The following is a guest contributed post from Jeremy Juhasz is a social media strategist at EMSI Public Relations and a panelist for the Tampa Bay Marketing Summit on August 8th.
Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing.
For those charged with marketing, the biggest first step toward making social media an integral component of the plan may be convincing your organization. Despite widespread use of social networks for personal connections, the leadership of smaller organizations often questions its effectiveness as a marketing tool and whether they’ll see a return on their investment.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Resources
One study after the next points to the same conclusion: women and social media are a powerful pair.
Like never before, women now dominate sites like Tumblr, Instagram, and Pinterest.
This growth has propelled the collective value of these sites to billions of dollars as of today, says Alex Hillsberg, a web journalist with Financesonline.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog she posted it on going “viral.” She had become an online “influencer,” and brands sat up to take notice.
Within days Shyba was so overwhelmed that she needed to hire an agent to help her figure out what to do next. Having almost 500,000 followers on Instagram, she was already popular with users but now also with big brands that are sidling up to social media mavens like Shyba more and more to better engage with other users (See more about social media influencers here).
Rob Fishman explains the question that many brands are asking about these influencers: “So if you have a have a budget that you want to allocate to Instagram but you’re like, ‘Well how do I go about finding the 30 people who are the perfect brand ambassadors for me?’”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
Social media is proving to play an increasingly larger role in communication with consumers. A recent study analyzed over a billion company “mentions” by consumers on social media over a 2 year timeframe. What they found is that:
- 76% of mentions were neutral
- 17.6% were positive
- 5.8% were negative
Of the 75% neutral, the vast majority were questions from consumers to the company—both to learn more about the business and to learn more about how to use their products or services.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms
A new – and, best of all, free – social media app now available on the Apple iTunes App Store and Google Play aims to connect users around the world in a very innovative but practical way.
The app in question, called BroadTags, updates users on their favorite topics using hashtags.
The social media mobile app “enables users to follow the topics of their choice and connect with each other through specific keywords and key phrases defined as hashtags.”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Technology
If you have social media profiles for your business on sites like Instagram, Tumblr, or Pinterest—you may be wondering what the best ways to increase customer engagement with photos. The tips below are offered by the mobile payment processors at PayAnywhere to assist you with increasing the success of your photo sharing and social media marketing efforts.
Tell A Story
Photo sharing is an excellent way to tell a story. This could be the story of how your business came to be, the method in which you craft your products or services, or an engaging personal interest story that you want to share.
Posted in Marketing Strategy, Mobile Social
Social media marketing is the big thing.
True, big things come and go. But any smart person or company rides the tiger while it lasts. And right now, friends, it’s social media.
“Marketing companies all over America are utilizing networks like Facebook and other social media,” says Sara Bezdijan of Fusion360 , one of the nation’s leading digital advertising agencies based in Salt Lake City, Utah. “For the average Internet user, Facebook is pretty easy to navigate. But there are a couple of tricks that can make it easier.”
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms, Resources