Here are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring in recent days.
Nowhere is the evolution and fusion of mobile and marketing more apparent than in the gaming industry today. And perhaps nowhere is the help of mobile more sorely needed. To that end, the team at Up All Day Creative Solutions is helping its clients gain a competitive mobile edge in their marketing. And so far, the results have been nothing less than remarkable.
As expected, 888 Holdings is already seeing the benefits of the gradual but steady emergence of legalized online gambling in the United States. The online gambling and poker giant is making headway in Nevada, and Delaware and New Jersey are also squarely on the company’s radar.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Social, News, Platforms, Resources, Smartphones, Technology
mobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that will change mobile marketing as we know it for the casino resort and online gaming industries
Location-based SMS Messaging and AppMail are geared toward “revolutionizing casino mobile marketing. ”
With the reemergence and exponential growth of online gaming and the rapidly evolving mobile gambling industry, it is imperative for casino operators to intelligently reach customers who are constantly on the move and bombarded with often irrelevant offers and promotions.
Posted in Announcements, Casino Mobile Apps, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Security, Mobile Software, News, Platforms, Resources, Smartphones, SMS / Text, Technology
According to “Kids and Gaming 2013,” the latest report from global information company NPD Group, the way kids ages 2 -17 are gaming has shifted considerably since 2011.
And many of these changes are due to mobile devices.
53 percent of mobile device users are saying that they are spending more time playing on these devices compared to last year.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms, Smartphones
The emerging prevalence and popularity of mobile games have become to much for marketers who ignore them to continue doing so.
“Games are media, and marketers need to think about it as such,” writes ClickZ‘s Matt Kapko. “Facebook’s head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.”
The evidence of mobile gaming’s power as a platform is everywhere.
Just last week, Electronic Arts and PopCap released Plants vs. Zombies 2. Within days, the game become the No. 1 mobile game launch in EA’s history, downloaded over 16 million times.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Marketing, Platforms, Resources, Smartphones, Technology
This week, App Annie, in partnership with International Data Corporation (IDC), announced the release of the third edition of the ongoing quarterly App Annie & IDC Portable Gaming Report.
In the new Q2 2013 report, App Annie is offering insight into the “continued shift of consumer spending from gaming-optimized handhelds to mobile devices.”
Arguably, the biggest discovery presented in the report is that Google Play game spending surpassed that of gaming-optimized handhelds in Q2 of 2013.
App Annie reported that consumer spending on games for iOS App Store and Google Play combined rose to 4x that of gaming-optimized handhelds.
Posted in Android, Android Market, Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Resources, Smartphones, Technology
According to new projections put forward this week by Juniper Research, more than 160 billion apps will be downloaded globally onto consumer handsets and tablets in 2017.
Spiking upward from 80 billion in 2013, the surge in app downloads will come as a direct result of many consumers in developing markets upgrading from featurephones to smartphones.
Also boosting the download surge is the perpetually-expanding market of no-cost or freemium apps.
The report, Future App Stores: Discovery, Monetization & Ecosystem Analysis 2013 – 2018, found that the majority of annual downloads will be in the games category, with at least 40% of downloads arising from this area.
Posted in Announcements, Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology
According to the rumor mill on Tuesday, Facebook is reportedly working with a select few mobile game developers to provide publishing and distribution through mobile ads in return for an unspecified chunk of the revenue generated by the games.
Sources familiar with the project say the arrangement is definitely in the works, although Facebook won’t provide any details.
“While Facebook has been earning a little over $200 million per quarter from payments and other fees, with most of that coming from virtual currency transactions inside social games,” Tech Crunch reports, “it hasn’t been able to replicate that business on mobile devices, because Apple and Google both control the world’s two major smartphone app stores and already take a 30 percent cut on digital transactions.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Marketing, Mobile Networks, Mobile Social, News, Platforms, Resources, Technology