mobile verification for both in-app and mobile web campaigns to its suite of solutions, now providing media quality coverage and viewable ad measurement across all screens.”

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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Smartphones, Technology0 Comments

Yahoo ‘Distills’ The Waters of Mobile Advertising

Yahoo Distills The Waters of Mobile Advertising 300x162 Yahoo Distills The Waters of Mobile AdvertisingYahoo has undoubtedly weathered its fair share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity.

Consequently, Yahoo is once again taking its latest mobile efforts to the next level by acquiring technical recruiting startup Distill.

Moving quickly to assimilate its newest resource, Distill’s seven-person team is expected to relocate to Yahoo’s Sunnyvale, California headquarters this week.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Resources, Smartphones, Technology0 Comments