Pandora CFO Mike Herring sees Apple’s new iTunes Radio platform as a formidable challenger to the Internet radio empire Pandora has helped to build.
“We take them very seriously and do see them as a credible threat,” Herring admitted in a recent interview with CNET.
Although the executive doesn’t cite any particular reasons why iTunes Radio is such a credible threat, it’s obvious that the reach of the Apple ecosystem not to mention massive support from major record labels have all contributed to the strength of Apple’s new platform.
Posted in Announcements, Mobile Devices, Mobile Music, News, Platforms, Predictions, Technology
Pandora has just streamed a former Microsoft executive into the big chair.
After a CEO search that has spanned much of the year, ex-Microsoft executive Brian McAndrews has been selected by the Internet radio service to lead Pandora.
According to details reported by AdWeek, McAndrews brings a 20-year resume to the table with a long list of achievements at such companies as General Mills, The New York Times, Walt Disney, Seamless, AppNexus, and aQuantive.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Music, News, Platforms, Technology
It’s music to the ears of Pandora fans.
Pandora, a well-known and hugely popular internet radio service, today announced it will remove the 40-hour-per-month limit on free mobile listening effective September 1, 2013.
“We’re pleased to once again maximize free listening for everyone on Pandora,” admits Tim Westergren, Pandora’s founder. “The more than 70 million listeners that tune in every month will now have more time to hear the music they love, and thousands of working artists will reach more fans.”
Pandora is now available through more than 1,000 consumer electronic devices and will be installed in approximately one-third of all new cars sold in the United States in 2013.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Music, News, Platforms, Resources, Smartphones, Technology
They got the name wrong but the service right.
In the days leading up to Monday morning’s opening keynote for WWDC 2013, industry analysts and market watchers alike were confident that Apple would introduce an online streaming music service called iRadio today.
They were half right. In fact, they got pretty much everything right but the name.
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Internet, Mobile Music, News, Platforms, Resources, Technology
With Apple’s WWDC 2013 scheduled to kick-off Monday, we’re hearing more chatter today about Apple’s iAd network and how it will mix with the company’s forthcoming iRadio streaming music service.
Based on the latest hype, iRadio will deliver both visual and audio mobile ads.
“The audio ads will be sold via iAd, Apple’s mobile ad network, according to a former Apple executive with knowledge of the situation,” AdAge‘s John McDermott reported Wednesday. “In addition to audio ads, the streaming music service will also contain the mobile ads iAd currently sells.”
Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Music, News, Platforms, Predictions, Resources, Rumors, Technology
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to capitalize on businesses looking to reach consumers through the planned Internet radio service.
Sources close to the change in advertising tactics indicate that Apple has directed iAd engineers and sales staff to aggressively support its music streaming service, even though the formal launch is likely still months away.
The music service won’t be publicly available until later this year, when Apple’s iOS 7 mobile-operating system is released, one person said.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Music, Mobile Networks, News, Platforms, Predictions, Resources
Cellfish announced Monday that it has acquired digital advertising platform ToneMedia,
According to the leading mobile and social application publisher, Cellfish says comScore recently ranked ToneMedia as the No. 3 cross-platform music property in the U.S and the No. 1 mobile property in music.
This acquisition gives Cellfish advanced advertising capabilities across its properties, which include the popular concert discovery application Bandsintown, and Google Play Top Developer Cellfish Studios.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Music, Mobile Partners, News, Platforms, Resources, Technology