Archive | Mobile Social

Op-Ed: Why You Shouldn’t Leave Your Social Media to a Niece or Nephew

Op-Ed Why You Shouldn’t Leave Your  Social Media to a Niece or NephewThe following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations.

It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs?

Probably not.

Let’s take a look at several good reasons to put your social media marketing in the hands of a pro.

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Opinion, Platforms, Technology0 Comments

Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad

Jumping on the Carousel First Facebook, Now Pinterest Plans New Multi-Image AdThe drive to monetize has pushed more than one social media site to add to their advertising offerings.

The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or a variety of views of one piece of merchandise.

Pinterest is the latest company to get aboard the carousel. Facebook also recently announced its own multi-image ad offering.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Social, News, Platforms1 Comment

MakeMeReach Acquired by Mobile Ad Giant

MakeMeReach Acquired by Mobile Ad GiantOn Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.

Financial terms were not disclosed as of this writing.

If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Technology0 Comments

Best User Experience for Mobile: And The Award Goes To…

Best User Experience for Mobile And The Award Goes To...Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.

This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.

Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
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Posted in Announcements, Mobile Apps, Mobile Social, News, Platforms0 Comments

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging Service

Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging ServiceThe gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.

The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”

It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”

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Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, Technology0 Comments

Promoted Pins to Hit the Big Time

Promoted Pins to Hit the Big TimeThe social pin-up of the social networking world, Pinterest, is ready to roll out its Promoted Pins advertising product to all who want access.

The company has announced plans to let all marketers have a crack at the platform beginning January 1st.

“We’re planning to make major upgrades to Promoted Pins,” says Joanne Bradford, Pinterest’s head of partnerships, “including new brand ad formats and more advanced targeting.  We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology0 Comments

Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising

Battle of the Holiday Platform Hulks As Twitter, Facebook Seek Holiday Season AdvertisingWhat company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys.

A mere two years ago, 51 percent of retailers surveyed in the U.S. said they allocated budget to Twitter, but a whopping 99 percent to Facebook.

“In 2014, the dollars spent on Twitter have taken a nosedive,” reports eMarketer. “During this holiday season, only 27 percent of respondents said they were focusing holiday social media efforts on Twitter, while 76 percent had invested money in Facebook marketing. That said, the drop in Facebook spending, too, indicates that social media for the holidays has dropped off as a whole.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Predictions, Technology0 Comments