It’s the perfect time of the year for Tumblr to be talking turkey.
According to Tumblr CEO David Karp, his company’s platform can best its social media rivals as a place for creative marketers.
The Yahoo-owned blogging platform has recently revved up its advertising efforts and attempts to lure big brands.
Posted in Announcements, Marketing Strategy, Mobile Partners, Mobile Social, News, Platforms
Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations or sitting rapt watching kitten videos?
Maybe, insists one author, your time is being squandered to no good end.
“With over 750 million active accounts, an astounding one in nine people in the world log on to Facebook, arguably the most addictive social media site,” says Anna James in a recent post at Fortune. “Studies reveal that Facebook makes us spend more, work less, and generally, discourages us. In this, has Facebook become a liability for budding entrepreneurs?”
Posted in Mobile Social, Opinion
The Lubin Business School at Pace University has announced that it will now offer a master’s degree in social media and mobile marketing. This program is slated to begin in January of 2015, and is big news for those who want to work in marketing.
Up until now, there has not been a program specifically tailored to preparing individuals for the fast-paced and unique world of social media and mobile marketing, even though those two areas are in high demand in the marketing world.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
By Jordan Enright-Schulz, product marketing manager for Adobe Social.
Social media marketing is growing up, in large part due to the rapid development of sophisticated social media management platforms with capabilities that enable the social marketer to demonstrate tangible business results.
In recent weeks, major social platforms including Twitter, Pinterest, and Instagram have announced richer analytics offerings, enabling marketers to track the performance of their efforts within the social networks and, in some cases, how those efforts impact downstream results. These new developments signal a paradigm shift in social data collection and analysis. Since its infancy, social has continued to evolve as a marketing and engagement strategy, and we’ve now reached the accountability phase of this evolution:
Posted in Marketing Strategy, Mobile Social, News, Opinion, Predictions, Technology
This holiday season — more than any other in recent history — should separate the wheat from the chaff.
Why? Shoppers are using social media and other platforms to learn more about retailers, and it could make a big difference. Like Santa, consumers now know whether retailers have a reputation for being “naughty or nice.”
Posted in Marketing Strategy, Mobile Social, Platforms, Smartphones
The Electronic Frontier Foundation has published a thorough new analysis of electronic messaging systems.
Shared with MMW on Wednesday, the group set out to exhaustively evaluate some of the biggest messaging service providers in mobile technology and social media.
“In the face of widespread Internet surveillance, we need a secure and practical means of talking to each other from our phones and computers,” the EFF says. “Many companies offer ‘secure messaging’ products—but are these systems actually secure? We decided to find out, in the first phase of a new EFF Campaign for Secure & Usable Crypto.”
Posted in Mobile Devices, Mobile Social, News, Platforms, Technology
Citibank and Yellow Paper — a Latin American banking and mobile payment provider — had such great success with their Latin American mobile challenge, that they have decided to extend a similar challenge in the US titled “Citi Mobile Challenge U.S. 2014.”
The event will be held in three different locations:
- Silicon Valley on November 10th
- New York on November 12th
- Miami on November 14th
Posted in Announcements, Mobile Devices, Mobile Payments, Mobile Social, News, Platforms