Ace Hardware dealers, among the earliest adopters of the Smart Shopper program from FunMobility, have found enormous success by turning to mobile as a means to better engage shoppers.
Specifically, Ace used monthly mobile content that combined coupons and product promotions with shopper-support content like how-to videos and money-saving household tips.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
The following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent.
As a girl growing up in Georgia, I had no business moving to New York as an adult. I don’t know how to function in the bone-chilling winter months. It still baffles me that my daily responsibilities don’t come to a screeching halt when it’s snowing outside – in Atlanta, schools close, work pauses, and chaos ensues at the mere threat of inclement weather.
As much as I want to hibernate in my apartment with nothing but Netflix and flannel blankets until spring, I’m slowly learning to function in the cold.
Posted in Mobile Marketing, Mobile Shopping, Opinion, Platforms, Smartphones, Technology
It’s almost time for tip-off for Apple Pay in Orlando.
As part of what the NBA franchise calls “Orlando Magic’s continuing commitment to the fan experience and technology,” the team, along with Chase and E15 Group, will be integrating Apple Pay into the Amway Center, home of the Orland Magic basketball organization.
The Magic becomes the first team in the NBA to offer fans access to Apple Pay, which will debut in Amway Center when the Magic host the Utah Jazz tomorrow.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones, Technology
Scandit, specialists in the barcode scanning arena, have just unveiled surprising new data that highlights the dramatic increase in mobile shopping activity this holiday season.
MMW was privy to an advance look at some of the report’s findings, the most eye-opening of which include:
- Consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday
- Scandit-powered mobile shopping apps experienced a 5x to 40x increase in barcode scans compared with last year
- Total scan volume among mobile apps that utilize Scandit more than doubled year-over-year
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology
SPS Commerce, Inc., a provider of retail cloud services, is rolling out its new “Enhancing the Retail Omnichannel Customer Experience” report.
Conducted by Forrester, the research survey of retailers, we’re told, “confirmed that consumers rely on their digital shopping experiences to make in-store buying decisions, making inventory availability and convenient fulfillment critical to creating the personalized shopping experiences that drive sales.”
Interestingly, retailers report having made strides in expanding assortments and onboarding vendors, and rank customer analytics, point-of-sale solutions and item management as the technologies most critical to their omnichannel initiatives.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Smartphones, Technology
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation Authority (MBTA) mTicket program accounted for 15 percent of ticket sales within three quarters after it was launched and the New York Waterways mobile ticketing business grew to 25 percent of sales in under two years.
Now a report from Juniper Research confirms that the same phenomenon is finding a home in the UK. Its research shows that mobile phone and tablet users will conduct up to 195 billion mobile commerce transactions per annum by 2019.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Shopping, News, Platforms, Smartphones
A new report from Juniper Research indicates that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019.
Underscoring the remarkable growth anticipated over the next five years, this anticipated expansion represents a significant spike over the 72 billion mCommerce transactions expected this year.
According to the report, highest growth rates are expected in the NFC sector.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones, Tablet Devices, Technology