Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.
Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.
“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”
Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology
When it comes to the top players in social commerce, Facebook leads the pack by a mile.
According to the latest industry research conducted by Shopify and shared this week by eMarketer, Facebook is now the globe’s top social commerce site worldwide.
According to Q3 2013 polling, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Posted in Announcements, Marketing Strategy, Mobile Retail, Mobile Shopping, Mobile Social, News, Platforms, Resources
Just when you think near field communications (NFC) technology is finally catching on, a story like this comes along.
According to Mobile Commerce Daily, 7-Eleven and Best Buy are effectively pulling the plug on NFC for the time being.
NFC has been weak to take off as a mobile payment technology despite the efforts of Google Wallet and Isis. Best Buy and 7-Eleven are realizing that it is not worth the cost for them, while at the same time hinting at the possibility of branded plays for their own mobile payment solutions.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Retail, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Smartphones, Technology
If there is any doubt about the profound impact mobile technology is having on a diverse array of industries, look no further than retail.
This week, Catherine Clifford of Entrepreneur shared an eye-opening new infographic that exposes the game-changing role played by mobile in retail today.
“As a retail store owner, you can try to prevent consumers from using their smartphones inside your store. But that’s not much more than putting a Band-Aid on a broken leg. Mobile shopping isn’t going away,” Clifford observes. “Instead, retail store owners should engage with customers through mobile technology and give them what they want. Four out of five smartphone owners say they would prefer to be able to read more about products on their devices while shopping in stores…”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
The folks at Juniper Research shared with MMW a new report this week that values operator revenues generated from mobile roaming at nearly $90 billion by 2018.
That’s a considerable jump when compared to $57 billion this year.
If the envisioned numbers manifest, this will represent over 8% of the global operator billed revenues by 2018.
Posted in Mobile Retail
According to the findings of a new report from Nielsen, those who predominantly access Twitter via mobile are 1.2 times as likely to engage daily as average users.
While close to 60% of users access the platform multiple times daily, mobile is still the primary gateway to the microblog.
It was discovered that 80 per cent use Twitter on their smartphone, while 70 per cent say that mobile is the main way that they access and use the social platform.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Retail, News, Platforms, Resources, Smartphones, Technology
Within five years, Juniper Research projects in a new report published Tuesday, mobile retail purchases will exceed $700 billion.
Following a buoyant 2013 holiday shopping season for mCommerce, the new report from Juniper isn’t difficult to believe.
The five-year jump in retail purchases totally north of $7000 billion yearly will represent 30% of all eRetail by that time. This compares with mobile retail spend of $182 billion last year, when mobile accounted for just 15% of eRetail.
Posted in Announcements, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology