Archive | Mobile Fun

Incentivizing Mobile Ads is All Fun and Games

Incentivizing Mobile Ads is All Fun and Games Incentivizing Mobile Ads is All Fun and GamesWant to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those are the best places to add some incentives to your ads.

Since the birth of iOS and Android, mobile-focused start-ups such as Kiip, SessionM and others have been profitable by way of their creation of an advertising model built on incentivizing consumers with game credits, points on credit cards, or brand samples in exchange for consuming mobile ads or brand content.

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Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Fun, Mobile Gaming, Mobile Social, Technology0 Comments

Infographic: Smartphones Making Shoppers Smarter

Infographic Smartphones Making Shoppers Smarter 300x180 Infographic: Smartphones Making Shoppers SmarterA new report from IDC clearly and compellingly illustrates how smartphones are making shoppers smarter.

From in-store product research to procuring mobile coupons, the connected-consumer is a savvy consumer.

One in five smartphone owners surveyed, for example, reveals that they actually purchased a product from a competing business while shopping in a retail store this past holiday season.
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Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Fun, Mobile Shopping, News, Platforms, Resources, Technology1 Comment

Mobile Games: The Ultimate Gateway for Mobile Advertising

Mobile Games The Ultimate Gateway for Mobile Advertising 300x175 Mobile Games: The Ultimate Gateway for Mobile AdvertisingWith mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are growing fond of in-app ads and a host of other mobile advertising tactics optimized for the mobile gamer’s smartphone screen.

Mobile games are on the minds of many mobile advertisers this week thanks to App Annie and the IDC.

A special new issue of the App Annie & IDC Future of Mobile Gaming Report for E3 charts the worldwide mobile and portable gaming installed base, as well as revenue by business model, average revenue per user (ARPU) and top grossing genres and countries for gaming-optimized handhelds, iOS and Google Play.

The data shows that the installed base of mobile and portable gaming devices is expected to grow 55 percent over the next 18 months, to more than 1.2 billion.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Fun, Mobile Gaming, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology1 Comment

New Jersey Officials Say Online Gambling Plans in Full Swing

New Jersey Officials Say Online Gambling Plans in Full Swing 300x200 New Jersey Officials Say Online Gambling Plans in Full Swing Atlantic City’s casinos are moving with haste to secure partners for their online gambling operations. And the hustle and bustle are for good reason. The state Gaming Enforcement Division has informed the casinos of a June 30th deadline. The New Jersey-based casinos have until then to facilitate Internet gambling deals.

With Internet gambling expected to go live in November, the deadline was established to give state regulators ample time to explore, study, and examine the qualifications and backgrounds of the firms with which  the casinos will partner.

So far, we know that the four prominent Atlantic City casinos (Caesars Atlantic City, Harrah’s Resort Atlantic City, the Showboat Casino Hotel and Bally’s Atlantic City) are partnering with 888 Holdings.

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Posted in Announcements, Casino Mobile Apps, Legal, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Fun, Mobile Gaming, News, Platforms, Resources, Technology0 Comments

mobileStorm CEO Jared Reitzin to Speak at EDMbiz

mobileStorm CEO Jared Reitzin to Speak at EDMbiz mobileStorm CEO Jared Reitzin to Speak at EDMbizIt’s an observation made with surprising frequency across the recording industry today: DJs are the new rock stars of modern music.

Electronic dance music – or EDM – is enjoying unprecedented popularity in the United States, particularly among younger music lovers and concert goers. And although electronic artists aren’t seen with regularity on the mainstream charts, don’t be fooled.

According to SF Weekly’s Ian Port, top acts on the EDM scene today can earn between $75,000 to $100,000 per live show, leading to the growing phenomenon of DJs bringing home paydays comparable or superior to what today’s leading mainstream acts are earning.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Fun, Mobile Marketing, News, Platforms, Predictions, QR Codes, Resources, Smartphones, SMS / Text, Technology0 Comments

Mobile to Push Gaming Market to $86.1 Billion by 2016

Mobile to Push Gaming Market to 86.1 Billion by 2016 290x300 Mobile to Push Gaming Market to $86.1 Billion by 2016Market researcher Newzoo issued a new prediction this week indicating that the global gaming market will reach $86.1 billion by 2016.

Helping to fuel the projected compound annual growth rate of 6.7 percent will be… no surprise… mobile.

As smartphones and tablets become bigger players in the gaming ecosystem, gamers will no longer be limited to their consoles for a quality gaming experience. In fact, the global community of gamers is poised to climb from 1.21 billion to 1.55 billion before the end of 2013.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Fun, Mobile Gaming, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology0 Comments

Glu Mobile Bets on Skillz for Real Money Mobile Gaming in the U.S.

Glu Mobile Bets on Skillz for Real Money Mobile Gaming in the U.S. Glu Mobile Bets on Skillz for Real Money Mobile Gaming in the U.S.Glu Mobile, a well known and popular developer and publisher of freemium games for mobile devices, today announced that the company has entered into a “strategic relationship” with Skillz.

The new partners in mobile gaming plan to introduce skill-based, real-money gaming in certain Glu games.

Glu Mobile will integrate the Skillz tournament platform into select Android titles, offering gamers the opportunity to compete in skill-based tournaments for cash prizes, an announcement from Glu on Thursday read.

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Posted in Announcements, Casino Mobile Apps, Mobile Apps, Mobile Devices, Mobile Fun, Mobile Gaming, Mobile Partners, News, Platforms, Resources, Smartphones, Tablet Devices, Technology0 Comments