Apple Pay may be the new kid on the mobile payments block, but some of the biggest retailers and financial institutions in the world are eager to embrace the nascent payments service launched this month by the venerable iPhone maker.
One of the most recent financial behemoths to announce support for Apple Pay is Wells Fargo. In fact, the team at Wells Fargo has begun heavily marketing its incentive to get customers to try the service.
Just check out in a merchant app or look for the Near Field Communication (NFC) symbol at checkout registers in stores and use your iPhone 6 Touch ID™ to authorize payment quickly and securely.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
Ron Johnson left Apple as the company’s head of retail in 2011 to become CEO of J.C. Penney.
Unfortunately, Johnson’s stint did not prove to be the rousing success the retail giant needed and expected.
But Johnson is ready to roar back after last year’s ouster at J.C. Penney.
Posted in Announcements, Mobile Commerce, Mobile Shopping, News, Platforms, Rumors, Technology
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms
A new infographic from the team at Spotzot was shared this week with MMW.
The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.
This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.
Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.
Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.
Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology
On October 13th eBay launched their holiday “Shop The World” marketing campaign on Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google+ pages with the #ShopTheWorld hashtag.
This new marketing campaign is focused on creating “inspiring” moments online, with particular attention being paid to mobile users who will be out in force for the holiday shopping season.
The goal, we’re told, is to let “the world around you” provide inspiration for holiday shopping, which eBay uses to direct consumers to their millions of listings from sellers from around the globe.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Earlier this week Pyrim Technologies announced their new toolkit called the Mobile Commerce Support Service. The toolkit is designed specifically for senior marketers who are technologically savvy, yet are not sure how to approach the still new and rapidly changing world of mCommerce.
The toolkit is designed around a 7 components that are continually being updated and revised.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Mobile Social, Platforms, Technology