According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
Though last year was one of the biggest holiday shopping seasons to date, it wasn’t quite as massive as some industry watchers predicted it would be, largely due to unforeseen impediments like winter storms and the dreaded Polar Vortex.
As a result of many shoppers being compelled to shop from home, there was a boom in eCommerce activity late in 2013, which left shipping companies overworked and having serious difficulty getting items delivered before the holidays.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
Armando Roggio of Practical Ecommerce has published a helpful rundown of savvy ways to boost Black Friday and Cyber Monday sales this year.
As his insightful piece highlights, there are plenty of great ways to increase conversions as these two massive shopping days fast approach and with more shoppers coming out each year in order to take advantage of great sales and promotions.
So if you’re a business with products and services to offer in the coming days, here are a few helpful ways that shrewd marketers and merchants can make the most of the crowds.
- Continue Reading
Posted in Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms
The increasingly savvy mobile marketing and digital advertising gurus at Target believe they have put the retail giant on pace to have a monster holiday shopping season.
At least one thing is for sure. 2014 will be better than 2013 for Target. How could it not?
Last year, Target had some serious trouble with the holiday shopping season, including a massive post-Thanksgiving security breach that affected thousands of credit card numbers. A new ecommerce website, launched at the beginning of the shopping season did nothing to help declining sales. In order to not repeat last year’s blunders, Target has come up with a progressive, targeted plan to make sure that they take advantage of the year’s biggest shopping season—and they should. Like most retailers, Target makes at least 20% (more like 40%) of their total year’s profits during the holidays.
Posted in Marketing Strategy, Mobile Devices, Mobile Networks, Mobile Retail, Mobile Security, Mobile Shopping, Platforms, Smartphones, Technology
Last year, we saw a holiday shopping season unlike any other. A terrible winter storm blanketed most of the country with snow and the usual bout of procrastination led to an onslaught of online Christmas shopping that left UPS, FedEx, and the United States Postal Service is deep water (ice water, at that).
The shipping companies have already begun to take precautions to make sure this year is not as much of a fiasco as it last year. But if the Polar Vortexs and cyber shopping madness return, let’s hope the preparations will be adequate.
Of course, there are other obstacles, too — namely, the retailers with whom shipping companies are forced to work.
Posted in Mobile Commerce, Mobile Shopping, News, Predictions
What are shoppers this holiday season going to be looking for and how can marketers and retailers make sure they are fulfilling those needs and making sales?
These are not considerations to be taken lightly. And neither is the fact that most shoppers are going to be looking for a great deal. Of course, they also want a generally pleasant shopping experience, both in store and online.
Here are some of the most important things shoppers are going to be looking for (and pay attention! Black Friday is now just two weeks away):
Posted in Announcements, Marketing Strategy, Mobile Shopping, News, Technology
You remember what happened last year. A massive winter storm hit most of the country, driving holiday shoppers indoors on the most lucrative shopping days of the year. Not to have the season squelched, shoppers turned to the Internet, taking advantage of those last minute deals and free overnight shipping to get their presents.
This, in turn, left shipping organizations, even powerhouses like FedEx and UPS, seriously swamped with packages. Some that were supposed to be delivered on Christmas Eve, were still being delivered even after New Year’s.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology