When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own titles. Today, however, they’ve changed their name to Adaptiv.io and, rather than making games, they now help marketing managers to acquire more users for the games they market.
In making the change, VentureBeat confirms, Adaptiv.io joins the growing ranks of companies that help their clients target customers and induce them to spend not only more time with their games but, more importantly, more money.
Posted in Announcements, Marketing Strategy, Mobile Gaming, Mobile Marketing, News, Platforms, Technology
Last year, restaurant chain Old Chicago took its popular pen and paper game Beat the Leader and put it online. This year, they are taking things one step further with an increased focus on mobile.
So far, they are seeing over half off all traffic to Beat the Leader coming from smartphones and mobile devices.
Not just that, but mobile availability has drastically increased participation in all off their 90+ restaurants. They have well over 1,000 regular participants this year, with approximately 6,000 coming from mobile devices.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Gaming, Mobile Marketing, Platforms, Technology
“Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,” begins a commentary by Mike Shields. “In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?”
Shields’ essay at the Wall Street Journal blog discusses the burgeoning interest in melding mobile games with mobile advertising.
“Talk to executives from both the online ad industry and the mobile gaming sector and you’ll find opinions are sharply divided on this issue,” Shields notes. “You’ll hear sentiments ranging from ‘this is the future of advertising’ to ‘this is never going to happen.’”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
A new report from Juniper Research estimates that by 2016 total revenues from mobile games will reach $28.9 billion.
If the projection manifests, it will represent growth of over 38% on the 2014 figure of $20.9 billion.
The report highlights that in an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value.
Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, Platforms, Technology
Native advertising has become one of the hottest marketing strategies in the digital world today. And mobile games are proving to be a major target for native advertising’s proponents.
In fact, NativeX recently announced the launch of its global native ad exchange designed to best monetize free-to-play mobile games.
NativeX says its exchange is the first and only mobile ad exchange built for mobile games, which attract the most activity on iOS and Android devices by far, but are extremely difficult for most developers to monetize.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
A recent question was posed on our sister site mGamingWatch that continues to draw a wide range of responses.
Does Facebook have designs on a future in online and mobile real-money gambling?
The words “online gambling,” “Facebook,” and “Oculus” haven’t been used together in many sentences lately, but perhaps they should be, the report proposes.
Posted in Announcements, Casino mobile marketing, Mobile Devices, Mobile Gaming, Mobile Social, News, Platforms, Smartphones, Technology
Want to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those are the best places to add some incentives to your ads.
Since the birth of iOS and Android, mobile-focused start-ups such as Kiip, SessionM and others have been profitable by way of their creation of an advertising model built on incentivizing consumers with game credits, points on credit cards, or brand samples in exchange for consuming mobile ads or brand content.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Fun, Mobile Gaming, Mobile Social, Technology