Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.
With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.
Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology
According to a recent post on mobileStorm’s Digital Marketing Blog, social platforms are “benefiting greatly” from the transition to mobile.
Colin Sebastian from RW Baird writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising.
Sebastian also says that, as far as its mobile properties are concerned, Facebook is not only improving monetization but also increasing their and spending.
Posted in Marketing Strategy, Mobile Social, News, Platforms, Technology
This week, Ben Stewart, the co-founder and Chief Technology Officer of e-commerce marketing platform Social Rebate, reached out to MMW to share some of the vast knowledge he has gleaned from constructing successful social media marketing campaigns for over 300 online retailers in 2013 alone.
Drawing from his extensive background in social media marketing and SEO tactics, here are Ben Stewart’s “5 Ways to Boost SEO Using Social Media.”
Posted in Announcements, Marketing Strategy, Mobile Social, News, Resources, Technology
Once again illustrating why the world’s leading social channels must be factored into your digital marketing efforts, the following infographic from CeBit, which reveals the top social business trends in 2014, confirms that mobile social strongly influences purchasing decisions today.
According to the data presented below, 74% of consumers now rely on social media to influence purchasing decisions.
To learn more, check out the detailed visual from CeBit.
Posted in Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
Later this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push.
“Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, Technology
A recent question was posed on our sister site mGamingWatch that continues to draw a wide range of responses.
Does Facebook have designs on a future in online and mobile real-money gambling?
The words “online gambling,” “Facebook,” and “Oculus” haven’t been used together in many sentences lately, but perhaps they should be, the report proposes.
Posted in Announcements, Casino mobile marketing, Mobile Devices, Mobile Gaming, Mobile Social, News, Platforms, Smartphones, Technology
At the ripe old age of eight, Twitter has now been around long enough for countless brands and companies to behold its value as a mechanism for effective marketing. And with each passing year, more businesses turn to the microblogging platform to spread the world about their products and manage consumer relationships more effectively than they ever could before.
So if you’re new to Twitter or want to learn from the most effective brands on social media, it’s important to know where to look for guidance.
Recently, The Social Media Marketing University (SMMU) conducted a comprehensive survey among marketing professionals, revealing some eye-opening facts along the way. So what can you learn from the best of the best social media strategies around? Check out the infographic below to find out.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Technology