On Tuesday, researchers at Catalina published the findings of their latest study which probes the driving forces behind mobile shopping.
The digital media company found that what shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle.
“Getting Smart About Today’s Mobile Savvy Shopper” is based on a nationwide survey that identified 1,000 smartphone owners who are the primary grocery shoppers within their households.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones
The following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.
When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.
New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology, Topics
ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout year for indoor location technologies in retail environments.
The reason? Early adopters are entering the final year of the three-year technology adoption cycle, shifting from trials to full-scale deployments.
Another critical driver, however, is the boom in BLE/iBeacons, which are creating a wave of second generation start-ups in this space that will help to drive new growth and use cases across all major verticals.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Shopping, News, Platforms, Predictions, Proximity, Resources, Technology
The newest IMRG e-Retail Survey shows that nine out of ten fashion retailers now offer international delivery. Why? Because most are receiving an unprecedented number of orders online from customers across the global landscape.
What’s more, retailers report a record number of online purchases originated from consumers on their mobile devices. As many as 11% of retailers said they expect over 50% of online sales to be made on a smartphone or tablet device by the end of this year.
Helping to augment the ease with which consumers purchase goods online and via their mobile devices, more than two-thirds (67%) of multichannel retailers now offer Click & Collect, up from 54% in October 2013.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Coupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps.
New to the service is the ability for consumers to add coupons directly to payment cards.
Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can easily add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.
Posted in Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Marketing, Mobile Shopping, Platforms, Technology
PayPal, in a bid to find out exactly who’s viewing the ads on their ad network, has linked up with Placed, a mobile location tracking firm, so that they can track real-world consumer visits to everything from fast food restaurants to designer clothing stores.
Approximately 125,000 people have signed up to be on a Placed panel of app users who, in exchange for things like gift cards and contest entries, will have their mobile location data precisely tracked by the company using GPS and Wi-Fi. After every visit to any brick-and-mortar location they choose, Placed will also validate the actual location by surveying their users on the places they visited, making sure that they have the correct location (This is especially important due to the fact that so many locations are in close proximity to each other).
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
When it comes to the top players in social commerce, Facebook leads the pack by a mile.
According to the latest industry research conducted by Shopify and shared this week by eMarketer, Facebook is now the globe’s top social commerce site worldwide.
According to Q3 2013 polling, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Posted in Announcements, Marketing Strategy, Mobile Retail, Mobile Shopping, Mobile Social, News, Platforms, Resources