On Wednesday, Facebook kicked off its F8 Developer Conference in San Francisco and, by most accounts, impressed those in attendance and watching online with an expansive array of new offerings for developers, advertisers, and businesses.
All together, the social networking behemoth touted more than two dozen new “products and tools,” the clear standouts of which include:
Messenger Platform: Facebook calls it a “new way for apps to integrate with Messenger so people can better express themselves with GIFs, photos, videos, audio clips and more.”
Posted in Mobile Advertising, Mobile Social, Technology
With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now possible to assess what’s truly been the hottest chatter to emerge out of Austin this year.
What’s the tool of choice to measure such a thing? Why, Twitter, of course!
According to Twitter data (which adds up to about 900,000 SXSW-focused tweets between March 13-17), some clear hashtag winners emerge — #SXSW2015, #Austin, #entrepreneur, #marketing, and #startup were huge, among others.
But according to AdAge, there were some unorthodox standouts on that list too — #videogames and #twitch, for example, were also tweeted like there’s no tomorrow.
Posted in Mobile Social, News
SXSW isn’t just for artists, entertainers, and techies. It’s also for an assortment of fantastic causes and campaigns that look to leave a profound mark on the world at large.
To that end, Cenpatico is “taking Stamp Out Stigma to downtown Austin during SXSW Interactive.”
Through the end of today, Cenpatico will be on hand in the SXSW community encouraging people to take the online pledge to Stamp Out Stigma and tweet their support for reducing stigma related to mental illness and addictions.
Posted in Announcements, Mobile Social, News
mobileStorm CEO Jared Reitzin is in Austin, Texas this weekend at SXSW connecting with some of today’s and tomorrow’s hottest mobile-centric innovators in healthcare, tech, entertainment, gaming, and more.
But today, Jared wants to connect with YOU live from the floor of SXSW via Meerkat.
If you’re not familiar, Meerkat is a red hot livestreaming social media app that is all the rage in Austin this opening weekend for SXSW.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Technology
If you’ve wondered whether or not social media reviews truly lead to more conversions across eCommerce, the answer is clear.
According to data collected from the Bazaarvoice network and presented in an infographic this week by AdWeek, social media chatter about a product or service is highly influential in the sales process.
“E-commerce is a booming market, and its growth is closely tied to social media engagement,” the report reads.
Posted in Announcements, Infographics, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology
ABBYY, a provider of document recognition, data capture and linguistic technologies and services, is in Barcelona this week to show off Lingvo Live, a social networking service for speakers and students of different languages.
According to marketing materials provided to MMW, the service provides a free online environment for language translation, knowledge sharing, language practice and more.
It is accessible via the Web and through free client applications for iOS and Android.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Technology
The following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations.
It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs?
Let’s take a look at several good reasons to put your social media marketing in the hands of a pro.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Opinion, Platforms, Technology