A new report from Juniper Research estimates that by 2016 total revenues from mobile games will reach $28.9 billion.
If the projection manifests, it will represent growth of over 38% on the 2014 figure of $20.9 billion.
The report highlights that in an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, Platforms, Technology
Native advertising has become one of the hottest marketing strategies in the digital world today. And mobile games are proving to be a major target for native advertising’s proponents.
In fact, NativeX recently announced the launch of its global native ad exchange designed to best monetize free-to-play mobile games.
NativeX says its exchange is the first and only mobile ad exchange built for mobile games, which attract the most activity on iOS and Android devices by far, but are extremely difficult for most developers to monetize.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
A recent question was posed on our sister site mGamingWatch that continues to draw a wide range of responses.
Does Facebook have designs on a future in online and mobile real-money gambling?
The words “online gambling,” “Facebook,” and “Oculus” haven’t been used together in many sentences lately, but perhaps they should be, the report proposes.
Posted in Announcements, Casino mobile marketing, Mobile Devices, Mobile Gaming, Mobile Social, News, Platforms, Smartphones, Technology
Want to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those are the best places to add some incentives to your ads.
Since the birth of iOS and Android, mobile-focused start-ups such as Kiip, SessionM and others have been profitable by way of their creation of an advertising model built on incentivizing consumers with game credits, points on credit cards, or brand samples in exchange for consuming mobile ads or brand content.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Fun, Mobile Gaming, Mobile Social, Technology
In case you haven’t checked out our sister site mGamingWatch in recent days, here are some of the top stories in mobile and online gaming, marketing, and technology that they’ve been monitoring.
The states of Nevada and Delaware are taking a joint gamble on a groundbreaking interstate online gambling agreement. As two of just three states to have legalized online gambling to date, the governors of Nevada and Delaware have reached an agreement allowing residents in those states to play against one another inside of virtual poker rooms, the AP confirms.
Betfair says there is value in using photo-messaging app Snapchat in the modern age of mobile gaming and gambling. Betfair plans to serve up “exclusive football odds” to smartphone users through its freshly announced partnership with Snapchat.
Posted in Announcements, Casino mobile marketing, Marketing Strategy, Mobile Devices, Mobile Gaming, News, Platforms, Smartphones, Technology
Wall Street may soon have the same addiction as the rest of us – Candy Crush.
That’s right, the maker of Candy Crush is cashing in and going public.
Following its April 2012 launch, everyone and their mother has been playing Candy Crush, a contemporary variation of familiar match-three games. Each level sports a game board colorfully littered with different candies and obstacles to their alignment – the basic challenge of this game.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News
Gamification will be big this year… very big. That’s according to a new study, “Business Strategy: The Role of Gamification in Utilities’ Consumer Engagement” produced by IDC Energy Insights.
Based on details of the report shared with MMW today, the forecast calls for worldwide utilities IT spending for gamification tools, applications, and services to be approximately $13.5 million this year, climbing to $65 million in 2016.
IDC Energy Insights also expects that by 2016, 60% of progressive worldwide energy retailers will utilize at least one gamified application.
Posted in Mobile Analytics, Mobile Apps, Mobile Gaming, Technology