Virgin America airlines is in the process of launching a new social network exclusive to the airline that will make the friendly skies even friendlier.
The platform, we’re told, allows passengers to connect – mostly for professional benefits – on their flights.
They created the network through Here On Biz, a social proximity app (exclusive to iOS) that pairs LinkedIn with location data.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources
This week in San Francisco, a broad array of tech startups and promising entrepreneurs descended on The City by the Bay for the annual LAUNCH Festival, the tech industry’s biggest startup competition started and hosted by Jason Calacanis.
This year, LAUNCH welcomed more than four dozen companies that formally launched their enterprise on stage as a sea of successful entrepreneurs evaluated each over the course of three days.
With over 9,000 attendees and a $200,000 investment grand prize up for grabs, the competition was every bit as fierce as the presenting startups were impressive. When you consider that past winners include such industry heavyweights as Yammer, Drobox, Mint, Hipmunk, and Boxbee, the momentum afforded by recognition at LAUNCH can go a long way over the long haul.
Posted in Announcements, iPhone, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Technology
This week, MMW caught up with Ben Stewart, Co-Founder and Chief Technology Officer of the ecommerce marketing platform Social Rebate.
A veteran of the advertising and marketing worlds, Stewart constructed successful social media marketing campaigns for over 300 online retailers in 2013 alone.
We had an opportunity to pick Ben’s brain and what we found, drawing from his extensive background in social media marketing and SEO tactics, are 5 critically important social media advertising tips for first-time entrepreneurs. They are as follows:
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources
The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high.
Not to be outdone, mobile marketing is gaining significant ground, too.
SIIA, a trade association for the software and digital content industries, says that marketing executives appear to have a stronger grasp on the ROI of their overall marketing efforts today, “allowing them to direct resources more efficiently.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Technology
As our sister site mGamingWatch reported this week, Betfair is finding value in using photo-messaging app Snapchat in the modern age of mobile gaming and gambling.
According to the same report, Betfair plans to serve up “exclusive football odds” to smartphone users through its freshly announced partnership with Snapchat.
Calling it an “industry first,” the gambling company pushed odds for the Chelsea v Everton and Crystal Palace v Manchester United Premier League games this past weekend, Marketing Week confirms.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Partners, Mobile Social, News, Platforms, Technology
We’ve known for some time it’s popular, but now we know for sure it’s just not that profitable.
A new report from Juniper Research highlights the growing disparity between traffic volumes and revenues in the mobile messaging market.
According to a report summary shared with MMW, despite accounting for 75% of the traffic (or 63 trillion messages), by 2018, Instant Messaging apps will only generate 2% of the mobile messaging market’s revenue, at just over $3 billion.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
Both SMS marketing and social media have become modern fundamentals of a strong marketing plan in the last few years, but by integrating the two into a cross channel promotional strategy, you can build your business exponentially while also greatly increasing your social media traffic.
In short, SMS and social media are a great match that should always be used in tandem when possible and appropriate.
One of the reasons for using SMS with social media is simply because a huge segment of the American people are already well-versed in using text messages and are quite comfortable with it. Indeed, more than 90% of all text messages are read within minutes of their receipt. Open rates now exceed 98%, which is nothing less than phenomenal. Also, it allows you to market “on the go” and goodness knows how important that is today.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, Technology