An explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.
As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”
According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
The global tablet landscape may be more competitive than ever, but that doesn’t mean Apple has given up much ground in eCommerce.
New industry data shared with MMW on Tuesday morning reveals that most transactions on mobile originate from Apple devices, especially the iPad.
The freshly published E-commerce Pulse Report from Custora declares that “Apple’s mobile supremacy remains,” even though Apple “continues to be challenged, most notably by Samsung and more recently, Amazon.”
Posted in Announcements, iOS, IPad, iPhone, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Click and collect has enjoyed rising popularity in the UK. And as more consumers want such services, more retailers have begun to offer them.
Data released in early 2014 form Econsultancy compared the uptake of click and collect services among internet users in the US and UK over the Christmas season. While both markets saw growth between 2012 and 2013, 45% of UK internet users said they had used such services last year compared with 20% of US internet users.
Details gleaned from eMarketer indicate that click and collect is also popular among both men and women, with 45% of females and 38% of males saying they used click and collect, according to a 2014 polling by YouGov for VoucherCodes.co.uk.
Posted in Mobile Devices, Mobile Shopping, Platforms, Smartphones, Technology
One of your primary goals as a small business owner is likely to be able to accept the most modern forms of online, mobile, and electronic payment methods. While non-cash payment processing is likely to be the bulk of your sales, ensure that your merchant account provider still provides access to payments by mail.
The online payments processing gurus at North American Bancard suggest that prior to selecting a merchant account provider, to check to see if they still have the ability to accept payments by mail. There are many reasons why some of your clients or customers prefer to submit checks as a method of payment.
Posted in Mobile Shopping, Platforms, Technology
mCommerce is surging according to the latest industry data showing that smartphones and tablets are contributing to escalating levels of mobile and online sales.
As we all know, 2013 was a banner year for mobile commerce. But knowledgeable estimates now project that U.S. retail mCommerce sales for 2014 will ultimately dwarf what we saw last year.
Consequently, advises the merchant payment experts at North American Bancard (NAB), it’s important to not overlook the importance of optimizing your company’s website for mobile use.
Posted in Announcements, Infographics, Mobile Commerce, Mobile Shopping, News, Smartphones
What would happen if a retailer could pinpoint a shopper with whom it had connected previously via mobile?
Ideally, the retailer could target such a shopper for a better in-store experience. Because — think about it — what’s the point of spending on mobile to attract customers but not having anything special to reward them for making the investment of time and effort to visit the store?
However, though many merchants say they want to engage with their in-store customers, too few have the ability.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Commerce, Mobile Devices, Mobile Shopping, Platforms, Smartphones, Technology
Amazon on Wednesday lifted the veil on the Fire Phone, representing the online retail giant’s bold foray into smartphones.
Amazon CEO Jeff Bezos says the long-rumored device is designed specifically for Amazon Prime customers.
“At first blush,” says Matt Burns of TechCrunch, “it looks like any other smartphone currently on the market, but it has a secret: the ability to track a user’s head.”
Posted in Android, Mobile Devices, Mobile Networks, Mobile Shopping, Platforms, Smartphones, Technology