Another year in social media history is about to enter the books. But as we reflect on 2013, it’s evident that it was a monumental year for social media in myriad ways.
To punctuate that point and put the impressive data into perspective, Digital Insights has produced a terrific new infographic that presents all the 2013 Social Media stats you could hope for and more.
Check it out below.
Posted in Announcements, Infographics, Mobile Social, News
Adding more insight to the open floodgates of 2014 digital and mobile marketing predictions for the new year is Elizabeth Harz, Chegg Vice President of Business Development.
This week, Ms. Harz connected with MMW to talk about Millennials, marketing, and much, much more as the arrival of 2014 looms large.
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Predictions
This week, Microsoft quietly released an iOS application for its Socl social networking platform.
Socl – which is pronounced “social” – is a relatively innovative service that lets users create, among other things, picture collages and animated media that can then be shared with Socl friends (or even on other social networks like Facebook, Twitter, Pinterest, and Tumblr).
According to Microsoft, it takes all but a matter of seconds to make visual collages and memes. For those inclined to do so, users can also create visual responses to other people’s works of art.
Posted in Announcements, iOS, Mobile Apps, Mobile Social, News
Analytics firm SumAll has ranked Instagram as the best social platform for businesses.
So why does the image sharing platform top Twitter, Facebook, and even Google+?
SumAll deduces that Instagram is ahead of the pack largely due to the rapid expansion of its subscriber base, general user engagement, and even sales effectiveness. Of the businesses analyzed, Instagram simple yielded better results and more social engagement.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Technology
That Twitter bird has yet another hot mobile advertising product on its wings today.
Last week, Twitter introduced its new tailored audience product, which means brands “will no longer have to rely on contextual targeting as the main proxy for identifying relevant audiences on the social platform.”
By bringing their own audiences or using targeting attributes, clients can create audience segments and natively target them on key Twitter ad units including promoted accounts and promoted Tweets.
Posted in Marketing Strategy, Mobile Advertising, Mobile Social
The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech.
Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike.
Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for smaller brands. Upon first using Fancy or Wanelo and scrolling through the countless high-definition photos of intriguing products, there is a common characteristic to the site: the absence of logos or brand imagery.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Mobile Social, News
Trustwave researchers say that approximately two millions accounts at Facebook, Twitter, Google, and others have been hacked in recent weeks.
The research report indicates that passwords were compromised in the attack, which is being called “massive” in nature.
According to CNN, the massive data breach was a result of keylogging software maliciously installed on an untold number of computers around the world.
Posted in Announcements, Mobile Devices, Mobile Security, Mobile Social, News, Platforms, Technology