iHookup Social is a popular mobile app geared toward allowing users to instantly connect with other app members who are in their vicinity—whether that be friends or someone new.
In a recent announcement, this location-based social media site shared that they will now be giving business owners the opportunity to market their nearby business as the meet-up location of choice.
It is likely that restaurants, bars, and coffee shops will be the businesses most interested in participating in this method of location-based marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms
In a recent thought-provoking piece in Forbes, contributor Daniel Newman intelligently explained why B2B marketers must begin to embrace the growing trend that is mobile marketing. As we near the last few months of 2014, if mobile Internet usage trends stay on the same track, this will be the year that mobile usage surpasses desktop once and for all.
There are a multitude of ways in which B2B marketers can embrace mobile such as mobile apps, social media, podcasts, online article marketing, and digital media. However, ensuring your website is mobile compatible and that your visitors consider it to be “mobile friendly” is essential above all else, Newman proposes.
Posted in Marketing Strategy, Mobile Apps, Mobile Marketing, Mobile Social, Platforms, Technology
Earlier this week Pyrim Technologies announced their new toolkit called the Mobile Commerce Support Service. The toolkit is designed specifically for senior marketers who are technologically savvy, yet are not sure how to approach the still new and rapidly changing world of mCommerce.
The toolkit is designed around a 7 components that are continually being updated and revised.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Mobile Social, Platforms, Technology
Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.
According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.
Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
Facebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.
In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.
The same, of course, is true across many emerging markets today.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
Social Media in China? It’s a reality. Although there are still many bans throughout the country (Facebook is not welcome, for example), certain Social Media sites and programs have gained exceptions.
So how does China use Social Media? According to eMarketer, “The vast majority of them use social media in at least some of their marketing efforts, research shows the continued adoption of social networks in China has provided digital marketers with a solid platform through which to build brands and reach prospective customers.”
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones
“One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.”
That’s the considered opinion of Steve Wick, founder and president of San Francisco-based MobSoc Media and a former Accenture partner with 21 years of experience in technology and strategy practice areas.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones